EdventureCo
Lumify Group (EdventureCo) is an Australasia-focused multi-brand ICT, Microsoft, Adobe, business communication, and negotiation training provider serving individuals, SMBs, large enterprises, and Defence and public sector customers via 10 campuses and online delivery.
- Company typePrivate
- Founded1995
- HeadquartersNorth Sydney, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What EdventureCo does
EdventureCo, operating commercially as Lumify Group (legal entity DDLS Australia Pty Ltd), is a multi-brand vocational and professional training platform headquartered in Australia with operations spanning Oceania and Southeast Asia. The company delivers ICT training, Microsoft and Adobe vendor-certified curriculum, cybersecurity, cloud computing, AI, agile, business communication, creative software, and negotiation training across 10 campuses with 90+ classrooms in Australia, New Zealand, and the Philippines, supported by remote instructor-led online delivery and on-premises workplace training.
The portfolio is organized into eight sub-brands targeting distinct buyer segments: Lumify Learn (self-serve online certifications for individuals), Lumify Work (enterprise classroom and online training), Lumify People (Defence and public sector consulting), Nexacu (Microsoft application training for SMBs and large enterprise), City Desktop Training (Adobe creative skills), Plain English Foundation (ISO-aligned workplace writing), ENS (psychology-based negotiation since 1978), and Wizard Corporate Training (professional development and management tools). Course coverage extends across 750+ courses in 13 categories, with 5,500+ scheduled classes per year, 170+ accredited trainers averaging 4.8/5 student ratings, and over 32,000 students trained annually.
The business model is professional services revenue generated from training delivery to individuals, SMBs, large enterprises, and government/defence customers. Pricing is quote-based for enterprise and government engagements with individual course pricing on inquiry. Multi-modal distribution (physical campuses, online instructor-led, on-premises), vendor partnerships with Microsoft and Adobe, and B Corporation certification underpin a go-to-market that combines direct enterprise field sales for the corporate and government segments with self-serve online acquisition for individual learners.
EdventureCo firmographics
Firmographics- Name
- EdventureCo
- Legal name
- DDLS Australia Pty Ltd
- Website
- https://edventureco.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lumify Group (EdventureCo) is an Australasia-focused multi-brand ICT, Microsoft, Adobe, business communication, and negotiation training provider serving individuals, SMBs, large enterprises, and Defence and public sector customers via 10 campuses and online delivery.
- Ownership category
- akta.pro rank
EdventureCo industry classification
Industry- Product category
- ICT Training Services
- NAICS
- Computer Training (611420), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)
- akta.pro secondary industries
- Infrastructure, Networking & Systems Administration Training (BPAEANAJ), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where EdventureCo is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices10 records
Markets served
EdventureCo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Professional IT Training Services: Revenue generated from delivering ICT training courses, professional development programs, and vendor-certified bootcamps to individuals and organizations. Training delivered through multiple formats including public scheduled classes, private group sessions, and enterprise engagements.
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
EdventureCo product offering
Product offeringCore offering
EdventureCo, trading as Lumify Group (legal entity DDLS Australia Pty Ltd, formerly DDLS), is Australasia's largest ICT training provider. The company delivers accredited IT qualifications, vendor-certified bootcamps (Microsoft, Adobe), professional development, soft skills, and negotiation training through online, classroom, and on-premises formats across 10 campuses in Australia, New Zealand, and the Philippines. It serves individuals through self-serve online learning and enterprises/government through tailored direct-sales engagements.
Product overview
Lumify Group (formerly DDLS) is a multi-brand training solutions platform offering ICT and professional development training through eight distinct sub-brands. The portfolio includes Lumify Learn (online individual certifications), Lumify Work (enterprise classroom/online training), Lumify People (Defence and public sector consulting), Nexacu (Microsoft application training), City Desktop (creative software courses), Plain English Foundation (business communication), ENS (negotiation training), and Wizard Corporate Training (professional development). The company operates 10 training campuses with 90+ classrooms across Australia, New Zealand, and the Philippines, offering 750+ courses to over 30,000 students annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Lumify Learn Online delivery of accredited IT qualifications, short courses, globally-recognised certifications, and vendor-certified bootcamps for individual learners.
- Lumify Work Vendor-certified, classroom- and online-delivered IT training for business and enterprise customers, taught by industry-accredited trainers.
- Lumify People Tailored IT learning solutions, technical advice, and strategic consulting to upskill Defence and public sector workforces.
- Nexacu Quality instructor-led Microsoft application training for individual end-users and teams in small to medium businesses and large enterprises across APAC.
- City Desktop Training Creative skills courses and custom training in Adobe InDesign, Photoshop, Illustrator, Premiere Pro, After Effects, WordPress, and HTML.
- Plain English Foundation (PEF) ISO-aligned training, editing systems, and communication techniques for clearer, faster workplace writing.
- ENS (Executive Negotiation Services) Global network of negotiation strategists applying psychology-based frameworks to help organisations achieve outcomes through sophisticated negotiation and influencing techniques, operating since 1978.
- Wizard Corporate Training Short professional development courses, application IT training, management tools, and custom training programs in Australia.
Quantifiable outcome
- 12,000+ organisations upskilled
- +3 more outcomes
Companies that use EdventureCo
Customer profileSegments5 records
Ideal customer profiles4 records
EdventureCo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
EdventureCo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MicrosoftcoreLumify Group maintains vendor-certified training partnerships with Microsoft, delivering official Microsoft application training through brands like Nexacu and Lumify Work. Curriculum aligned with Microsoft certification standards.
- AdobecoreAdobe-certified training through City Desktop Training brand, offering courses in InDesign, Photoshop, Illustrator, Premiere Pro, After Effects and other Adobe creative tools.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
EdventureCo competitors and assessment
Company assessmentBroad incumbents
- Skillsoft: Global enterprise learning platform covering IT, leadership and compliance after acquiring Global Knowledge and Sumtotal. A broader incumbent with overlapping ICT training content but sold primarily as enterprise SaaS subscriptions rather than live instructor-led delivery.
- Udemy Business: Enterprise arm of Udemy providing on-demand technology, business and creative courses to corporate learners. A broader incumbent competing for the same enterprise upskilling budget Lumify Work targets, though via self-serve content rather than live instruction.
Direct peers
- Firebrand Training: UK-based accelerated IT training provider delivering intensive instructor-led vendor certification courses (Microsoft, AWS, Cisco) online and across European/APAC centres. Comparable curriculum, vendor certification focus, and accelerated-delivery model.
- Auldhouse: New Zealand-headquartered ICT and professional training provider offering vendor-certified (Microsoft, AWS, Cisco) courses across NZ and Australia. Highly comparable to Lumify Group given overlapping ANZ geography, vendor-certified curriculum model, and similar mix of enterprise and individual learners.
- Pluralsight: US-headquartered technology skills platform offering on-demand cloud, security and software development training, with a strong enterprise channel (Pluralsight Flow). Closest online-only direct competitor to Lumify Learn and a growing threat to Lumify Work's individual-learner revenue.
- GetSmarter (2U): Online short-course provider (owned by 2U) partnering with top universities and institutions to deliver professional development and tech courses globally. Comparable online individual-learner model and professional development focus to Lumify Learn.
- General Assembly: Tech skills and digital transformation training provider (now part of Adecco/Akkodis) offering bootcamps and enterprise upskilling in software engineering, data and design. Directly comparable in enterprise tech-skills upskilling and bootcamp-style delivery model.
- New Horizons Computer Learning Centers: Global authorised IT training provider delivering vendor-certified (Microsoft, Cisco, AWS) classroom and online courses to enterprise and individual learners. Directly comparable business model to Lumify Work and Nexacu, with instructor-led delivery and enterprise sales motion.
- Upskilled: Australian RTO delivering vocational ICT, business and professional development courses online to individuals and corporate clients. A direct ANZ competitor in the same regulated training market, sharing customer segments and government funding exposure.
Regional players
- SAI Global (Informa): ANZ-headquartered provider of standards, compliance and professional training (now part of Informa). Comparable regional footprint and B2B training-and-certification model, with stronger overlap in Lumify's professional development and Plain English Foundation adjacent offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EdventureCo social profiles
Digital presenceEdventureCo compliance and trust
Trust signalCompliance1 record
EdventureCo financial estimates
Financial estimateRevenue estimate
Valuation estimate
EdventureCo leadership team
Management profileNumber of profiles
Profiles2 records
EdventureCo subsidiaries and ownership
Company hierarchySubsidiaries8 records
EdventureCo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EdventureCo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EdventureCo
What does EdventureCo do?
EdventureCo, trading as Lumify Group (legal entity DDLS Australia Pty Ltd, formerly DDLS), is Australasia's largest ICT training provider. The company delivers accredited IT qualifications, vendor-certified bootcamps (Microsoft, Adobe), professional development, soft skills, and negotiation training through online, classroom, and on-premises formats across 10 campuses in Australia, New Zealand, and the Philippines. It serves individuals through self-serve online learning and enterprises/government through tailored direct-sales engagements.
Is EdventureCo a public or private company?
EdventureCo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EdventureCo founded?
EdventureCo was founded in 1995. It employs 101 to 250 people.
Where is EdventureCo based?
EdventureCo is headquartered in North Sydney, Australia, in the Oceania region.
How does EdventureCo make money?
One revenue line is on record: professional IT Training Services.
Who are EdventureCo's main competitors?
Broad incumbents on record are Skillsoft and Udemy Business. Direct peers are Firebrand Training, Auldhouse, Pluralsight, GetSmarter (2U), General Assembly, New Horizons Computer Learning Centers and Upskilled. SAI Global (Informa) is listed as a regional player.
Does EdventureCo have an API?
No public API is recorded for EdventureCo.
What industry is EdventureCo in?
EdventureCo's product category is ICT Training Services. Its primary akta.pro industry code is BPAEANAI, Software Engineering & Application Development Training (Languages, Frameworks, Testing), with a secondary code of BPAEANAJ, Infrastructure, Networking & Systems Administration Training. Its NAICS code is 611420 and its SIC code is 8200.