Subec
Subec AB is a privately held Swedish manufacturer founded in 1986 that designs and produces wheels, rollers, guide systems, and machines for the global wire and cable industry, serving 1,862 customers across 65 countries.
- Company typePrivate
- Founded1986
- HeadquartersSaltsjö-duvnäs, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Subec does
Subec AB is a privately held Swedish design and engineering company, founded in 1986 and headquartered in Nacka, Sweden, that manufactures machines and components for the wire and cable industry. The company employs between 11 and 50 people and operates an 11,500+ product catalogue spanning three interconnected categories: Wheels & Rollers (precision components in various materials and coatings), Guide Systems (customizable roller systems for wire guidance), and Machine Fleet (drive units and extrusion line equipment). Manufacturing is partly in-house, supported by recent capital investment in a Mikron MILL E 800 TNC 620 CNC milling machine, with on-demand custom production a stated capability.
The company serves six vertical segments — wire and cable manufacturers (primary), mechanical engineering, mining, offshore, plastics, and metal processing — and reports delivering products to 65 countries with 1,862 served customers globally. Distribution is via direct website sales (with login-gated pricing and an inquiry cart system on the new subec.com platform) and an international partners network. The firm also invests in operational sustainability, having installed rooftop solar panels that produced 52.8 MWh of renewable electricity in 2025, and maintains a content marketing footprint including blog, newsletter, YouTube (@SubecAB), and trade show presence at wire Düsseldorf 2026 to mark its 40-year milestone.
Subec is founder-owned, with no disclosed parent company, private equity backing, or institutional investors. Revenue is not publicly reported. GTM motion is sales-led, with prospective buyers required to apply for login credentials to access the full product catalogue and pricing. The company participates in industry events such as wire Düsseldorf as its primary offline channel and emphasizes custom-made solutions, reliability, and ease of use as its core value proposition in a niche industrial equipment market.
Subec firmographics
Firmographics- Name
- Subec
- Legal name
- Subec AB
- Website
- https://subec.se
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Subec AB is a privately held Swedish manufacturer founded in 1986 that designs and produces wheels, rollers, guide systems, and machines for the global wire and cable industry, serving 1,862 customers across 65 countries.
- Ownership category
- akta.pro rank
Subec industry classification
Industry- Product category
- Wire & Cable Industrial Equipment Manufacturing
- NAICS
- Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA)
- akta.pro secondary industry
- Utility & Underground Distribution Cable (URD/Substation) (IMADAMAG)
Keywords
Where Subec is headquartered
LocationHeadquarters
- HQ city
- Saltsjö-duvnäs
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Subec business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment and Component Sales: Subec generates revenue through the sale of industrial equipment and components including wheels, rollers, guide systems, and machines for wire and cable manufacturing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B industrial equipment sales - pricing available upon login application |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Subec product offering
Product offeringCore offering
Subec designs and manufactures machines, components, and equipment for the wire and cable manufacturing industry. Its product offering spans three core categories: Wheels & Rollers (precision components in various materials and coatings), Guide Systems (customizable roller systems for wire guidance), and Machine Fleet (drive units for wire and extrusion lines). The company delivers both standard catalogue products and on-demand custom-made solutions to industrial manufacturers worldwide.
Product overview
Subec is a single-product industrial equipment company serving the wire and cable manufacturing industry. The company offers three interconnected product categories: Wheels & Rollers (precision components in various materials and coatings), Guide Systems (customizable roller systems for wire guidance), and Machine Fleet (drive units and extrusion line equipment). With over 11,500 products delivered to 65 countries, Subec provides both standard components and custom-made solutions for wire, cable, and plastic manufacturing applications since 1986.
Differentiator
Problem solved
Functional benefit
Products and services
- Wheels & Rollers A wide variety of wheels and rollers manufactured in different materials and with various coatings, available on-demand for wire and cable manufacturing applications. Used by wire and cable manufacturers and other industrial manufacturers as precision components in production lines.
- Guide Systems Roller systems designed for ease of use and high sustainability, customizable by selecting different base and roller configurations. Used by wire and cable manufacturers to guide wire and cable through production processes.
- Machine Fleet Manufacturing machines including drive units for wire and extrusion lines, designed to be easy to use, reliable, and cost-efficient for wire and cable production. Used by wire and cable manufacturers to power and operate their production lines.
Quantifiable outcome
- 11,500+ products available
- +3 more outcomes
Companies that use Subec
Customer profileSegments6 records
Ideal customer profiles2 records
Subec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Subec partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Subec competitors and assessment
Company assessmentDirect peers
- Rosendahl Nextrom: Austrian manufacturer of cable manufacturing equipment including extrusion lines, CV lines, and insulating equipment. Direct competitor in the wire and cable manufacturing equipment market.
- Maillefer: Swiss manufacturer of wire and cable equipment including extrusion lines, drawing equipment, and packaging machinery. Direct competitor in the wire and cable manufacturing equipment market.
- SAMP S.p.A. Italian manufacturer of wire and cable machinery including drawing, bunching, and stranding equipment. Directly competes with Subec in the wire and cable manufacturing equipment market with overlapping product categories.
- Nextrom: Finnish manufacturer of fiber optic cable manufacturing equipment and machinery. Direct competitor in cable manufacturing equipment, particularly for fiber optic applications.
- Maschinenfabrik Niehoff: German manufacturer of wire and cable machinery including wire drawing, bunching, and cabling equipment. Directly competes with Subec in the wire and cable manufacturing equipment market globally.
- Troester: German manufacturer of extrusion lines and machinery for rubber, plastic, and cable production. Direct competitor in cable manufacturing equipment, particularly for extrusion lines which overlap with Subec's machine fleet.
- Listemann: German wire and cable equipment manufacturer serving global customers. Direct competitor in the wire and cable manufacturing equipment market with overlapping product offerings.
- Setic: French manufacturer of wire and cable machinery including bunching, cabling, and stranding equipment. Direct competitor in the wire and cable manufacturing equipment market.
- Pourtier: French manufacturer of wire and cable machinery including rod breakdown and wire drawing equipment. Direct competitor in the wire and cable manufacturing equipment market.
Broad incumbents
- SKF: Swedish multinational manufacturer of bearings, seals, and motion control products. While primarily focused on bearings, SKF's rollers and motion control products overlap with Subec's wheels and rollers product line, making it a broader incumbent in adjacent components.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Subec social profiles
Digital presenceSubec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Subec leadership team
Management profileNumber of profiles
Profiles1 record
Subec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Subec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Subec
What does Subec do?
Subec designs and manufactures machines, components, and equipment for the wire and cable manufacturing industry. Its product offering spans three core categories: Wheels & Rollers (precision components in various materials and coatings), Guide Systems (customizable roller systems for wire guidance), and Machine Fleet (drive units for wire and extrusion lines). The company delivers both standard catalogue products and on-demand custom-made solutions to industrial manufacturers worldwide.
Is Subec a public or private company?
Subec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Subec founded?
Subec was founded in 1986. It employs 11 to 50 people.
Where is Subec based?
Subec is headquartered in Saltsjö-duvnäs, Sweden, in the Europe region.
How does Subec make money?
One revenue line is on record: equipment and Component Sales.
Who are Subec's main competitors?
Direct peers on record are Rosendahl Nextrom, Maillefer, SAMP S.p.A., Nextrom, Maschinenfabrik Niehoff, Troester, Listemann, Setic and Pourtier. SKF is listed as a broad incumbent.
Does Subec have an API?
No public API is recorded for Subec.
What industry is Subec in?
Subec's product category is Wire & Cable Industrial Equipment Manufacturing. Its primary akta.pro industry code is IMACAJAA, Vehicle Wiring Harnesses & Cable Assemblies Manufacturing, with a secondary code of IMADAMAG, Utility & Underground Distribution Cable (URD/Substation). Its NAICS code is 3336 and its SIC code is 3550.