Asheville Brewing

What Asheville Brewing does

Asheville Brewing Company is a privately held craft brewery and multi-concept hospitality operator founded in 1995 and headquartered in Asheville, North Carolina. The company runs two integrated brewpubs — the original North Asheville location at 675 Merrimon Avenue (featuring a 150-seat dine-in movie theater, an adult Game Room, full restaurant service, and Asheville's cheapest first-run movie tickets at $8) and the Downtown South Slope location at 77 Coxe Avenue (serving as the production brewery housing 15-barrel and 7-barrel brew systems plus the Ninja Spirits Distillery). Beyond the brewpubs, the company operates the Asheville Yards outdoor music and event venue (formerly Rabbit Rabbit, rebranded in 2025 for the company's 30th anniversary), and distributes draft, cans, and 22-ounce bottles throughout Western North Carolina through a wholesale partnership with Budweiser of Asheville.

The product portfolio centers on an award-winning craft beer line (Ninja Porter is a World Beer Cup Gold 2014 and Bronze 2018 medalist, with a family of seasonal variants including Ninjabread Man, Love Ninja, and Ninja Latte, plus year-round offerings such as Shiva IPA and Perfect Day IPA), house-made pizza and pub food, the dine-in cinema experience, and a growing merchandise and gift card business via shop.ashevillebrewing.com. Revenue is generated through five streams: on-site food and beverage sales at both brewpubs, movie theater admissions and concessions at the North location, off-premise beer distribution across hundreds of regional accounts, merchandise and gift card sales, and ticketed event revenue at Asheville Yards. The company serves four primary customer segments — local families, craft beer enthusiasts, downtown visitors and tourists, and event organizers — and reports an 11-50 employee footprint with a 30-year unbroken operating history.

Name

Asheville Brewing

Legal name

Asheville Brewing Company

Website

https://ashevillebrewing.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Asheville Brewing Company is a 30-year-old Asheville, NC craft brewery operating two integrated brewpubs (one with a 150-seat dine-in movie theater), the Asheville Yards event venue, Ninja Spirits Distillery, and regional wholesale distribution via Budweiser of Asheville serving local families, craft beer enthusiasts, and tourists.

Ownership category

akta.pro rank

Product category

Brewpub and Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532), Breweries (312120)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF), Neighborhood Bars & Taverns (CRANACAA), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Brewpub restaurant
• Dine-in movie theater
• Craft beer distribution
• Live music venue

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. On-site Food & Beverage Sales: The company operates two brewpub/restaurant locations generating revenue from pizza, pub food, craft beer, cocktails, and other beverages sold for on-premise consumption. Full bar service available at both locations. The North Asheville location also operates a Game Room with TVs for sports viewing.
2. Movie Theater Admissions & Concessions: The North Asheville location operates a 150-seat dine-in movie theater showing first-run movies at the most affordable ticket prices in Asheville. The theater offers state-of-the-art digital sound and picture with tables in front of every seat. Full restaurant menu and concessions available during screenings. Free kids movies are shown on select days.
3. Brewery Production & Off-Premise Beer Sales: Draft, cans, and 22-ounce bottle beers are distributed throughout Western North Carolina via Budweiser of Asheville. Products sold at retail (grocery stores, convenience stores) and on-premise at bars and restaurants throughout the region.
4. Merchandise & Gift Cards: Online shop selling beer, merchandise, and gift cards. Gift cards available at both locations and online with holiday bonus deals (e.g., buy $50 gift card, get 2 free movie tickets).
5. Venue Events (Asheville Yards / Rabbit Rabbit): The company operates the outdoor music/event venue Asheville Yards (formerly Rabbit Rabbit) adjacent to the Downtown location, hosting concerts and events. Revenue generated through ticket sales, food, and beverage during events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Asheville Brewing Company operates two brewpub locations in Asheville, NC that combine craft beer brewing (15-barrel and 7-barrel brew houses), full-service restaurant service with house-made pizza and pub food, and a 150-seat dine-in first-run movie theater at the North Asheville location. The Downtown South Slope location serves as the production brewery with a public taproom, outdoor patio, and houses the Ninja Spirits Distillery, while the adjacent Asheville Yards hosts live music and events. Beer is also distributed across Western North Carolina through Budweiser of Asheville and sold direct-to-consumer via an online shop for merchandise and gift cards.

Product overview

Asheville Brewing Company is a craft brewery and brewpub operating two primary locations in Asheville, NC (North Asheville on Merrimon Avenue and Downtown/South Slope on Coxe Avenue). The company's product portfolio centers on three core offerings: craft beer brewing with award-winning flagship beers like the World Beer Cup-winning Ninja Porter; dine-in movie theater experience at the North Asheville location showing first-run films with full food and beverage service; and house-made pizza and pub food. Additional operations include a music venue (Asheville Yards), Ninja Spirits Distillery at the downtown location, an adult-themed Game Room, and retail merchandise/gift cards sold through the online shop. Beer distribution covers Western North Carolina via Budweiser of Asheville.

