What Rebin Infotech does

Rebin Infotech is a privately held technology services and SaaS product company headquartered in Kolkata, India. Founded in 2015 and operating with 11-50 employees, the firm delivers custom software development, mobile application development, web design, digital marketing (SEO, social media, content, paid ads, email, lead generation), branding and creative services, and staff augmentation/dedicated hiring. Its client base spans Indian SMBs and startups through to larger corporate accounts, with named logos including ITC, Nova IVF, myTVS, HPL, Aptech, JG Chemicals, Ori-Plast, AG Group, Style Bazaar, and Video Factory, alongside testimonial mentions of UK and US-based customers.

Name

Rebin Infotech

Legal name

Rebin Infotech

Website

https://rebininfotech.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Rebin Infotech is a Kolkata-based private software services and SaaS firm delivering custom web/mobile development, digital marketing, staff augmentation, and proprietary products including HelpSales CRM and Asset Mantra fixed asset management to Indian SMBs and enterprises.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

akta.pro secondary industries

CRM Implementation & Customization Services (BPAEAGAC), CRM Strategy, Implementation & Managed Services (MPAAAIAD), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Custom software development
• Mobile app development
• Web development services
• Digital marketing services
• CRM software

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development: Bespoke software development services for web, mobile, and enterprise applications tailored to client specifications.
2. Mobile App Development: Native and cross-platform mobile application development services for iOS and Android platforms.
3. Digital Marketing Services: Comprehensive digital marketing including SEO, social media marketing, content marketing, paid advertising, email marketing, and lead generation.
4. SaaS Subscriptions: Recurring subscription revenue from proprietary products including HelpSales CRM (₹799-3999/month), Asset Mantra, and other software products with tiered pricing based on user count.
5. White Label Development: Reselling or white-labeling the company's development services under other brands.
6. Dedicated Hiring/Staff Augmentation: Providing dedicated developers (Asp.Net, React Native), SEO experts, mobile app developers, website designers, and digital marketing experts on hire basis.
7. Creative Services: Branding, logo design, graphic design, UI/UX design, presentation design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rebin Infotech designs, develops, and supports custom software, websites, and mobile applications for businesses, and supplements this with a suite of proprietary SaaS products (HelpSales CRM, Asset Mantra, My Identity, Garments Mantra). It also delivers digital marketing, branding, enterprise consulting, white-label development, and dedicated developer hiring services to clients ranging from startups to large corporates across India, the UK, and the USA.

Product overview

Rebin Infotech is a software development and digital marketing company offering both software products and professional services. Their product portfolio includes four named SaaS products: HelpSales (CRM software for sales and customer relationship management), Asset Mantra (fixed asset management software), My Identity (identity management), and Garments Mantra (industry-specific product for garment businesses). Beyond these core products, they provide an extensive range of services including website design and development, custom software development, mobile app development, digital marketing (SEO, social media, content, paid ads, email marketing), branding and creative services, e-commerce development, white label development, and enterprise consulting. The company operates primarily from Kolkata, India, and serves clients across various industries globally.

Differentiator

Problem solved

Functional benefit

Brands

• HelpSales: Customer Relationship Management (CRM) software designed for lead management, sales tracking, and customer communication. Pricing starts at INR 799/month.
• Asset Mantra
• Garments Mantra
• My Identity

Products and services

• HelpSales CRM A cloud-based customer relationship management (CRM) software that helps businesses manage leads, prospects, customer communications, and sales pipelines from a centralized database, with audit logs, task planning, unlimited users, and dynamic dashboards for sales analytics. Tiered pricing starts at ₹799/month.
• Asset Mantra A fixed asset management software for efficient procurement, tracking, and movement monitoring of organizational assets including computers, devices, software, machinery, and furniture, with centralized asset database, unlimited organizations, vendor management, depreciation management, and audit logs. Offered as a free-trial SaaS with no credit card required.
• My Identity Identity management product for managing digital identities and user authentication, offered as a Rebin Infotech core product.
• Garments Mantra Industry-specific product for garment businesses, providing management functionality tailored to the garments sector.
• Website Design and Development Professional website design and development services creating responsive, user-friendly web applications using modern technologies, including e-commerce sites with payment gateway integration and mobile commerce solutions.
• Custom Software Development Custom software development services including CRM solutions, ERP solutions, and bespoke application development for business process automation, tailored to client specifications.
• Mobile App Development Native and cross-platform mobile application development services for iOS and Android platforms.
• Digital Marketing Services Comprehensive digital marketing services including SEO, social media marketing, content marketing, paid advertising campaigns, email marketing, online reputation management, and lead generation.
• Branding and Creative Services Creative design services including branding, logo design, graphic design, UI/UX design, and presentation design.
• White Label Development White label software development services allowing other companies to resell Rebin Infotech's development capabilities under their own brand.
• Enterprise Consulting Enterprise-level consulting services for business process optimization and digital transformation.
• Dedicated Hiring / Staff Augmentation Staff augmentation service providing dedicated developers and experts for hire, including Asp.Net developers, SEO experts, mobile app developers, website designers, React Native developers, and digital marketing experts.

Quantifiable outcome

• Asset Mantra claims to reduce manual asset management from 20 hours per month to 2-3 hours, saving 17-18 man hours month-on-month
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpenXcell: Indian software development agency combining custom dev services with proprietary SaaS products. Directly comparable to Rebin's services-plus-product hybrid and SMB-to-enterprise client mix.
• PixelCrayons: Mid-size Indian IT services firm offering custom software, mobile apps, and digital marketing with a similar hybrid services-plus-product model. Directly comparable in target customer (SMBs and mid-market globally), pricing discipline, and geographic footprint.
• TatvaSoft: Indian custom software development firm specialising in web, mobile, and enterprise application development. Directly comparable in service catalogue (CRM/ERP, e-commerce, custom apps) and target SMB-to-enterprise client segments.
• Clarion Technologies: India-headquartered software product engineering and IT services firm offering custom development and dedicated hiring. Comparable in services-plus-staff-augmentation model and global SMB/mid-market client base.
• Prismetric: India-based IT services company providing mobile app development, web development, and digital marketing services. Comparable in service mix, GTM (consultation-led, demo-driven), and SMB-to-mid-market customer focus.
• Hidden Brains InfoTech: India-based custom software and mobile app development company serving global SMB and enterprise clients. Comparable in service mix (web, mobile, CRM, ERP), delivery model, and India-headquartered offshore positioning.
• Cybage Software: Mid-to-large Indian IT services company offering custom software, digital, and product engineering across global clients. Comparable core offering (custom dev, CRM, digital marketing) at a larger but adjacent scale; useful for understanding the next-tier trajectory.
• Konstant Infosolutions: India-based mobile app and web development company serving startups and enterprises globally. Comparable in technology stack breadth (iOS, Android, React Native) and the dual focus on services plus productised offerings.

Broad incumbents

• Freshworks: India-origin, publicly listed SaaS company best known for Freshsales CRM and Freshmarketer — direct enterprise-grade competition for HelpSales. Useful incumbent benchmark for product roadmap depth, pricing, and SMB sales benchmarks Rebin must meet.
• Zoho Corporation: Indian SaaS major whose Zoho CRM competes directly with HelpSales, and whose broader suite overlaps Rebin's CRM/asset/identity product ambitions. Much larger and broader, but the most relevant incumbent framing the SMB CRM market Rebin targets.

Market position

Strengths5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/rebininfotech
• Facebookfacebook.com/Rebin.Infotech
• LinkedInlinkedin.com/company/rebin-infotech/mycompany
• Instagraminstagram.com/rebininfotech/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebin Infotech