Fielden Metalworks

What Fielden Metalworks does

Fielden Metalworks is a Christchurch-based, privately held contract manufacturer specialising in end-to-end sheet metal fabrication for New Zealand customers. Founded in 1963 as Fielden and Sons Ltd by Ross and Norm Fielden and led since 2006 by Nigel Maxey, the company operates from a single expanded facility in Hornby South, Christchurch, employing 1-10 staff. The core technology stack combines Siemens SolidEdge 3D CAD/CAM design software with CNC laser cutting, four CNC turret punch presses (Murata and Amada), CNC press brakes up to 4m in length including a robotically operated unit for unmanned folding, power presses ranging from 30 to 150 tonnes, and a coil perforation line for long-run aluminium, copper, brass and roofing steels. In-house powder coating with pre-treatment and a fully integrated ERP platform provide closed-loop production control. Capabilities span design, prototyping, cutting, forming, fabricating, welding, powder coating, assembly, and packing & delivery, serving both discrete custom projects and high-volume production runs. The company's revenue model is anchored on contract manufacturing services, supplemented by branded product sales through three sub-brands — JSM Building & Construction Components (trade-channel metal products), Maxim Storage Solutions (office furniture sold throughout Australasia via Maxim Filing Systems), and Perforated Sheetmetal Specialists (ready-to-use perforated metal). Customers span finished-goods manufacturers requiring precision enclosures, architectural and construction firms needing bespoke perforated facades and balustrades (including Christchurch City Council, NZ Transport Agency, University of Canterbury, and Lexus/Honda/Audi dealerships), trade customers (electricians, plumbers, HVAC installers), and perforated metal specifiers across architectural, engineering, agricultural and processing industries. Distribution is primarily direct sales with phone/email enquiry channels, plus a channel partnership with Maxim Filing Systems for Australasian office furniture reach. Pricing is quote-based and not publicly disclosed.

Name

Fielden Metalworks

Legal name

Fielden Metalworks

Website

https://fielden.co.nz

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Fielden Metalworks is a privately held Christchurch-based contract manufacturer providing end-to-end sheet metal fabrication (CNC cutting, forming, welding, powder coating) to New Zealand finished-goods manufacturers, architectural and construction firms, trade customers, and perforated metal specifiers, with Australasian reach via the Maxim office furniture brand.

Ownership category

akta.pro rank

Product category

Sheet Metal Fabrication & Contract Manufacturing

NAICS

Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Work Manufacturing (332323), Plate Work and Fabricated Structural Product Manufacturing (33231)

SIC

Sheet Metal Work (3444), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Sheet Metal & Flashing Works (Gutters, Copings, Edge Metal, Downspouts) (IMAFAMAE)

akta.pro secondary industry

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)

Keywords

• Sheet metal fabrication
• Contract manufacturing
• CNC laser cutting
• Powder coating services
• Perforated metal panels

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing Services: Contract manufacturing services providing end-to-end sheet metal fabrication including design, prototyping, testing, cutting, forming, fabricating, powder coating, and packing & delivery. Revenue is generated from one-time production orders and project-based work for both discrete products and high-volume production runs.
2. Branded Product Sales: Sale of branded products including JSM Building & Construction Components (metal products for direct sale to trades), Maxim Storage Solutions (office storage products sold throughout Australasia under the Maxim brand), and Perforated Sheetmetal Specialists products (perforated metal sheet for screens, filters, guarding).
3. Design & Engineering Services: Component design services including collaborative prototyping and development resulting in final 'design for manufacture' solutions. Engineering team uses Siemens SolidEdge 3D CAD software for design and testing prior to manufacturing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fielden Metalworks is a Christchurch-based precision sheet metal contract manufacturer providing end-to-end fabrication services including collaborative component design, prototyping, CNC laser cutting and turret punching, sheet metal forming, fabrication, welding, in-house powder coating, and assembly/delivery. The company produces custom fabricated components (electronic enclosures, cases, cabinets, brackets, plates, trays, fabricated tube products) for finished-goods manufacturers, and large-scale architectural metalwork (perforated façades, balustrades, cladding, sunscreens) for construction projects, alongside branded product lines under JSM, Maxim, and Perforated Sheetmetal Specialists sub-brands.

Product overview

Fielden Metalworks is a Christchurch-based sheet metal manufacturer providing end-to-end sheet metal fabrication services across New Zealand. The company operates as a contract manufacturer with a broad portfolio spanning electronic enclosures, office furniture & storage (manufactured for Maxim Filing Systems), perforated sheetmetal products (under Perforated Sheetmetal Specialists brand), and construction components (under JSM Building & Construction Components brand). Their product range includes cases & cabinets, brackets, plates, trays, channel drains, various perforated corrugated aluminium cladding options (Tititea, Trapezoidal, Sinusoidal), framing stiffeners, DOC trap tunnel kits, fabricated tube products, outdoor meter boxes, heat pump covers, diesel tanks, cable ladder, skirting trunking, and grills & cover panels. Services encompass design, prototyping, CNC cutting & punching, forming, welding, powder coating, and assembly. The company also provides architectural metalwork services including perforated metal facades, screens, cladding, and balustrades for building projects.

Differentiator

Problem solved

Functional benefit

Brands

• JSM Building & Construction Components: A range of metal products with origins in the Jackson Sheet Metal business, designed and manufactured in-house for direct sale to the trades.
• Maxim Storage Solutions
• Perforated Sheetmetal Specialists

Products and services

• Sheet Metal Contract Manufacturing Services End-to-end sheet metal fabrication services for manufacturers of finished goods and large-scale architectural projects, including design, prototyping, CNC cutting, forming, fabricating, in-house powder coating, and packing & delivery.
• Component Design & Engineering Services

Quantifiable outcome

• Design and prototyping services often deliver within 2-3 weeks
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Maxim Filing Systems LtdcoreChannel Partner/ Reseller/ DistributorMaxim Filing Systems distributes office furniture and storage products exclusively manufactured by Fielden Metalworks under the Maxim brand. The partnership enables Maxim to offer customized storage solutions while Fielden provides manufacturing expertise.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Stoddart Group: Australian specialist in architectural sheet metalwork, perforated metal facades, cladding, and HVAC/ductwork fabrication. Directly comparable in offering perforated architectural metalwork to building projects (offices, retail, transport hubs) — the same niche Fielden targets in NZ.
• Steelmasters Group: Australian contract sheet metal fabricator providing laser cutting, CNC punching, folding, welding and finishing for construction, industrial and architectural customers. Closely analogous mid-market contract manufacturer profile to Fielden, though operating at Australian scale.
• Kembla Sheetmetal: Australian contract sheet metal manufacturer offering laser cutting, folding, fabrication, finishing and assembly to construction, industrial and architectural clients. Directly comparable operation model — small-to-mid scale contract manufacturer serving a similar product/market mix to Fielden.

Broad incumbents

• Easysteel: NZ/Australasian metal products distributor (part of Fletcher Building group) supplying steel, sheet, and fabricated products to construction and trade customers. Comparable as an incumbent channel for metal products to NZ trade and construction buyers, overlapping with Fielden's JSM trade product line.
• Steel & Tube Holdings: NZX-listed NZ steel and metal products distributor and manufacturer offering an extensive product range across construction, manufacturing, and rural markets. Comparable as a domestic NZ metal products incumbent serving overlapping customer segments (builders, manufacturers, contractors) though at much greater scale and breadth than Fielden's specialized fabrication focus.
• Vulcan Steel Corporation: NZ-founded, NZX/AZX-listed steel and metals distributor and fabricator with operations across New Zealand and Australia. Comparable as an Australasian metal products incumbent serving construction, infrastructure, and manufacturing customers with both stock and fabricated offerings, though Vulcan's portfolio is significantly broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fieldenmetalworks
• Xx.com/FMetalworks
• LinkedInlinkedin.com/company/fielden-metalworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fielden Metalworks