Emerald Communication

What Emerald Communication does

Emerald Communication s.r.l. is a Turin-based, full-service marketing communications agency founded in 2009 and operating as a privately-held Italian limited company. The firm is structured around four interconnected business units — Media (TV, radio, print, and OOH/billboard planning and buying), Digital (social media management, web development, SEO, and online media buying), Events (street marketing, in-store promotion, hostess and steward staffing), and Creatività/Zeppelin36 (in-house creative direction, graphic design, copywriting, and video production) — that together deliver integrated, turnkey ("chiavi in mano") campaigns under a single point of contact. Core technology is built on open-source stacks including Drupal CMS, Laravel PHP framework, and Moodle for web development, supplemented by programmatic advertising capabilities leveraging DSP aggregation and dynamic retargeting.

The company serves primarily Italian consumer brands and retailers, including Formento Carni (food & beverage), TuoDì and Penny Market (retail), Everli (online grocery marketplace), Noritura (sports nutrition), and regional tourism boards such as ATL Cuneo (government). Revenue is generated through professional services on a custom, quote-based pricing model, with no publicly disclosed rates. The go-to-market motion is sales-led and consultative, relying on direct client engagement and relationship-based selling for integrated campaigns across traditional and digital channels. Geographic footprint is predominantly domestic Italy, with offices in Torino (Via Condove 26) and demonstrated but limited international campaign execution in Germany.

Name

Emerald Communication

Legal name

Emerald Communication s.r.l.

Website

https://emeraldcommunication.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Emerald Communication is a Turin-based, full-service marketing communications agency serving Italian consumer brands and retailers through four units spanning media planning, digital marketing, events, and creative services on a project basis.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Marketing communications agency
• Media planning
• Digital marketing services
• Event marketing
• Creative advertising services

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Communication Consulting and Campaign Services: Professional services revenue from providing comprehensive communication consulting and campaign execution to brands. Services include creative development, media planning, digital marketing, event production, and campaign management delivered through multiple specialized business units (Media, Digital, Events, Creativity/Zeppelin36).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Emerald Communication is a full-service marketing communications agency structured around four business units — Media, Digital, Events, and Creativity (Zeppelin36) — delivering turnkey, data-driven communication campaigns to brands across TV, radio, print, OOH, digital, social, SEO, and experiential channels.

Product overview

Emerald Communication is a full-service communication agency structured as four interconnected business units: Media (TV, Radio, Print, OOH/Billboard advertising), Digital (Social Media, Web Development, SEO, Online Media Buying), Eventi (Street Marketing, Instore Promotion, Hostess & Steward), and Creatività/Zeppelin36 (in-house creative agency). The company operates as a unified structure where each unit collaborates to deliver integrated communication campaigns, offering clients a single point of contact for complete, data-driven marketing solutions spanning both digital and offline channels.

Differentiator

Problem solved

Functional benefit

Brands

• Zeppelin36: Creative unit of Emerald Communication responsible for ideas, creative direction, graphic design, copywriting, and video production. Has been operating for over twenty years.
• Emerald Media
• Emerald Digital Lab
• Emerald Events

Products and services

• Media Business unit handling omnichannel media planning including TV, radio, print, and out-of-home (OOH) advertising. Provides target analysis, KPI identification, and comprehensive media mix solutions for brand clients.
• Digital Digital business unit (Emerald Digital Lab) providing social media management, web development, SEO optimization, and online media buying services with data-driven strategies.
• Eventi (Events) Event business unit designing and producing customized event formats including street marketing, in-store promotions, and promotional staffing solutions for brands.
• Zeppelin36 (Creatività) In-house creative agency with over 20 years of experience providing creative direction, graphic design, copywriting, and video production services including packaging, corporate videos, websites, and TV spots.
• SEO Search engine optimization service including market analysis, SEO audit, on-site and off-site optimization, link building, and local SEO for brands seeking online visibility.
• Media Buying Online Online media buying including programmatic advertising, Google Ads management, and social media advertising with retargeting and dynamic retargeting capabilities.
• Sviluppo Web (Web Development) Custom website development using open-source technologies including Drupal, Laravel, and Moodle. Services include UX/UI design, mobile-first development, and CRM/ERP integrations.
• Social Media Social media management including strategy development, content creation, editorial planning, community management, and social media advertising across platforms.
• Street Marketing Street marketing campaigns using territory analysis, competitor research, and targeted audience engagement, including an eco-friendly cargo bike and scooter fleet for zero-emission activations.
• Instore Promotion In-store promotional activities including show cooking, product sampling, sales support, and promotional staff management to drive sell-in and sell-out.
• Hostess & Steward Promotional staff recruitment and management including promoters, hostesses, stewards, tour leaders, brand ambassadors, and presenters with scouting and soft skills evaluation.

Quantifiable outcome

• Twitter #GrowthAward recognition for TuoDì gamification campaign demonstrating creative effectiveness on social platforms
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Saatchi & Saatchi Italy: Italian branch of the global Saatchi & Saatchi network. Comparable as a full-service creative and communications agency serving enterprise brands in Italy with cross-channel campaign expertise.
• Armando Testa: One of Italy's largest independent advertising agencies, headquartered in Turin. Directly comparable as a full-service Italian creative and media agency serving enterprise consumer brands with integrated campaigns across traditional and digital channels.
• Leo Burnett Italy: Italian operations of Leo Burnett, a global creative agency. Comparable as a full-service creative agency operating in Italy with integrated campaign capabilities across traditional and digital media.
• McCann Worldgroup Italy: Major global advertising network with substantial Italian operations. Comparable as a full-service communications agency serving enterprise brands in Italy with creative, media planning and digital capabilities.
• TBWA\Italia: Italian arm of the TBWA\ creative network. Comparable as a full-service creative and media agency operating in Italy, delivering integrated brand campaigns for enterprise clients across multiple channels.
• Ogilvy Italy: Italian operations of Ogilvy, one of the world's largest advertising networks. Comparable as a full-service communications agency offering creative, media, digital and PR services to enterprise clients in Italy.

Broad incumbents

• Dentsu Italy: Italian operations of Dentsu, a global advertising holding company. Comparable as a broad incumbent delivering creative, media and digital communications services to enterprise brands in Italy.
• Havas Italy: Italian operations of Havas, a global advertising and communications group. Comparable as a broad incumbent providing integrated creative, media and digital services in Italy across a wider portfolio.
• Publicis Italy: Italian operations of Publicis Groupe, a global advertising holding company. Comparable as a broad incumbent offering overlapping creative, media, digital and communications services as part of a wider portfolio.
• WPP Italy: Italian operations of WPP, the world's largest advertising holding company (parent of GroupM, Ogilvy, VMLY&R and others). Comparable as a broad incumbent offering overlapping integrated communications services across multiple specialized networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@emeraldcommunication101
• Facebookfacebook.com/EmeraldItalia
• LinkedInit.linkedin.com/company/emerald-communication-srl
• Instagraminstagram.com/emeraldcommunication
• Xx.com/emeralditalia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emerald Communication