Pearly King

What Pearly King does

Pearly King is a UK-based, direct-to-consumer menswear brand founded in 2009 and operated through the legal entity Rapidname Limited, headquartered in Elland, West Yorkshire. The company designs and sells premium men's clothing across ten categories — tailoring (blazers, waistcoats, trousers), shirts, polo shirts, t-shirts, outerwear (coats, jackets, leather jackets), knitwear, loungewear, trousers, denim, and shorts — positioning itself around a 'timeless, masculine' aesthetic aimed at men seeking distinctive, confidence-instilling garments rather than trend-driven fast fashion.

The business runs exclusively through its own Shopify-powered e-commerce storefront at pearly-king.com, with no disclosed wholesale, marketplace, or physical retail presence. The site supports checkout in 40+ currencies (GBP, EUR, USD, AED, AUD, CAD, JPY, etc.), enabling international DTC shipping direct from the UK. Pricing follows a standard retail model with VAT-inclusive GBP list prices (e.g., shirts £44–£87) and periodic promotional discounts of 25–30%. Customer acquisition is driven by organic social (LinkedIn, Facebook, Instagram, Pinterest, Twitter), an email newsletter offering exclusive previews, and a brand 'Inspiration' content page.

The company is founder-led (Emil Veinedotter, Creative Director and Owner), privately held, and bootstrapped — no external funding, debt instruments, or institutional investors are disclosed. Headcount is reported in the 11–50 band, consistent with a small specialty apparel operation. No AI/ML capabilities, mobile apps, API integrations, patents, awards, or third-party partnerships are present in the data, and there is no disclosed revenue figure, customer count, or growth trend.

Name

Pearly King

Legal name

Rapidname Limited T/A Pearly King

Website

https://pearly-king.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Pearly King is a UK-based, founder-led direct-to-consumer menswear brand selling premium tailoring, shirts, outerwear, knitwear, loungewear, denim, and shorts exclusively through its Shopify storefront at pearly-king.com to men seeking distinctive, timeless garments.

Ownership category

akta.pro rank

Product category

Premium Menswear

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAABAC

Men’s Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Premium menswear
• Tailored clothing
• Men's apparel
• Direct-to-consumer fashion
• Heavyweight tailoring

Headquarters

HQ city

Elland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: The company generates revenue through direct one-time sales of menswear products via its e-commerce storefront. Customers purchase individual garments at listed prices with shipping calculated at checkout. The product range includes tailoring, shirts, polo shirts, t-shirts, outerwear, knitwear, loungewear, trousers, denim, and shorts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pearly King designs and sells premium, heavyweight tailored menswear and casualwear — including tailoring, shirts, polo shirts, t-shirts, outerwear, knitwear, loungewear, trousers, denim, and shorts — direct-to-consumers through its own Shopify-powered online webstore at pearly-king.com with international shipping and multi-currency checkout. The brand, in operation since 2009, targets men seeking distinctive, timeless, masculine garments rather than trend-led mainstream fashion.

Product overview

Pearly King is a UK-based menswear brand operating as a single unified e-commerce platform built on Shopify. The company sells a comprehensive range of men's clothing across ten core product categories: Tailoring (blazers, waistcoats, trousers), Shirts, Polo Shirts, T-Shirts, Outerwear (coats, jackets, leather jackets), Knitwear, Loungewear, Trousers (casual and formal), Denim, and Shorts. The brand positions itself as a premium menswear label focused on creating timeless, masculine garments that instill confidence. The company has been operating as 'Heavy Tailors since 2009' according to their branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailoring Premium tailored menswear collection including blazers, waistcoats and trousers, designed to form a timeless, masculine wardrobe for men seeking standout, exclusive clothing.
• Shirts Menswear shirts in long sleeve, short sleeve and printed resort collar styles, sold via the brand's own webstore as standalone garments.
• Polo Shirts Long sleeve and short sleeve polo shirts for casual to smart-casual wear, sold as standalone garments via the Pearly King webstore.
• T-Shirts Long sleeve and short sleeve t-shirts in various fits and styles, sold as standalone casualwear garments via the Pearly King webstore.
• Outerwear Premium outerwear including coats, jackets and leather jackets, sold as standalone garments for men via the Pearly King webstore.
• Knitwear Knitwear including sweaters and knit polos for layering, sold as standalone garments via the Pearly King webstore.
• Loungewear Casual loungewear including hoodies and tracksuit bottoms, sold as standalone garments via the Pearly King webstore.
• Trousers Casual and formal trousers in various fits, sold as standalone menswear garments via the Pearly King webstore.
• Denim Men's jeans in slim fit and skinny fit styles, sold as standalone garments via the Pearly King webstore.
• Shorts Menswear shorts for casual occasions, sold as standalone garments via the Pearly King webstore.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pearlyking
• Facebookfacebook.com/pearlykingofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearly King