HealthSTAR Strategic Engagements

What HealthSTAR Strategic Engagements does

HealthSTAR Strategic Engagements is a US-based private firm, founded in 1998 and headquartered in Mahwah, that operates the HealthStarse Business Listing Platform, a self-serve global directory where businesses pay a flat $50 fee to publish a verified listing. The platform is built on a WordPress foundation using the listygo theme with structured-data formatting aimed at SEO discoverability; users create listings through an online form, undergo a verification step, and then go live for global search by location and category. The product's homepage markets features including verified listings, a clean directory structure, easy profile management, and a reviews/testimonials block, and the firm claims "thousands" of active listings and a "15k Top Reviews" badge.

The firm's stated customers are SMBs seeking online visibility, with secondary segments in individual consumers searching for service providers and brands using the directory for backlink and authority support. Monetization is purely transactional at $50 per listing on a pay-as-you-go cadence, with no enterprise tiers, subscriptions, or advertising layers disclosed. Distribution is entirely web-based and self-serve, with marketing driven by an on-site blog, SEO, and an email newsletter. Notably, on-site engagement counters display "0k" for both users and listings, and testimonials appear to use placeholder Lorem Ipsum copy, and there are no disclosed funding rounds, M&A activity, partnerships, patents, leadership bios, or revenue figures, leaving significant data gaps around scale, ownership, and operating performance.

Name

HealthSTAR Strategic Engagements

Legal name

Healthstarse

Website

https://healthstarse.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

HealthSTAR Strategic Engagements operates the HealthStarse Business Listing Platform, a WordPress-based global directory where SMBs pay a flat $50 fee to publish verified business listings searchable by location and category. The firm serves small and medium businesses seeking online visibility and SEO backlink value.

Ownership category

akta.pro rank

Headquarters

HQ city

Mahwah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Listing Fees: Businesses pay a fee to publish and list their services on the platform. Multiple listings are available at $50 each based on observed listing examples.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

HealthSTAR Strategic Engagements (DBA Healthstarse) operates a global online business directory marketplace where individuals, brands, and organizations create, verify, and publish professional business listings for a per-listing fee. Consumers and businesses discover verified listings through location- and category-based search on the platform, and listings are structured for SEO visibility and backlink value.

Product overview

HealthSTAR Strategic Engagements operates a single unified product: the HealthStarse Business Listing Platform. This global directory platform allows users to create, verify, and publish professional business listings. The platform offers features including verified and trusted listings, clean and modern listing structure, easy profile management, and a well-organized directory system. Users can select location and category filters to discover businesses worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• HealthStarse Business Listing Platform A global business directory platform that enables individuals, brands, and organizations to create, verify, and publish professional business listings for a per-listing fee, with location- and category-based search enabling discovery by consumers worldwide.

Quantifiable outcome

• Thousands of active business listings hosted on platform

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Bing Places: Bing Places is Microsoft's SMB directory that surfaces businesses across Bing search results and maps. It competes for the same SMB visibility-and-discovery wallet as Healthstarse, albeit with deeper distribution through Microsoft's search ecosystem.
• Trustpilot: Trustpilot is a large reviews and business-profile platform selling subscriptions to businesses seeking verified credibility and SEO benefits. Healthstarse's "verified and trusted listings" framing mirrors Trustpilot's positioning toward SMB reputation and discoverability.
• Yellow Pages / YP.com: Yellow Pages operates a long-standing, generalist online business directory where SMBs pay to be listed and discovered by category and geography. It is a direct conceptual ancestor of Healthstarse's horizontal directory model.
• Foursquare: Foursquare operates a global local-business directory and location data platform serving both consumers and SMBs. It overlaps with Healthstarse on the core directory + SMB visibility model, with a much larger location dataset and developer ecosystem.
• TripAdvisor: TripAdvisor is a large-scale travel-focused business listing and review platform, and Healthstarse already lists travel-category SMBs such as Dalamanhirecars.com and BestTravelz.com. It is a comparable marketplace for travel SMBs seeking paid visibility.
• Google Business Profile: Google Business Profile is the default free SMB listing and discovery surface integrated into Google Search and Maps. It overlaps directly with Healthstarse's value proposition of paid, SEO-friendly listings and represents the most important competitive alternative for any paid SMB directory.

Direct peers

• Thumbtack: Thumbtack is a marketplace where local SMBs and professionals pay to be matched with consumer demand. It competes with Healthstarse for SMB marketing budgets and validates the per-listing/lead transaction model in a directory context.
• Yelp: Yelp is a directly comparable online business directory and review platform where SMBs create profiles to gain consumer discovery and SEO benefits. Healthstarse operates the same core loop (paid/verified SMB listings plus consumer-side search) but at a much smaller, global scale.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/healthstarse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthSTAR Strategic Engagements