M3 Servizi Nautici

What M3 Servizi Nautici does

M3 Servizi Nautici S.r.l. is a privately held Italian nautical services company and multi-brand marine dealer headquartered in Andora (province of Savona), Liguria, operating since 1990 (with origins as a mechanical workshop in 1980). The company functions as a single point of contact for boat owners across the entire vessel lifecycle: new yacht sales (as exclusive Italian importer for Bavaria Yachts motoryachts and Greenline Yachts hybrid/electric vessels), authorized engine maintenance (Volvo Penta and Mercruiser service centers with 30+ years of certification), bespoke refit and customization (including the proprietary M3Line program with 400+ units delivered since 2003), certified pre-owned sales under the BoatLife Plus program (86-point inspection, 12-month warranty), indoor/outdoor storage (6,000 sqm facility), marine electronics installation, and spare parts distribution. Beyond consumer-facing services, M3 operates a B2B distribution business as exclusive Italian importer for Tohatsu outboards (managing a 100+ dealer network), Bombard/Zodiac recreational boats, and Liqui Moly Marine oils and additives.

The company generates revenue through seven primary streams: one-time new yacht sales (€155,500–€499,000+VAT for Bavaria Signature Edition models), used boat sales, professional services for maintenance and refit, managed storage services (€8–€11.50 per sqm/month+VAT), hardware sales of electronics and spare parts, and B2B distribution margins. The technological backbone is physical infrastructure rather than software: a 6,000 sqm anti-seismic facility with workshops, warehouses, a 45-ton Locatelli crane for vessels up to 18 meters, four mobile workshop vehicles for on-site port service, and a 105,000 kWh/year photovoltaic system. Distribution is omnichannel: physical dealership at Via Divizia 1/F, Andora, a port office at Marina di Andora, presence at major international boat shows (Düsseldorf, Cannes, Venice, Genoa), and digital channels including website, social media, and WhatsApp. The customer base is primarily private yacht owners (mid-market segment) served horizontally across all nautical needs, with secondary B2B relationships through marine dealers and service centers. The company is founder/management-owned, with CEO Remy Dayan having driven growth since 1999 alongside Purchasing and Logistics Manager Giorgio Ronco.

Name

M3 Servizi Nautici

Legal name

M3 Servizi Nautici S.r.l.

Website

https://m3nautica.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

M3 Servizi Nautici is a privately held Italian nautical services company and multi-brand marine dealer based in Andora, Liguria, offering new yacht sales (Bavaria, Greenline), authorized engine maintenance, refit and customization, certified pre-owned sales, storage, and B2B distribution of marine brands (Tohatsu, Liqui Moly) to private boat owners and dealers across Italy.

Ownership category

akta.pro rank

Product category

Yacht Dealership and Marine Services

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motor Yacht Manufacturing (IMAJAEAB)

akta.pro secondary industries

Luxury Motor Yacht Manufacturing (IMAJAMAD), Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI)

Keywords

• Yacht dealership
• Boat maintenance
• Marine engine service
• Yacht customization
• Boat storage

Headquarters

HQ city

Marina D'andora

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. New Yacht Sales: Sale of new motor yachts from brands Bavaria Yachts and Greenline Yachts. The company acts as official importer/dealer for Italy for both brands, selling complete vessels with standard or custom configurations (M3Line).
2. Used Boat Sales: Sale of certified pre-owned vessels with BoatLife Plus guarantee. Includes boats in immediate delivery and custom orders.
3. Maintenance and Repair Services: Authorized Volvo Penta and Mercruiser service center providing ordinary and extraordinary maintenance. Includes engine overhaul, diagnostics, and mobile on-site service at ports.
4. Refit and Customization: Customization services including extended swim platforms, second bathrooms, teak treatment, painting, upholstery, and bespoke carpentry. M3Line customizations developed since 2003.
5. Boat Storage (Rimessaggio): Internal and external boat storage facilities with 6,000 sqm of space. Includes security systems, anti-seismic construction, and transport services for vessels up to 50 feet.
6. Spare Parts: Original spare parts for Volvo Penta, Mercruiser, and other marine brands, including Liqui Moly marine oils and additives.
7. Electronics and Accessories: Installation of navigation electronics (Garmin, Lowrance, Simrad, Raymarine), audio systems, generators, air conditioning, gyroscopic stabilizers, and comfort accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

M3 Servizi Nautici is a multi-brand Italian yacht dealership and integrated nautical services provider. It sells new motor yachts (Bavaria), hybrid/electric yachts (Greenline), certified pre-owned boats (BoatLife Plus), and distributes Tohatsu outboards and Liqui Moly Marine products as exclusive Italian importer. The company delivers authorized engine maintenance for Volvo Penta and Mercruiser via four mobile workshops, custom refits and M3Line yacht customizations, marine electronics installation, genuine spare parts, and 6,000 sqm of indoor/outdoor boat storage.

Product overview

M3 Servizi Nautici is a nautical services company and marine dealer based in Andora, Italy, with 35 years of experience. The company operates as a multi-brand importer and dealer, combining new boat sales with comprehensive after-sales services. The core product portfolio includes Bavaria motor yachts (dealer) and Greenline hybrid yachts (exclusive Italian importer), both available in standard configurations or exclusive M3Line customized versions. Supporting services include authorized Volvo Penta and Mercruiser engine maintenance with mobile workshops, custom refits featuring the company's famous oversized stern platforms, electronics installation, boat storage facilities, certified pre-owned boats under the BoatLife Plus brand, and original spare parts. The company also distributes Tohatsu outboard motors and Liqui Moly Marine products as exclusive Italian importers, and represents Aiata Boats and Nordkapp Boats.

Differentiator

Problem solved

Functional benefit

Brands

• M3Line: Exclusive line of boat configurations and customizations (also known as M3Line allestimenti esclusivi), combining high-performance accessories with professional installation quality. Introduced in 2003, M3Line versions are a benchmark in the segment with added value for both purchase and resale. Includes customizations such as extended swim platforms, tender lifts, and personalized modifications.
• BoatLife Plus

Products and services

• Bavaria Yachts (New Motor Yacht Sales) New motor yacht sales from Germany-based Bavaria Yachts, including S-Line sport yachts and SR-Line motoryachts. Available in standard configurations or proprietary M3Line custom configurations. For private Italian yacht buyers.
• Greenline Yachts (Hybrid and Electric Yachts) Exclusive Italian importer of Slovenian-built Greenline Yachts, offering the world's only complete fleet with traditional, hybrid, or fully electric propulsion. For private Italian yacht buyers seeking sustainable propulsion.
• M3Line Custom Yacht Configurations Proprietary customization line for Bavaria yachts featuring extended swim platforms (plancette maggiorate), second bathrooms, custom interiors, and premium accessories. Includes M3Line oversized stern platforms extending boats by up to 1.5m. For private yacht buyers seeking bespoke vessels with documented added resale value.
• BoatLife Plus Certified Pre-Owned Boats Certified pre-owned boat program with 12-month warranty and an 86-point inspection covering mechanical, electronic, fiberglass, and cabinetry components verified by certified technicians. For buyers of used boats seeking warranty protection and quality assurance.
• Used Boats (Immediate Delivery) Certified pre-owned boats available for immediate delivery, including Lema 24.5 (€4,900, 1993, 7.60m, Mercruiser 7.4L), Gariplast 730 Open (€3,500, 1995, 7.30m), and other Bavaria and Greenline models. All include BoatLife Plus 12-month warranty.
• Authorized Engine Maintenance (Volvo Penta & Mercruiser) Authorized Volvo Penta and Mercruiser service center with over 30 years of experience. Services include ordinary and extraordinary maintenance, engine overhaul, diagnostics, and mobile on-site service at ports via 4 fully equipped mobile workshops. Certified technicians with official diagnostic tools and recall campaign access. For private yacht owners and authorized service customers.
• Refit & Customizations Custom refits and modifications including oversized bathing platforms (plancette maggiorate), tender lifts, teak treatment, painting, second bathroom installations, upholstery, and complete boat renovations. For yacht owners seeking personalized modifications and renovations.
• Electronics & Accessories Installation Installation of navigation plotters, audio systems, generators, gyroscopic stabilizers, Garmin Surround View 360-degree camera systems, air conditioning, and other marine electronics. Certified installer for Garmin, Lowrance, Simrad, B&G, and Quick brands. For yacht owners upgrading onboard electronics and comfort systems.
• Original Spare Parts Genuine spare parts for Volvo Penta, Mercruiser, and other major marine brands. Includes Liqui Moly Marine oils and additives for proper engine and fuel component care. For yacht owners and authorized service customers needing OEM parts.
• Boat Storage (Rimessaggio) Indoor and outdoor boat storage facilities spanning 6,000 sqm, located 4 km from Andora harbor. Features anti-seismic construction, video surveillance alarm system, and shrink-wrap coverage for outdoor storage. Internal storage at €11.50 + VAT/sqm/month; external at €8 + VAT/sqm/month (2026-2027 season). For yacht owners needing secure seasonal storage.
• Tohatsu Outboard Motors (Italian Distribution) Exclusive Italian distribution of Japanese-made Tohatsu outboard motors for boats and tenders of various sizes and horsepower. Distributed through a network of over 100 dealers across Italy. For marine dealers, service centers, and end customers.
• Liqui Moly Marine (Oils and Additives Distribution) Exclusive Italian distribution of German Liqui Moly Marine oils and additives for proper care of marine engine and fuel components. Distributed through the Tohatsu dealer network. For marine dealers and end customers.
• Aiata Boats (Representation) Italian boat brand for year-round sea living, represented by M3 Servizi Nautici. For private Italian buyers seeking all-season capable vessels.
• Nordkapp Boats (Representation) Premium Norwegian sport boat brand with outboard motors, represented by M3 Servizi Nautici. For private Italian buyers seeking Nordic sport boats.

Quantifiable outcome

• 12-month warranty on certified used boats
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• Greenline YachtsflagshipChannel Partner/ Reseller/ Distributor · 1 January 2019Official Greenline importer for Italy since 2019. Greenline Yachts is a Slovenian shipyard pioneering hybrid yacht technology since 2008. M3 represents the complete Greenline fleet including hybrid and electric models.
• Liqui Moly MarineminorChannel Partner/ Reseller/ Distributor · 1 January 2016Exclusive Italian distributor for Liqui Moly Marine oils and additives since 2016. Distributed through the Tohatsu dealer network.
• Bombard (Zodiac Nautic)coreChannel Partner/ Reseller/ Distributor · 1 January 2015Exclusive Italian distributor for Bombard recreational boats (part of Zodiac Nautic group) since 2015.
• Tohatsu OutboardscoreChannel Partner/ Reseller/ Distributor · 1 January 2012Exclusive Tohatsu outboard motor importer for Italy since 2012. Built a network of over 100 dealers across Italy for distribution of Tohatsu outboard engines.
• Bavaria YachtsflagshipChannel Partner/ Reseller/ Distributor · 1 January 1990Official dealer and importer for Bavaria Yachts motor yachts in Italy since approximately 1999. M3 Servizi Nautici became the first Italian dealer when Bavaria expanded from sailing to motor yachts. The partnership includes exclusive M3Line custom configurations and the company has sold over 400 Bavaria boats.
• Volvo PentacoreTechnology or IntegrationAuthorized Volvo Penta service center for over 30 years. Technicians certified by Volvo Penta with access to official diagnostic tools and dealer portals. Performs maintenance and repairs with genuine Volvo Penta parts.
• MercruisercoreTechnology or IntegrationAuthorized Mercruiser service center. Technicians certified by Mercury Marine with access to official diagnostic systems and parts ordering. Performs engine maintenance and overhauls.
• Pantaenius Yacht InsuranceminorGTM or Marketing PartnerInsurance partner offering free propulsion coverage for 5 years when purchasing a hull insurance policy, included with Bavaria Signature Edition purchases.
• Aiata BoatsminorChannel Partner/ Reseller/ DistributorItalian boat brand for year-round sea usage, displayed as a partner brand on M3 website.
• Nordkapp BoatsminorChannel Partner/ Reseller/ DistributorPremium Norwegian boat brand displayed as a partner brand on M3 website.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Sanlorenzo: Italian luxury yacht builder listed on Euronext Milan. Comparable as an Italian marine industry incumbent with overlapping customer base in the luxury motor yacht segment where M3's Bavaria and Greenline offerings compete.
• Cranchi Yachts: Italian family-owned yacht manufacturer producing motor yachts in the 25–78 ft range. Comparable for similar Italian heritage, mid-luxury motor yacht positioning, and reliance on a national dealer/service network.
• Ferretti Group: Italian luxury motor yacht manufacturer operating multiple brands (Ferretti, Riva, Pershing, Itama, CRN, Custom Line). Listed on Hong Kong Stock Exchange. Comparable as a broader Italian marine industry incumbent spanning yacht sales, customization, and service, although operating at vastly larger scale as a manufacturer.
• Absolute Yachts: Italian motor yacht builder focused on 40–70 ft luxury cruisers, with strong Italian and European dealer networks. Comparable for directly overlapping product positioning and dealer-led distribution model in the Italian luxury motor yacht segment.
• Pershing (Ferretti Group): Italian luxury sport yacht brand within Ferretti Group, producing high-performance motor yachts in the 7–35 m range. Comparable for overlapping product positioning with M3's higher-end Bavaria and Greenline sport yacht offerings and shared Italian luxury customer base.
• Azimut|Benetti Group: World's largest private luxury yacht builder, with Azimut motor yachts and Benetti superyachts. Comparable as a major Italian luxury marine brand competing for the same end-customer wallet, with broader product range and OEM-direct distribution.
• Princess Yachts: UK-based luxury motor yacht manufacturer competing in similar 30–55 ft and flybridge segments as Bavaria and Greenline. Comparable for overlapping product positioning and distribution in European luxury yacht dealerships.
• Sunseeker International: British luxury motor yacht manufacturer with a strong European dealer footprint. Comparable for competing in the same price band and customer demographic as M3's Bavaria and Greenline range, although operating at significantly larger scale as a manufacturer.
• Beneteau Group: French parent company of Bavaria Yachts — M3's flagship brand — as well as Beneteau, Jeanneau, Lagoon, and Prestige. Most directly relevant as M3's principal upstream supplier; comparable in its multi-brand motor/sailing yacht portfolio and European dealer network philosophy.

Emerging players

• Silent-Yachts: Austrian-founded pioneer in solar-electric catamarans and motor yachts. Comparable as an emerging player in the same hybrid/electric propulsion niche that M3 is positioned for via its Greenline importership, although Silent sells direct and through its own distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/m3nautica
• YouTubeyoutube.com/user/M3ServiziNautici?feature=watch
• Facebookit-it.facebook.com/pages/M3-Servizi-Nautici/131149710243516
• LinkedInlinkedin.com/company/m3-servizi-nautici
• Instagraminstagram.com/m3servizinautici

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M3 Servizi Nautici