Tenuta
Tenuta Winery is a family-owned Livermore Valley boutique winery founded in 2002 that produces estate wines, runs a 365-day tasting room, hosts private and corporate events, sells custom-labeled bottles online, and operates an 18,000 sq ft custom crush facility serving 110+ winemakers.
- Company typePrivate
- Founded2002
- HeadquartersLivermore, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tenuta does
Tenuta, operating as Tenuta Winery and Tenuta Vineyards, is a privately held boutique winery founded in 2002 by Nancy Tenuta, the only female owner and winemaker in California's Livermore Valley. The company is headquartered at 633 Kalthoff Common in Livermore, California, and runs an 18,000 square-foot Tuscan-style facility that combines estate winemaking, a public tasting room, event venues, custom wine labeling, and a custom crush / incubation service used by other winemakers. Estate-grown production spans Chardonnay, Pinot Noir, Pinot Grigio, Primitivo, Sangiovese, Barbera, Tempranillo, Grenache, Cabernet, Merlot, Syrah, Zinfandel, Ports, and a sparkling wine, with oak aging in French, Hungarian, and American barrels.
The business operates a direct-to-consumer model with four revenue streams: on-premise bottle sales and tasting flights at the Livermore tasting room (open 365 days a year), online e-commerce through tenutawinery.com, custom-label orders for special occasions, and event room rentals for corporate team building and private celebrations (large room up to 100 guests, small room up to 20). A wine club membership delivers an approximately 12% discount across the catalog on a monthly cadence. A separate custom-crush revenue line has, since 2002, provided crushing, barrel storage, labeling, vineyard maintenance, and licensing support to more than 110 home enthusiasts and boutique wineries including McGrail Vineyards, 3 Steves, White Crane, Ocassio, Rosa Fierro, Embodied Wines, John Christopher Cellars, Les Chene, Ehrenberg, and En Garde.
Go-to-market is anchored by the physical tasting room and experiential events (I Love Lucy Grape Stomp, Easter Egg Hunt, Santa visits, cartoon movie nights) and supplemented by Facebook, Instagram (@tenutavineyards), an email newsletter, and the website. Pricing is unit-based across wine tiers ($18 to $75 per bottle, $8 per glass of sparkling, $10 to $30 per tasting flight) with subscription pricing for the wine club. The firm has 1-10 employees, no disclosed funding, no parent company, and no third-party distribution footprint beyond the Livermore site and the San Francisco Bay Area catchment.
Tenuta firmographics
Firmographics- Name
- Tenuta
- Legal name
- Tenuta, LLC
- Website
- https://tenutawinery.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tenuta Winery is a family-owned Livermore Valley boutique winery founded in 2002 that produces estate wines, runs a 365-day tasting room, hosts private and corporate events, sells custom-labeled bottles online, and operates an 18,000 sq ft custom crush facility serving 110+ winemakers.
- Ownership category
- akta.pro rank
Tenuta industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Tenuta is headquartered
LocationHeadquarters
- HQ city
- Livermore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tenuta business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales at the tasting room and online. Wine prices range from $18 to $75 per bottle for estate wines, with wine club members receiving approximately 12% discount. The winery also offers tasting flights for $15 (5 wines) and $25 (10 wines), with tastings waived upon bottle purchase.
- Event Hosting: Revenue from hosting private events including corporate team building, business meetings, and celebrations. Large event room holds up to 100 people, small room holds up to 20. Team building experiences teach winemaking and include custom company logo labels.
- Custom Label Orders: Customers can order wines with personalized labels featuring photos for special occasions. Orders placed via email with custom JPEG images.
