What Luna does

Luna Elektrik Elektronik San. Tic. A.Ş. is a Turkish smart metering manufacturer founded in 1991 in Izmir, producing microprocessor-based electricity meters, water meters, heat meters, communication modules, and headend system software for remote meter reading (AMR/AMI). The company operates an integrated portfolio spanning Basic and Smart electricity meter lines (LUN and LSM series), volumetric and ultrasonic water meters, Woltman industrial meters, prepaid metering systems, and supporting hardware including DC communication units, GSM modems, Ethernet and RF gateways, and optical readers. Its software stack comprises the Luna Metrum web-based headend AMR/AMI platform capable of managing over one million meters, the Luna Explorer configuration utility, and the Luna MPS mobile prepayment application supporting credit card and PayPal recharges.

Luna serves energy distribution utilities, municipalities, water utilities, district heating operators, and industrial facilities, primarily in Turkey where it holds 90%+ market share in electricity meters since 2016. The company sells through direct B2B enterprise sales supplemented by the global distribution network of its parent company, Landis+Gyr AG, which acquired Luna in 2021/2022 for a high double-digit million USD valuation. Luna operates two production facilities in Izmir, R&D centers in Izmir and at METU Technocity in Ankara, plus a field operations support office in Van. Manufacturing capacity exceeds 400,000 smart meters per month, with cumulative shipments of over 4 million electricity meters and 1.5 million water meters.

The business model is predominantly hardware-led, with revenue generated from unit sales of meters and communication equipment, complemented by recurring software revenue from Luna Metrum headend licensing, prepaid platform fees, and professional services for installation, calibration, and support. Luna holds MID certification, ISO 9001/14001/27001/45001 certifications, and operates a TS EN ISO/IEC 17025-accredited laboratory, positioning it to serve regulated utility procurement across the EU, Turkey, and adjacent markets.

Name

Luna

Legal name

LUNA ELEKTRİK ELEKTRONİK SANAYİ VE TİCARET ANONİM ŞİRKETİ

Website

https://lunatr.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Luna is a Turkish smart metering manufacturer producing electricity, water, and heat meters, communication modules, and AMR/AMI headend software for utilities and municipalities, now operating as a subsidiary of Landis+Gyr AG with 90%+ Turkish electricity meter market share.

Ownership category

akta.pro rank

Headquarters

HQ city

Cigli

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Smart Electricity Meters: Sale of microprocessor-based smart electricity meters including Basic and Smart categories for residential, commercial, and industrial applications
2. Water and Heat Meters: Mechanical and smart water meters, heat meters including cold water, hot water, prepaid, Woltman, and ultrasonic variants
3. Communication Modules: DC communication units, modems, Ethernet/RF gateways, optical readers for meter connectivity and data transmission
4. Software and Headend Systems: Luna Metrum web-based AMR software, Luna MPS mobile prepayment application, Luna Explorer computer software
5. Professional Services: Installation, calibration, testing and customer support services for metering solutions

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Luna designs, manufactures, and supplies electronic smart metering hardware — including electricity, water, and heat meters — along with communication modules and headend software for automatic meter reading (AMR/AMI). The integrated portfolio enables utilities, municipalities, and infrastructure operators to remotely monitor and manage energy and water consumption, with optional prepaid functionality, ultrasonic sensing, and drone-based reading capabilities.

Product overview

Luna is a smart metering solutions provider offering an integrated portfolio of hardware and software products. The core hardware portfolio includes electricity meters (Basic category: LUN10, LUN10F, LUN21, LUN22, LUN23; Smart category: LSM10, LSM18, LSM20, LSM38, LSM40, LSM45, LSM48, LSM50, LSM55, LSM450), water meters (cold water: WORLD DIGITAL COMPOSITE, EUROPA MECHANIC, MARS, VNS, JUPITER; hot water: URANUS; prepaid: NEW STAR; heat: NEPTUNE, PLUTO; Woltman: NOVA, SATURN), and communication units (DC modules, modems, Ethernet/RF gateways, optical readers). The software portfolio consists of Luna Metrum (web-based headend/AMR system), Luna Explorer (computer configuration software), Luna MPS (prepayment mobile app), and field/meter reading mobile applications. The products work together as a complete smart metering ecosystem enabling remote meter reading, prepayment functionality, and energy management.

Differentiator

Problem solved

Functional benefit

Products and services

• LUN Series Basic Electricity Meters Single-phase and three-phase electronic electricity meters in Luna's Basic/Standard category, including LUN10, LUN10F, LUN21, LUN22, and LUN23 models with Class B/C accuracy, optical port communication, load profile, and intrusion detection. Sold to electricity distribution utilities and infrastructure projects.
• LSM Series Smart Electricity Meters Single-phase and three-phase smart electricity meters including LSM10, LSM18, LSM20, LSM38, LSM40, LSM45, LSM48, LSM50, LSM55, and LSM450 models. Features include prepaid keypad/RFID support, DES/AES cryptography, 188-segment LCD, plug-and-play installation, and 10-year battery life. Sold to utilities for AMR/AMI deployments.
• WORLD DIGITAL COMPOSITE Cold Water Meter Nature-friendly digital cold water meter with long battery life, volumetric measurement, IP68 protection, no mechanical parts, remote reading options, and MID 2014/32/EU certification. Sold to municipalities and water utilities.
• EUROPA MECHANIC Cold Water Meter Volumetric cold water meter with rotary piston, MID approved and certified, available with brass or composite body materials, IP68 protection. Sold to municipalities and water utilities.
• MARS Cold Water Meter Cold water meter suitable up to 50°C, with low pressure loss, optical reading capability, suitable for drinking water installations. Sold to municipalities and water utilities.
• VNS Cold Water Meter Cold water meter suitable up to 50°C with optical reading capability. Sold to municipalities and water utilities.
• JUPITER Cold Water Meter Cold water meter suitable up to 50°C, designed for optical reading compatibility. Sold to municipalities and water utilities.
• URANUS Hot Water Meter Hot water meter suitable for use up to 90°C, available with brass and composite body options. Sold to municipalities, utilities, and district heating providers.
• NEW STAR Prepaid Water Meter Prepaid water meter with large display, IP68 protection, long battery life, AMR options, prepaid system, ball valve, Class C accuracy. Sold to municipalities and water utilities.
• NEPTUNE Ultrasonic Heat Meter Ultrasonic heat meter with horizontal and vertical usage options, IP67 protection, CJ188 communication protocol compatibility, supporting optical, RS485, M-Bus interfaces. Sold to district heating companies.
• PLUTO Heat Meter Heat meter with wide and dynamic measurement range, low pressure loss capability. Sold to district heating companies.
• NOVA Ultrasonic Woltman Water Meter Ultrasonic Woltman-type water meter designed for industrial applications. Sold to industrial facilities and large-scale infrastructure projects.
• SATURN Woltman Water Meter Woltman-type industrial water meter with MID certification. Sold to industrial facilities and large-scale infrastructure projects.
• DC Communication Modules (DC330, DC230) DC communication modules for electricity meter data collection. Sold to utilities as part of metering infrastructure.
• GSM Modems (GM10, LRS10 LARUS) GSM modems for wireless communication with meters. Sold to utilities and infrastructure projects.
• EM-10 Ethernet Gateway Ethernet gateway for connecting meters to IP networks. Sold to utilities for IP-based metering infrastructure.
• Blueport Optical Reader Optical reader device for meter data collection. Sold to utilities and field service operations.
• RM-10 RF Gateway RF gateway for wireless meter communication. Sold to utilities as part of RF-based metering deployments.
• Luna Metrum Headend System Software 100% web-based AMR (Automatic Meter Reading) and smart grid application software for remotely managing smart electricity meters, supporting GSM, PLC, RF, LAN, WAN communication with 1,000,000+ meter reading capability. Sold to utilities as a recurring software subscription/service.
• Luna Explorer Configuration Software Windows-based computer application software for meter configuration and management, available in Turkish and English versions. Sold to utilities and field service teams.
• Luna MPS Prepayment Mobile Application Multi-platform prepayment mobile application for tracking smart devices, recharging meters via credit card or PayPal, with user notifications and bulk messaging capabilities. Sold to utilities and end consumers of prepaid services.

Quantifiable outcome

• 40 water meters read per minute using drone technology
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• Landis+Gyr AGflagshipOthers · 1 January 2022Luna became a subsidiary of Landis+Gyr AG in 2022, joining the global leader in integrated energy management solutions. Landis+Gyr operates in 30+ countries with approximately 5,000 employees. This acquisition provides Luna access to global markets and advanced technology while maintaining local manufacturing expertise in Turkey.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kamstrup: Danish-based manufacturer of smart electricity, heat, water, and gas meters with a comparable product portfolio (ultrasonic meters, AMI systems). Highly relevant as Kamstrup's heat meter and smart water meter lines compete head-on with Luna's Neptune and Woltman products.
• EDMI (Osaki Electric): Singapore-based smart metering company (owned by Japan's Osaki Electric) providing electricity, gas, and water AMI meters with global reach. Comparable as an Asia-headquartered AMI vendor competing in similar utility tenders across Southeast Asia, Middle East, and Africa.
• Itron: Itron is a global leader in smart electricity, water, and gas metering with AMI/AMR headend systems, directly competing with Luna across utilities worldwide. Particularly comparable as both firms offer integrated hardware-plus-software meter data management solutions.
• Wasion Group: Chinese manufacturer of smart electricity, water, and gas meters with strong global export presence. Comparable as an Asian metering competitor offering AMI/AMR solutions in similar utility tenders, particularly in emerging markets.
• Zenner International: German manufacturer of smart water, heat, and electricity meters with AMR/AMI communication systems. Comparable as a European metering specialist with MID-certified products targeting utilities and municipalities, similar to Luna's customer base.
• Aclara (Hubbell): Aclara, a Hubbell company, provides smart infrastructure solutions for electric, gas, and water utilities including AMI meters and headend software. Comparable as a US-headquartered smart metering specialist competing in similar utility customer segments.
• Sagemcom: French smart metering and energy management solutions provider offering electricity, gas, and water AMI meters with headend software. Direct competitor in EMEA utility tenders targeting similar distribution companies and municipalities.
• Hexing Electrical: Chinese smart metering company offering electricity, water, and gas AMI solutions with strong export channels. Comparable as a competitor in international smart metering tenders, particularly price-sensitive EMEA and emerging market deals.
• Diehl Metering: German manufacturer of smart metering solutions for electricity, heat, water, and gas. Comparable as a European-based metering specialist with MID-certified products and headend system software, competing with Luna in EMEA utility tenders.

Broad incumbents

• Landis+Gyr: Landis+Gyr is Luna's parent company and the global #1 integrated energy management provider with operations in 30+ countries. As a broad incumbent, it competes in the same end markets with a wider portfolio (grid analytics, EV charging, smart infrastructure beyond metering).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Customer concentration

• Xx.com/lunaelektronik
• Facebookfacebook.com/lunaelektronik
• LinkedInlinkedin.com/company/luna-elektrik
• Instagraminstagram.com/luna_elektronik

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna