What DI2X does

DI2X is a privately held Danish research firm founded in 2016 in Aalborg by Pernille Kræmmergaard, PhD, built on more than 30 years of academic research into digital transformation. The company sells two interconnected, research-based frameworks — Digital Maturity (mapping organizations across 6 generations and 8 areas) and Organizational Capabilities (a 4x4 matrix of 16 capabilities across Strategy, Technology, Organization, and Leadership) — packaged into a web-based platform built on Microsoft Azure and available in Danish, Norwegian, Swedish, English, and German.

The platform layer includes three self-assessment instruments (Digital Maturity Tool, Organizational Capabilities Tool, and Digital Mindset Profile), a subscription-based DI2X Resource Center with books, learning videos, templates, expert videos, and webinars; AI assistants (DI2X Chatbot and DI2X Partner Assistant) for analysis and sparring; a multi-tier certification program (Fundamental, Facilitator, Advanced, Certified Practitioner); and a structured partner ecosystem (Sales Partners, Certified Partners, Advanced Certified Partners) that delivers DI2X-based programs locally. DI2X monetizes through annual subscriptions (Tools from DKK 20,000+, Resource Center tiers DKK 2,400-3,200), certification fees (DKK 37,000-40,000 in Denmark; NOK 50,000-55,000 in Norway), self-study packages (from DKK 10,000), and book subscriptions (DKK 800/year). Direct sales (web/demos) are complemented by channel partners such as Bouvet Norge, A-2 Norge, Agenda Kaupang, Mannaz, and Dansk IT, giving the firm reach across Denmark, Norway, and beyond.

The company serves two primary segments: organizations in both the public and private sectors that use DI2X to assess and develop digital maturity (anchored notably by the Norwegian municipal leadership program reaching 40,000+ leaders via Nkom), and certified consultants/advisors who deploy DI2X frameworks in client engagements. With 500+ organizations, 11,500+ benchmark responses, and 250+ certified individuals across 6+ countries, DI2X operates as a small (1-10 employees) but content- and partner-leveraged platform business with a registered trademark (DI2X®) and recognized academic credentials.

Name

DI2X

Legal name

DI2X

Website

https://di2x.com/

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

DI2X is a Danish research firm that sells digital maturity and organizational capabilities frameworks via a web platform, assessment tools, a subscription learning resource center, and certified partner network serving public and private organizations across Scandinavia.

Ownership category

akta.pro rank

Product category

Digital Maturity Assessment Platform

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Digital maturity assessment
• Digital transformation platform
• Organizational capability frameworks
• Leadership certification programs
• Digital learning subscriptions

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. DI2X Tools Subscriptions: Annual subscriptions for access to DI2X assessment tools (Digital Maturity, Organizational Capabilities, Digital Mindset Profile). Provides organizations with database access, benchmarking, AI-assisted analysis, online reporting, and the ability to conduct unlimited assessments across groups and departments. Standalone assessments are also available as one-time purchases.
2. DI2X Resource Center Subscriptions: Subscription-based access to the digital learning and materials environment with four tiers: Open (DKK 2,400/year), Facilitator (DKK 3,200/year), Practitioner (DKK 3,200/year), and Advanced Certified (DKK 3,200/year). Subscriptions auto-renew unless cancelled with one month's written notice.
3. Certification Programs: Revenue from DI2X Certified Practitioner (Denmark: DKK 37,000-40,000; Norway: NOK 50,000-55,000), DI2X Facilitator, DI2X Advanced, and DI2X Fundamental certification programs. Programs include course participation, case work, evaluation, and certificate issuance. Reduced pricing available for previous Masterclass participants. Internal/closed programs available for minimum 10 participants at per-person rates.
4. Digital Self-Study Packages: Flexible digital self-study programs sold to organizations. Pricing from DKK 10,000, available for individual access via Resource Center or for LMS integration into organization's own learning management system.
5. Books and Publications: Annual subscription access to e-books and audiobooks (DKK 800/year) for Mind the Gap and Navigating Digital Transformation. Books also available for purchase through DJØF Forlag. Self-study package also includes the Norwegian-language 'Digital Transformasjon' and 'Digital Modenhed' books.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

DI2X provides research-based frameworks (Digital Maturity and Organizational Capabilities, both structured as 4x4 matrices), assessment tools (DI2X Tools including Digital Maturity Tool, Organizational Capabilities Tool, and Digital Mindset Profile), a subscription learning resource center (DI2X Resource Center), AI assistants (DI2X Chatbot and DI2X Partner Assistant), and a certified partner network to help organizations assess and advance their digital transformation. The platform combines structured self-assessments with multilingual content and certified practitioner enablement across Norway and Denmark.

Product overview

DI2X is a comprehensive digital transformation platform built around two interconnected research-based frameworks: Digital Maturity and Organizational Capabilities. The platform operates as a platform-plus-modules architecture consisting of: (1) DI2X Frameworks as the foundational research-based models, (2) DI2X Tools including Digital Maturity assessment, Organizational Capabilities assessment, and Digital Mindset Profile for structured self-assessments, (3) DI2X Resource Center as a subscription-based learning environment, (4) DI2X Chatbot and DI2X Partner Assistant as AI-powered assistants, and (5) an ecosystem of certifications and courses including Masterclass, Competence Boost programs, Fundamental, Facilitator, Advanced, and Certified Practitioner certifications. The platform supports organizations and leaders in working systematically with digital maturity and transformation through assessment tools, learning resources, professional development programs, and certified partner network.

Differentiator

Problem solved

Functional benefit

Brands

• DI2X Frameworks: Research-based frameworks for Digital Maturity and Organizational Capabilities
• DI2X Tools
• DI2X Resource Center
• DI2X Praxis
• DI2X Chatbot

Products and services

• DI2X Digital Maturity Framework Proprietary research-based 4x4 framework used to assess and benchmark an organization's digital maturity. Licensed to certified practitioners and applied through DI2X Tools assessments for public-sector and enterprise customers in Norway and Denmark.
• DI2X Organizational Capabilities Framework Proprietary research-based 4x4 framework for diagnosing the organizational capabilities required to execute digital transformation. Licensed to certified practitioners and applied through DI2X Tools in conjunction with the Digital Maturity Framework.
• DI2X Tools Assessment Platform Software platform hosting the Digital Maturity Tool, Organizational Capabilities Tool, and Digital Mindset Profile, with AI-assisted analysis and benchmarking. Delivered as a subscription to organizations and licensed to certified partners.
• Digital Mindset Profile Individual-level assessment of digital mindset, used by HR and transformation teams to baseline and develop digital attitudes and behaviors across an organization.
• DI2X Resource Center Subscription-based learning platform that delivers continuous digital transformation content, learning videos, presentation slides, templates, reflection questions, and expert videos to subscribers and certified practitioners.
• DI2X Chatbot AI assistant that supports users of the DI2X ecosystem with interpretation of frameworks, assessments, and learning content.
• DI2X Partner Assistant AI assistant purpose-built for certified DI2X partners to support their delivery of assessments, interpretations, and capability-building engagements with end clients.
• DI2X Certified Practitioner Program Highest-tier practitioner certification authorizing consultants and advisors to deliver DI2X-based assessments, capability-building programs, and training to their clients.
• DI2X Masterclass Advanced training program offering deeper mastery of DI2X frameworks and methodologies for senior practitioners and transformation leaders.
• DI2X Certification Suite (Fundamental, Facilitator, Advanced) Tiered certification track consisting of Fundamental, Facilitator, and Advanced certifications that progressively qualify individuals to understand, facilitate, and lead DI2X-based digital transformation work.
• DI2X HR Course Specialized course equipping HR professionals to apply DI2X frameworks to workforce digital upskilling, organizational development, and people-side change.
• DI2X Elected Officials Course Specialized course for elected political leaders such as municipal council members to understand, sponsor, and govern digital transformation in public-sector organizations.
• Train the Trainer Program certifying trainers to independently deliver DI2X courses and certification content across the certified partner ecosystem.
• Mind the Gap (book) Published book articulating DI2X's research-based perspective on digital transformation and the gaps organizations must close.
• Navigating Digital Transformation (book) Published book providing practical guidance on navigating digital transformation using DI2X frameworks and the DI2X Praxis methodology.
• Digital Self-Study Package Self-directed learning package bundling learning videos, presentation slides, templates, reflection questions, and expert videos for individual learners and teams.
• DI2X Praxis Proprietary end-to-end methodology that integrates DI2X assessment frameworks with structured capability-building programs to operationalize digital transformation in client organizations.

