Eurocell

What Eurocell does

Eurocell plc (LSE: ECEL) is a UK-based vertically integrated manufacturer, distributor, and recycler of PVC-U building products, founded in 1974 and headquartered in Alfreton, Derbyshire. The group operates through three divisions: a Profiles Division (Eurocell Profiles Limited) that extrudes rigid and foam PVC profiles using both virgin and recycled compound; a Building Plastics Division (Eurocell Building Plastics Limited) that distributes manufactured and third-party products through a national network of over 200 branches across the UK and Republic of Ireland; and an Alunet Division formed via the March 2025 acquisition of Alunet Systems for £29 million, supplying aluminium profile systems and composite timber-core doors. The product range spans UPVC and aluminium windows, composite and bi-fold doors, conservatories (including the Equinox tiled roof system), roof lanterns (Skypod), fascias, soffits, guttering, roofing, external cladding, composite decking and fencing, garden rooms, skirting boards, and bathroom panels, with a proprietary recycling programme diverting more than 3 million window frames from landfill annually.

The business serves three primary customer segments: fabricators (who purchase profile systems and receive dedicated account management and technical support), installers and tradespeople (who buy finished products through the branch network with 30+ day trade credit), and DIY consumers (purchasing via branches or the e-commerce platform with free delivery over £50). Distribution is anchored by the 200+ branch network and supported by the Power Up loyalty programme, trade day events, CPD-accredited technical content for specifiers, and an online platform offering click-and-collect including a 1-hour express option. Reported FY2025 revenue was £403.5m (up 13% year-over-year), with adjusted operating profit of £24.1m and pre-tax profit of £12.2m, while the four months to April 2026 showed 9% group sales growth, signalling continued momentum into FY2026. The company is publicly listed on the London Stock Exchange (ticker ECELF on OTCMKTS), employs approximately 2,200 people, and announced Matt Worster, formerly finance director at Travis Perkins, as incoming Chief Financial Officer effective autumn 2026.

Name

Eurocell

Legal name

Eurocell Group Limited

Website

https://www.eurocell.co.uk/

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Eurocell plc manufactures, recycles, and distributes PVC-U windows, doors, roofline, cladding, and outdoor building products in the UK and Ireland. It serves fabricators, installers, and DIY consumers through three divisions and a 200+ branch network, listed on the LSE.

Ownership category

akta.pro rank

Product category

Building Materials Manufacturing

NAICS

Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Drywall Finishing & Corner Beads/Trims (Metal/PVC) (IMADAEAE)

akta.pro secondary industry

Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ)

Keywords

• PVC-U building products
• Window and door profiles
• Roofline building materials
• Composite decking cladding
• PVC recycling services

Headquarters

HQ city

Alfreton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of PVC-U windows, doors, fascias, soffits, guttering, decking, fencing, roofing products, conservatories, and building plastics through 200+ UK branches and e-commerce platform.
2. Manufacturing Revenue: Manufacturing extruded rigid PVC profiles and foam PVC products. Revenue from sale of manufactured profiles to fabricators and distribution through own branch network.
3. Recycling Services: PVC recycling operations converting old window frames into reusable PVC compound for manufacturing new products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eurocell manufactures, distributes and recycles PVC-U windows, doors, roofline, conservatories, composite decking/fencing and cladding products in the UK, selling finished building products and extruded profiles to trade customers and DIY consumers through a national network of 200+ branches, an e-commerce platform and a trade account programme. Vertically integrated operations span PVC compounding and extrusion, in-house recycling of end-of-life frames, and (since March 2025) aluminium systems via the acquired Alunet division.

Product overview

Eurocell is a UK-based manufacturer, distributor, and recycler of PVC-U building products operating through three divisions: Profiles (manufacturing extruded PVC profiles and foam products), Building Plastics (distribution through 200+ branches), and Alunet (aluminum systems and composite doors). The company offers a comprehensive portfolio of building products including windows (UPVC, casement, tilt-and-turn, sash), doors (composite, French, bifold, patio), conservatories (with Equinox tiled roof system), garden rooms, fascias and soffits, composite decking and fencing, external cladding, guttering, roofing, interior products (skirting boards, bathroom panels), and technical profile systems (Logik, Modus, Aluna, Syncro, Iconiq). The company acquired Alunet Systems in March 2025 for £29 million to expand its aluminum capabilities. Eurocell operates over 200 branches nationwide and maintains a focus on sustainability through its PVC recycling program.

Differentiator

Problem solved

Functional benefit

Brands

• Eurocell Recycle: PVC recycling program keeping over 3 million frames out of landfill every year
• Power Up
• Eurocell Studio Build
• Skypod
• Equinox
• Logik
• Modus
• Aluna
• Syncro
• Charisma
• Coastline
• Linea
• Ecoscape

Products and services

• UPVC Windows

Quantifiable outcome

• 3 million+ window frames diverted from landfill annually through Eurocell Recycle programme
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Alunet SystemscoreStrategic or Co-development Partner · 1 March 2025Eurocell PLC acquired Alunet Systems, a UK-based aluminium systems company, for £29 million in March 2025. The acquisition expanded Eurocell's aluminium systems segment and bifold door offerings.
• RearominorChannel Partner/ Reseller/ DistributorScottish kitchen and bathroom manufacturer Rearo secured a £1 million-per-year supply deal with Eurocell for building materials including worktops and bathroom panels.
• Microsoft AdvertisingminorGTM or Marketing PartnerEurocell uses Microsoft Advertising for targeted digital advertising and marketing campaigns.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Breedon Group: UK construction materials group with building products exposure. Comparable end-market exposure to UK construction cycles though focused on aggregates and cement rather than fenestration.
• Cornerstone Building Brands: North American exterior building products manufacturer including windows, doors, and siding. Comparable product breadth across fenestration and roofline categories, though serving a different geographic market.
• Kingspan Group: Global leader in insulated panels and building envelope solutions. Overlaps with Eurocell on energy-efficiency-driven building product demand and benefits from similar UK/EU net-zero regulatory tailwinds.
• Saint-Gobain: Global building materials major with UK fenestration and distribution operations. Competes in windows, doors, and roofline categories and shares the sustainability/recycling narrative around construction products.
• Howden Joinery: UK kitchen and joinery products supplier serving trade customers through a depot network. Comparable GTM (trade-focused depot distribution) and customer overlap with installers, though in different primary categories.
• Travis Perkins: UK's largest distributor of building materials serving trade and DIY. Overlaps with Eurocell's Building Plastics branch network and serves similar installer and contractor customers across a broader product range.

Direct peers

• Quanex Building Products: US-listed manufacturer of window and door components including vinyl profiles. Comparable vertically integrated fenestration components business serving fabricator customers.
• VEKA AG: German-headquartered global PVC-U profile manufacturer with UK operations. Direct competitor in PVC window and door profile systems supplied to UK fabricators.
• Reynaers Aluminium: European aluminium systems manufacturer and supplier serving the UK fenestration market. Becomes a more direct competitive peer following Eurocell's Alunet acquisition as both target the aluminium bifold and window category.
• Epwin Group: UK-listed manufacturer and distributor of PVC-U and other building products for the fenestration and building plastics market. Closest direct peer given overlapping PVC profile manufacturing and trade distribution focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EurocellOfficial
• LinkedInlinkedin.com/company/1177764
• Instagraminstagram.com/eurocellplc
• Pinterestpinterest.co.uk/eurocell
• Xx.com/eurocellplc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurocell