What Crossroads Center does

Crossroads Center is a regional enclosed shopping mall located at 4101 West Division Street in St. Cloud, Minnesota, positioned as the largest regional shopping center outside the Twin Cities metro area at over 900,000 square feet. The property is anchored by three national retailers — Target, Scheels, and JCPenney — and houses more than 80 inline tenants spanning apparel (American Eagle, Buckle, Chico's, Victoria's Secret, Aeropostale, rue21), footwear (DSW, Shoe Dept Encore), beauty (Ulta Beauty, Bath & Body Works), jewelry (Pandora, Claire's, LIDS), home goods (HomeGoods), health (GNC), and eyewear (LensCrafters), alongside a food & beverage mix. The center also offers in-mall entertainment such as the Royal Duck "World's Largest Bounce Park" and community programs including a free Kids Club (ages 10 and under) and a VIP email club.

The business model is a classic retail real estate leasing operation: Crossroads Center generates revenue primarily by leasing retail space to anchor and inline tenants, with no publicly disclosed pricing or unit economics. The property is owned and managed by Spinoso Real Estate Group, a private real estate management and development company headquartered in Syracuse, New York, which handles property management, leasing, and overall center strategy. The mall operates 7 days per week with extended hours and is actively marketed through Instagram, email, an events calendar, and a sales/deals page promoting tenant promotions.

The mall serves central Minnesota families and consumers who would otherwise need to travel to the Twin Cities for comparable retail breadth, functioning as a one-stop shopping, dining, and entertainment destination. Headcount is small (11-50) as it represents mall management staff rather than tenant employees. There is no evidence of proprietary technology, AI/ML capabilities, or digital product offerings — the underlying "platform" is conventional physical retail real estate management augmented by standard digital marketing channels.

Name

Crossroads Center

Legal name

Spinoso Real Estate Group

Website

https://crossroadscenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Crossroads Center is a 900,000+ square foot regional shopping mall in St. Cloud, Minnesota, owned and managed by Spinoso Real Estate Group. Anchored by Target, Scheels, and JCPenney, it serves central Minnesota families with 90+ retail, dining, and entertainment tenants.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Cloud

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Others

Revenue model

1. Retail Space Leasing: Crossroads Center generates revenue by leasing retail space to various tenants including anchor stores (Target, Scheels, JC Penney) and smaller retailers and restaurants. The center is managed and leased by Spinoso Real Estate Group.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Crossroads Center is a regional shopping mall in St. Cloud, MN, operating over 900,000 square feet of retail space anchored by Target, Scheels, and JCPenney, with over 80 additional retail, dining, and service tenants. The company generates revenue by leasing retail space to anchor stores and smaller retailers, and runs customer-facing programs including a Kids Club, VIP email club, and recurring events such as the Royal Duck bounce park. The property is owned and managed by Spinoso Real Estate Group.

Product overview

Crossroads Center is the largest regional shopping center outside the Twin Cities, located in St. Cloud, MN. The mall offers over 900,000 square feet of retail space with three anchor stores (Target, JCPenney, and Scheels) plus over 80 additional retail stores, restaurants, and services. The center provides a mix of shopping (apparel, footwear, jewelry, electronics, home goods, beauty), dining (fast food, casual dining, coffee shops, specialty foods), and entertainment (Royal Duck bounce park, Kids Club program, bike club events). Key tenant categories include department stores, fashion/apparel retailers, beauty and health services, eyewear, sporting goods, footwear, jewelry, home furnishings, and food & beverage establishments. The mall operates a VIP Club email program for deals and promotions and a free Kids Club for children 10 and under.

Differentiator

Problem solved

Functional benefit

Products and services

• Crossroads Center Shopping Mall

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and anchor.

• Spinoso Real Estate GroupcoreOthersSpinoso Real Estate Group owns and manages Crossroads Center. They handle property management, leasing operations, and center strategy. The company's logo appears throughout the website and footer.
• ScheelsanchorOthersScheels is a major anchor tenant at Crossroads Center, operating as a large sporting goods and outdoor recreation retail store. The store hosts community events including the Scheels Bike Club.
• TargetanchorOthersTarget is a major anchor tenant at Crossroads Center, operating as a full-service department store offering clothing, electronics, household goods, groceries, toys, and more.
• JCPenneyanchorOthersJCPenney is a major anchor tenant at Crossroads Center, operating as a department store offering furniture, bedding, home decor, and family apparel.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Macerich: Public REIT that owns and operates a portfolio of regional malls in U.S. secondary markets, anchored by Macy's, JCPenney, and other department stores. Highly comparable in scale, anchor mix, and reliance on inline specialty retail tenants.
• CBL & Associates: Owner/operator of enclosed regional malls and open-air centers across secondary and tertiary U.S. markets, with similar anchor-tenant dependence. Closest direct comparison among mall-focused operators.
• SITE Centers: Public REIT focused on open-air and convenience shopping centers in U.S. suburban markets with national retailer tenants. Comparable on anchor/inline tenant mix and dependence on retail leasing economics.
• Phillips Edison & Company: Public REIT focused on grocery-anchored neighborhood shopping centers. Comparable on the institutional retail real estate model, multi-tenant leasing, and reliance on national retail tenants for stable occupancy.
• Washington Prime Group: Formerly public REIT operating a portfolio of regional malls in secondary U.S. markets (entered Chapter 11 in 2020; subsequently restructured). Comparable on the regional mall operating model and tenant base.
• Federal Realty Investment Trust: Public REIT owning a portfolio of open-air shopping centers and mixed-use districts in U.S. coastal and select Sun Belt markets. Comparable on retail real estate leasing fundamentals, tenant credit, and recurring rental income.

Broad incumbents

• Simon Property Group: Largest publicly traded mall REIT in the U.S., operating a national portfolio of regional and super-regional malls anchored by similar tier-one retailers. Directly comparable on the operating model of leasing enclosed mall space to department-store and specialty-retail tenants.
• Brookfield Properties: Global real estate operator with a substantial portfolio of retail-led assets including malls and lifestyle centers in U.S. markets. Comparable on leasing model and anchor-driven retail strategy, though part of a much larger diversified platform.

Others

• Spinoso Real Estate Group: Private real estate management and development firm that owns and operates Crossroads Center. Comparable as the parent and operator of the asset, providing property management, leasing, and strategy services to mall tenants and ownership.

Regional players

• Mall of America: Largest shopping mall in the U.S., located in Bloomington, MN, and operated by Triple Five Group. Same Minnesota retail geography and tier-one anchor structure (Target, Macy's, etc.), but operates at super-regional scale rather than competing in the same trade area as Crossroads.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/crossroadscentermn
• Xx.com/crossroadsctr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Center