Senti Vini Weinhandels

What Senti Vini Weinhandels does

Senti Vini Weinhandels GmbH is a privately held Munich-based online wine retailer founded in 2012, originally built around Italian wines and subsequently expanded to a curated selection of German, French, Austrian, Spanish, and other international wines. The company sells through a Shopware-powered e-commerce storefront (sentivini.de) complemented by a physical wine shop (Weinhandlung) at its Kirchheim bei München headquarters, where it holds over 250,000 bottles of stock and dispatches same-day for orders placed before 2 PM on business days. Its catalogue of more than 2,000 wines spans price tiers from under €10 to over €1,500 per bottle, and includes 100+ rare and collectible wines, a certified organic/biodynamic range, a vegan selection, alcohol-free options, wine accessories (Coravin, Riedel), and curated tasting packages. The company has won the "Weinhändler des Jahres" (Wine Merchant of the Year) award from Weinwirtschaft (Meininger Verlag) in 2024 and 2025, is a certified Bio-Fachhändler, and holds Trusted Shops certification.

The business serves three segments: (1) individual wine enthusiasts and collectors, who form the primary B2C base; (2) B2B and corporate customers purchasing wine gifts for business occasions, supported by a sales-assisted channel; and (3) gift buyers purchasing themed packages. Revenue is generated entirely through one-time transactional sales (per bottle and per package) with no subscription or tiered pricing model. Marketing combines SEO-optimised category pages, email automation via Brevo, paid Google and Meta advertising, a wine blog, a podcast ("Wein mit Freunden"), a "Senti Vini Creators" influencer programme, and a physical retail presence. Distribution is multi-carrier across Germany (DHL, UPS, Deutsche Post), Austria, Switzerland, and the Netherlands.

Operationally, the company is a small (1-10 employees) bootstrapped business with no disclosed external investment, funding rounds, or M&A activity. Its technology stack is composed of off-the-shelf components (Shopware, PlentyONE, Paqato, Brevo, Google Analytics, Meta Pixel) with no proprietary AI, ML, or software assets. The legal entity is Senti Vini Weinhandels GmbH, domiciled in Germany, and the company appears to be founder-owned, with no evidence of institutional investors, parent companies, or leadership changes in the data provided.

Name

Senti Vini Weinhandels

Legal name

Senti Vini Weinhandels GmbH

Website

https://sentivini.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Senti Vini Weinhandels is a Munich-based online and physical wine retailer founded in 2012, specialising in premium Italian and international wines. It serves German-speaking B2C wine enthusiasts, gift buyers, and B2B corporate customers with over 2,000 wines, 250,000+ bottles in stock, and same-day shipping.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Fine Wine & Luxury Spirits Retail (CRANABAE), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Online wine retail
• Italian wine specialist
• Wine e-commerce
• Corporate wine gifting
• Premium wine distribution

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. B2C E-commerce Wine Sales: Direct-to-consumer online sales of premium wines through the company's own e-commerce storefront (sentivini.de). Customers purchase individual bottles, wine packages, and accessories at listed retail prices. Orders are fulfilled from the company's own warehouse in Kirchheim bei München with same-day shipping for orders placed before 2 PM.
2. Wine Packages (Probierpakete): Sale of curated tasting packages bundled by grape variety, region, producer, or occasion at discounted bundle pricing. These packages serve as both discovery tools and a revenue stream with slightly higher perceived value per unit.
3. B2B / Corporate Wine Gifts: Dedicated B2B section offering corporate wine gifting solutions, including wine gift selections for business occasions ranging from under €50 to premium presents, handled via sales-assisted channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Senti Vini Weinhandels operates a direct-to-consumer online wine retail business (sentivini.de) complemented by a physical wine shop in Kirchheim bei München, selling over 2,000 wines from Italy, Germany, France, Spain, Austria, and other international regions. The assortment covers white, red, rosé, sparkling, and dessert wines across price tiers from under €10 to over €1,500 per bottle, plus curated wine packages (Probierpakete), organic/biodynamic, vegan, rare, and award-winning selections. A dedicated B2B channel supports corporate wine gifting, with same-day shipping from a 250,000+ bottle warehouse.

