Tenuta

What Tenuta does

Tenuta, operating as Tenuta Winery and Tenuta Vineyards, is a privately held boutique winery founded in 2002 by Nancy Tenuta, the only female owner and winemaker in California's Livermore Valley. The company is headquartered at 633 Kalthoff Common in Livermore, California, and runs an 18,000 square-foot Tuscan-style facility that combines estate winemaking, a public tasting room, event venues, custom wine labeling, and a custom crush / incubation service used by other winemakers. Estate-grown production spans Chardonnay, Pinot Noir, Pinot Grigio, Primitivo, Sangiovese, Barbera, Tempranillo, Grenache, Cabernet, Merlot, Syrah, Zinfandel, Ports, and a sparkling wine, with oak aging in French, Hungarian, and American barrels.

The business operates a direct-to-consumer model with four revenue streams: on-premise bottle sales and tasting flights at the Livermore tasting room (open 365 days a year), online e-commerce through tenutawinery.com, custom-label orders for special occasions, and event room rentals for corporate team building and private celebrations (large room up to 100 guests, small room up to 20). A wine club membership delivers an approximately 12% discount across the catalog on a monthly cadence. A separate custom-crush revenue line has, since 2002, provided crushing, barrel storage, labeling, vineyard maintenance, and licensing support to more than 110 home enthusiasts and boutique wineries including McGrail Vineyards, 3 Steves, White Crane, Ocassio, Rosa Fierro, Embodied Wines, John Christopher Cellars, Les Chene, Ehrenberg, and En Garde.

Go-to-market is anchored by the physical tasting room and experiential events (I Love Lucy Grape Stomp, Easter Egg Hunt, Santa visits, cartoon movie nights) and supplemented by Facebook, Instagram (@tenutavineyards), an email newsletter, and the website. Pricing is unit-based across wine tiers ($18 to $75 per bottle, $8 per glass of sparkling, $10 to $30 per tasting flight) with subscription pricing for the wine club. The firm has 1-10 employees, no disclosed funding, no parent company, and no third-party distribution footprint beyond the Livermore site and the San Francisco Bay Area catchment.

Name

Tenuta

Legal name

Tenuta, LLC

Website

https://tenutawinery.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Tenuta Winery is a family-owned Livermore Valley boutique winery founded in 2002 that produces estate wines, runs a 365-day tasting room, hosts private and corporate events, sells custom-labeled bottles online, and operates an 18,000 sq ft custom crush facility serving 110+ winemakers.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate wines
• Wine tasting experiences
• Custom crush services
• Wine club memberships
• Private event hosting

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales at the tasting room and online. Wine prices range from $18 to $75 per bottle for estate wines, with wine club members receiving approximately 12% discount. The winery also offers tasting flights for $15 (5 wines) and $25 (10 wines), with tastings waived upon bottle purchase.
2. Event Hosting: Revenue from hosting private events including corporate team building, business meetings, and celebrations. Large event room holds up to 100 people, small room holds up to 20. Team building experiences teach winemaking and include custom company logo labels.
3. Custom Label Orders: Customers can order wines with personalized labels featuring photos for special occasions. Orders placed via email with custom JPEG images.
4. Custom Crush Services: Nancy Tenuta has served as an incubator for over 110 winemakers, providing crushing facilities, barrel storage, vineyard maintenance, and licensing support. Revenue comes from providing these winemaking infrastructure services to boutique wineries and home enthusiasts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tenuta is a Livermore Valley winery that manufactures and sells estate-grown wines including Chardonnay, Pinot Grigio, Cabernet, Merlot, Syrah, Zinfandel, Primitivo, Sangiovese, Barbera, Tempranillo, and Grenache, alongside Ports and sparkling wines. The winery operates a Tuscan-style tasting room for daily wine flights, offers custom-labeled wine bottles for celebrations, rents event rooms for private and corporate gatherings, and runs an 18,000 square foot custom crush facility that provides grape crushing, barrel storage, and licensing support to other winemakers.

Product overview

Tenuta is a Livermore Valley winery founded in 2002 offering a portfolio of estate-grown and blended wines, including red wines (Cabernet, Petite Sirah, Syrah, Zinfandel, Primitivo, Barbera), white wines (Pinot Grigio, Chardonnay), Ports, and sparkling wines. The winery operates a Tuscan-style tasting room for wine experiences and maintains an 18,000 sq ft custom crush facility serving other winemakers. Additional services include custom wine labels for special occasions and event room rentals for private gatherings.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenuta Red Wine Selection Red wine portfolio including NV Butters Blend (Cabernet/Merlot), Trinity Blend (Cabernet/Petite Sirah/Syrah), Livermore Zinfandel, Black Mamba Syrah, estate Ports, and single-varietal wines aged in French, Hungarian, and American oak.
• Tenuta White Wine Selection White wine portfolio including California Sparkling, Estate Pinot Grigio (multiple vintages), Estate Reserve Pinot Grigio, Estate Reserve Chardonnay, Estate NV ARIA, and Rose wines.
• Wine Tasting Experiences Guided wine tastings offered daily with flights of 5 or 10 wines, including standard, reserve, and white wine options. Available by appointment or walk-in Monday-Thursday 11am-5pm and Friday-Sunday 11am-6pm.
• Custom Wine Labels Personalized wine labeling service allowing customers to order wines with custom pictures and messages on bottle labels for birthdays, anniversaries, weddings, graduations, and corporate events. Orders placed via email with custom JPEG images.
• Event Rooms & Private Bookings Venue rental featuring a large event room (up to 100 people) and small event room (up to 20 people) for offsite business meetings, corporate team building activities, and private celebrations.
• Custom Crush Facility Winemaking services including grape crushing, barrel storage, labeling, vineyard maintenance, and licensing assistance for boutique wineries and home enthusiast winemakers. Has served as an incubator for over 110 winemakers since founding.

Quantifiable outcome

• Best seller for 20 years - Trinity Blend has been the winery's top-selling wine for two decades

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100053684775416&mibextid=LQQJ4d
• Instagraminstagram.com/tenutavineyards
• Xx.com/tenutawine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenuta