Mainnovation

What Mainnovation does

Mainnovation b.v. is a privately held Dutch management consultancy founded in 2000 and headquartered in Dordrecht, Netherlands, that specialises in Value Driven Maintenance and Asset Management for capital-intensive enterprises. The firm has built and commercialised VDMXL, a proprietary methodology that combines economic value steering, KPI measurement, best-practice work processes, asset portfolio monitoring, continuous improvement, EAM system usage, executive engagement, and ISO 55000 coverage. The methodology has been applied at more than 1,000 companies and is codified in a published book as well as in a digital product suite comprising myVDMXL.com (online benchmarking), the VDMXL Control Panel (a Microsoft Power BI-based KPI dashboard available for SAP EAM, IBM Maximo, and IFS Ultimo), AMprover (asset value and risk assessment), and the VDMXL Process Map.

Mainnovation delivers its services through a bench of more than 40 specialist consultants across offices in the Netherlands, Belgium, France, the United Kingdom, and the United States, targeting eight verticals: Oil & Chemicals, Food & Beverage, Life Sciences, Manufacturing, Energy & Utilities, Public Transport, Ports & Roads, and Dredging & Marine. Named enterprise clients include DSM, Shell, PepsiCo, Port of Rotterdam, NedTrain, TAQA, Elia, Cargill, Evides, Infrabel, and ProRail. Revenue is generated primarily through project-based professional services billed monthly against agreed rates, with a smaller but growing recurring layer from VDMXL Digital subscriptions, complemented by book and publication sales. A strategic partnership with PwC, in place since 2015, provides global delivery reach, and the February 2020 acquisition of Traduco (fully merged in January 2025) extended Benelux capacity.

Name

Mainnovation

Legal name

Mainnovation b.v.

Website

https://mainnovation.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Mainnovation is a Dutch consultancy that sells its proprietary VDMXL methodology and supporting digital tools to capital-intensive enterprises seeking to professionalise maintenance and asset management across eight industrial verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Consultancy Services: Mainnovation provides consulting services through project-based engagements. Consultants deliver VDMXL methodology implementation, asset management assessments, reliability engineering, maintenance strategy development, EAM system selection and optimization, and interim management. Fees are charged monthly based on agreed rates, with annual rate increases reflecting expertise growth and market conditions.
2. VDMXL Digital Solutions: Digital products including myVDMXL.com (online benchmarking), VDMXL Control Panel (Power BI KPI dashboards), AMprover Software (reliability improvement toolkit), and VDMXL Process Map. These are offered as part of VDMXL projects or as standalone subscriptions.
3. VDMXL Book and Publications: The VDMXL book is sold (order page referenced). Additional publications and reports are available for download, some free and some potentially paid.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mainnovation sells the proprietary VDMXL (Value Driven Maintenance & Asset Management) consulting methodology, delivered by more than 40 consultants as project-based engagements to capital-intensive enterprise clients. The offering is supported by a suite of digital products including myVDMXL.com (online benchmarking), VDMXL Control Panel (Power BI KPI dashboards for SAP EAM, IBM Maximo and IFS Ultimo), AMprover Software (reliability assessment) and VDMXL Process Map. Complementing delivery are training (M-Academy) and the VDMXL book.

Product overview

Mainnovation offers a platform-plus-methodology approach centered on VDMXL (Value Driven Maintenance & Asset Management), its proprietary consulting methodology that helps capital-intensive companies transform maintenance from a cost center into a value-adding business function. The VDMXL ecosystem includes the core VDMXL methodology (the foundational framework) and a suite of Digital Solutions — myVDMXL.com (online benchmarking platform), VDMXL Control Panel (KPI dashboard built in Microsoft Power BI available for SAP EAM, IBM Maximo, and IFS Ultimo), AMprover Software (asset value and risk assessment), and VDMXL Process Map (process documentation tool) — all designed to digitize and continuously improve asset performance. Supporting these are consulting services including VDMXL Audit, Value Driven EAM, Life Cycle Plans, RE Roadmap, ISO 55000 Certification support, Predictive Maintenance (PdM4.0), M-Academy training, Interim & Change management, The GAME methodology, and Market Research. The company operates across eight capital-intensive sectors: Oil & Chemicals, Food & Beverage, Life Sciences, Manufacturing, Energy & Utilities, Public Transport, Ports & Roads, and Dredging & Marine.

Differentiator

Problem solved

Functional benefit

Brands

• VDMXL: Value Driven Maintenance & Asset Management methodology developed by Mainnovation. VDMXL stands for Value Driven Maintenance and Asset Management, with XL referring to adding maximum economic value to an existing facility, fleet, or infrastructure. More than 1,000 companies have applied VDMXL with results in uptime increase, cost reduction, safety improvement, and life extension.
• myVDMXL.com
• VDMXL Control Panel
• AMprover Software
• VDMXL Process Map
• MobileXL
• The GAME
• RE Roadmap
• PdM4.0
• M-Academy
• More4Sustainability

Products and services

• VDMXL (Value Driven Maintenance & Asset Management) Mainnovation's proprietary, crisis-resistant methodology that combines eight characteristics (economic value focus, KPI performance measurement, best-practice work processes, asset portfolio monitoring, continuous improvement, professional EAM use, executive engagement, and ISO 55000 coverage) to turn the maintenance function from a cost center into a value-adding business function for capital-intensive enterprises.
• myVDMXL.com Online benchmarking platform that supports the VDMXL strategy and helps companies identify and quantify their improvement potential in maintenance and asset management.
• VDMXL Control Panel KPI dashboard built in Microsoft Power BI for enterprise asset management systems with predefined KPIs; available as VCP for SAP, VCP for Maximo, and VCP for Ultimo to provide pre-built, multi-EAM asset management KPI visibility.
• AMprover Software Asset value and risk assessment tool functioning as an all-in-one Reliability Improvement toolkit for evaluating and improving asset performance.
• VDMXL Process Map Tool for standardised and integral capture of Maintenance & Asset Management processes from top level down to comprehensive work instructions.
• VDMXL Audit Standalone audit offering that assesses an organization's maintenance and asset management maturity against VDMXL benchmarks and identifies improvement priorities.
• Value Driven EAM Consulting service supporting the selection, redesign, implementation, and efficient use of CMMS/EAM systems within a value-driven framework (covering SAP EAM, IBM Maximo, IFS Ultimo, HxGN EAM).
• Life Cycle Plans Lifecycle planning service for managing assets from initial acquisition through end-of-life to maximize value, ensure reliability, and defer replacement investments.
• RE Roadmap Roadmap for implementing Reliability Engineering practices and growing the reliability function within an organization, used to accelerate project results within VDMXL.
• ISO 55000 Certification Support Consulting service guiding organizations through the ISO 55000 asset management certification process, leveraging Mainnovation's VDMXL methodology for full coverage of the standard's requirements.
• Predictive Maintenance (PdM4.0) Service helping organizations implement predictive maintenance 4.0 practices, leveraging digital technologies (IoT sensors, AI, machine learning) to predict equipment failures before they occur.
• M-Academy Training and education programmes for maintenance and asset management professionals, covering VDMXL methodology and related reliability/maintenance topics, available to client teams.
• Interim & Change Interim management and change management services providing temporary leadership and organizational change support during maintenance and asset management transformations.
• The GAME Structured approach for improving maintenance and asset management practices through gamification principles, used as one of the VDMXL 'accelerators' within improvement programmes.
• Market Research Custom market research services on maintenance and asset management topics, conducted for companies, governments, and industry associations.

Quantifiable outcome

• 27% production increase achieved through smarter planned maintenance
• +8 more outcomes

Named customers24 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PwCcoreStrategic or Co-development Partner · 1 January 2015Since 2015, Mainnovation has a strategic partnership with PwC. PwC has chosen VDMXL as the preferred solution for Maintenance & Asset Management challenges for their clients. Through PwC's worldwide network, Mainnovation can support clients in all languages and cultures globally.
• AxianscoreTechnology or IntegrationAxians develops and maintains the VDMXL Control Panel for SAP EAM, built in SAP BusinessObjects. Axians is a leading SAP BO house in Europe and has received the international EMEA Partner Excellence Award 2016 for Analytics from SAP.
• TraducocoreStrategic or Co-development PartnerTraduco is a consultancy that helps clients set up, implement, and sustain Asset Management in their organization. In February 2020, Traduco was acquired by Mainnovation and became 'a Mainnovation company'. This acquisition strengthened Mainnovation's capabilities in asset management consulting.
• NVDOminorStrategic or Co-development PartnerMainnovation collaborates with NVDO (Nederlandse Vereniging voor Domotica en Onderhoud / Dutch Maintenance Association) on events, webinars, and educational programs including 'The GAME' and the Asset Management learning track.
• BEMASminorStrategic or Co-development PartnerMainnovation partners with BEMAS (Belgian Maintenance Association) for the Sustainable Asset Management event.
• Stichting Dordrecht-BamendaminorOthersMainnovation collaborates with the Dordrecht-Bamenda Foundation for its charity project 'Brains, Hands & Friends' supporting education and community development in Bamenda, Cameroon.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Others

• IFS (EAM / Ultimo): IFS owns the Ultimo EAM platform that Mainnovation integrates via the VDMXL Control Panel. While a partner, IFS's broader asset-management and APM vision positions it as adjacent ecosystem player that could — like other EAM vendors — develop competing methodology overlays in the future.

Direct peers

• Life Cycle Engineering: Life Cycle Engineering provides reliability engineering, maintenance optimization, and asset management consulting to industrial and government clients. Its service portfolio (reliability program development, CMMS/EAM optimization, ISO 55000) closely mirrors Mainnovation's VDMXL Audit, RE Roadmap, and Value-Driven EAM offerings.
• Quasset: Quasset is a Netherlands-based asset management consulting firm specializing in asset performance and ISO 55000 implementation. Geographic overlap with Mainnovation's Benelux heartland and a near-identical methodology-led consulting model make it one of the closest head-to-head competitors.
• T.A. Cook Consultants: T.A. Cook is an independent consultancy focused on maintenance, reliability, and asset performance improvement for industrial clients. Like Mainnovation, it sells proprietary reliability methodologies alongside change-management support, serving refineries, chemicals, and manufacturing — directly overlapping VDMXL's core offering.
• Reliability Center, Inc. (RCI): RCI delivers reliability engineering and asset-management training and consulting grounded in its proprietary Accelerated Reliability methodology. It targets similar industrial client profiles and competes for the same maintenance-improvement and reliability-program budgets that VDMXL pursues.

Emerging players

• Copperleaf Technologies: Copperleaf provides asset investment planning and decision analytics software for utilities, energy, and infrastructure operators. While software-native rather than consultancy-led, it increasingly competes for the same asset-management transformation budgets, especially where AI-driven investment planning overlaps with VDMXL's economic-value focus.

Broad incumbents

• Deloitte (Operations Transformation): Deloitte's Operations Transformation practice includes asset management and reliability consulting for industrial clients. As a Big Four incumbent with global reach, it competes for the same enterprise transformation RFPs that Mainnovation's PwC partnership targets.
• DNV (Asset Management & Reliability): DNV operates a global advisory practice covering asset management, reliability, and risk across maritime, energy, and process industries. It offers broader certification and standards-services (including ISO 55000) at much greater scale than Mainnovation, overlapping on enterprise asset-management transformation mandates.
• PwC Operations & Asset Management Practice: PwC is both Mainnovation's strategic channel partner and a potential competitor through its own operations and asset-management consulting practice. As a Big Four firm it can deliver similar transformation mandates, but currently prefers to embed VDMXL rather than replace it.

Regional players

• Iv-Groep: Iv-Groep is a Dutch engineering and asset-management consultancy serving industrial and infrastructure clients in the Benelux. It overlaps with Mainnovation's Value-Driven EAM and ISO 55000 services for Dutch enterprises, but operates primarily in the same geography rather than Mainnovation's broader European footprint.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mainnovation