Lorenz Pan

What Lorenz Pan does

Lorenz Pan AG SpA is an Italian manufacturer of industrial palletizing systems headquartered in Bozen/Bolzano, South Tyrol. Founded in 1982 by the Pan family and now in its second generation of family ownership under Managing Directors Klemens Pan and Valentin Pan, the company designs and builds custom palletizing lines for manufacturing and packaging operations, with disclosed customer categories spanning the fruit and vegetable, ice cream, and pet food industries. Its core equipment platform is built around three palletizer models: the M5 for low-infeed end-of-line applications, the M6 for high-performance centralized palletizing, and the M9, which is engineered specifically for gentle handling in the fresh-produce segment.

The technology stack centers on proprietary control logic for pallet and case transport, including roller conveyors, chain conveyors, transfer cars, and sorting systems using barcode or camera scanners. A visualization software layer connects to customer ERP systems to track production and operation data and to provide intuitive control of complex lines. Supporting modules include stretch wrapping machines (turntable and rotor-arm variants), pallet conveying systems, and case conveyors in belt, roller, tabletop, and spiral configurations, which together allow Lorenz Pan to deliver fully integrated rather than standalone palletizing cells.

The business model is a custom project-based capital equipment sale delivered through direct enterprise field sales, with in-house installation teams commissioned worldwide and recurring revenue from spare parts and after-sales support. Pricing is quote-based and not publicly disclosed, and the company emphasizes multi-year contracts and tailored engineering rather than standardized catalog offerings. With 240+ employees and more than 1,400 projects delivered globally across four continents, Lorenz Pan operates as a mid-sized niche OEM in the broader industrial automation market.

Name

Lorenz Pan

Legal name

Lorenz Pan AG SpA

Website

https://lorenzpan.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Lorenz Pan AG SpA is an Italian family-owned manufacturer of custom palletizing systems and integrated end-of-line automation, serving manufacturing and packaging customers in food, beverage, ice cream, pet food, and fruit and vegetable industries with global installation and after-sales support.

Ownership category

akta.pro rank

Product category

Industrial Palletizing Automation Equipment

NAICS

Packaging Machinery Manufacturing (333993)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Palletizing & Depalletizing Systems (IMAHAOAC)

akta.pro secondary industries

End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Palletizing, Depalletizing & Stretch/Shrink Wrapping Systems (IMALAOAF)

Keywords

• Palletizing systems
• Industrial automation equipment
• Layer palletizers
• End-of-line packaging
• Conveyor systems

Headquarters

HQ city

Bozen

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Palletizing Machine Sales: Custom-built palletizing systems including M5, M6, M9 models and various palletizer configurations sold as capital equipment to manufacturing and packaging facilities.
2. Installation and Project Services: Global installation services with teams that travel worldwide to install and commission palletizing systems. Project-based professional services.
3. After-Sales Support and Spare Parts: Ongoing support after machine installation including spare parts sales and technical assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lorenz Pan manufactures and supplies custom-built palletizing systems and integrated end-of-line packaging automation for industrial manufacturers. The portfolio centers on three core palletizer models (M5, M6, M9) supported by layer and centralized palletizing configurations, pallet and case conveying systems, sorting systems, stretch wrapping machines, and ERP-linked visualization software. The company designs, builds, installs and services these systems globally for customers in food, beverage, fruit/vegetable, ice cream, and pet food production.

Product overview

Lorenz Pan offers a comprehensive portfolio of palletizing solutions centered around three main palletizer models: the M5 (end-of-line specialist with low infeed), M6 (high-performance centralized palletizer), and M9 (specialized for fruit and vegetable handling). These core products are complemented by system configurations including layer palletizer systems, centralized palletizing solutions, end-of-line palletizing, dedicated single-line palletizing, and multi-line palletizing. The portfolio also includes supporting systems such as pallet conveying systems (roller conveyors, chain conveyors, transfer cars), case conveyor systems (belt, roller, tabletop, spiral), sorting systems using barcode scanners or cameras, visualization/data management software connected to ERP systems, and stretch wrapping machines (turntable and rotor arm variants). Together, these products form fully integrated, customer-specific palletizing solutions for various industrial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• M5 Palletizer Layer palletizer with robust modular construction, designed for end-of-line use with low infeed height. Low energy and maintenance costs with options including layer sheet inserter, pallet magazine, and various pallet transport types.
• M6 Palletizer High-performance layer palletizer suitable for all common packaging types. Features high infeed height, gentle product handling, low power consumption and low maintenance costs. Designed for centralized palletizing applications.
• M9 Palletizer Specialized palletizer engineered specifically for the fruit and vegetable industry, emphasizing gentle product handling and high service performance for fresh produce.
• Layer Palletizer System Range of layer palletizers from end-of-line machines to high-speed palletizing systems, characterized by simplicity, gentle product handling, load quality and flexibility.
• Centralized Palletizing Solution Palletizing system designed for operations outside the production environment, minimizing internal logistics processes and enabling fully automated flow of goods between production and distribution.
• Stretch Wrapping Machines Stretch wrapper solutions including space-saving turntable variants for medium capacity infeeds and rotor arm machines for high-speed systems, designed to secure pallet loads after palletizing.
• Case Conveyor Systems Several types of case conveyors including belt, roller, tabletop, and spiral conveyors for transporting products between packaging machines and palletizers.
• Sorting Systems Systems for sorting packages using barcode scanners or camera systems, integrated into palletizing lines.

Quantifiable outcome

• Low energy consumption
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sidel: PET/beverage packaging equipment supplier offering palletizing and end-of-line solutions as part of complete beverage line projects. Comparable as an incumbent serving similar food/beverage customers with broader portfolio.
• KHS: German manufacturer of filling and packaging systems for beverage industry, including palletizing solutions. Comparable as an incumbent serving overlapping beverage and food customers with full-line capability.
• ProMach: US-based packaging machinery roll-up offering palletizing, conveying, stretch wrapping and end-of-line integration across multiple verticals. Comparable as a broader incumbent with complementary product categories and aftermarket focus.
• Krones AG: Global German leader in beverage and packaging machinery including palletizing systems. Comparable as a broad incumbent offering palletizing as part of full-line packaging solutions, with deeper R&D and balance sheet than Lorenz Pan.

Direct peers

• BEUMER Group: German family-owned specialist in conveying, loading, palletizing and packaging systems. Directly comparable as a European mid-sized packaging-line machinery builder serving similar end markets (food, beverage, parcel) with project-based palletizing solutions.
• Gebo Cermex: Part of Sidel group, specialized in end-of-line packaging including palletizing, conveying and stretch wrapping. Comparable as a direct peer offering integrated palletizing solutions to similar food/beverage/consumer goods customers.
• OCME: Italian packaging machinery manufacturer offering case packers, palletizers, and conveying systems for food, beverage and consumer goods. Highly comparable as a fellow mid-sized Italian specialist competing in similar end-of-line palletizing projects.
• MMCI Automation: US-based robotic palletizing systems integrator and equipment supplier for food, beverage and consumer goods. Comparable as a similarly-sized specialist offering custom palletizing systems with project-based delivery.

Emerging players

• KUKA AG: German robotics and automation company offering robotic palletizing cells. Comparable as an emerging robotics-based competitor in the palletizing segment where Lorenz Pan competes with layer-palletizer architecture.
• FANUC Corporation: Global robotics supplier whose articulated robots are increasingly used for robotic palletizing cells. Comparable as an emerging threat/disruptor to traditional layer palletizers via robotics-based palletizing alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorenz Pan