Hyundai Motorsport

Name

Hyundai Motorsport

Legal name

Hyundai Motorsport GmbH

Website

https://motorsport.hyundai.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Motorsport Racing Vehicles

NAICS

Motor Vehicle Manufacturing (3361), Other Motor Vehicle Parts Manufacturing (336390), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Services-Racing, Including Track Operation (7948), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Driver & Rider Management / Representation (MPAKAGAG), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorsport racing
• Rally competition vehicles
• Customer racing programs
• Factory racing team
• Endurance racing

Headquarters

HQ city

Weißenburg In Bayern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Motorsport Competition Revenue: Revenue from factory racing programmes in WRC, WEC, and TCR World Tour championships. Hyundai Motorsport operates as the factory team competing for manufacturers' and drivers' championships while developing technology that flows back to Hyundai's road car divisions.
2. Customer Racing Sales: Sale of competition vehicles (Rally2, TCR) and technical support to privateer racing teams and customer drivers. Includes the Hyundai i20 N Rally2 Step2 for rally customers and Elantra N TCR for touring car customers.
3. Merchandise and Fan Shop: Direct consumer sales of Hyundai Shell Mobis WRT and Genesis Magma Racing branded merchandise through official fan shops.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hyundai Motorsport designs, develops, and races competition vehicles as the factory racing arm of Hyundai Motor Company across multiple international championships including the FIA World Rally Championship (WRC), World Endurance Championship (WEC), TCR World Tour, and Nürburgring 24 Hours. The company operates factory teams (Hyundai Shell Mobis WRT, Genesis Magma Racing) and sells customer racing vehicles (i20 N Rally2, Elantra N TCR) along with technical support to privateer teams. Branded motorsport merchandise is sold through dedicated online fan shops.

Product overview

Hyundai Motorsport operates manufacturer racing programmes across multiple international motorsport series (WRC, WEC, TCR World Tour, Nürburgring 24 Hours) alongside customer racing programmes offering the i20 N Rally2 and Elantra N TCR for privateer competitors. The product portfolio centres on competition vehicles: the i20 N Rally1 for WRC manufacturer competition, the Genesis GMR-001 Hypercar for WEC endurance racing, the Elantra N TCR for TCR World Tour customer racing, and the i20 N Rally2 for Rally2 customer competitors. Fan merchandise is available through dedicated online shops.

Differentiator

Problem solved

Functional benefit

Brands

• Hyundai N: High-performance vehicle sub-brand under Hyundai Motor Company that includes rally and racing vehicles such as the i20 N Rally1, Elantra N TCR, and i20 N Rally2.

Products and services

• Hyundai i20 N Rally1 Hyundai's flagship World Rally Championship (WRC) manufacturer team rally car featuring a turbocharged 1.6L I4 engine producing 360 hp, 4WD powertrain, 1350 kg minimum weight, 4-speed manual gearbox and approximately 450 Nm of torque, designed for competition across gravel and tarmac WRC events.
• Genesis GMR-001 Hypercar Genesis Magma Racing's premier endurance racing Hypercar competing in the FIA World Endurance Championship (WEC) Hypercar class, powered by a Genesis G8MR 3.2L Turbo V8 producing 680 hp and 637 Nm of torque, with RWD configuration, Michelin tyres, minimum weight of 1030 kg, and carbon disc brakes.
• Hyundai Elantra N TCR Customer racing touring car competing in the Kumho FIA TCR World Tour, equipped with a 1998cc turbocharged I4 engine producing 360 hp, 6-speed manual transmission, FWD drivetrain, approximately 450 Nm torque, and 1265 kg weight including driver, available for purchase and competition by privateer racing teams.
• Hyundai i20 N Rally2 Step2 Customer-focused rally car for privateer competitors in WRC2 and national rally championships, delivering 300 hp from its engine with 5-speed manual gearbox, 4WD system, and approximately 350 Nm torque, designed for both gravel and tarmac rally use.

Quantifiable outcome

• 2024 WRC Drivers' and Co-Drivers' Championship titles
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Hyundai Shell Mobis WRTflagshipStrategic or Co-development PartnerShell Mobis is the primary sponsor and partner for Hyundai's WRC factory team. The partnership combines Shell's fuel and lubricant technology with Mobis's parts and components expertise for the Hyundai i20 N Rally1 WRC programme.
• BRC Hyundai N Squadra CorsecoreStrategic or Co-development PartnerLong-term customer racing partner operating the Hyundai Elantra N TCR and i20 N Rally2 vehicles in the TCR World Tour and other championships. The partnership has secured multiple championship titles including TCR World Tour championships.
• Genesis Magma RacingflagshipStrategic or Co-development PartnerGenesis Magma Racing is the factory WEC programme using the Genesis GMR-001 Hypercar in the FIA World Endurance Championship. Represents Hyundai's luxury Genesis brand in top-tier endurance racing.
• HankookcoreTechnology or IntegrationTyre supplier for WRC vehicles. Hankook provides specification tyres for the Hyundai i20 N Rally1 in WRC competition.
• Kumho TyrecoreTechnology or IntegrationTyre supplier for TCR World Tour. Kumho provides tyres for the Elantra N TCR in TCR World Tour competition.
• MichelincoreTechnology or IntegrationTyre supplier for WEC Hypercar class. Michelin provides specification tyres for the Genesis GMR-001 Hypercar in WEC competition as per regulations.
• Hyundai Motor CompanyflagshipStrategic or Co-development PartnerParent company of Hyundai Motorsport GmbH. Hyundai Motor Company and Hyundai Motor Europe hold the intellectual property rights and support the motorsport subsidiary.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HMSGOfficial
• YouTubeyoutube.com/c/HyundaiMotorsport
• Facebookfacebook.com/HMSGOfficial
• LinkedInlinkedin.com/company/hmsgofficial
• Instagraminstagram.com/hmsgofficial
• TikToktiktok.com/@hmsgofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai Motorsport