Aguram

What Aguram does

AGURAM (Agence d'Urbanisme d'Agglomérations de Moselle) is a French non-profit association (loi 1901) founded in 1974 and headquartered in Metz, France. It provides strategic urban planning, territorial observation, and project engineering services to 72 member organizations—primarily municipalities, intercommunalities (EPCI), the Department of Moselle, and public institutions in the Moselle department and broader Grand Est region. The agency also engages in cross-border planning cooperation with German and Luxembourg partners through the Eurodistrict SaarMoselle and Interreg VI mechanisms.

AGURAM's portfolio combines advisory studies with a suite of observational data products: the DATAGENCES open-data portal (co-developed with peer agencies Agape, Scalen, and Aurm), the OSMOS socio-economic observatory, a commercial real estate observatory (ImObserver), a housing and land observatory (OHF), and an interactive brownfield atlas (1,521 sites tracked across Lorraine-Champagne Ardennes). These products function as an integrated territorial intelligence system—observatories collect data, DATAGENCES aggregates and publishes it, and a podcast series (with AI-generated audio animations) disseminates findings. The agency coordinates within the 7Est network of seven Grand Est urban planning agencies for joint studies, and participates in the national FNAU federation.

AGURAM operates a membership-based subscription model: members pay annual dues (cotisations), supplemented by annual or multi-year financial conventions that co-fund the partnership program. Annual revenue is not publicly disclosed. Distribution is purely direct—services are defined through collaborative annual roadmaps with member collectivities and delivered under multi-year conventions (notably the CTG 2026-2030 with Eurométropole de Metz and CAF de la Moselle). The agency employs approximately 40 staff (headcount stated as 40+) and is led since June 3, 2024 by Director Général Régis Brousse under the presidency of Pierre Fachot.

Name

Aguram

Legal name

AGURAM – Agence d'Urbanisme d'Agglomérations de Moselle

Website

https://aguram.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

AGURAM is a French non-profit urban planning agency founded in 1974, providing strategic planning, territorial observation, and project engineering services to 72 member municipalities and public institutions in the Moselle department and Grand Est region.

Ownership category

akta.pro rank

Product category

Urban and Territorial Planning Services

NAICS

Administration of Urban Planning and Community and Rural Development (925120)

SIC

Services-Management Consulting Services (8742), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

Keywords

• Territorial planning services
• Urban planning agency
• Geographic information systems
• Housing observatory
• Cross-border cooperation

Headquarters

HQ city

Metz

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Contributions and Annual Conventions: Members pay annual dues (cotisations) to which annual or multi-year financial agreements may be added. Some service provisions may be performed outside the partnership program. This represents a recurring membership-based revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

AGURAM is a non-profit urban planning association providing strategic territorial engineering and observation services to public-sector members. Its core offerings include annual partnership-programme studies on urban planning, housing policy, mobility, environment, and cross-border cooperation, supported by proprietary territorial observatories and a collaborative open-data platform (DATAGENCES). Deliverables range from territorial diagnostics, SCoT/PLUi planning documents, and observatories to consultancy and stakeholder workshops tailored for municipalities, intercommunalities, departments, and public institutions in Moselle.

Product overview

Aguram is an urban planning and territorial development agency providing integrated consulting services to municipalities and intercommunities in Moselle, France. The agency's portfolio consists of advisory studies, territorial observatories (OSMOS, housing/foncier observatory, business real estate observatory), a collaborative data platform (DATAGENCES), and content services (podcasts). These offerings work together as a comprehensive territorial intelligence system: observatories collect and analyze data, DATAGENCES shares this knowledge across member organizations, and podcasts disseminate findings to stakeholders.

Differentiator

Problem solved

Functional benefit

Products and services

• DATAGENCES Collaborative open-data territorial platform jointly developed by AGURAM and other French urban planning agencies, providing multi-source, multi-scale, multi-thematic indicators (habitat, demography, mobility, employment, training, environment), dashboards, PDF reports, and customised databases for member organisations.
• OSMOS Observatory Territorial observatory decoding socio-economic dynamics in Moselle by analysing population data with focus on residential migrations and demographic transitions.
• Observatoire de l'immobilier d'entreprise en Moselle Quarterly observatory providing key figures and trends on the office market in the Moselle valley and activity spaces for territorial collectivities and economic-development stakeholders.
• Observatoire de l'Habitat et du Foncier (OHF) Tool providing comprehensive housing and land monitoring for territorial planning, used by communautés de communes (e.g. Val de Fensch) to support PLH development and land-efficiency studies.
• Atlas des friches de Lorraine-Champagne Ardennes Interactive atlas tracking brownfield sites across Lorraine-Champagne Ardennes, identifying potential reconversion opportunities and documenting reconverted sites for territorial planning stakeholders.
• AGURAM Podcasts Podcast series featuring AI-generated audio animations that summarise territorial studies and urban planning research conducted by the agency, designed to disseminate findings to members and stakeholders.
• Annual Partnership Programme of Activities Annual co-constructed programme of strategic territorial planning studies, diagnostics, and engineering services adopted by AGURAM members through the General Assembly, covering strategic cooperation, planning, urban projects, mobility, habitat, economy, environment, and landscape themes.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• CAF de la MosellecoreStrategic or Co-development Partner · 1 January 2026Convention territoriale globale (CTG) 2026-2030 partnership between Eurométropole de Metz and CAF de la Moselle. AGURAM conducted social portrait diagnostic and co-facilitated workshops to develop action plan for family services.
• FNAU (Fédération nationale des agences d'urbanisme)coreStrategic or Co-development Partner · 1 January 2026National network organizing annual meetings of urban planning agencies. AGURAM participates in events including poster on territorial cooperation dynamics and contributes to national debates on urban planning topics.
• Interreg VI - Projet PrismacoreStrategic or Co-development Partner · 1 January 2024Prisma (Projet d'aménagement d'information et d'observation pour un projet d'agglomération SaarMoselle) is financed by Interreg VI program of the Greater Region. The project aims to better structure cross-border cooperation in territorial planning. Partners include Eurodistrict SaarMoselle, AGURAM, and Regionalverband Saarbruck.
• Crous LorraineminorOthers · 1 January 2022Joined AGURAM as member in 2022, representing student housing authority in the territory.
• Établissement public foncier de Grand EstcoreStrategic or Co-development Partner · 1 January 2020AGURAM collaborates with EPF Grand Est on brownfield observatory (Atlas des friches) tracking 1,521 brownfields in Lorraine-Champagne Ardennes including 244 reconverted sites.
• Eurodistrict SaarMosellecoreStrategic or Co-development Partner · 1 January 2019Cross-border territorial structure with AGURAM participating since 2022 as member. Active collaboration on PRISMA project and cross-border planning observation.
• Sraddet - Région Grand EstcoreStrategic or Co-development Partner · 1 January 2016Grand Est Region elaborates its Regional planning scheme (Sraddet) with strategic vision to 2050. AGURAM and the 6 other Grand Est agencies support Region's work with expertise and territorial knowledge.
• SCoTAM (Syndicat mixte du SCoT de l'agglomération messine)coreStrategic or Co-development PartnerAGURAM provides technical mastery for SCoTAM's territorial coherence scheme elaboration and ongoing implementation support since over 10 years. SCoTAM is a key partner for metropolitan planning coordination.
• PMESL (Pôle métropolitain européen du Sillon lorrain)coreStrategic or Co-development PartnerMetropolitan pole bringing together Metz, Nancy, Thionville, and Epinal agglomerations. AGURAM supports the pole's strategic positioning and work on metropolitan and cross-border interests, public policies, shared projects, and European funding.
• DATAGENCES ConsortiumcoreTechnology or IntegrationCollaborative open-data portal developed by AGURAM, Agape (Lorraine Nord), Scalen (Nancy), and Aurm (Mulhouse) agencies. Provides multi-source territorial data and indicators to member collectivities.
• Urssaf LorraineminorStrategic or Co-development PartnerQuarterly employment data partnership providing panorama of employment in Eurométropole de Metz with data on companies, employees, and independent workers.
• Réseau 7Est - Agences d'urbanisme du Grand EstcoreStrategic or Co-development PartnerNetwork of 7 urban planning agencies in Grand Est region with nearly 200 collaborators conducting 1000+ annual missions. AGURAM participates in joint studies including demographic analysis, health and planning, and cross-border cooperation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Egis: Major French engineering and consulting group offering urban planning, transport, and environmental consulting at national and international scale. Competes with AGURAM on large-scale planning/mobility mandates while offering a broader service portfolio and private-sector delivery model.
• Institut Paris Région (formerly IAU Île-de-France): France's largest urban planning agency serving the Île-de-France region with extensive observatories, climate/energy studies, and modeling capabilities. Functions as the French urban planning incumbent at a national-leader scale, with overlapping but broader mandates than AGURAM's regional Moselle focus.

Direct peers

• Agence d'urbanisme de la région grenobloise (AURG): Grenoble-area urban planning agency serving local collectivities with membership-funded strategic planning, observatories, and territorial studies. Strong analog in terms of mid-sized French metropolitan planning agencies.
• Scalen (Agence de développement et d'urbanisme du Pays de Nancy): Network partner within the 7Est Grand Est agencies alongside AGURAM. Same legal status, shared DATAGENCES data portal, and overlapping territorial observation mandates, making Scalen a direct operational peer within the same regional ecosystem.
• a'urba (Agence d'urbanisme de la région nantaise): Nantes region's urban planning agency providing territorial observation, planning, and project engineering for member collectivities. Operates within the same French agence d'urbanisme legal/funding model.
• Adeus (Agence de développement et d'urbanisme de l'agglomération strasbourgeoise): Strasbourg-area planning agency and 7Est network member. Same membership/FNAU model, comparable scale and mandate, providing a direct East-of-France counterpart to AGURAM.
• Agence d'urbanisme de l'aire métropolitaine lyonnaise (Urbalyon): Lyon metropolitan area's urban planning agency serving the Pôle métropolitain and Scot de l'agglomération lyonnaise with member-funded studies, observatories, and cross-border planning. Same French agency model, similar scale (~50 staff), and similar metropolitan-scale mandate.
• Agence d'urbanisme et d'aménagement de Toulouse (AUAT): Toulouse-area urban planning agency operating the same French 'agence d'urbanisme' model (association, member-funded, FNAU network) with overlapping mandates in territorial observation, urban planning documents (PLU/SCoT), housing studies, and economic development. Closely comparable in structure, mandate, and customer base to AGURAM.
• Agence d'urbanisme de Marseille (AGAM): Marseille-Bouches-du-Rhône urban planning agency operating under the same association/membership model and FNAU network. Comparable mandate spanning territorial observation, housing/land policy, mobility, and economic development for both city and intercommunalité members.

Others

• FNAU (Fédération nationale des agences d'urbanisme): National federation of French urban planning agencies. AGURAM is a member and active contributor to FNAU's annual network events, poster publications, and national debates; FNAU is the industry body governing the modèle agence d'urbanisme that AGURAM operates under.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agenceaguram
• LinkedInlinkedin.com/company/aguram
• Xx.com/agenceaguram

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aguram