Differentiator

Problem solved

Functional benefit

Brands

• Rabbit Rabbit: Music venue rebranded as Asheville Yards, hosting live concerts and events.
• Ninja Porter
• Ninjabread Man Porter
• Shiva IPA
• Perfect Day IPA
• Carolina Mountain Monster

Products and services

• Craft Beer Brewing Production brewery operating 15-barrel and 7-barrel brew houses with fermentation tanks producing award-winning craft beers (including Ninja Porter, Shiva IPA, Perfect Day IPA, Ninjabread Man, Carolina Mountain Monster) for sale on-premise at the brewpubs and distributed across Western North Carolina via Budweiser of Asheville.
• Pizza and Pub Food House-made pizzas, sandwiches, salads, appetizers, and vegetarian/vegan/gluten-free options served at both North Asheville and Downtown/South Slope locations for dine-in, carry-out, and online ordering. Full bar service with craft beer and cocktails.
• Dine-In Movie Theater 150-seat dine-in first-run movie theater at the North Asheville location with state-of-the-art digital sound and picture, tables in front of every seat, and full restaurant menu and concessions. Tickets $8.00 per person; free kids movies on select days. Asheville's cheapest first-run movie tickets.
• Merchandise and Online Shop Direct-to-consumer online store selling beer (cans and bottles where permitted), branded merchandise and apparel, and gift cards. Gift cards available at both locations and online with periodic bonus offers (e.g., buy $50 gift card get 2 free movie tickets).
• Asheville Yards Music Venue Outdoor music and event venue adjacent to the Downtown brewpub, hosting live concerts and events (including Holiday Ice Rink) with food and beverage service. Hosts nationally recognized artists across multiple genres with ticket sales through Tixr.
• Ninja Spirits Distillery Sister distillery operation located at the Downtown/South Slope brewpub campus, producing distilled spirits alongside the craft brewing operations.

Quantifiable outcome

• Asheville's third craft brewery and original dine-in movie theater since 1995
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Budweiser of AshevillecoreChannel Partner/ Reseller/ DistributorFamily-owned beer wholesaler handles all off-premise and on-premise distribution of Asheville Brewing Company's draft, cans, and 22-ounce bottle beers throughout Western North Carolina. The partnership enables broad regional availability across hundreds of retail and restaurant accounts.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Burial Beer Co. Asheville craft brewery with taproom and food offerings, focused on seasonal and small-batch releases. Comparable to Asheville Brewing in product mix and Asheville-based destination positioning.
• French Broad River Brewery: Asheville craft brewery and taproom; explicit collaboration partner of Asheville Brewing (per joint brews). Directly comparable on location, scale, and product line.
• Twin Leaf Brewery: Asheville-based craft brewery and taproom in the South Slope district. Directly comparable on local geography, taproom-style on-premise consumption, and proximity to Asheville Brewing's downtown production brewery.
• Wicked Weed Brewing: Asheville-based craft brewery and brewpub with multiple locations including a full-service restaurant. Competes head-to-head with Asheville Brewing for local craft beer and food traffic, and is one of the most direct comparables in the market.
• Highland Brewing Company: Asheville's oldest craft brewery (founded 1994) with a large production brewery, taproom, and event venue. Closely comparable to Asheville Brewing on craft beer production scale, Asheville locale, and event-hosting model.
• Green Man Brewery: Asheville-based brewery with a taproom and outdoor beer garden. Comparable as a local Asheville craft brewery with on-site consumption and event-driven traffic, overlapping with Asheville Brewing's brewpub positioning.

Broad incumbents

• New Belgium Brewing Company: Major craft brewer with a large Asheville brewery and taproom. Comparable on craft brewing operations and Asheville market presence, though at substantially greater scale and brand reach.
• Alamo Drafthouse Cinema: National dine-in movie theater chain combining first-run films with full food and beverage service. Closest large-scale analog to Asheville Brewing's 150-seat dine-in theater concept, demonstrating the model's commercial viability at scale.
• Sierra Nevada Brewing Co. Large national craft brewer with a flagship taproom/restaurant in Mills River near Asheville. Comparable on craft beer production and taproom/brewpub experience, but at a much larger scale and broader distribution footprint.

Emerging players

• Bold Rock Hard Cider (Nitro Hard Cider / Bold Rock): Regional beverage producer with taproom and retail distribution across the Carolinas. Comparable as a craft beverage producer selling into the same Western North Carolina on- and off-premise channels Asheville Brewing uses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AshevilleBrewin
• Facebookfacebook.com/asheville.brewing
• Instagraminstagram.com/ashevillebrewingco/?hl=en
• Pinterestpinterest.com/apbc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asheville Brewing