True Wills

What True Wills does

True Wills Limited is a UK-based, privately held legal-technology company incorporated in England and Wales (company number 12699039) and headquartered in Milton Keynes. Founded in 2020 by Mohamed Suleman (a UK-qualified solicitor with a Master's in Islamic studies and over 10 years of Islamic will writing experience through predecessor Sharia Wills Ltd) and Shabeer Sheffa (a SaaS product and engineering leader), the company operates the UK's first online Islamic will portal. Its product addresses a structural gap in the UK market: English intestacy law does not recognise Islamic (Sharia) inheritance rules, and traditional high-street solicitors lack both Sharia expertise and affordable pricing for Muslim clients.

The platform is a self-serve Software-as-a-Service portal in which users complete a guided questionnaire in approximately 20 minutes; the system automatically computes inheritance shares per Qur'anic and Sunnah guidelines without requiring users to disclose monetary values, and embeds the resulting shares in a letter of wishes attached to a trust-based will structure that satisfies English law. An in-house solicitor specialising in both legal systems reviews each will (turnaround within 7 days), and a directory of 1,000+ UK-registered Muslim charities is integrated for charitable bequests. The product set comprises three tiers — Online Islamic Will (£98 for estates under £350,000), Telephone Islamic Will (£148), and Large Estate Islamic Will (from £350 for estates over £350,000 with inheritance tax planning) — plus an optional £10/year subscription for unlimited will changes after the first year. Customer support runs on Tawk.to live chat and email, and analytics run on Google Analytics with Google AdSense for monetisation of informational content.

The business model is predominantly transactional (one-time fees) with a small recurring subscription layer, and the customer base is exclusively Muslim individuals and families in England and Wales. Distribution is product-led (self-serve portal) supplemented by an inside-sales telephone channel and community-led content marketing via blog, social media (Facebook, Twitter, Instagram) and free 60-minute webinars hosted by the CEO. The company holds GDPR and PCI-DSS-aligned compliance posture via SSL encryption, has no disclosed funding rounds, no parent company, and operates with 1–10 employees as an unfunded, founder-owned private limited company.

Name

True Wills

Legal name

True Wills Limited

Website

https://truewills.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

True Wills operates the UK's first online Islamic will portal, enabling Muslims in England and Wales to create Sharia-compliant wills via a self-serve SaaS platform, in-house solicitor checking, and a £98–£350 tiered pricing structure.

Ownership category

akta.pro rank

Product category

Estate Planning Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), Trusts, Estates, and Agency Accounts (52592)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE), Special Needs & Supplemental Needs Trust Services (FSAAANAJ), Estate Planning, Trust Structuring & Governance (FSAAADAF)

Keywords

• Islamic will writing
• Online will portal
• Sharia-compliant wills
• Estate planning services
• Legal document services

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Online Islamic Will (One-time): One-time fee for online Islamic will creation including expert checking by in-house solicitor and up to one year of free unlimited changes. Target: customers with estates under £350,000.
2. Telephone Islamic Will (One-time): One-time fee for telephone-based will writing service where solicitor creates the will over the phone. Includes email or post delivery of final document.
3. Large Estate Islamic Will (One-time): Premium one-time fee for estates over £350,000, including inheritance tax planning and solicitor-assisted will writing over the phone.
4. Annual Subscription Service: Annual subscription at £10/year after the first year for unlimited changes to the will. Optional service that can be cancelled at any time.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

True Wills provides an online Islamic will writing service that allows Muslims living in England and Wales to create wills compliant with both English law and Islamic (Sharia) law. Customers complete a guided questionnaire in as little as 20 minutes, with the will then checked by an in-house UK-qualified solicitor specialising in both legal systems. Services are offered via self-serve online portal, telephone-assisted will creation, or a premium option for large estates requiring inheritance tax planning.

Product overview

True Wills operates as a single-product service with optional premium variants and add-ons. The core offering is the Online Islamic Will (£98), which allows users to create an Islamic will online in approximately 20 minutes. This is complemented by Telephone Islamic Will (£148) for those preferring phone assistance, and Large Estate Islamic Will (from £350) for complex estates requiring tax planning. The Subscription Service add-on provides ongoing will updates for an annual fee.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Islamic Will An online Islamic will writing service for Muslims with estates under £350,000, allowing them to create a will compliant with both English and Islamic law through a guided questionnaire completed in approximately 20 minutes. Includes expert checking by the in-house solicitor, automatic calculation of inheritance shares per Qur'an and Sunnah, guardian appointment, and free unlimited changes for the first year. Priced at £98 one-time.
• Telephone Islamic Will A telephone-based Islamic will writing service where an in-house solicitor takes customers through each step over the phone, tailoring the will to their situation. Designed for Muslims with estates under £350,000 who prefer assisted creation. Includes free unlimited support via chat, phone, or email, with the final will available within 7 days via email or post. Priced at £148 one-time.
• Large Estate Islamic Will A specialist Islamic will writing service for Muslims with estates over £350,000, including inheritance tax planning and solicitor-assisted will creation over the phone. Includes careful estate planning to minimise tax, with the will written by the in-house solicitor and tailored to complex family and financial situations. Priced from £350 one-time.
• Annual Subscription for Will Changes An optional annual subscription service providing unlimited changes to the customer's Islamic will for an annual fee, allowing updates as life circumstances change (e.g. moving home, new children). Customers can opt in and out at any time throughout their lifetime and receive unlimited support. Priced at £10 per year after the first year.

Quantifiable outcome

• Save over £200 compared to high street solicitors for basic Islamic will
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rocket Lawyer: Global online legal services platform with DIY will and estate planning documents. Comparable as a digital self-serve legal product, though it operates at much greater scale and breadth than True Wills.
• Co-op Legal Services: Large UK provider of wills, probate, and family law services under the Co-op brand. Broader incumbent offering general will-writing services at scale, with overlapping target customers in the UK.
• Shakespeare Martineau: UK law firm with a private client practice including wills, trusts, and estate planning. Comparable legal services peer in the UK wills and estate planning space, operating as a traditional firm.
• LegalZoom: Major US-based online legal services platform offering wills, estate planning, and other legal documents. Comparable self-serve online legal product model, though US-focused and not Sharia-specialised.
• Irwin Mitchell: UK national law firm with a private client / wills and estates practice serving high-net-worth individuals. Comparable as a UK legal services provider in the wills/estate planning category, operating through a traditional full-service firm model.
• Dignity Funerals / Dignity Wills: UK funeral services provider that also offers will-writing services to its customer base. Broader incumbent with established brand and cross-sell into related end-of-life services.

Direct peers

• Farewill: UK online will-writing and probate platform offering digital will creation. Direct competitor in the UK online will space, but without the Islamic/Sharia specialisation that is True Wills' core differentiator.
• Beyond (formerly Beyond Wills): UK online will-writing service targeting consumers with a self-serve digital experience. Comparable as a UK consumer-facing will platform with similar price points and self-serve model.

Others

• Gatehouse Bank: UK Sharia-compliant challenger bank offering savings, property finance, and wealth products to Muslim customers. Comparable as a UK Islamic financial services player serving the same demographic, though not a direct will-writing competitor.
• HSBC Amanah: UK Sharia-compliant banking offering under HSBC targeting Muslim customers with ethical/Islamic financial products. Comparable as a UK financial services provider targeting the same Muslim customer base, though not in the wills category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maketruewills
• Facebookfacebook.com/maketruewills
• Instagraminstagram.com/maketruewills
• LinkedInlinkedin.com/company/true-wills

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Wills