- Custom Crush Services: Nancy Tenuta has served as an incubator for over 110 winemakers, providing crushing facilities, barrel storage, vineyard maintenance, and licensing support. Revenue comes from providing these winemaking infrastructure services to boutique wineries and home enthusiasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Tasting - 5 wines |
| Unit Pricing | Pay-as-you-go | Standard Tasting - 10 wines |
| Unit Pricing | Pay-as-you-go | Reserve Tasting - 10 wines |
| Unit Pricing | Pay-as-you-go | White Wine Tasting - 5 wines |
| Unit Pricing | Pay-as-you-go | White Wine Tasting - 10 wines |
| Unit Pricing | Pay-as-you-go | Bottle Prices - Entry Level |
| Unit Pricing | Pay-as-you-go | Bottle Prices - Mid Range |
| Unit Pricing | Pay-as-you-go | Bottle Prices - Premium/Port |
| Unit Pricing | Pay-as-you-go | Sparkling Wine |
| Subscription | Monthly | Wine Club Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Tenuta product offering
Product offeringCore offering
Tenuta is a Livermore Valley winery that manufactures and sells estate-grown wines including Chardonnay, Pinot Grigio, Cabernet, Merlot, Syrah, Zinfandel, Primitivo, Sangiovese, Barbera, Tempranillo, and Grenache, alongside Ports and sparkling wines. The winery operates a Tuscan-style tasting room for daily wine flights, offers custom-labeled wine bottles for celebrations, rents event rooms for private and corporate gatherings, and runs an 18,000 square foot custom crush facility that provides grape crushing, barrel storage, and licensing support to other winemakers.
Product overview
Tenuta is a Livermore Valley winery founded in 2002 offering a portfolio of estate-grown and blended wines, including red wines (Cabernet, Petite Sirah, Syrah, Zinfandel, Primitivo, Barbera), white wines (Pinot Grigio, Chardonnay), Ports, and sparkling wines. The winery operates a Tuscan-style tasting room for wine experiences and maintains an 18,000 sq ft custom crush facility serving other winemakers. Additional services include custom wine labels for special occasions and event room rentals for private gatherings.
Differentiator
Problem solved
Functional benefit
Products and services
- Tenuta Red Wine Selection Red wine portfolio including NV Butters Blend (Cabernet/Merlot), Trinity Blend (Cabernet/Petite Sirah/Syrah), Livermore Zinfandel, Black Mamba Syrah, estate Ports, and single-varietal wines aged in French, Hungarian, and American oak.
- Tenuta White Wine Selection White wine portfolio including California Sparkling, Estate Pinot Grigio (multiple vintages), Estate Reserve Pinot Grigio, Estate Reserve Chardonnay, Estate NV ARIA, and Rose wines.
- Wine Tasting Experiences Guided wine tastings offered daily with flights of 5 or 10 wines, including standard, reserve, and white wine options. Available by appointment or walk-in Monday-Thursday 11am-5pm and Friday-Sunday 11am-6pm.
- Custom Wine Labels Personalized wine labeling service allowing customers to order wines with custom pictures and messages on bottle labels for birthdays, anniversaries, weddings, graduations, and corporate events. Orders placed via email with custom JPEG images.
- Event Rooms & Private Bookings Venue rental featuring a large event room (up to 100 people) and small event room (up to 20 people) for offsite business meetings, corporate team building activities, and private celebrations.
- Custom Crush Facility Winemaking services including grape crushing, barrel storage, labeling, vineyard maintenance, and licensing assistance for boutique wineries and home enthusiast winemakers. Has served as an incubator for over 110 winemakers since founding.
Quantifiable outcome
- Best seller for 20 years - Trinity Blend has been the winery's top-selling wine for two decades
Companies that use Tenuta
Customer profileSegments4 records
Ideal customer profiles4 records
Tenuta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tenuta partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Tenuta competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tenuta social profiles
Digital presenceTenuta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenuta leadership team
Management profileNumber of profiles
Profiles2 records
Tenuta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenuta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenuta
What does Tenuta do?
Tenuta is a Livermore Valley winery that manufactures and sells estate-grown wines including Chardonnay, Pinot Grigio, Cabernet, Merlot, Syrah, Zinfandel, Primitivo, Sangiovese, Barbera, Tempranillo, and Grenache, alongside Ports and sparkling wines. The winery operates a Tuscan-style tasting room for daily wine flights, offers custom-labeled wine bottles for celebrations, rents event rooms for private and corporate gatherings, and runs an 18,000 square foot custom crush facility that provides grape crushing, barrel storage, and licensing support to other winemakers.
Is Tenuta a public or private company?
Tenuta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tenuta founded?
Tenuta was founded in 2002. It employs 1 to 10 people.
Where is Tenuta based?
Tenuta is headquartered in Livermore, United States, in the North America region.
How does Tenuta make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are event Hosting, custom Label Orders and custom Crush Services.
Does Tenuta have an API?
No public API is recorded for Tenuta.
What industry is Tenuta in?
Tenuta's product category is Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130.