Alpine Planning Group

What Alpine Planning Group does

Alpine Planning Group is an independent financial advisory firm founded in 1999 by Bryan W. Gray in Littleton, Colorado, following his departure from a large financial institution. The firm provides integrated wealth management services spanning financial planning, investment management, retirement planning, and estate planning, with stated specialization in serving pre-retirees, retirees, and multi-generational families focused on legacy and wealth transfer. The service model follows a documented 4-step process — introductory consultation, plan construction, implementation with ongoing reviews, and legacy planning — delivered primarily through face-to-face advisor relationships and supported by a no-obligation initial consultation.

The firm's core technology stack is intentionally lean: a third-party client web portal (mainaccount.com) for account access and a Learning Center platform comprising 40+ educational videos, 8 flipbooks, 120+ research articles, 24 interactive financial calculators, monthly newsletters, a financial glossary, and a tax library. There is no proprietary technology platform, no AI/ML capability, and no mobile application; the digital assets function as marketing and client-education tools rather than productized technology.

Commercially, the firm operates a fee-based, recurring revenue model almost certainly tied to assets under management, with securities execution routed through a strategic partnership with Osaic Wealth Inc. (member FINRA/SIPC), which provides broker-dealer and back-office infrastructure in exchange for revenue share typical of the independent RIA channel. The team consists of 5 people — Managing Partner Bryan W. Gray, Partners Amy Duncan (CRPC) and Gabe Walker (CFA), Operations Manager Jane Buczek, and Registered Financial Advisor Assistant Jennie Perazzo — serving clients across 21 U.S. states from a single Littleton headquarters. Go-to-market is sales-led and content-driven, relying on organic web traffic, the educational content library, and direct advisor outreach. The firm is privately held, founder/partner-owned, and shows no evidence of external venture or private equity capital.

Name

Alpine Planning Group

Legal name

Alpine Planning Group

Website

https://alpineplanningroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpine Planning Group is an independent, Littleton, Colorado-based financial advisory firm founded in 1999 that provides fee-based financial planning, investment management, retirement, and estate planning services to pre-retirees and multi-generational families across 21 U.S. states, operating through a 5-person team and an Osaic Wealth broker-dealer partnership.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

Keywords

• Financial planning services
• Investment management
• Retirement planning
• Estate planning
• Wealth management advisory

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Securities and Investment Advisory Services: Financial advisory fees likely based on assets under management (AUM) or fee-based compensation for investment management and planning services. Securities business conducted through partnership with Osaic Wealth Inc., member FINRA/SIPC.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Alpine Planning Group is an independent financial advisory firm that delivers personalized financial planning, investment management, retirement planning, and estate planning services to individuals and families. Securities and investment advisory services are offered through a partnership with Osaic Wealth Inc. (member FINRA/SIPC), while advisory relationships are maintained directly through face-to-face and remote consultations.

Product overview

Alpine Planning Group operates as a financial advisory firm offering a unified wealth management service combining financial planning, investment management, retirement planning, and estate planning. The core advisory services are complemented by an educational platform featuring financial calculators, videos, flipbooks, newsletters, and research articles. The calculators (including Home Affordability, Cash Flow Analysis, Retirement Portfolio Lifespan, and Roth IRA Conversion) and educational content (videos, flipbooks, newsletters) function as client engagement and education tools supporting the advisory service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive financial planning services including investment management, retirement planning, and estate planning delivered through ongoing collaborative advisory relationships for individuals and families.
• Investment Management Custom investment strategies and asset allocation recommendations tailored to individual client financial goals and risk tolerance.
• Retirement Planning Retirement income planning services including Social Security optimization, required minimum distribution strategies, and portfolio longevity planning for individuals approaching or in retirement.
• Estate Planning Estate planning review and legacy planning services working with family members and beneficiaries for seamless multi-generational asset transition.
• Financial Calculators Web-based educational financial calculators covering Home Affordability, Cash Flow Analysis, LTCI Cost of Waiting, Retirement Portfolio Lifespan, Loan Payoff, Federal Estate Taxes, and Roth IRA Conversion.
• Educational Videos Digital video library covering financial topics including retirement planning, investment strategies, Social Security, tax planning, and market concepts with accompanying transcripts.
• Flipbooks Magazine-style digital flipbooks covering financial management, Social Security and Medicare, college funding, investing basics, tax planning, retirement, estate planning, and insurance topics.
• Financial Newsletters Monthly financial newsletters covering current economic topics, tax law changes, retirement strategies, and investment insights.
• Research Articles Library of educational information sheets covering estates and trusts, retirement planning, tax planning, investing, and insurance topics.
• Tax Library Tax resource center providing access to IRS tax forms, federal tax rates, publications, a tax glossary, and a federal income tax calculator.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Osaic Wealth Inc.coreStrategic or Co-development Partner · 1 January 1999Osaic Wealth Inc. is the broker-dealer providing securities and investment advisory services infrastructure. Alpine Planning Group joined forces with Osaic Wealth to be fully independent and objective in working with clients. Osaic Wealth, Inc. is member FINRA/SIPC, separately owned from Alpine Planning Group. This partnership enables APG to offer securities products while maintaining independence in advice delivery.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Fisher Investments: Large independent money management and financial planning firm primarily serving high-net-worth retirees and pre-retirees. Direct competitor for Alpine's retiree-focused investment advisory services at substantially greater AUM scale.
• Edelman Financial Engines: Large independent advisory firm offering retirement planning, investment management, and estate planning to mass-affluent and high-net-worth clients. Direct competitor for the same retiree-focused planning niche that Alpine serves, with broader geographic reach.
• Personal Capital (Empower): Hybrid digital-plus-advisor wealth management service (now part of Empower Retirement) combining online tools with human advisors for retirement and investment planning. Targets the same pre-retiree/retiree segment as Alpine with a more scalable technology platform.
• Carson Group: RIA platform serving independent financial advisors with technology, compliance, and investment support. Highly comparable to Alpine in target client (pre-retirees and retirees seeking comprehensive planning) and a logical consolidator of firms like Alpine.
• Mercer Advisors: National independent RIA focused on retirement income planning, tax planning, and estate planning for retirees and pre-retirees. Closely overlaps Alpine's customer segments and service mix, with a similar holistic, planning-first philosophy.
• Mariner Wealth Advisors: Independent RIA consolidator providing retirement, estate, tax, and investment planning. Direct competitor in the same independent advisory space and an active acquirer of small advisory firms like Alpine, making it both a peer and a potential roll-up buyer.
• Creative Planning: Large independent RIA offering comprehensive financial planning, investment management, and estate planning for high-net-worth individuals and families. Direct functional peer to Alpine Planning Group with the same fee-based, advisor-led model, but at significantly greater scale and broader service breadth.

Others

• Cetera Financial Group: Independent broker-dealer and RIA support platform serving thousands of independent financial advisors. Functions as a peer infrastructure layer analogous to Alpine's Osaic Wealth partnership and as a competitor for affiliated independent advisors.
• Commonwealth Financial Network: Independent broker-dealer and RIA platform supporting independent financial advisors with planning technology, compliance, and investment resources. Comparable to Alpine's Osaic Wealth relationship model and a likely peer of small independent advisory practices.

Emerging players

• Facet Wealth: Digital-first RIA offering flat-fee financial planning and investment management delivered virtually. Competes with Alpine for the same retirement and wealth management use cases, but at lower price points via a tech-enabled delivery model that contrasts with Alpine's face-to-face approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/alpineplanningroup
• Xx.com/apgdenver
• LinkedInlinkedin.com/company/alpine-planning-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Planning Group