Haven Homes of Maple Plain

What Haven Homes of Maple Plain does

Haven Homes of Maple Plain is a nonprofit continuing care retirement community (CCRC) located at 4848 Gateway Blvd., Maple Plain, Minnesota, operating a single full-continuum campus that delivers Independent Living, Assisted Living, Memory Care, Short-Term Rehabilitation, Long-Term Skilled Nursing, Hospice, Respite, and Spiritual Care services. The facility was originally established in 1966 and was rebuilt as a state-of-the-art campus that opened in December 2020 during the COVID-19 pandemic, featuring modern skilled nursing infrastructure, a rehabilitation therapy gym with physical, occupational, and speech therapy, secure memory care accommodations, and faith-based programming under parent organization Cassia (a 501(c)(3) faith-based nonprofit, EIN 83-1758728, formed through the 2018 merger of Augustana Care and Elim Care).

Revenue is generated primarily through monthly recurring resident fees ranging from $500 (skilled nursing base) to $7,935 (memory care), supplemented by ancillary usage-based services such as chef-prepared meals, salon services, and underground parking, plus charitable donations facilitated by the Cassia Foundation. The community serves primarily mid-market seniors and their families across Minnesota, with referrals sourced from families, healthcare providers, and hospital discharge planners; go-to-market is direct-to-consumer via campus tours, the havenhomesseniorliving.org website, and an active Facebook channel.

The organization competes on the strength of its full-continuum on-site care model, faith-based mission, and quality reputation, evidenced by Newsweek's #1 Minnesota nursing home ranking for 2026 (50-99 bed category, second consecutive year), multiple Pinnacle/Activated Insights top-15% customer experience awards, and a deficiency-free Minnesota Department of Health survey in May 2024. Leadership consists of Campus Administrator Josh Brown (since 2023), Marketing Director Lynda Wachholz, and Cassia Foundation Vice President Matthew Crawford, supported by long-tenured clinical and chaplaincy staff.

Name

Haven Homes of Maple Plain

Legal name

Haven Homes of Maple Plain (operated by Cassia)

Website

https://havenhomesseniorliving.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Haven Homes of Maple Plain is a nonprofit faith-based continuing care retirement community in Minnesota offering independent living, assisted living, memory care, skilled nursing, and rehabilitation on a single campus, serving mid-market seniors and their families under parent organization Cassia.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community / Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Rental / Fee-for-Service CCRCs (HLADAEAB)

Keywords

• Senior living services
• Assisted living care
• Memory care facility
• Skilled nursing care
• Short-term rehabilitation

Headquarters

HQ city

Maple Plain

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Monthly Residential Fees: Haven Homes generates revenue through monthly rental fees for independent living, assisted living, memory care, and skilled nursing services. Pricing varies by care level and apartment type, with base monthly rates ranging from $500 to $7,935 depending on the level of care required.
2. Charitable Donations: The Cassia Foundation facilitates charitable giving to support Haven Homes programs, services, and amenities. Donors can designate gifts to specific areas including greatest need, spiritual life, activities, and staff scholarships.
3. Additional Services and A La Carte Offerings: Revenue from optional services including chef-prepared meals available for purchase, underground heated parking, storage lockers, beauty salon/barber services, and additional housekeeping/maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Haven Homes is a continuing care retirement community (CCRC) providing a full continuum of senior living and healthcare services on a single Maple Plain, Minnesota campus. Its offering spans Independent Living, Assisted Living, Memory Care, Skilled Nursing Short-Term Rehabilitation, and Skilled Nursing Long-Term Care, supplemented by Hospice Care, Respite Care, and Spiritual Care services. Residents pay monthly fees covering apartments, meals, utilities, personal care, 24-hour nursing, therapy, activities, and access to community amenities.

Product overview

Haven Homes is a continuing care retirement community (CCRC) offering a full continuum of senior living and healthcare services on a single campus. The community operates as a unified portfolio of care levels: Independent Living (maintenance-free apartments with amenities), Assisted Living (personal care support), Memory Care (specialized dementia care in secure setting), Skilled Nursing Short-Term Rehabilitation (transitional therapy services), and Skilled Nursing Long-Term Care (24-hour complex medical care). Additional services include Hospice Care, Respite Care, and Spiritual Care. The community is owned and operated by Cassia, a faith-based nonprofit organization, and features a modern farmhouse design with amenities including fitness center, salon, movie theater, dining rooms, outdoor spaces, and scheduled transportation. All levels of care are available on-site, enabling residents to transition between care levels while maintaining familiarity and continuity.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free senior apartments with full-size kitchen or kitchenette, washer/dryer, emergency call systems, and access to all community amenities including dining, fitness center, salon, transportation, and activities. Priced from $3,020/month.
• Assisted Living Senior living with personal care and healthcare assistance, including 24-hour personal care staff, health services package, medication management, and tailored care plans. Priced from $4,055/month.
• Memory Care Specialized secure care for individuals with Alzheimer's disease and other forms of dementia in an entrance-controlled area, with private apartments, visual cues, dementia-trained staff available 24 hours, and ability-centered activities. Priced from $7,935/month.
• Skilled Nursing Short-Term Rehabilitation Transitional post-hospital care including physical, occupational, and speech therapy in fully-furnished private or semi-private suites with private baths and kitchenettes; partnerships with area medical centers reduce re-hospitalization rates.
• Skilled Nursing Long-Term Care 24-hour skilled nursing care for individuals with complex health needs, delivered by a holistic team of physicians, nurses, therapists, social workers, and chaplains with personalized care plans. Base monthly rate of $500.
• Hospice Care Specialized end-of-life care provided on-site through partnerships with Grace Hospice and Triniti Home Health & Hospice, offering physical, emotional, and spiritual support for individuals with life-limiting illnesses and their families.
• Respite Care Short-term stays providing temporary relief for family caregivers, with fully-furnished suite, all meals, tailored health services, and access to community events and activities.
• Spiritual Care On-site chaplain services including non-denominational worship services, Bible studies, prayer groups, personal prayer, and counseling for residents, families, and staff while respecting personal and cultural preferences.

Quantifiable outcome

• Deficiency-free survey from Minnesota Department of Health in May 2024
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Grace HospicecoreOthersGrace Hospice provides highly-specialized hospice care services at Haven Homes, bringing physical, emotional, and spiritual care for people with life-limiting illnesses and support for their loved ones. The organization serves patients wherever they call home within the Haven Homes community.
• Triniti Home Health & HospicecoreOthersTriniti Home Health & Hospice delivers hospice care services to Haven Homes residents, offering physical, emotional, and spiritual support for individuals with life-limiting illnesses and their families.
• Pro RehabcoreTechnology or IntegrationCassia's exclusive therapy provider, Pro Rehab, delivers rehabilitation services at Haven Homes. Therapists specialize in rehabilitation care and help patients build strength, improve balance, mobility, and overall health.
• Area Medical Centers (Partnerships for Care Transitions)coreStrategic or Co-development PartnerHaven Homes maintains partnerships with several area medical centers to improve care transitions and reduce re-hospitalization rates. These partnerships establish Haven Homes as a trusted rehabilitation provider in the region.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Presbyterian Homes & Services: Faith-based nonprofit operating numerous CCRC campuses in Minnesota and surrounding states with independent living, assisted living, memory care, and skilled nursing. Directly comparable in mission, service mix, and Minnesota footprint.
• Lifespace Communities: Nonprofit operator of multiple CCRC campuses offering independent living, assisted living, memory care, and skilled nursing. Comparable in nonprofit CCRC structure and continuum-of-care model.
• Volunteers of America: Faith-inspired nonprofit operating senior living, assisted living, and skilled nursing communities nationwide. Comparable in nonprofit, faith-based structure and senior care continuum.
• Trinity Senior Living: Faith-based senior living provider offering independent living, assisted living, memory care, and skilled nursing with a Christ-centered mission similar to Cassia/Haven Homes.
• Ecumen: Minnesota-based nonprofit senior housing and care provider operating multiple CCRCs, assisted living, and memory care communities across the Upper Midwest. Closely comparable to Haven Homes in geography, nonprofit structure, and continuum-of-care service model.
• Ebenezer (Fairview Senior Services): Minnesota-based senior living operator with CCRC and assisted living communities, part of Fairview Health Services. Comparable in geography and continuum-of-care offering to Haven Homes.

Broad incumbents

• Atria Senior Living: National senior living operator with assisted living and memory care communities across the U.S. Provides overlapping service offerings to Haven Homes' assisted living and memory care residents.
• Good Samaritan Society: Large faith-based nonprofit operating skilled nursing, assisted living, and senior housing communities across many states. Comparable in faith-based mission and skilled nursing focus, but at much greater scale.
• Brookdale Senior Living: Nation's largest senior living operator with independent living, assisted living, memory care, and skilled nursing across many states. Overlaps with Haven Homes' service offering but as a large, for-profit, multi-state incumbent.
• Sunrise Senior Living: Large national senior living operator focused on assisted living and memory care, with comparable services to Haven Homes' assisted living and memory care wings but at significantly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HavenHomesOfMaplePlain
• LinkedInlinkedin.com/company/haven-homes-senior-health-and-living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haven Homes of Maple Plain