Horn Travel

What Horn Travel does

Horner Reisen AG (operating as Horn Travel / Horner Voyages SA) is a Swiss regional coach tour operator headquartered in Tafers, Fribourg canton, founded in 1928 by Josef and Elise Horner. The company runs a fleet of 11 modern luxury coaches plus two 75-78 seat double-decker buses, complemented by Opel Vivaro and Mercedes V-Class minibuses for self-drive rental and a Tschu-Tschu tourist mini-train for groups in the Fribourg and Murten regions. Its core product is organized day trips (Europa-Park, Christmas markets, sports events) and multi-day themed coach tours (Rhine river cruises, Champions Hockey League packages, city shopping trips) departing from multiple Fribourg-region pickup points.

The business operates a direct-to-consumer model with bilingual German-French service and is a 100% subsidiary of Wielandbus SA following the January 2019 acquisition. The fleet is Euro 6 compliant and is maintained in-house at the Mariahilfstrasse complex. Product distribution is built around the company's own website, phone/email booking, group travel quotation requests, and a third-party gift voucher platform (reisemarkt.ch). Value-added ancillary services include travel insurance resale and customized group travel for associations, schools, families, and corporate clients.

Revenue is generated per trip with unit pricing (CHF 99-119 for day trips, CHF 195-1,125 for multi-day packages, plus minibus rental at CHF 149-399 per day). The company serves both individual consumers and B2B/organizational group clients, with named enterprise contracts including HC Fribourg-Gottéron (sports fan travel) and Fribourg/Murten tourism boards (Tschu-Tschu operations). Since 2019 Horner has been a subsidiary within the larger Wielandbus group, with a combined workforce of approximately 130 staff (80 FTE).

Name

Horn Travel

Legal name

Horner Reisen AG

Website

https://horner-reisen.ch

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Horner Reisen is a Swiss regional coach tour operator founded in 1928, headquartered in Tafers, offering day trips, multi-day themed coach tours, group travel, minibus rental, and a tourist mini-train across the Fribourg region and broader Europe under Wielandbus SA ownership.

Ownership category

akta.pro rank

Product category

Coach Tour Services

NAICS

Scenic and Sightseeing Transportation, Other (487990), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Tour & Sightseeing Coach Charters (THAIAIAB)

akta.pro secondary industries

Escorted Coach & Bus Package Tour Operators (THAKADAA), Charter & Tour Coach Operators (TLAFAFAB)

Keywords

• Coach tour services
• Day trip excursions
• Group travel planning
• Tourist transport services
• Themed travel packages

Headquarters

HQ city

Tafers

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Coach Tours and Bus Travel: Primary revenue stream from organizing and operating day trips, multi-day coach tours, and themed travel experiences. Revenue generated through tour packages including transportation, entry fees, and accommodation.
2. Vehicle Rental: Rental of minibuses (Opel Vivaro, Mercedes V-Class) with various distance-based pricing tiers. Short distance (50km) at CHF 149/day, medium (180km) at CHF 249/day, long distance (unlimited km) at CHF 399/day.
3. Travel Vouchers: Sale of travel gift vouchers through reisemarkt.ch platform for gift purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Horner Reisen (Horn Travel) is a Swiss coach tour operator that organizes and runs day trips, multi-day coach tours, and themed travel experiences across Switzerland and Europe. The company operates a fleet of 11 luxury coaches and two double-decker buses, and supplements its core coach travel services with Tschu-Tschu mini-train tours, minibus rentals, and customized group travel planning for associations, companies, schools, and families.

Product overview

Horner Reisen (Horn Travel) operates as a Swiss bus and coach travel company offering a comprehensive portfolio of travel services. The core offering consists of day trips (Tagesfahrten) and multi-day coach tours (Carreisen), supplemented by themed travel packages including Europa-Park excursions, Champions Hockey League sports trips, Christmas market tours, and river cruises such as the Rhine cruise aboard MS Victor Hugo. The company also provides Tschu-Tschu mini-train services, minibus rentals (Opel Vivaro, Mercedes V-Class), and operates a fleet of 11 luxury coaches plus two double-decker buses. Group travel planning services offer customized itineraries for associations, families, companies, and schools. Additional offerings include travel gift vouchers and travel insurance. The company serves the Fribourg region of Switzerland with departure points in Bulle, Fribourg, Tavel, Guin, and Flamatt, with operations extending across Switzerland, Germany, Austria, and other European destinations. The company employs approximately 25 full-time and 15 part-time staff.

Differentiator

Problem solved

Functional benefit

Brands

• Tschu-Tschu: Mini tourist train service operating in Freiburg/Fribourg and Murten areas for group transportation.

Products and services

• Day Trips (Tagesfahrten) Day trip excursions to destinations including Europa-Park theme park, Christmas markets, and sports events, with multiple departure routes from locations in the Fribourg region. Aimed at individual travelers and families seeking convenient organized day trips.
• Multi-Day Coach Trips (Carreisen) Multi-day bus tours covering destinations across Switzerland, Germany, Austria, and beyond, including themed trips such as shopping tours, sports events, and river cruises. Offers tiered pricing per person with cabin and single-room supplements.
• Champions Hockey League Trip Three-day coach trip to watch HC Fribourg-Gottéron play in the Champions Hockey League, visiting Graz and Klagenfurt with hotel accommodation and ticket options included. Aimed at ice hockey fans.
• Le Rhin en Folie (Rhine Cruise) Five-day festive river cruise on the Rhine aboard MS Victor Hugo, departing from Strasbourg and visiting Koblenz, Rüdesheim, Mannheim, and Heidelberg, with all-inclusive onboard amenities. Aimed at leisure travelers seeking premium multi-day experience.
• Europa-Park Excursion Day trip to Europa-Park, Germany's largest theme park, with multiple departure routes (Murten and Oberland) and seasonal programs including summer, Halloween, and winter seasons. Tiered pricing for adults, adolescents, and children, with optional bus-only fare.
• Christmas Markets Tours Day and multi-day trips to Christmas markets in Munich, Augsburg, Colmar, and Riquewihr with overnight accommodation options. Aimed at individual travelers and families seeking seasonal leisure experiences.
• Shopping Tours Shopping excursions to cities like Munich and Stuttgart, combining retail visits with city sightseeing. Aimed at individual travelers seeking day trips focused on shopping.
• Tschu-Tschu Mini Train Mini tourist train service deployed for groups in Fribourg, Murten, and surrounding areas, used for city tours and event transportation. Operated in partnership with Fribourg Tourism and Murten Tourism.
• Minibus Rental Rental of well-maintained minibuses including Opel Vivaro (8 seats) and Mercedes V-Class (7 seats) with distance-based pricing packages starting from CHF 149/day (50 km) up to CHF 399/day (unlimited km). Aimed at small groups, families, and businesses needing self-driven transport.
• Group Travel Planning Customized group travel organization for associations, families, companies, schools, and communities, offering transport only or transport with full program organization. Bookings are taken via quote requests on the website.
• Travel Gift Vouchers Travel gift vouchers for Horner Reisen experiences, available for purchase through the external reisemarkt.ch booking platform, aimed at gift buyers seeking travel presents.
• Travel Insurance Travel insurance offered for purchase alongside Horner Reisen bookings via a third-party provider, available to travelers booking day trips and multi-day tours.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Wielandbus SAcoreOthers · 1 January 2019Wielandbus SA acquired Horner Voyages SA with retroactive effect from January 1, 2019. Horner Voyages SA became a 100% subsidiary of Wielandbus SA. This integration broadened the product range while offering significant synergy potential. The combined entity generates approximately 130 jobs (equivalent to 80 full-time positions) with strong presence in Fribourg canton.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Hotelplan / MTCH (Hotelplan Group): Major Swiss travel group operating multiple tour operator brands including escorted tours and package holidays. Comparable in offering packaged tours and group travel to Swiss customers, though operates at significantly larger scale and broader portfolio than Horner Reisen.
• FlixBus: Europe's largest intercity coach network operating scheduled and charter services across 40+ countries including Switzerland. Comparable as a continental-scale coach operator serving the same Swiss and European routes, albeit with a low-cost intercity focus rather than tour-charter focus.
• Kuoni Reisen (DER Touristik Suisse): Switzerland's largest traditional travel agency operating packaged tours, cruises, and group travel. Comparable as a Swiss tour operator serving similar leisure-travel customer needs including coach-based group tours and thematic travel experiences.
• Eurolines / FlixBus international: European long-distance coach network (now under FlixBus) operating international and cross-border scheduled coach services. Comparable in operating cross-border European coach routes served by Horn Travel's multi-day coach tour product to destinations like Strasbourg, Munich, and Heidelberg.

Direct peers

• Voyages Vasco: Swiss tour operator specializing in escorted coach tours and holiday packages across Europe. Directly comparable as a Swiss-based tour operator offering comparable multi-day package tours, similar customer demographic, and overlapping European destination portfolio.
• Globus / Cosmos Tours: International escorted coach tour operator offering multi-day and multi-country packaged coach tours across Europe. Comparable in core product (escorted multi-day coach tours with accommodation, sightseeing, and curated itineraries) and customer demographic (mature leisure travelers seeking guided group travel).
• Twerenbold Reisen: Swiss family-owned coach tour operator headquartered in Baden offering multi-day coach tours, day trips, and themed travel packages. Directly comparable in product mix (Carreisen, day trips, themed journeys), Swiss regional focus, and family-business operating heritage.
• PostBus Switzerland (PostAuto): Switzerland's national public bus and coach operator providing scheduled regional services plus charter and excursion services. Comparable as a Swiss coach operator with regional service roots, charter capabilities, and tour offerings across similar customer segments.

Others

• Touring Club Suisse (TCS): Switzerland's largest mobility club providing travel services, member benefits, and touring support. Comparable as a Swiss travel ecosystem participant serving similar customer demographics for leisure mobility and travel, though operating as a membership organization rather than direct tour operator.

Regional players

• Service de Transport Sion (STS / SRT): Regional Swiss public transport and charter operator serving the Valais canton with scheduled and charter coach services. Comparable as a mid-sized Swiss regional coach operator with both scheduled services and charter/group capabilities in a similar regulatory and operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horn Travel