Wheatley

What Wheatley does

Wheatley PLC, trading as "Wheatley Homes," is a privately-held UK residential and commercial property developer headquartered in Letchworth Garden City, Hertfordshire. Founded approximately in 1933-1934 and now in its 90th year of operation, the company specializes in building new build homes and commercial properties across Hertfordshire, North London, and the Northern Home Counties. Its current portfolio comprises three active residential developments: The Landmark in Nazeing, Essex (25 executive homes); Grays Inn Yard in Therfield, Hertfordshire (10 luxury 3-5 bedroom homes); and May Fair Gardens in Arlesey, Bedfordshire (33 homes including 1-bedroom apartments and custom build options).

The company's technical product is conventional new-build housing differentiated primarily by standardized sustainability features: air source heat pump central heating, solar panel integration, and EV charging points as standard across developments. House types range from 1-bedroom apartments to 5-bedroom executive homes, with guide prices spanning approximately £395,000 to £1,500,000. Properties are sold under a 10-year structural warranty with Consumer Code compliance. A custom build/self-build option has been introduced at May Fair Gardens, extending the product beyond standard speculative construction.

The revenue model is one-time unit sales of newly built residential and commercial properties to individual home buyers and commercial tenants. Go-to-market is direct-to-consumer through on-site show homes and marketing suites open Thursday-Monday 10:30am-5pm, supplemented by a corporate website, development brochures (PDF), email newsletters, and organic social media. The organization operates with 1-10 employees, suggesting a lean model that leans heavily on external contractors for construction. Customer segments include residential home buyers (primary, including first-time buyers), custom build buyers, and commercial property investors/tenants. Wheatley Homes Limited is identified as a wholly-owned operating subsidiary. No external funding rounds, partnerships, M&A activity, or institutional ownership has been disclosed.

Name

Wheatley

Legal name

Wheatley PLC

Website

https://wheatley.co.uk

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

Wheatley PLC (trading as Wheatley Homes) is a privately-held UK residential and commercial property developer building new build homes across Hertfordshire, North London, and the Northern Home Counties, with ~68 active homes priced from £395k to £1.5M, sold direct-to-consumer via on-site show homes.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Residential property development
• New build homes
• Commercial property construction
• Custom build housing
• Sustainable housing construction

Headquarters

HQ city

Garden City

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: Sale of newly built residential properties including houses and apartments. Revenue generated from property sales at various developments across Hertfordshire, North London, and Northern Home Counties. Properties range from 1-bedroom apartments to 5-bedroom executive homes with prices from approximately £395,000 to £1,500,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wheatley PLC, trading as Wheatley Homes, is a regional UK property developer that builds and sells new-build residential houses and apartments (1-bedroom flats to 5-bedroom executive homes) and a small number of commercial properties in Hertfordshire, North London, and the Northern Home Counties. Homes are sold directly to buyers through on-site show homes and include air source heat pumps, solar panels, and EV charging points as standard, with 10-year structural warranties and Consumer Code compliance. Custom build/self-build options are also offered.

Product overview

Wheatley PLC, operating as Wheatley Homes, is a residential and commercial property developer based in Letchworth Garden City, Hertfordshire. The company has 90 years of experience building quality new homes across Hertfordshire, North London, and the Northern Home Counties. The product portfolio consists of residential developments featuring various house types (2-5 bedroom homes and apartments), custom build/self-build options, and commercial properties. Active developments include The Landmark in Nazeing (25 homes), Grays Inn Yard in Therfield (10 homes), and May Fair Gardens in Arlesey (33 homes including 4 custom builds). All homes feature sustainable technologies including air source heat pumps, EV charging points, and solar panel compatibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheatley Homes - Residential Developments Wheatley Homes is the residential development arm of Wheatley PLC, building new homes across Hertfordshire, North London, and the Northern Home Counties with multiple house types including 2, 3, 4, and 5 bedroom homes. Homes come with sustainable features (air source heat pumps, solar panels, EV charging) and a 10-year structural warranty.
• The Landmark, Nazeing An exclusive development of 25 new homes (2, 3, and 4 bedroom houses) in Nazeing, Essex, sold directly to home buyers. Final 4 bedroom homes remain, priced from £745,000 to £750,000.
• Grays Inn Yard, Therfield A development of 10 private three, four and five bedroom homes in Therfield, Hertfordshire. Prices range from £620,000 for Crofter's (3 bed) to £1,245,000 for Granary (5 bed).
• May Fair Gardens, Arlesey A development of 33 new homes including 1 bedroom apartments and 3 & 4 bedroom homes, plus 4 custom build detached four bedroom homes in Arlesey, Bedfordshire. Prices range from £395,000 for The Warden (3 bed) to £650,000 for The Wilstead (4 bed).
• Custom Build Homes Self-build and custom build housing options allowing buyers to customise their homes, currently offered at May Fair Gardens, Arlesey via The Welwyn custom build model. Buyers work with Wheatley to deliver a personalised home design.
• Wheatley Commercial Properties Commercial property developments for investors and tenants in Hertfordshire and surrounding areas, sold or leased by Wheatley PLC.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WheatleyNewHomes
• LinkedInlinkedin.com/company/wheatley-property-developments-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheatley