Theraworx Relief
Theraworx Relief, a brand of Avadim Holdings, sells fast-acting topical pain relief and personal care products (lidocaine-based and natural-ingredient formulations in foam, spray, and roll-on formats) to US consumers via DTC e-commerce, Amazon, retail stores, and a healthcare-professional portal.
- Company typePrivate
- Founded-
- HeadquartersSwannanoa, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Theraworx Relief does
Theraworx Relief is a consumer health brand operating as a line of business within Avadim Holdings, Inc., a privately held North Carolina corporation headquartered in Swannanoa. The company develops and markets a portfolio of topical analgesic and personal care products built around fast-acting formulations featuring lidocaine HCl 4% combined with natural ingredients (aloe vera, magnesium sulfate, vitamin E, colloidal silver) in a low pH, no-mess foam, spray, and roll-on delivery formats. The product line addresses muscle cramps, joint stiffness, nerve discomfort, foot cramps, and broader pain relief, with adjacent extensions into diabetic skin care, feminine care (Theraworx Harmony), and daily urinary health (Theraworx Protect).
The business operates a multi-channel go-to-market: direct-to-consumer e-commerce via theraworx.com, a dedicated B2B/professional portal at theraworxpro.com, broad retail distribution across US pharmacies and wellness retailers, and an Amazon marketplace presence with a registered brand storefront and authorized-seller controls. Products are FSA/HSA-eligible and accepted under Medicaid OTC prepaid benefit cards, expanding the addressable buyer base. Marketing combines content/SEO (educational articles on cramp causes and joint health), organic social (Facebook, Instagram), email capture, and marketplace merchandising.
Pricing is not publicly disclosed; the revenue model is one-time product purchase across ~16 SKUs spanning eight product lines. The company reports no disclosed revenue, headcount, or institutional funding; ownership appears closely held with no disclosed venture or private equity backing.
Theraworx Relief firmographics
Firmographics- Name
- Theraworx Relief
- Legal name
- Avadim Holdings, Inc.
- Website
- https://theraworxrelief.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Theraworx Relief, a brand of Avadim Holdings, sells fast-acting topical pain relief and personal care products (lidocaine-based and natural-ingredient formulations in foam, spray, and roll-on formats) to US consumers via DTC e-commerce, Amazon, retail stores, and a healthcare-professional portal.
- Ownership category
- akta.pro rank
Theraworx Relief industry classification
Industry- Product category
- Topical Pain Relief Products
- NAICS
- Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)
- akta.pro secondary industries
- Postpartum Feminine Care (CRABAIAL), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where Theraworx Relief is headquartered
LocationHeadquarters
- HQ city
- Swannanoa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Theraworx Relief business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Topical Pain Relief Products: Direct product sales through retail and online channels. One-time purchase model for topical analgesic products including muscle cramp relief, joint relief, nerve relief, foot cramp relief, pain relief roll-ons, diabetic care, feminine care, and urinary health products. Products sold in foam, spray, and roll-on formats.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Theraworx Relief product offering
Product offeringCore offering
Theraworx Relief, a brand of Avadim Holdings, Inc., manufactures and sells fast-acting topical pain relief and personal care products in foam, spray, and roll-on formats. The portfolio covers muscle cramp relief, joint relief, nerve relief, foot cramp relief, lidocaine-based pain relief, diabetic skin care, feminine care (Harmony sub-brand), and urinary health (Protect sub-brand). Products are sold direct-to-consumer via the company's website, Amazon, and retail stores nationwide, with a separate professional portal for healthcare providers.
