CrossFit

What CrossFit does

Reebok CrossFit BCN is a single-location boutique fitness gym (a 'box') operating in Barcelona, Spain under the legal entity Endurance Fit SL, a Sociedad Limitada (private limited company). The business delivers high-intensity functional fitness training through two core programs — CrossFit training (constantly varied functional movements performed at high intensity) and Conditioning training (aerobic/anaerobic metabolic conditioning using running, rowing, Assault Bikes, dumbbells, kettlebells, and bodyweight exercises) — supplemented by specialized Spartan Race preparation and in-house nutrition consultation. It serves approximately 280 individual members across three target segments: fitness enthusiasts seeking high-intensity programming, endurance athletes preparing for obstacle-course races and marathons, and general fitness seekers wanting varied but accessible training.

The facility spans 500 square meters in Barcelona's Les Corts district (C. de Ribes, 25, 08013) and runs 60 classes per week delivered by a 6-person team consisting of Head Coach Jelena Bekkers, four additional CrossFit coaches (Anh Thu Pam, Sebastian Mourin, Sergi Erra, Renee Forest), and in-house nutritionist Sole Cervetti. The technology footprint is intentionally minimal: standard commercial fitness equipment plus a third-party SaaS scheduling platform (aimharder.com) for class booking. There is no proprietary app, no AI/ML capability, no patents or trademarks, and no API surface; the gym has no public social profiles in the input data and operates primarily through its website (reebokcrossfitbcn.com) and word-of-mouth. The business is privately held with no disclosed funding rounds, no institutional investors, and no parent-company relationship.

The revenue model is subscription-led with four monthly tiers — STARTER (€87.5/month for 9 sessions), FITNESS (€98.5/month for 13 sessions), PERFORMANCE (€115/month for 18 sessions), and PRO (€127/month unlimited) — augmented by DROP IN sessions (€18 each), prepaid class bundles BONO 5 (€75 for 5 sessions) and BONO 10 (€140 for 10 sessions), and a one-time €70 Matrícula enrollment fee. Distribution is direct-to-consumer through the gym's website and scheduling platform, supplemented by a network of affiliated CrossFit boxes across Catalonia (LCS Jungle Les Corts, CrossFit Badalona, CrossFit Mollet). The company holds a brand partnership with Reebok that authorizes the 'Reebok CrossFit BCN' co-branding, and it markets via its website, free first-class promotions, and 157 verified Google reviews with an 'Excellent' rating.

Name

CrossFit

Legal name

Endurance Fit SL

Website

https://reebokcrossfitbcn.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Reebok CrossFit BCN is a single boutique CrossFit gym in Barcelona (legal entity Endurance Fit SL) offering high-intensity functional fitness and conditioning classes to approximately 280 individual members via four subscription tiers priced €87.5–€127 per month.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industry

HIIT & Circuit Bootcamps (HSADABAA)

Keywords

• Group fitness training
• Functional fitness classes
• High-intensity interval training
• Boutique gym memberships
• Strength and conditioning

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly subscription fees for access to scheduled classes. Multiple tier options ranging from 9 sessions/month to unlimited sessions.
2. Drop-in Sessions: One-time payment for individual class attendance at €18 per session
3. Class Bundles (Bonos): Prepaid bundles of 5 or 10 sessions purchased upfront at discounted rates
4. Enrollment Fee (Matrícula): One-time registration/membership fee of €70 for new members

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Reebok CrossFit BCN operates a boutique CrossFit gym in Barcelona delivering CrossFit and Conditioning group classes that combine constantly varied functional movements performed at high intensity. The facility spans 500 m², runs around 60 classes per week led by 6 coaches, and serves roughly 280 clients via tiered monthly memberships, prepaid class bundles, drop-in sessions, and an enrollment fee.

Product overview

Reebok CrossFit BCN is a boutique CrossFit gym (box) in Barcelona offering a unified fitness training platform centered on CrossFit and Conditioning classes. The core offerings consist of two main training programs: CrossFit training (high-intensity functional fitness with constantly varied workouts) and Conditioning training (metabolic conditioning focused on cardiovascular endurance). The gym operates on a membership-based model with four tiered plans (STARTER at €87.5/month for 9 sessions, FITNESS at €98.5/month for 13 sessions, PERFORMANCE at €115/month for 18 sessions, and PRO at €127/month for unlimited sessions) plus à la carte options including DROP IN sessions (€18), BONO 5 (€75), and BONO 10 (€140). Additional services include nutrition consultation with in-house nutritionist Sole Cervetti. The facility spans 500 square meters, offers 60 classes per week led by 6 coaches, and serves approximately 280 clients.

Differentiator

Problem solved

Functional benefit

Products and services

• CrossFit Training High-intensity functional fitness group training built on constantly varied workouts using functional movements performed at high intensity, aimed at improving overall physical preparedness for adult members in Barcelona.
• Conditioning Training Metabolic conditioning classes focused on aerobic and anaerobic development using running, rowing, Assault Bike, bodyweight exercises, dumbbells, medicine balls, and kettlebells, designed for members targeting endurance and conditioning goals.
• Spartan Race Training Specialized preparation for obstacle course races such as Spartan Race and Farinato, integrated within the gym's Conditioning program for endurance athletes.
• Nutrition Consultation Nutritional counseling provided by in-house nutritionist Sole Cervetti, designed to complement the gym's CrossFit and Conditioning training programs.
• Drop-In Session Single-class pass priced at €18, available to visitors, tourists, and CrossFitters from other affiliates wanting to attend an individual class without a monthly commitment.
• BONO 5 Class Bundle Five-session prepaid bundle priced at €75, offering a discounted rate for members wanting occasional training without committing to a monthly subscription.
• BONO 10 Class Bundle Ten-session prepaid bundle priced at €140, offering deeper savings for regular but non-monthly training users.
• Matrícula (Enrollment Fee) One-time registration fee of €70 required for new members to join the gym and access CrossFit and Conditioning classes.

Quantifiable outcome

• 157 reviews with excellent rating

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ReebokcoreGTM or Marketing PartnerBrand partnership with Reebok for CrossFit gym branding. The facility is branded as 'Reebok CrossFit BCN' and appears to be an authorized Reebok partner location. Reebok is a well-known fitness and athletic wear brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 9Round Fitness: Boutique kickboxing-themed fitness franchise with a monthly membership model and high-intensity interval structure; serves the same convenience-oriented, results-driven consumer as a CrossFit box.
• Solidcore: Boutique fitness brand with tiered monthly subscription memberships and small-group high-intensity classes, directly comparable in pricing structure and target customer to Reebok CrossFit BCN.
• SoulCycle: Premium boutique fitness brand with subscription and class-pack pricing very similar to Reebok CrossFit BCN's tiered structure; competes for the same urban, experience-driven fitness consumer willing to pay premium per-class prices.
• Barry's Bootcamp: Iconic boutique HIIT/treadmill-and-strength fitness operator with a premium subscription model and class-purchase structure that closely mirrors Reebok CrossFit BCN's tier-based revenue model.
• CrossFit Badalona: CrossFit box in Badalona (Greater Barcelona) explicitly listed as an affiliate alongside Reebok CrossFit BCN; directly comparable in offering (CrossFit training, subscription tiers) and target customer (functional-fitness enthusiasts).
• CrossFit Mollet: Affiliated CrossFit box in Mollet del Vallès near Barcelona, part of the same regional network as Reebok CrossFit BCN; directly competes for CrossFit-curious members with a similar coaching-led boutique model.
• LCS Jungle Les Corts: Affiliated CrossFit box in the Les Corts district of Barcelona sharing a network with Reebok CrossFit BCN; shares the same customer base of CrossFit-curious consumers and operates an analogous subscription-based boutique gym model.

Broad incumbents

• Orangetheory Fitness: Global HIIT heart-rate-based group fitness brand offering tiered subscription memberships similar to CrossFit BCN's; addresses overlapping consumer needs (cardio, strength, accountability) at vastly broader scale.
• F45 Training: Global franchised functional-training and HIIT chain delivering 45-minute group sessions across thousands of studios; competes for the same boutique-fitness, time-pressed consumers that Reebok CrossFit BCN targets, but at materially larger scale.

Regional players

• CrossFit Reykjavík: Established European CrossFit affiliate with a comparable boutique box offering and class-based subscription structure; comparable in product and business model but operates in a different geography (Iceland).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reebokcrossfitb
• LinkedInlinkedin.com/company/reebok-crossfit-bcn

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossFit