MagnumLive
- Company typePrivate
- Founded2009
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingServices
MagnumLive firmographics
Firmographics- Name
- MagnumLive
- Legal name
- MagnumLive Oy
- Website
- https://magnumlive.fi
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where MagnumLive is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices6 records
Markets served
MagnumLive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Artist and performer booking commissions: MagnumLive acts as a booking agency (ohjelmatoimisto) placing artists, speakers, and entertainers at events. Revenue is earned through commissions on bookings. They manage approximately 3,500 assignments per year covering the full Finnish artist roster.
- Event production and technical implementation: Turnkey event production services including technical execution, stage setup, video production, and booth/exhibition stand design and construction. Services are delivered under the Magnum-konserni umbrella (MagnumEvents, MagnumSound).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing per event/booking |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MagnumLive product offering
Product offeringCore offering
MagnumLive is a Finnish full-service booking agency that supplies artists, hosts, speakers, and entertainment programs to event organizers. It is part of the Magnum Group and complements booking with related event production (MagnumEvents), a music label (MagnumMusic), and sound services (MagnumSound). Customers submit requests online and receive curated talent and program packages for corporate, private, venue, and cruise events.
Product overview
MagnumLive is a Finnish full-service entertainment booking agency (ohjelmatoimisto) that operates as part of the Magnum Group. The company provides artists, speakers, hosts, and entertainment programs for events, handling approximately 3,500 assignments annually. The core offering includes artist booking and management through MagnumLive, complemented by event production services via MagnumEvents, music recording through MagnumMusic, and technical sound services through MagnumSound. Customers can browse performances via the Keikkakalenteri (gig calendar), request quotes through the Tarjouspyyntö system, and purchase tickets for concerts through the Liput service. The company serves clients from offices in Helsinki, Turku, Kemi, Inari, and Fuengirola, representing artists across genres including pop, rock, schlager, dance music, jazz, and classical performances.
Differentiator
Problem solved
Functional benefit
Brands
- MagnumLive: Full-service entertainment booking agency providing artists, speakers, hosts, and entertainment programs for events
Products and services
- MagnumLive Artist and Host Booking Full-service booking agency service that matches event organizers with Finnish artists, hosts, speakers, and entertainment programs for corporate, private, venue, and cruise events. Customers submit requests online and MagnumLive curates talent packages.
- MagnumEvents Event Production Event production service within the Magnum Group that plans and executes live events, supporting MagnumLive bookings with end-to-end event delivery for clients.
- MagnumSound Sound Services Technical sound and audio service within the Magnum Group providing sound engineering and equipment support for live events and performances booked through the group.
- MagnumMusic Music Label Music label within the Magnum Group that records, releases, and distributes music from artists represented by MagnumLive, extending the group's reach beyond live bookings.
Quantifiable outcome
- ~3,500 assignments handled per year
- +1 more outcomes
Companies that use MagnumLive
Customer profileNamed customers15 records
Ideal customer profiles2 records
MagnumLive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MagnumLive partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Magnum-konserni (parent group: MagnumManagement Oy)coreMagnumLive Oy is a wholly owned subsidiary of Magnum-konserni (Magnum Group), whose parent company is MagnumManagement Oy. The group brands include MagnumLive, MagnumEvents, MagnumMusic, MagnumSound, and A Duuri Oy. Group revenue was 7M€ with profit of 1.2M€ on the most recent fiscal period. The group shares resources, brands, and go-to-market positioning across all subsidiaries.
- RMC Light & Sound OyminorListed as a subsidiary of MagnumLive Oy on the careers page, alongside Lakeus Sound Oy. Serves as a subsidiary providing lighting and sound technical services within the group.
- Lakeus Sound OyminorListed as a subsidiary of MagnumLive Oy, alongside RMC Light & Sound Oy. Provides sound engineering services within the Magnum group.
- The Moodie Davitt ReportminorBritish PR firm that co-produced the FAB Conference & Awards with MagnumLive in Helsinki, June 2018. The Moodie Davitt Report is a leading industry publication covering airport food, beverage, and retail.
- CWT Meetings and EventsminorServed as MagnumLive's contact and partner for the Finnish Travel Gala production in October 2018, organized for the Association of Finnish Travel Agents (SMAL/AFTA). CWT is a global events management company.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
MagnumLive competitors and assessment
Company assessmentBroad incumbents
- United Talent Agency (UTA): Global talent and entertainment company representing artists, speakers, and creators. Mirrors MagnumLive's booking agency model with broader sports, music, and content verticals.
- IMG Artists: Global artist management and booking agency for classical, jazz, pop, and speaker talent. Highly comparable to MagnumLive's performer booking business with international reach.
- WME (William Morris Endeavor): Major global talent agency representing artists, speakers, and entertainers. Directly comparable business model to MagnumLive's booking agency core but with an international footprint and adjacent ownership of sports and entertainment IP.
- Live Nation Entertainment: Global live entertainment giant operating artist representation, concert promotion, and ticketing (Ticketmaster). Overlaps MagnumLive on talent booking and live event promotion but at vastly larger scale and with global reach.
- Creative Artists Agency (CAA): Premier global talent and sports agency representing musicians, speakers, and entertainers. Comparable artist representation business with much deeper roster exclusivity and content/IP monetization capabilities.
Direct peers
- Roininen: Finnish event production and agency offering talent booking, event production, and audio-visual services. Closest domestic direct peer to MagnumLive with overlapping artist roster representation and corporate event execution.
- Solstice Entertainment (Finland): Finnish event and entertainment agency providing artist booking and corporate entertainment services. Comparable size and scope to MagnumLive within the domestic market.
Emerging players
- Aieshow / Speakersfactory: Finnish speakers and presenters agency referenced as a partner from MagnumLive's own site (speakersfactory.fi). Direct overlap on the speaker/host/presenter booking segment of MagnumLive's offering.
Others
- Nelonen Media: Major Finnish media group that operates entertainment, events, and content production. Adjacent competitor in Finnish entertainment production, with broader broadcast reach than MagnumLive.
Regional players
- Hartwall Arena (Live Nation Finland): Finland's premier arena venue operated by Live Nation Finland. Competes with MagnumLive's promoter/event production activities in the Finnish market through venue programming and concert promotion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MagnumLive social profiles
Digital presenceMagnumLive financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagnumLive leadership team
Management profileNumber of profiles
MagnumLive subsidiaries and ownership
Company hierarchySubsidiaries2 records
MagnumLive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagnumLive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagnumLive
What does MagnumLive do?
MagnumLive is a Finnish full-service booking agency that supplies artists, hosts, speakers, and entertainment programs to event organizers. It is part of the Magnum Group and complements booking with related event production (MagnumEvents), a music label (MagnumMusic), and sound services (MagnumSound). Customers submit requests online and receive curated talent and program packages for corporate, private, venue, and cruise events.
Is MagnumLive a public or private company?
MagnumLive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MagnumLive founded?
MagnumLive was founded in 2009. It employs 11 to 50 people.
Where is MagnumLive based?
MagnumLive is headquartered in Helsinki, Finland, in the Europe region.
How does MagnumLive make money?
Two revenue lines are on record. Artist and performer booking commissions are the primary driver. The others are event production and technical implementation.
Who are MagnumLive's main competitors?
Broad incumbents on record are United Talent Agency (UTA), IMG Artists, WME (William Morris Endeavor), Live Nation Entertainment and Creative Artists Agency (CAA). Direct peers are Roininen and Solstice Entertainment (Finland). Aieshow / Speakersfactory is listed as an emerging player. Nelonen Media is listed as an others. Hartwall Arena (Live Nation Finland) is listed as a regional player.
Does MagnumLive have an API?
No public API is recorded for MagnumLive.