ACR Refrigeration

What ACR Refrigeration does

ACR Refrigeration is a Sydney-based, privately held commercial refrigeration specialist founded in 1998 and owned by Dean Williams. The company installs, services, and maintains commercial refrigeration, beer dispensing systems, ice makers, and commercial air conditioning for hospitality venues, butchers, government departments, and healthcare facilities across the Sydney metropolitan area and surrounding New South Wales.

Its core offerings are organized into five service lines: commercial refrigeration (cool rooms, freezer rooms, blast chillers, shock freezers, bar cabinets, and remote setups), beer systems (keg rooms, glycol chillers, beer line cleaning and tap systems), ice makers (modular, self-contained, hotel dispensers, and flakers), commercial HVAC (split, multi-head, and ducted systems), and mobile coolroom and freezer room hire. ACR also distributes and services equipment from ten partner brands including Hoshizaki, Scotsman, Brema, Skope, Ice-O-Matic, Andale, Bracton, Sanden, CyberChill, and Williams, enabling the company to bundle equipment sales with after-sales service and preventative maintenance programs.

The business operates a direct-to-customer service model with quote-based, pay-as-you-go pricing. Revenue is generated through service and maintenance labor, equipment sales of partner brands, and recurring mobile coolroom hire. Customer acquisition relies on a combination of local SEO via the company website (acrrefrigeration.com.au), Google Business Profile, direct phone and email inquiries through the 24-hour service line, and word-of-mouth referrals from long-tenured enterprise clients such as Cafe Sydney, QT Hotels & Resorts, and Chatswood RSL. The company differentiates through selective client acceptance, ARC licensing (AU07923), a fleet of parts-stocked service vehicles supporting a 2-4 hour turnaround, and long-tenured licensed mechanics, many retained since apprenticeship.

Name

ACR Refrigeration

Legal name

ACR Refrigeration

Website

https://acrrefrigeration.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ACR Refrigeration is a privately held, Sydney-based commercial HVAC+R specialist that installs, services, and maintains refrigeration, beer systems, ice makers, commercial air conditioning, and mobile coolrooms for hospitality venues, food retailers, government, and healthcare clients across NSW.

Ownership category

akta.pro rank

Product category

Commercial Refrigeration Services

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Refrigeration & Cold-Chain Equipment Service (IMAIABAE)

akta.pro secondary industries

Preventive Maintenance Programs for Refrigeration Systems (HSAOAJAL), Refrigeration Installation & Replacement (Commercial) (HSAOAJAD), Air Conditioner (AC) Repair & Maintenance (HSAOAHAF)

Keywords

• Commercial refrigeration services
• Beer system maintenance
• Ice maker servicing
• HVAC installation repair
• Mobile coolroom hire

Headquarters

HQ city

Matraville

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Service and Maintenance: Ongoing service, repairs, and preventative maintenance for commercial refrigeration, beer systems, ice makers, and air conditioning equipment. Services include new installations, repairs, and scheduled maintenance programs.
2. Equipment Sales: Sales of commercial refrigeration equipment and ice machines from partner brands including Scotsman, Brema, Ice-O-Matic, Skope, and others. Includes after-sales support and backup.
3. Mobile Coolroom Hire: Rental of portable mobile cool rooms and freezer rooms to commercial clients. Long-term hire rates available. Installation and repair services included with hire.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ACR Refrigeration is a Sydney-based commercial refrigeration services company providing installation, repair, servicing, preventative maintenance, and breakdown support for commercial refrigeration equipment, beer dispensing systems, ice makers, commercial air conditioning, and mobile coolroom hire. The company serves hotels, pubs, clubs, restaurants, butchers, government departments, and healthcare facilities across the Sydney metro area and broader NSW, with an in-house mobile coolroom fleet available for emergency refrigeration needs.

Product overview

ACR Refrigeration is a commercial refrigeration service company offering a unified suite of equipment services consisting of five core service areas: Commercial Refrigeration (cool rooms, freezer rooms, commercial fridges, blast chillers), Beer Systems (keg rooms, glycol chillers, beer tap systems), Ice Makers (modular and self-contained machines), Commercial Air Conditioning (HVAC installation and maintenance), and Mobile Coolrooms (portable hire). The company distributes and services equipment from multiple international brands including Brema, Ice-O-Matic, Skope, Scotsman, Andale, Bracton, Sanden, CyberChill, Williams, and Hoshizaki. Their business model combines equipment sales with comprehensive after-sales support including new installations, repairs, service, and preventative maintenance programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Refrigeration Services Installation, repair, servicing, preventative maintenance, and breakdown support for commercial refrigeration equipment in hospitality, food retail, government, and healthcare facilities.
• Beer Systems Servicing Installation, maintenance, and repair of beer dispensing systems and associated glycol cooling lines for hotels, pubs, clubs, and other commercial venues.
• Ice Makers Servicing Installation, cleaning, water-filtration service, and repair of commercial ice machines for hospitality and food-service venues.
• Commercial Air Conditioning Installation and breakdown servicing of commercial air conditioning systems for hospitality, food retail, and institutional clients.
• Mobile Coolroom Hire Short- and long-term hire of mobile coolrooms, with delivery and pickup across the Sydney metro area, for emergency refrigeration or temporary capacity needs.
• Brema Ice Maker Equipment Supply Sale of Brema-brand commercial ice makers to hospitality and food-service clients, with after-sales service support from ACR Refrigeration.
• Ice-O-Matic Ice Maker Equipment Supply Sale of Ice-O-Matic commercial ice makers to hospitality and food-service clients, with after-sales service support from ACR Refrigeration.
• Skope Fridges Equipment Supply Sale of Skope commercial refrigeration units and fridges to hospitality and food retail clients, with after-sales service support from ACR Refrigeration.
• Scotsman Ice Maker Equipment Supply Sale of Scotsman commercial ice machines and related equipment to hospitality and food-service clients, with after-sales service support from ACR Refrigeration.
• Hoshizaki Equipment Supply

Quantifiable outcome

• 2-4 hour turnaround time from service call placement
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• AndaleminorChannel Partner/ Reseller/ DistributorAustralian family-owned company (since 1947) manufacturing beer dispensing equipment. ACR distributes and services Andale beer tap equipment.
• Ice-O-MaticcoreChannel Partner/ Reseller/ DistributorPremier ice machine manufacturer offering cube ice makers, flake ice makers, hotel dispensers, and storage bins. ACR is an authorized distributor of Ice-O-Matic products in Sydney.
• BractonminorChannel Partner/ Reseller/ DistributorWorld leading beverage solutions company for over 40 years with Dispense Equipment and Chemicals divisions. ACR distributes Bracton beer, post-mix and spirit dispense solutions.
• SandenminorChannel Partner/ Reseller/ DistributorLeading Australasian supplier of refrigerated merchandisers, countertop coolers, and commercial catering equipment. ACR provides aftermarket service for Sanden products.
• BremacoreChannel Partner/ Reseller/ DistributorGlobal ice equipment manufacturer since 1985 with over 50,000 machines produced. Produces cube ice makers, flaked ice makers, and storage bins. ACR is an authorized distributor in Sydney.
• Skope RefrigerationcoreChannel Partner/ Reseller/ DistributorNew Zealand-based family owned company with over 50 years experience in commercial refrigeration. Manufactures food preparation, storage, display, bar display, and beverage merchandising equipment. ACR distributes Skope products in Sydney.
• CyberChill PrecisionminorChannel Partner/ Reseller/ DistributorIndependent manufacturer of commercial refrigeration for foodservice industry with over 100 years combined industry experience. ACR provides service support for CyberChill products.
• Williams RefrigerationminorChannel Partner/ Reseller/ DistributorWorld leading manufacturer and supplier of professional refrigeration with global offices. ACR provides Australian service support for Williams products.
• HoshizakicoreChannel Partner/ Reseller/ DistributorWorld leading brand in ice makers with expertise in refrigerators, freezers, and sushi cabinets. Industry standard for food freshness and display. ACR is an authorized distributor in Sydney.
• ScotsmancoreChannel Partner/ Reseller/ DistributorIconic ice machine brand supplying commercial ice machines for nearly 70 years. US manufactured with models selected for Australian conditions. ACR is a distributor for Scotsman products in Sydney.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capital Refrigeration Services: Australian commercial refrigeration contractor offering install, service, and maintenance for cool rooms, freezers, and ice machines, primarily to hospitality and food retail customers.
• Polar Refrigeration: Commercial refrigeration company servicing restaurants, hotels, clubs, and supermarkets across Australia with similar break-down, installation, and preventative maintenance offerings.
• Coolrite Refrigeration: Australian commercial refrigeration specialist providing design, installation, service, and maintenance for hospitality, supermarket, and food-service clients. Comparable in service breadth and customer profile.
• Arctic Refrigeration: Sydney-based commercial refrigeration service company covering cool rooms, freezers, ice machines, and HVAC for hospitality and food retail. Directly comparable in geography, customer segments, and 24/7 service model.
• Alpine Refrigeration: Commercial and industrial refrigeration service provider for hospitality, food processing, and retail customers in Australia. Directly comparable service model and customer mix.
• Allcool Refrigeration & Air Conditioning: Australian commercial refrigeration and air conditioning service provider offering installation, repair, and maintenance across multiple states. Highly comparable to ACR in core service mix, target verticals (hospitality, food retail), and trade-supply distribution model.

Broad incumbents

• Skope Refrigeration: New Zealand-headquartered commercial refrigeration manufacturer (50+ years) that ACR distributes and services in Sydney. Overlaps as an equipment supplier and brand competitor in the same end markets.
• Hoshizaki: Global ice machine and commercial refrigeration manufacturer with an Australian subsidiary. ACR is an authorized distributor/servicer; Hoshizaki's own service network overlaps with ACR's aftermarket offering.
• Williams Refrigeration: UK-origin global commercial refrigeration manufacturer with Australian operations. ACR provides local service support for Williams products, and Williams itself competes in the same equipment categories ACR distributes.

Regional players

• Transcold: Australian refrigeration and air conditioning services group with broader national reach. Comparable in core services but operates at greater geographic scale than ACR's Sydney-only footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACR Refrigeration