The Green Team of Wisconsin

What The Green Team of Wisconsin does

The Green Team of Wisconsin operates a regional organic lawn care and landscaping business under the Greenwise brand across two metropolitan markets in the Upper Midwest. Founded in 2007 and headquartered in Milwaukee with a regional office in Evanston, Illinois, the company delivers four integrated service lines — organic lawn care (fertilization, natural weed control, aeration, organic seeding, mosquito and tick control), landscape maintenance (mowing, garden bed maintenance, seasonal cleanups, mulch installation), landscape design and installation (landscapes, patios and hardscapes, planting, water management), and seasonal snow removal with eco-friendly de-icing — to residential homeowners (primary) and commercial businesses (secondary). Its operations are differentiated by an organic-only chemical-free product positioning and the use of battery-powered equipment in Chicagoland service delivery, in contrast to gas-powered industry norms.

The business runs a direct-to-consumer go-to-market: customers request quotes through website forms or by phone (Chicago: 847-866-1930; Milwaukee: 414-721-1431), with services priced on a custom quote basis by property size and scope rather than published rate cards. A Client Portal at greenwise.propertyserviceportal.com provides online account and service management, layering digital self-service onto the phone- and form-driven acquisition motion. Marketing is multi-channel, combining Google Search/SEO, Google Ads, Facebook Ads, organic social (Facebook and Instagram), customer referrals, business referrals, and local event sponsorships.

The firm is privately held with no disclosed external investors, no parent company, no subsidiaries, and no funding rounds on record. Headcount is in the 11–50 range and the business has no patents, no public awards, and no third-party certifications disclosed in the source data. Revenue figures are not publicly available.

Name

The Green Team of Wisconsin

Legal name

Greenwise Lawn Care & Landscaping

Website

https://greenteamwi.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Green Team of Wisconsin, operating as Greenwise Organic Lawn Care, is a privately held landscaping company founded in 2007 that provides organic lawn care, landscape maintenance, landscape design and installation, and snow removal services to residential and commercial customers across Chicagoland and Metro Milwaukee.

Ownership category

akta.pro rank

Product category

Landscape and Lawn Care Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

akta.pro primary industry

Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)

akta.pro secondary industries

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Seasonal Yard Cleanup (Spring/Fall Cleanups) (HSAIAAAC), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

Keywords

• Organic lawn care
• Landscape maintenance
• Landscape design
• Snow removal
• Sustainable landscaping

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Organic Lawn Care Services: Recurring and one-time lawn care services including organic fertilization, natural weed control, lawn aeration, organic seeding, and mosquito/tick control. Services are provided to homeowners and businesses.
2. Landscape Maintenance Services: Ongoing landscape maintenance including mowing, garden bed maintenance, seasonal cleanups, and mulch installation using battery-powered equipment.
3. Landscape Design & Installation: One-time project-based services including landscape design, patios, walkways, hardscapes, planting, gardens, and water management.
4. Snow Removal Services: Seasonal snow and ice management services with eco-friendly de-icing products for winter property maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

The Green Team of Wisconsin (operating as Greenwise Organic Lawn Care / Greenwise Lawn Care & Landscaping) is a regional landscaping company providing organic and chemical-free lawn care programs, year-round landscape maintenance, custom landscape design and installation, and seasonal snow removal services to residential and commercial customers in Chicagoland and Metro Milwaukee. The company differentiates through organic inputs and battery-powered equipment in its Chicagoland operations.

Product overview

Greenwise Organic Lawn Care operates as a service-based company offering four integrated core service lines: Organic Lawn Care (chemical-free lawn programs), Landscape Maintenance (battery-powered equipment-based property care), Landscape Design & Installation (custom outdoor space design), and Snow Removal (winter safety services). These services work together to provide comprehensive property care for residential and commercial clients in the Chicago and Milwaukee areas. The company also provides a Client Portal for customer account management.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lawn Doctor: Franchised residential and commercial lawn care provider offering fertilization, weed control, and pest management across multiple U.S. markets. Closely comparable in service mix and target customer (homeowners seeking recurring lawn programs).
• Spring-Green Lawn Care: National franchised lawn and tree care provider offering fertilization, weed control, and full landscape maintenance. Comparable in service breadth (lawn care plus maintenance) and recurring-program business model.
• Weed Man USA: Franchised lawn care company providing fertilization, weed control, and aeration services to residential customers. Direct peer in the recurring lawn treatment category with similar SMB/consumer targeting.
• NaturaLawn of America: Franchised lawn care company specializing in organic-based fertilization and environmentally responsible treatments. Most directly comparable peer due to its organic-first positioning, mirroring Greenwise's core differentiator.

Broad incumbents

• TruGreen: Largest U.S. residential lawn care company offering fertilization, weed control, and related services nationally. Comparable as a direct competitor in the lawn care service category, but with a broad portfolio that includes both organic and conventional programs rather than specializing in organic-first offerings.
• Bartlett Tree Experts: National tree care and landscape services company with strong residential and commercial presence. Comparable as an established landscape services brand offering adjacent services to Greenwise's portfolio.
• BrightView Landscapes: Largest U.S. commercial landscape maintenance and design firm serving large enterprise and municipal clients. Comparable in landscape maintenance and design/installation service categories but skewed heavily to commercial scale versus Greenwise's residential/commercial mix.
• SavATree / SavaLawn: Regional provider of lawn care, tree and shrub services, and landscape maintenance across the Northeast and Midwest, including the Chicago area. Comparable as an established multi-service landscape care operator with overlapping organic lawn offerings.
• Davey Tree Expert Company: Large established provider of tree, lawn, and landscape services for residential and commercial clients nationally. Comparable as an incumbent landscape services brand with broader portfolio than Greenwise's organic specialty.

Regional players

• Cousins Landscape & Hardscape: Regional landscaping and design firm serving the Chicagoland market with maintenance, design/installation, and hardscape services. Comparable as a Chicago-area landscape services peer competing for similar residential and commercial clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-green-team-of-wisconsin-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Team of Wisconsin