Compart Marketing e Tecnologia

Name

Compart Marketing e Tecnologia

Website

https://compart.com.br

Company type

Private

Founded year

1995

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Trade Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAJAH

Trade Promotion Management & Optimization (TPM/TPO)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Promotion & Sales Marketing (Shopper/Trade Marketing)

SECONDARYCRAOAOAC

Trade Promotion Management (TPM) & Optimization Services

Consumer Products & Retail/Wholesale, Distribution & Category Management/Category Management, Merchandising & Trade Promotion Services

Keywords

• Trade marketing services
• Field marketing solutions
• Marketing technology
• In-store activation
• Sales force management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Compart Marketing e Tecnologia is a specialized trade marketing agency that delivers technological solutions for planning, executing, and managing actions in the field. The company supports brand owners with in-store execution, merchandising, and promotional activities, leveraging proprietary technology to manage and track field-based commercial operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Marketing Agency Services Specialized trade marketing services that plan, execute, and manage in-store commercial actions for brand owners and manufacturers, including merchandising, promotional activities, and field force deployment across retail points of sale in Brazil.
• Field Action Management Technology Technological solutions designed to plan, monitor, and manage field-based trade marketing activities, enabling brand owners to track in-store execution, merchandising compliance, and promotional actions across distributed retail networks.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Crossmark: Global retail services agency providing in-store execution, shopper marketing, and trade promotion services to CPG brands — comparable services to COMPART but with global scale.
• Circana (formerly IRI): Global data and analytics provider of retail measurement and TPM/TPO solutions for CPG manufacturers; an established incumbent in the same technology category COMPART operates in.
• Acosta Group: Global sales and marketing agency providing retail trade marketing, category management, and brand activation services to CPG clients — closely comparable in service mix and customer type, with broader geographic reach.
• Advantage Solutions: Large North American trade marketing and retail services provider offering in-store merchandising, brand activation, and TPM solutions to CPG manufacturers — same category, broader geography, similar service-plus-tech hybrid model.
• NielsenIQ: Global retail measurement and analytics firm whose trade-promotion optimization and retail media services increasingly overlap with TPM/TPO offerings, including in Brazil.
• Salesforce Trade Promotion Management (formerly AFS): Enterprise SaaS vendor offering cloud-based TPM solutions to large CPG manufacturers; a broader incumbent in the underlying technology category COMPART serves.
• Kantar: Global insights and consulting firm offering Worldpanel retail measurement, shopper insights, and trade-marketing advisory services to CPG manufacturers — comparable client base and adjacent TPM tooling.

Direct peers

• Reposify: Brazil-based trade promotion management SaaS platform for CPG manufacturers, covering pricing, promotions, and field execution — a direct technology-driven competitor to COMPART's TPM offering.
• AFS (Marketing Farm): Brazilian trade marketing and field execution specialist offering TPM, merchandising, and point-of-sale activation services to CPG clients — directly overlapping with COMPART's core offering in the same geography.

Regional players

• Grupo Pão de Açúcar / GPA trade-marketing vendors (cross-merch specialists): Regional Brazilian trade-marketing service providers servicing major retailer accounts, comparable in field-execution scope and customer base to COMPART.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/agenciacompart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compart Marketing e Tecnologia