Product overview

Senti Vini Weinhandels operates an online wine e-commerce platform specializing in premium Italian wines with an expanding selection of German and international wines. The product portfolio includes: core online wine shop with wines categorized by type (white, red, rosé, sparkling, dessert), country, and region; wine packages (Probierpakete) curated by grape variety, wine type, region, or winery; wine accessories including Coravin systems and Riedel glassware; specialty categories including Bio (organic), Vegan, Raritäten (rarities), and Ausgezeichnet (award-winning) wines; plus spirits and fine foods. The platform emphasizes same-day shipping, a physical wine shop in Kirchheim bei München, B2B services, and regular promotional features like 'Wein der Woche' (Wine of the Week) and 'Kellerei des Monats' (Winery of the Month).

Differentiator

Problem solved

Functional benefit

Products and services

• Online Wine Shop (Weine) E-commerce platform offering over 2,000 wines from Italian, German, French, Spanish, Austrian, and international wine regions, categorized by wine type (white, red, rosé, sparkling, dessert), country, region, grape variety, and wine style. Sold per bottle at retail prices ranging from under €10 to over €1,500.
• Wine Packages (Weinpakete / Probierpakete) Curated multi-bottle wine sampler packages organized by grape variety, wine type, region, occasion, or winery, ranging from affordable introductory packs to premium Amarone and Franciacorta selections. Sold at bundled unit pricing.
• Wine Accessories (Weinzubehör) Wine accessories including Coravin wine preservation systems and Riedel glassware, sold alongside wines as add-on purchases for complete wine enjoyment.
• Spirits & Non-Alcoholic Beverages (Spirituosen & Alkoholfrei) Spirits and alcohol-free beverages, including Torres Natureo alcohol-free wines, offered as a complementary category to the wine range.
• B2B Corporate Wine Gifting Services Business-to-business wine procurement service for corporate customers, offering curated wine gifts for business occasions ranging from under €50 to premium presents, with dedicated sales support for selection and order processing.

