Bleker Group
Bleker Gruppe is a family-owned German multi-brand automotive dealership group operating 14 dealerships across 8 locations in North Rhine-Westphalia, Lower Saxony, and Bremen, selling new and used vehicles from 17 OEM brands and offering fleet management, financing, leasing, and aftersales services.
- Company typePrivate
- Founded1949
- HeadquartersBorken, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Bleker Group does
Bleker Gruppe, legally Autohaus Bleker GmbH, is a family-owned German multi-brand automotive dealership group headquartered in Borken, North Rhine-Westphalia. Founded in 1947, the company operates 14 dealerships across 8 locations (Borken, Münster, Dortmund, Dülmen, Ahaus, Bocholt, Bremen, and Stuhr) and represents 17 plus automotive brands spanning European mass-market OEMs (Citroën, DS Automobiles, Peugeot, Renault, Opel, Dacia), Asian mass and premium brands (Nissan, Kia, Suzuki), Stellantis premium and performance marques (Alfa Romeo, Jeep, Fiat, Abarth, Maserati), and a deliberate exposure to Chinese electric-vehicle manufacturers (XPeng, BYD, Leapmotor, Alpine). Core retail inventory exceeds 2,000 vehicles, and the online storefront offers search, configuration, financing, leasing, and appointment-booking functionality.
The group's revenue model blends transactional vehicle sales (new and used), recurring kilometer-based leasing routed through captive and third-party finance partners (Stellantis Bank, Mobilize Financial Services, KIA Finance, Creditplus Bank, BDK Bank, Leasys), consumer and commercial financing at effective rates of 0.99 percent to 5.19 percent, and aftersales service revenue from a full workshop operation covering maintenance, painting, upholstery, vehicle preparation, HU/AU inspections, tire changes, and bespoke vehicle conversions (pharmaceutical refrigeration, commercial shelving, cargo-securement systems, wheelchair accessibility). B2B fleet management is offered as a dedicated vertical for Geschäftskunden.
Customer segments split between private retail consumers (Privatkunden) and commercial fleet operators (Geschäftskunden), with dedicated account managers, exclusive commercial offers, and digital test-drive and service-appointment channels. Strategic direction since 2022 has emphasized two parallel tracks: geographic expansion (Krügel acquisition in Bremen/Stuhr, Dülmen greenfield, Düsseldorf-Au pipeline) and electrification-driven brand portfolio broadening, financed organically by retained family ownership rather than external capital, with succession formalized through the admission of daughters as shareholders in 2021 and Kathrin Bleker's entry into the Geschäftsführung in March 2026.
Bleker Group firmographics
Firmographics- Name
- Bleker Group
- Legal name
- Autohaus Bleker GmbH
- Website
- https://bleker-gruppe.de
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bleker Gruppe is a family-owned German multi-brand automotive dealership group operating 14 dealerships across 8 locations in North Rhine-Westphalia, Lower Saxony, and Bremen, selling new and used vehicles from 17 OEM brands and offering fleet management, financing, leasing, and aftersales services.
- Ownership category
- akta.pro rank
Where Bleker Group is headquartered
LocationHeadquarters
- HQ city
- Borken
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
Bleker Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: Sales of new and used vehicles across 17 automotive brands including Citroën, DS Automobiles, Peugeot, Renault, Opel, Dacia, Nissan, Kia, Suzuki, Alfa Romeo, Jeep, Fiat, Leapmotor, Abarth, Maserati, Alpine, XPeng, and BYD. Vehicles are sold at fixed prices or through financing arrangements.
- Vehicle Leasing: Kilometre-based leasing offers for both private and business customers through partnerships with financial institutions including Stellantis Bank, Mobilize Financial Services, KIA Finance, Creditplus Bank, and BDK Bank. Monthly leasing rates range from approximately €69 to €799 depending on vehicle type and contract terms.
- Vehicle Financing: Financing options for vehicle purchases through bank partnerships with 0.99% to 5.19% effective annual interest rates, with terms typically ranging from 48 to 84 months.
- Aftersales Service and Parts: Workshop services including vehicle preparation (Fahrzeugaufbereitung), saddlery (Sattlerei), vehicle painting (Fahrzeuglackierung), vehicle conversions (Fahrzeugumbau), HU/AU inspections, and tire change services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level electric vehicle leasing - Kia EV2 Air 42.2 kWh |
| Subscription | Monthly | Premium electric vehicle - XPeng P7+ LongRange |
| Subscription | Monthly | Entry-level city car - Suzuki Swift CLUB 1.2 Dualjet Hybrid |
| One time/ perpetual license | Pay-as-you-go | Citroën ë-C3 with government and manufacturer subsidies |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Bleker Group product offering
Product offeringCore offering
Bleker Gruppe operates a multi-brand automotive dealership platform selling new and used vehicles across 17+ brands (Citroën, DS, Peugeot, Renault, Opel, Dacia, Nissan, Kia, Suzuki, Alfa Romeo, Jeep, Fiat, Leapmotor, Abarth, Maserati, Alpine, XPeng, BYD) through 14 dealerships at 8 locations in Germany. Beyond sales, the company delivers comprehensive vehicle lifecycle services including fleet management for business customers, vehicle financing and leasing, full workshop services (maintenance, painting, upholstery, preparation), and specialized vehicle conversions such as refrigerated commercial vehicles, wheelchair-accessible vehicles, roof racks, and cargo securing systems.
Product overview
Bleker Gruppe is a multi-brand automotive dealership group operating as a unified platform offering vehicle sales, services, and modifications across 14 dealerships at 8 locations. The core offering includes new and used vehicle sales from 17 automotive brands (Citroën, DS, Peugeot, Renault, Opel, Dacia, Nissan, Kia, Suzuki, Alfa Romeo, Jeep, Fiat, Leapmotor, Abarth, Maserati, Alpine, XPeng, BYD), supplemented by comprehensive workshop services (maintenance, repairs, vehicle preparation, upholstery, painting), vehicle modification products (shelving systems, refrigerated vehicles, roof racks, cargo security), and electric mobility solutions including electric scooters. Business services include fleet management and financing/leasing through partner financial institutions. The company also offers digital tools including an online car configurator and appointment scheduling system.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales (Neuwagen) Sale of new vehicles from brands including Citroën, DS Automobiles, Peugeot, Renault, Opel, Dacia, Nissan, Kia, Suzuki, Alfa Romeo, Jeep, Fiat, Leapmotor, Abarth, Maserati, Alpine, XPeng, and BYD, offered at fixed prices and through financing arrangements. Targeted at both private and business customers across the dealership network.
- Used Vehicle Sales (Gebrauchtwagen) Sale of pre-owned vehicles including dealer trade-ins and certified used cars with various financing options; over 2,000 vehicles in stock at any given time.
- Vehicle Financing & Leasing Kilometre-based leasing and financing options for both private and business customers, facilitated through partnerships with Stellantis Bank, Mobilize Financial Services, KIA Finance (Allane), Creditplus Bank, BDK Bank, and Leasys. Monthly leasing rates range from approximately €69 to €799; financing rates range from 0.99% to 5.19% effective annual interest with 48-84 month terms.
- Fleet Management (Fuhrparkmanagement) Fleet management services for business customers, covering vehicle acquisition, maintenance administration, and fleet operations support with dedicated business customer consultants.
- Vehicle Service & Maintenance (Werkstattservice) Full-service automotive workshop offering maintenance, repairs, TÜV/HU/AU inspections, tire changes, and mechanical services for all vehicle brands handled at dealership workshop facilities.
- Vehicle Preparation (Fahrzeugaufbereitung) Professional vehicle detailing and preparation services for restored appearance and resale value, including polishing, interior cleaning, and paint correction.
- Upholstery Services (Sattlerei) Custom upholstery work and repairs for vehicle interiors, including bespoke seat reupholstering and leather work.
- Vehicle Painting (Fahrzeuglackierung) High-quality vehicle painting and collision repair services performed at the workshop facilities.
- Vehicle Conversion Services (Fahrzeugumbau) Commercial vehicle conversion services encompassing shelving systems (Fahrzeugeinrichtungen), refrigerated/pharmaceutical vehicles (Pharma-/Kühlfahrzeuge), roof rack systems (Dachträger), and cargo securing & theft protection (Ladungssicherung & Diebstahlschutz). Targeted at commercial customers in trades, logistics, and delivery.
- Wheelchair Accessible Vehicle Conversions Wheelchair-accessible vehicle conversions and adaptations for enhanced mobility and comfort, including Rollstuhlumbauten (wheelchair conversions) for private and care-sector customers.
- Electric Mobility Services (Elektromobilität) Electric vehicle sales consultation, and eCar-Service certification for maintenance of electric and hybrid vehicles, supported by the addition of multiple EV brands (XPeng, BYD, Leapmotor) and an electric scooter brand (Silence O) to the portfolio.
- Electric Scooters - Silence O Electric scooters from Silence for urban commuting and environmentally friendly transportation.
- Vehicle Trade-In (Fahrzeugankauf und Inzahlungnahme) Vehicle acquisition and trade-in services for customers upgrading to new vehicles, with evaluation and credit toward new purchases.
Companies that use Bleker Group
Customer profileSegments2 records
Ideal customer profiles2 records
Bleker Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bleker Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- BYDcoreBYD brand is now available at Bleker Group's Borken location. Customers can experience the future of electromobility live at the dealership.
- SuzukicoreSuzuki brand added with new dealership in Münster, expanding the portfolio with a strong brand offering.
- XPengcoreXPeng is now available at Bleker Group dealerships in Münster, Dülmen, and Dortmund. Full electric models are offered along with workshop service for XPeng vehicles. XPeng models include G9 Standard Range, G9 Long Range, P7+, and other electric vehicles.
- LeapmotorcoreLeapmotor electric vehicles are now available at Bleker Group, initially launched and later expanded to Dortmund. Models include Leapmotor C10 SUV and T03 city car. Leapmotor is a Chinese electric vehicle manufacturer.
- KiacoreKia became the 15th brand in the Bleker portfolio. As a South Korean automobile manufacturer, Kia adds to the group's diverse brand offerings.
- Autohaus Krügel Automobile (Stuhr and Bremen)majorBleker Group acquired two locations from Autohaus Krügel Automobile in Stuhr and Bremen, representing the largest acquisition in the company's nearly 75-year history and expanding the group into northern Germany.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Bleker Group competitors and assessment
Company assessmentDirect peers
- Wiest Gruppe: German automotive dealer group operating multi-brand dealerships in southern Germany. Similar family-owned structure, multi-brand portfolio, and combined sales/service/aftersales offering.
- Emil Frey Group: One of Europe's largest automotive retail groups, headquartered in Germany and Switzerland. Operates multi-brand dealerships across many of the same OEMs as Bleker (Mercedes, BMW, Peugeot, Opel, Toyota, etc.), making it the most directly comparable German peer at significantly larger scale.
- Beresa GmbH & Co. KG: German automotive dealer group with multiple locations across NRW, overlapping Bleker's core market. Operates multi-brand dealerships with aftersales service, fleet business, and used vehicle operations directly comparable to Bleker's offering.
- B&K GmbH: German automotive retail group with multi-brand dealerships and service operations. Comparable mid-market family business with similar brand portfolio mix and full-service workshop offering.
- AVAG Holding: German multi-brand automotive dealer group operating dealerships and service centers across southern and western Germany. Highly comparable business model — multi-brand retail with workshop services — though with a different geographic footprint.
- Auto-Koch Gruppe: Family-owned German automotive dealer group operating multi-brand dealerships with workshop services. Comparable regional multi-brand retail model with similar focus on sales, service, and customer lifecycle revenue.
- Hahn Gruppe: Family-owned German automotive retail group operating multi-brand dealerships and service centers. Comparable mid-sized player with similar mix of European and Asian brands and full workshop/aftersales capabilities.
Broad incumbents
- AutoNation Inc. Largest US automotive retailer, publicly listed. Operates multi-brand dealerships with comparable sales, financing, and aftersales revenue streams; included as a reference benchmark for scale economics in multi-brand auto retail, though US-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bleker Group social profiles
Digital presenceBleker Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bleker Group leadership team
Management profileNumber of profiles
Profiles3 records
Bleker Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bleker Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bleker Group
What does Bleker Group do?
Bleker Gruppe operates a multi-brand automotive dealership platform selling new and used vehicles across 17+ brands (Citroën, DS, Peugeot, Renault, Opel, Dacia, Nissan, Kia, Suzuki, Alfa Romeo, Jeep, Fiat, Leapmotor, Abarth, Maserati, Alpine, XPeng, BYD) through 14 dealerships at 8 locations in Germany. Beyond sales, the company delivers comprehensive vehicle lifecycle services including fleet management for business customers, vehicle financing and leasing, full workshop services (maintenance, painting, upholstery, preparation), and specialized vehicle conversions such as refrigerated commercial vehicles, wheelchair-accessible vehicles, roof racks, and cargo securing systems.
Is Bleker Group a public or private company?
Bleker Group is a private company. It is classified as family owned and is currently operating.
When was Bleker Group founded?
Bleker Group was founded in 1949. It employs 101 to 250 people.
Where is Bleker Group based?
Bleker Group is headquartered in Borken, Germany, in the Europe region.
How does Bleker Group make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Leasing, vehicle Financing and aftersales Service and Parts.
Who are Bleker Group's main competitors?
Direct peers on record are Wiest Gruppe, Emil Frey Group, Beresa GmbH & Co. KG, B&K GmbH, AVAG Holding, Auto-Koch Gruppe and Hahn Gruppe. AutoNation Inc. is listed as a broad incumbent.
Does Bleker Group have an API?
No public API is recorded for Bleker Group.