What BB Insurance does

BB Insurance (სს ბბ დაზღვევა) is a private insurance company incorporated in Georgia in 2017, headquartered in Tbilisi, and operating as a subsidiary of the Hualing Group — the largest Chinese investor in Georgia with approximately $600 million of cumulative investment. The company offers a portfolio of consumer and small-commercial insurance products including comprehensive auto insurance, mandatory third-party liability (MTPL) coverage, renovation and property insurance, travel insurance, and card insurance, sold primarily through a direct-to-consumer online platform at bbinsurance.ge and distributed in parallel through Basisbank's branch network across Georgia as well as a field agent network. The business model is recurring premium-based, with annual and monthly billing cadences; pricing varies by coverage type, asset value, driver demographics, and deductible selection, with auto policies starting around 89.65 GEL per payment period and MTPL from 114 GEL annually.

The underlying technology is a web-based insurance platform supporting 24/7 online policy purchase and digital claims submission, with remote damage assessment capability and a five-business-day claims processing SLA. Payment processing is integrated via TBC Pay. The company leverages parent-group distribution and brand credibility (previously branded as Hualing Insurance) and runs partnership programs such as Socar fuel discounts for auto policyholders. As of 2022 reporting, BB Insurance ranked third in the Georgian insurance market by profitability, generating 11.7% of sector-wide profits, and held 52.2% market share in aviation insurance. The firm employs 51-100 staff and operates exclusively within Georgia, with Caucasus described as the broader regional scope.

Name

BB Insurance

Legal name

სს ბბ დაზღვევა

Website

https://bbinsurance.ge

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

BB Insurance is a private Georgian insurance company (founded 2017, subsidiary of Hualing Group) selling auto, MTPL, property, renovation, travel, and card insurance through an online platform and Basisbank branches. It ranks third in Georgia by profitability and leads aviation insurance with 52.2% market share.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers (5241)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)

akta.pro secondary industries

Commercial General Liability (CGL) (FSAJADAA), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Auto insurance
• Property insurance
• Travel insurance
• Mandatory liability insurance
• Insurance products Georgia

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: BB Insurance generates revenue through collecting insurance premiums from policyholders for auto, property, and liability coverage. Premiums are collected according to selected coverage limits, deductibles, and policy duration.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

BB Insurance provides retail insurance products including comprehensive auto insurance, mandatory third-party liability (MTPL), renovation/property insurance, travel insurance, and card insurance. Products are sold directly online through bbinsurance.ge 24/7, through Basisbank branches, and via an agent network, with digital claims submission and fast claims processing within five business days.

Product overview

BB Insurance (ბბ დაზღვევა) operates as a unified insurance platform offering multiple insurance products. The core portfolio includes auto insurance (ავტო დაზღვევა) as the primary product, supplemented by mandatory auto liability insurance (ავტოპასუხისმგებლობის დაზღვევა), renovation insurance (რემონტის დაზღვევა), property insurance (ქონების დაზღვევა), travel insurance (სამოგზაურო დაზღვევა), and card insurance (ბარათის დაზღვევა). All products are sold through the company's online platform with digital claims processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance (ავტო დაზღვევა) Comprehensive vehicle insurance covering road accidents, theft, fire, vandalism, natural disasters, and falling objects, with optional add-ons including auto liability and driver/passenger coverage. Designed for individual vehicle owners in Georgia, with flexible deductibles (0-10%) and periodic payment options starting at approximately 89.65 GEL per payment period (total 1,075.74 GEL).
• Auto Liability Insurance / MTPL (ავტოპასუხისმგებლობის დაზღვევა) Mandatory third-party liability (MTPL) coverage for damages caused to other vehicles, property, or health. Required for vehicle operation in Georgia, with coverage limits from 2,500 to 30,000 GEL and starting price of 114 GEL per year (150 GEL franchise for taxi/commercial use).
• Renovation Insurance (რემონტის დაზღვევა) Apartment renovation insurance covering damages from water system failures, heating system breakdowns, and earthquakes. Includes optional third-party liability coverage for damages to neighbors' property. Targets residential apartment owners and renovators.
• Property Insurance (ქონების დაზღვევა) Real estate and property insurance protecting against fire, explosions, natural disasters, theft, robbery, vandalism, and water damage from neighboring properties. Designed for property owners in Georgia seeking broader asset protection beyond renovation-specific coverage.
• Travel Insurance (სამოგზაურო დაზღვევა) Travel insurance providing coverage for unexpected events during travel. Designed for individual consumers in Georgia seeking protection for domestic and international trips.
• Card Insurance (ბარათის დაზღვევა) Card insurance product covering losses or damages related to payment cards. Targets individual consumers in Georgia holding payment cards who want protection against card-related losses.

Quantifiable outcome

• Claims processed within 5 business days

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• SocarminorGTM or Marketing Partner · 1 January 2020Socar partnership offers BB Insurance auto policyholders 'Energy Card' with 14 tetri per liter fuel discount plus 3 tetri saving accumulation at Socar stations.
• BasisbankcoreStrategic or Co-development Partner · 1 January 2017Basisbank is BB Insurance's parent company. BB Insurance joined Basisbank's holding structure in late 2017, allowing bundled insurance-banking products and distribution through bank branches.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bbinsurance1
• LinkedInlinkedin.com/company/bb-insurance
• Instagraminstagram.com/hualing_insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BB Insurance