MagnumLive

Name

MagnumLive

Legal name

MagnumLive Oy

Website

https://magnumlive.fi

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Artist and performer booking commissions: MagnumLive acts as a booking agency (ohjelmatoimisto) placing artists, speakers, and entertainers at events. Revenue is earned through commissions on bookings. They manage approximately 3,500 assignments per year covering the full Finnish artist roster.
2. Event production and technical implementation: Turnkey event production services including technical execution, stage setup, video production, and booth/exhibition stand design and construction. Services are delivered under the Magnum-konserni umbrella (MagnumEvents, MagnumSound).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MagnumLive is a Finnish full-service booking agency that supplies artists, hosts, speakers, and entertainment programs to event organizers. It is part of the Magnum Group and complements booking with related event production (MagnumEvents), a music label (MagnumMusic), and sound services (MagnumSound). Customers submit requests online and receive curated talent and program packages for corporate, private, venue, and cruise events.

Product overview

MagnumLive is a Finnish full-service entertainment booking agency (ohjelmatoimisto) that operates as part of the Magnum Group. The company provides artists, speakers, hosts, and entertainment programs for events, handling approximately 3,500 assignments annually. The core offering includes artist booking and management through MagnumLive, complemented by event production services via MagnumEvents, music recording through MagnumMusic, and technical sound services through MagnumSound. Customers can browse performances via the Keikkakalenteri (gig calendar), request quotes through the Tarjouspyyntö system, and purchase tickets for concerts through the Liput service. The company serves clients from offices in Helsinki, Turku, Kemi, Inari, and Fuengirola, representing artists across genres including pop, rock, schlager, dance music, jazz, and classical performances.

Differentiator

Problem solved

Functional benefit

Brands

• MagnumLive: Full-service entertainment booking agency providing artists, speakers, hosts, and entertainment programs for events

Products and services

• MagnumLive Artist and Host Booking Full-service booking agency service that matches event organizers with Finnish artists, hosts, speakers, and entertainment programs for corporate, private, venue, and cruise events. Customers submit requests online and MagnumLive curates talent packages.
• MagnumEvents Event Production Event production service within the Magnum Group that plans and executes live events, supporting MagnumLive bookings with end-to-end event delivery for clients.
• MagnumSound Sound Services Technical sound and audio service within the Magnum Group providing sound engineering and equipment support for live events and performances booked through the group.
• MagnumMusic Music Label Music label within the Magnum Group that records, releases, and distributes music from artists represented by MagnumLive, extending the group's reach beyond live bookings.

Quantifiable outcome

• ~3,500 assignments handled per year
• +1 more outcomes

Named customers15 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Magnum-konserni (parent group: MagnumManagement Oy)coreStrategic or Co-development PartnerMagnumLive Oy is a wholly owned subsidiary of Magnum-konserni (Magnum Group), whose parent company is MagnumManagement Oy. The group brands include MagnumLive, MagnumEvents, MagnumMusic, MagnumSound, and A Duuri Oy. Group revenue was 7M€ with profit of 1.2M€ on the most recent fiscal period. The group shares resources, brands, and go-to-market positioning across all subsidiaries.
• RMC Light & Sound OyminorOthersListed as a subsidiary of MagnumLive Oy on the careers page, alongside Lakeus Sound Oy. Serves as a subsidiary providing lighting and sound technical services within the group.
• Lakeus Sound OyminorOthersListed as a subsidiary of MagnumLive Oy, alongside RMC Light & Sound Oy. Provides sound engineering services within the Magnum group.
• The Moodie Davitt ReportminorStrategic or Co-development PartnerBritish PR firm that co-produced the FAB Conference & Awards with MagnumLive in Helsinki, June 2018. The Moodie Davitt Report is a leading industry publication covering airport food, beverage, and retail.
• CWT Meetings and EventsminorChannel Partner/ Reseller/ DistributorServed as MagnumLive's contact and partner for the Finnish Travel Gala production in October 2018, organized for the Association of Finnish Travel Agents (SMAL/AFTA). CWT is a global events management company.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• United Talent Agency (UTA): Global talent and entertainment company representing artists, speakers, and creators. Mirrors MagnumLive's booking agency model with broader sports, music, and content verticals.
• IMG Artists: Global artist management and booking agency for classical, jazz, pop, and speaker talent. Highly comparable to MagnumLive's performer booking business with international reach.
• WME (William Morris Endeavor): Major global talent agency representing artists, speakers, and entertainers. Directly comparable business model to MagnumLive's booking agency core but with an international footprint and adjacent ownership of sports and entertainment IP.
• Live Nation Entertainment: Global live entertainment giant operating artist representation, concert promotion, and ticketing (Ticketmaster). Overlaps MagnumLive on talent booking and live event promotion but at vastly larger scale and with global reach.
• Creative Artists Agency (CAA): Premier global talent and sports agency representing musicians, speakers, and entertainers. Comparable artist representation business with much deeper roster exclusivity and content/IP monetization capabilities.

Direct peers

• Roininen: Finnish event production and agency offering talent booking, event production, and audio-visual services. Closest domestic direct peer to MagnumLive with overlapping artist roster representation and corporate event execution.
• Solstice Entertainment (Finland): Finnish event and entertainment agency providing artist booking and corporate entertainment services. Comparable size and scope to MagnumLive within the domestic market.

Emerging players

• Aieshow / Speakersfactory: Finnish speakers and presenters agency referenced as a partner from MagnumLive's own site (speakersfactory.fi). Direct overlap on the speaker/host/presenter booking segment of MagnumLive's offering.

Others

• Nelonen Media: Major Finnish media group that operates entertainment, events, and content production. Adjacent competitor in Finnish entertainment production, with broader broadcast reach than MagnumLive.

Regional players

• Hartwall Arena (Live Nation Finland): Finland's premier arena venue operated by Live Nation Finland. Competes with MagnumLive's promoter/event production activities in the Finnish market through venue programming and concert promotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MagnumLiveOy
• Facebookfacebook.com/MagnumLiveOy
• LinkedInlinkedin.com/company/magnumlive-oy
• Instagraminstagram.com/magnumliveoy
• TikToktiktok.com/@magnumlive
• Xx.com/magnumliveoy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MagnumLive