Product overview
Theraworx Relief is a clinically trusted line of topical healthcare products designed to help consumers Get Back At It. The product portfolio consists of eight distinct product lines: (1) Muscle Relief products (foam, spray, and roll-on) for muscle cramps and spasms; (2) Joint Relief products (foam and roll-on) for stiffness and inflammation; (3) Foot Cramp Relief products (foam and roll-on) for foot cramps and post-cramp soreness; (4) Nerve Foam for aggravated nerve discomfort; (5) Pain Relief products including Maximum Strength Pain Relief Roll-On and Nighttime Pain Relief Roll-On, both with lidocaine HCl 4%; (6) Diabetic Care including a Maximum Strength Pain Relief Roll-On and Moisturizing Skin Care Foam with DayMoist CLR and hyaluronic acid; (7) Harmony feminine care sub-brand with foam wash and single wipes; and (8) Protect daily urinary health sub-brand with wipes and U-Pak kit. All products feature fast-acting formulas made with natural ingredients, are safe for daily use, and offer no-mess application with no strong odor.
Differentiator
Problem solved
Functional benefit
Brands
- Theraworx Protect: Daily urinary health products including cleansing wipes and foam for sensitive areas
- Theraworx Harmony
Products and services
- Muscle Cramps Foam Fast-acting topical foam that helps relieve muscle cramps and spasms, absorbs quickly with no mess or strong odor.
- Muscle Cramps Spray Fast-acting spray formulation for muscle cramp relief.
- Muscle Cramps Roll-On Targeted roll-on application for muscle cramp relief with no-touch application.
- Joint Relief Foam Fast-acting foam to help relieve stiffness in sore and overused joints and help relieve inflammation and discomfort.
- Joint Relief Roll-On Roll-on formulation for joint relief targeting stiffness and inflammation.
- Foot Cramp Relief Foam Topical foam that helps relieve tired feet, foot cramps, and post-cramp soreness while moisturizing skin.
- Foot Cramp Relief Roll-On Roll-on application for foot cramp relief.
- Nerve Foam Clinically trusted topical foam that helps relieve aggravated nerves and nerve discomfort, safe for daily use.
- Maximum Strength Pain Relief Roll-On with Lidocaine HCl 4% Fast-acting pain relief roll-on with lidocaine HCl 4%, absorbs quickly with no-mess, no-touch application. Helps relieve external muscle, joint, and nerve pain.
- Nighttime Pain Relief Roll-On with Lidocaine Maximum strength pain relief roll-on with lidocaine HCl 4% combined with calming lavender vanilla scent, designed for nighttime use.
- Diabetics' Maximum Strength Pain Relief Roll-On Maximum strength pain relief roll-on with lidocaine HCl 4% that targets nerves to help relieve pain, made with aloe for skin moisturization. Specifically formulated for diabetic skin care.
- Moisturizing Skin Care Foam Dermatologist-tested foam made with DayMoist CLR and hyaluronic acid to help protect, soothe and moisturize diabetic skin. Clinically shown to improve diabetic skin in as little as 2 weeks.
- Harmony Foam Wash pH-balanced gentle daily cleansing foam wash for feminine care that helps reduce odor, refresh, and soothe sensitive areas. Made with natural ingredients, free from parabens, dyes, and perfumes.
- Harmony 15-ct Single Wipes Convenient travel-sized single-use feminine wipes that help reduce odor, refresh, and soothe sensitive areas. pH-balanced and safe for daily use.
- Protect 60-ct Wipes pH-balanced cleansing wipes providing a simple one-step solution for daily cleansing of sensitive areas. Helps support a healthy urinary system for issues related to menopause, incontinence, sexual activity, or catheter use.
- Protect U-Pak Daily cleansing kit including 60-count wipes and 3.4 fl oz foam bottle for urinary hygiene. No-rinse formula leaves no residue or strong odor, designed for sensitive areas.
Quantifiable outcome
- Joint discomfort relief reported within 2 days of regular use (3 times daily)
- +2 more outcomes
Companies that use Theraworx Relief
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles7 records
Theraworx Relief technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Theraworx Relief partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Theraworx Relief competitors and assessment
Company assessmentDirect peers
- Voltaren: Haleon (formerly GSK Consumer Healthcare) topical diclofenac arthritis pain gel. Direct competitor in the joint-stiffness and inflammation category where Theraworx Joint Relief Foam competes, with strong clinical positioning and major retail presence.
- Biofreeze: Performance Health's flagship topical analgesic brand (menthol-based gel, spray, roll-on, patch). Closest direct competitor to Theraworx in the OTC topical pain-relief category with comparable format diversification and a strong professional-channel presence through chiropractors and physical therapists.
- Penetrex: Direct-to-consumer topical pain-relief cream brand. Closely comparable in go-to-market — direct-to-consumer, Amazon-heavy, and targeted at joint, nerve, and inflammation pain — competing for the same online-first consumer as Theraworx.
- Icy Hot: Chattem/Sanofi topical pain-relief brand with a broad portfolio including lidocaine and menthol patches, creams, sprays, and roll-ons. A major direct competitor across Theraworx's muscle, joint, and nerve categories with substantially larger marketing budget and retail footprint.
- Tiger Balm: Haw Par Corporation's heritage topical analgesic brand (menthol/camphor ointments, patches, liniments). Direct competitor in muscle and joint pain relief with global distribution strength that contrasts Theraworx's US-only footprint.
- Blue-Emu: NFI Consumer Products' emu-oil-based topical analgesic cream and spray brand. Direct competitor in the muscle and joint pain category with a comparable mid-sized private-company profile and natural-ingredient positioning.
- Aspercreme: Sanofi Consumer Health's lidocaine-based topical analgesic brand. Head-to-head competitor with Theraworx's Maximum Strength Pain Relief Roll-On and Nerve Foam lines, sharing the same active ingredient and similar OTC positioning.
- Salonpas: Hisamitsu Pharmaceutical's topical analgesic patch and spray brand. Direct competitor in OTC pain relief with strong OTC patch positioning — competing with Theraworx for the same muscle and joint pain consumer.
Broad incumbents
- Dr. Scholl's: Bayer's broad foot-care brand with overlap in Theraworx's foot-cramp and diabetic foot-care categories. Larger incumbent with retail dominance in foot care; competes indirectly through diabetic foot-health positioning.
Emerging players
- Boiron: Homeopathic OTC pain-relief brand (Arnicare gel/cream). Competes with Theraworx for consumers seeking natural-ingredient topical pain relief, with stronger specialty-channel and natural-products retail positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Theraworx Relief social profiles
Digital presenceTheraworx Relief financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theraworx Relief leadership team
Management profileNumber of profiles
Theraworx Relief funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theraworx Relief M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theraworx Relief
What does Theraworx Relief do?
Theraworx Relief, a brand of Avadim Holdings, Inc., manufactures and sells fast-acting topical pain relief and personal care products in foam, spray, and roll-on formats. The portfolio covers muscle cramp relief, joint relief, nerve relief, foot cramp relief, lidocaine-based pain relief, diabetic skin care, feminine care (Harmony sub-brand), and urinary health (Protect sub-brand). Products are sold direct-to-consumer via the company's website, Amazon, and retail stores nationwide, with a separate professional portal for healthcare providers.
Is Theraworx Relief a public or private company?
Theraworx Relief is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Theraworx Relief founded?
Theraworx Relief was founded in -1. It employs 51 to 100 people.
Where is Theraworx Relief based?
Theraworx Relief is headquartered in Swannanoa, United States, in the North America region.
How does Theraworx Relief make money?
One revenue line is on record: topical Pain Relief Products.
Who are Theraworx Relief's main competitors?
Direct peers on record are Voltaren, Biofreeze, Penetrex, Icy Hot, Tiger Balm, Blue-Emu, Aspercreme and Salonpas. Dr. Scholl's is listed as a broad incumbent. Boiron is listed as an emerging player.
Does Theraworx Relief have an API?
No public API is recorded for Theraworx Relief.
What industry is Theraworx Relief in?
Theraworx Relief's product category is Topical Pain Relief Products. Its primary akta.pro industry code is CRADAMAC, OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief), with a secondary code of CRABAIAL, Postpartum Feminine Care. Its NAICS code is 4561 and its SIC code is 2840.