Quantifiable outcome

• Same-day shipping for orders placed before 2 PM Monday–Friday, from a stock of 250,000+ bottles
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Deutsche PostcoreChannel Partner/ Reseller/ DistributorPrimary parcel shipping partner for German domestic deliveries. Senti Vini uses Deutsche Post for address confirmation and delivery notification services, sharing recipient contact data as required for delivery coordination. Orders placed with valid contact information are forwarded for dispatch by Deutsche Post.
• DHLcoreChannel Partner/ Reseller/ DistributorPrimary shipping carrier for domestic German deliveries. DHL handles package delivery across Germany. Free delivery is offered for orders from €120 via DHL. Same-day dispatch for orders placed before 2 PM.
• DHL ExpresscoreChannel Partner/ Reseller/ DistributorExpress shipping option for time-sensitive deliveries within Germany.
• UPScoreChannel Partner/ Reseller/ DistributorInternational shipping partner for reliable delivery of wine orders across Europe and beyond.
• Österreichische PostminorChannel Partner/ Reseller/ DistributorShipping partner for deliveries to Austria, enabling cross-border expansion into the Austrian market.
• Post CH (Swiss Post)minorChannel Partner/ Reseller/ DistributorShipping partner for deliveries to Switzerland.
• PostNLminorChannel Partner/ Reseller/ DistributorShipping partner for deliveries to the Netherlands, supporting cross-border sales.
• Shopware AGcoreTechnology or IntegrationE-commerce platform provider powering the sentivini.de online shop. Shopware provides the storefront, product catalogue, checkout, and order management infrastructure. Senti Vini uses Shopware Analytics for customer behaviour and sales data analysis under joint data controller arrangement.
• PlentyONEcoreTechnology or IntegrationOrder management and e-commerce operations platform provider used for processing online orders.
• Sendinblue GmbH (Brevo)coreTechnology or IntegrationEmail marketing, marketing automation, and live chat support platform. Used for newsletter distribution, order-related emailings, availability alerts, and live chat customer support on the website. The company uses Brevo Tracker for marketing analytics and customer management.
• DATEV eGminorImplementation/ SI/ Consulting PartnerCloud-based accounting software provider used for automated invoice processing, transaction matching, and financial bookkeeping.
• Klarna Bank ABcoreTechnology or IntegrationOnline payment service provider enabling invoice, instalment (Ratenkauf), direct debit, and credit card payment options. Klarna also performs creditworthiness assessments for applicable payment methods.
• PayPal (Europe) S.a.r.l. et CiecoreTechnology or IntegrationOnline payment processor enabling PayPal wallet payments for customer transactions. Includes creditworthiness assessment for applicable PayPal payment options.
• Google Ireland LimitedcoreTechnology or IntegrationProvides Google Analytics 4, Google Tag Manager, Google Ads, Google Marketing Platform, Google Ads Remarketing, Google Ads Conversion Tracking, Google Maps, Google Maps API, Google reCAPTCHA, Google Web Fonts, and YouTube video embedding. These tools support web analytics, marketing attribution, retargeting, address validation, and content delivery.
• Meta Platforms Ireland LimitedcoreTechnology or IntegrationProvides Meta Pixel for conversion tracking and custom audience targeting on Facebook and Instagram. Also serves as the platform for Instagram content displayed via SnapWidget on the website.
• Trusted Shops AGcoreGTM or Marketing PartnerProvides the trust badge, buyer protection certification, and customer review display. The Trusted Shops trustmark is prominently shown on the website, and after orders, customers may receive review requests to build social proof.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tannico S.p.A. Italy's leading online wine retailer with broad international distribution and an emphasis on Italian wine curation. Comparable as an Italian wine specialist extending into premium and rare segments with multi-country fulfilment.
• Jacques' Wein-Depot (Hawesko): Franchise-based German wine retail network under Hawesko, combining neighbourhood depots with online ordering. Comparable on the physical-plus-online hybrid model and the focus on consultative wine retail.
• Berry Bros. & Rudd: Long-established British wine merchant with a global online shop, B2B arm and significant rare wine / cellar programme. Directly comparable on premium curation, rare wine specialisation and B2B corporate gifting.
• Laithwaites (Direct Wines): Major UK-headquartered wine retailer selling curated wines direct to consumers via online, telephone and subscription channels. Comparable as a multi-origin, multi-channel wine merchant with both everyday and premium tiers.
• Ludwig von Kapff: Established German wine merchant offering a curated multi-origin portfolio online and through select retail locations. Highly comparable as a premium German wine retailer with a catalogue of 1,000+ wines and direct-to-consumer fulfilment.
• Vicampo.de (Together Media GmbH): Curated German online wine marketplace connecting consumers with family-run wineries across Europe. Comparable as a German wine e-commerce business built on curation and producer relationships rather than mass-market distribution.
• Rindchen's Weinkontor: Hamburg-based German wine e-commerce and subscription retailer with a strong curated portfolio and a long-running wine club. Directly comparable to Senti Vini on online wine retail, B2C focus and curated portfolio.
• Hawesko Holding SE: Germany's largest specialty wine retailer, operating multiple online wine retail brands (e.g., Hawesko, Jacques' Wein-Depot, Wein & Co.) with both e-commerce and physical franchises. Directly comparable as a multi-brand German wine e-commerce specialist addressing both everyday and premium consumers.

Emerging players

• Vivino: Global wine marketplace and discovery app with a large e-commerce arm (Vivino Marketplace) connecting consumers to retailers. Comparable as an online channel shaping wine discovery and demand; partial overlap because Vivino also redistributes to merchant partners like Senti Vini.

Broad incumbents

• Flaschenpost SE: German beverages e-commerce scale player focused on fast home delivery of beer, wine and soft drinks. Comparable in same-day fulfilment capability and German D2C beverages e-commerce category, though broader than wine specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sentivini
• Xx.com/sentivini
• LinkedInlinkedin.com/company/senti-vini

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senti Vini Weinhandels