The Winston Group
The Winston Group is a Washington, D.C. strategic consulting and survey research firm founded in 1990 that advises Republican political leadership and Fortune 100 corporate clients on policy, messaging, and voter research.
- Company typePrivate
- Founded1990
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Winston Group does
The Winston Group is a Washington, D.C.-based strategic consulting and survey research firm founded in 1990. It advises Republican political leadership — including Senate and House GOP leadership for the past 15 years — and Fortune 100 corporate clients on policy positioning, message development, and voter research. Core services include strategy consulting, quantitative survey research (with samples of 1,000-1,200 registered voters), qualitative focus groups, and fee-based speaking engagements. The firm's signature capability is a proprietary Statistical Video Content Analysis technique that combines real-time dial testing with the statistical validity of a national survey using game theory methodology to model how voters engage with video content and opposing viewpoints.
The business operates as a relationship-based professional services firm with 1-10 employees, headquartered at 101 Constitution Ave NW in Washington, D.C. David Winston (President, former Director of Planning for Speaker Newt Gingrich, CBS News election analyst, Roll Call columnist) and Myra Miller (Co-Founder, Cambridge-educated, former Political Director for the Alabama Republican Party) lead the firm, supported by Caitlin Peartree (Vice President for Policy Research). Revenue derives from consulting engagements, research projects, and speaking fees, with no publicly disclosed pricing.
The firm also operates the 'Winning the Issues' tracking poll, a Discussion Points podcast (launched June 2026), a YouTube Economic Discussion Points channel, weekly Roll Call columns, and policy analysis across healthcare, tax, education, and economic topics. Client engagements have included work on the 2017 Tax Cuts and Jobs Act and 2025 research on the Big Beautiful Bill for the 2026 midterm elections. The firm also advises center-right political parties throughout Europe.
The Winston Group firmographics
Firmographics- Name
- The Winston Group
- Legal name
- The Winston Group
- Website
- https://winstongroup.net
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Winston Group is a Washington, D.C. strategic consulting and survey research firm founded in 1990 that advises Republican political leadership and Fortune 100 corporate clients on policy, messaging, and voter research.
- Ownership category
- akta.pro rank
The Winston Group industry classification
Industry- Product category
- Political and Public-Affairs Consulting
- NAICS
- Marketing Research and Public Opinion Polling (541910), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Public Sector & Policy Consulting (BPAHACAN)
- akta.pro secondary industry
- Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)
Keywords
Where The Winston Group is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Winston Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Consulting Services: Strategic consulting on policy issues for political clients (Senate and House Republican leadership) and corporate clients (Fortune 100 companies). Services include strategic planning, communications strategy, and policy research.
- Survey Research and Focus Groups: Quantitative and qualitative research services including survey research, focus groups, and message testing to assess voter decision-making and develop communications strategies.
- Speaking and Presentations: Fee-based speaking engagements at conferences, retreats, and corporate events with analysis on public policy topics incorporating proprietary research, election data, and exit polls.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
The Winston Group product offering
Product offeringCore offering
The Winston Group is a Washington, D.C.-based strategic consulting and survey research firm that delivers strategy consulting, survey research, focus groups, statistical video content analysis, and paid speaking engagements to political organizations (notably Senate and House Republican leadership), Fortune 100 companies, and trade associations. Its methodology pairs dial-testing voter reactions with nationally valid sample surveys to inform message development, coalition building, and policy positioning.
Product overview
The Winston Group is a strategic consulting and research firm offering a portfolio of professional services including strategy consulting, survey research, focus groups, and statistical video content analysis. The firm is led by David Winston (President) and Myra Miller (Co-Founder). Core offerings encompass speaking and presentations for various audiences, proprietary survey research with unique methodology, and qualitative focus group insights. The firm produces content through the Discussion Points Podcast and publishes policy analysis across multiple domains including politics, economy, health care, education, and taxes through its Tax Tools series. The firm's signature research capabilities include statistical video content analysis combining real-time viewer reactions with survey-level statistical validity, and a unique methodology for testing message contrasts and understanding voter decision-making.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Consulting Strategic consulting services on policy issues, working with government affairs, advocacy teams, and PR firms to achieve desired outcomes through research-driven approaches and message development.
- Survey Research Quantitative survey research assessing situations and crafting actionable strategies, exploring beliefs as message foundations, evaluating issue contexts, and testing message contrasts.
- Focus Groups Qualitative listening and brainstorming sessions that uncover voter insights and shape the direction of quantitative research, featuring video clips of voter perspectives.
- Speaking and Presentations Presentation services delivered by David Winston and Myra Miller for conferences, retreats, and corporate events, incorporating proprietary research, election data, and exit polls for engaging analysis.
- Statistical Video Content Analysis and Contrasts Advanced technique combining real-time voter reaction capture with statistical survey validity, analyzing second-by-second viewer responses to video content using game theory methodology to understand how reactions relate to other beliefs and positions.
Companies that use The Winston Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
The Winston Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Winston Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Winston Group competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Winston Group social profiles
Digital presenceThe Winston Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Winston Group leadership team
Management profileNumber of profiles
Profiles3 records
The Winston Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Winston Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Winston Group
What does The Winston Group do?
The Winston Group is a Washington, D.C.-based strategic consulting and survey research firm that delivers strategy consulting, survey research, focus groups, statistical video content analysis, and paid speaking engagements to political organizations (notably Senate and House Republican leadership), Fortune 100 companies, and trade associations. Its methodology pairs dial-testing voter reactions with nationally valid sample surveys to inform message development, coalition building, and policy positioning.
Is The Winston Group a public or private company?
The Winston Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Winston Group founded?
The Winston Group was founded in 1990. It employs 1 to 10 people.
Where is The Winston Group based?
The Winston Group is headquartered in Washington, United States, in the North America region.
How does The Winston Group make money?
Three revenue lines are on record. Strategic Consulting Services are the primary driver. The others are survey Research and Focus Groups and speaking and Presentations.
Does The Winston Group have an API?
No public API is recorded for The Winston Group.
What industry is The Winston Group in?
The Winston Group's product category is Political and Public-Affairs Consulting. Its primary akta.pro industry code is BPAHACAN, Public Sector & Policy Consulting, with a secondary code of BPAGAFAO, Think Tanks, Policy Research & Public Policy Institutes. Its NAICS code is 541910 and its SIC code is 8742.