Quantifiable outcome

• 500+ organizations have used DI2X frameworks, tools, or programs
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• A-2 Norge ASflagshipChannel Partner/ Reseller/ DistributorA-2 Norge is an Oslo-based advisory firm established in 2003 with 50+ consultants specializing in change and digital transformation. Known for open approach to problem understanding and solutions and strong competencies in planning and executing digitalization projects. Serves both private and public sector clients with a collaborative culture and cross-disciplinary expertise.
• Abilator NorgecoreChannel Partner/ Reseller/ DistributorAbilator is a competence house based in Trondheim, established in 2012, specializing in strategy and business development with focus on digital transformation. Helps public and private organizations navigate a complex world through change management and agile leadership. Believes developing leadership strengthens organizations and creates more robust and future-oriented companies.
• Agenda KaupangcoreChannel Partner/ Reseller/ DistributorAgenda Kaupang is a consulting company with 40+ employees, founded in Oslo in 1994. Specialized in management consulting, digital transformation, organizational development, financial analysis, and research primarily within the public sector but also with private sector experience. Delivers high quality and maximum value through integrity, academic strength, and long-term growth.
• Bouvet NorgeflagshipChannel Partner/ Reseller/ DistributorBouvet Norge is a Norwegian-owned leading consulting company headquartered in Oslo with more than 2,000 employees across 14 locations in Norway. Delivers IT, consulting, design, and communication services, contributing to building future society through cross-disciplinary expertise and close collaboration with both public and private organizations. Combines technological expertise with business understanding and user-centered design.
• CaptocoreChannel Partner/ Reseller/ DistributorCapto is a Certified Partner of DI2X, based in Norway. Offers consulting services leveraging DI2X frameworks and tools.
• Dansk ITcoreChannel Partner/ Reseller/ DistributorDansk IT is Denmark's largest independent IT professional network and interest organization. Works to promote and support IT where it creates value for society and individuals. Aims to gather, strengthen, and develop IT users' and professionals' skills and expertise. Serves as Sales Partner for DI2X in Denmark.
• MannazcoreChannel Partner/ Reseller/ DistributorMannaz focuses on leadership and learning, offering courses, competencies, and consulting. Courses and programs for leaders, project managers, and specialists — face-to-face or virtual. All programs are based on innovative and effective learning methods that prepare participants for future challenges from day one after course completion.
• Norwegian Communications Authority (Nkom)flagshipStrategic or Co-development PartnerNorwegian Communications Authority (Nkom) has adopted DI2X frameworks as the foundation for Norway's national municipal leader development program. The framework provides the municipal sector with a shared language and structure for working systematically with digital transformation, strengthening coordination, prioritization, and direction across the sector.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• McKinsey Digital (McKinsey & Company): Global management consulting firm with a large digital transformation practice that publishes proprietary digital maturity models and bundles assessments with multi-million-dollar transformation engagements. Highly comparable to DI2X's positioning as a research-based digital maturity framework, but at vastly larger scale and bundled with broader consulting services.
• Deloitte Digital: Big Four consulting firm with a dedicated digital transformation practice offering maturity assessments, technology strategy, and implementation. Comparable to DI2X in the digital maturity framework space, but operates as part of a much broader advisory portfolio serving both public and private sectors globally.
• Accenture: Global professional services firm with a major digital transformation, technology, and consulting practice. Comparable to DI2X in helping organizations navigate digital maturity and transformation, but at much larger scale with bundled consulting, technology, and operational services.
• BCG Digital (Boston Consulting Group): Global management consulting firm with a digital transformation practice publishing proprietary frameworks for digital and AI maturity. Comparable to DI2X as a research-based digital maturity framework, but operates as part of a much broader strategy consulting portfolio.
• Capgemini Invent: Digital innovation and transformation consulting arm of Capgemini, offering digital maturity assessments, strategy, and implementation services. Comparable to DI2X in the digital transformation advisory space, but bundled with broader technology and engineering services.

Direct peers

• Devoteam: European IT consulting firm specializing in digital transformation, cloud, and technology strategy with strong Nordic presence. Comparable to DI2X as a digital transformation advisory serving both private and public sector clients in Scandinavia, with similar methodologies and target buyers.
• Slalom: Global consulting firm focused on technology, digital transformation, and business strategy with regional delivery models. Comparable to DI2X in emphasizing close client collaboration in digital transformation, though Slalom operates at a substantially larger scale with a broader service portfolio.
• Bouvet: Norwegian-owned consulting firm with 2,000+ employees across 14 locations providing IT, consulting, design, and communication services. Both a channel partner and a direct comparable peer — comparable to DI2X in delivering digital transformation advisory and operating in the same Nordic markets with overlapping public and private sector client bases.
• Mannaz: Danish consulting and training firm offering leadership and learning programs, courses, and consulting. Both a channel partner and a direct comparable — comparable to DI2X in providing leadership and digital transformation learning programs in the Nordic market, with similar buyer profiles and training methodologies.

Emerging players

• TI People: UK-based digital transformation consultancy offering targeted advisory services for digital operating model and capability development. Comparable to DI2X as a research-based digital transformation advisory serving public and private organizations, but at a smaller scale focused on the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedIndk.linkedin.com/company/di2x-digitaliseringsinstituttet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DI2X