Dhamecha Group

What Dhamecha Group does

Dhamecha Group is a UK family-owned cash-and-carry wholesaler founded in 1976 by three brothers (KR, SR, and JR Dhamecha) and now led by the second generation (Pradip Dhamecha as CEO, Manish Dhamecha, and Mukesh Vithlani) with third-generation family member Anand Dhamecha joining in 2022. The company operates 13 depots across London, the Midlands, and Liverpool, distributing more than 15,000 SKUs across grocery, confectionery and snacks, soft drinks, off-licence, tobacco and sundry, and toiletries and household categories. It serves over 18,000 independent retailers through a trade-only, pick-up-only cash-and-carry model with no delivery service, and is the largest member of Unitas Wholesale Limited.

The product surface is anchored by the core wholesale cash-and-carry business and extended by three ancillary offerings: the DMART Retail Club loyalty program (exclusive member pricing, promotional access, and POS/planogram support); the Smart Planogram AI-powered shelf-layout tool, which is the company's only disclosed AI capability; and a retailer-facing mobile app on iOS and Android for price checking, stock planning, and promotional access. The company partners with major CPG suppliers including Coca-Cola, Carlsberg, Ferrero, Diageo, Red Bull, Heineken, Mars Wrigley, and PepsiCo Walkers to run Trade Weeks and in-depot activations.

The revenue model is primarily transaction-based: retailers register, visit depots in person, and pay at point of sale. There is no membership or delivery fee. The DMART Retail Club adds a relationship-based layer with exclusive pricing tiers, but does not itself carry a joining fee; access is gated by consistent spend. The company employs over 1,000 colleagues, is privately held with no external institutional investment or public listing, and generates undisclosed revenue.

Name

Dhamecha Group

Legal name

Dhamecha Foods Limited

Website

https://dhamecha.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Dhamecha Group is a UK family-owned cash-and-carry wholesaler founded in 1976, operating 13 depots across London, the Midlands, and Liverpool to serve over 18,000 independent retailers with 15,000-plus SKUs. Its offering includes the DMART Retail Club loyalty program and an AI-powered planogram tool for shelf optimization.

Ownership category

akta.pro rank

Product category

Cash & Carry Wholesale

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Bakery & Confectionery Wholesale (AFAIABAG)

Keywords

• Cash and carry wholesale
• Wholesale distribution
• Independent retailer supply
• Bulk grocery wholesale
• Convenience store supply

Headquarters

HQ city

Wembley

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Cash & Carry Sales: Dhamecha operates on a cash-and-carry model where independent retailers visit depots in person to purchase products. Revenue is generated through one-time transactions at point of sale. There is no delivery service - all purchases are for pick-up only. Retailers access products at wholesale prices with promotional deals through the DMART Retail Club.
2. DMART Retail Club Membership: Exclusive membership program providing retailers with special pricing tiers, early access to promotions, and dedicated support. No joining fee - access is based on consistent spending with Dhamecha. The club provides differentiated benefits to secure long-term retailer relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dhamecha Group operates a trade-only cash-and-carry wholesale business, distributing 15,000+ grocery, confectionery, soft drinks, off-licence, tobacco, and household products through 13 depots across London, the Midlands, and Liverpool to over 18,000 independent retailers. Retailers register, visit depots in person to pick up goods, and access exclusive deals via the DMART Retail Club, with supplementary support through an AI-powered planogram tool and a retailer mobile app.

Product overview

Dhamecha Group operates a cash-and-carry wholesale model as its core product, distributing over 15,000 products across 7 main categories (Grocery, Confectionery & Snacks, Soft Drinks, Toiletries & Household, Off Licence, Tobacco & Sundry, and Misc & Uncategorized) to independent retailers through 13 depots. The offering is enhanced by the DMART Retail Club loyalty program providing exclusive member benefits, the Smart Planogram AI-powered shelf planning tool, a mobile app for retailers to manage purchasing and access deals, and Trade Weeks supplier events. The company serves over 18,000 independent retailers across London, the Midlands, and Liverpool.

Differentiator

Problem solved

Functional benefit

Products and services

• Cash & Carry Wholesale
• DMART Retail Club

Quantifiable outcome

• Serve over 18,000 independent retailers across the UK
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Unitas Wholesale LimitedcoreStrategic or Co-development PartnerDhamecha Foods Limited is the largest member of Unitas Wholesale Limited, a wider network that supports responsible and fair business practices. Through this partnership, Dhamecha participates in collective initiatives for the wholesale sector.
• Coca-ColaflagshipGTM or Marketing PartnerMajor supplier partner featured in Supplier Week promotions. Coca-Cola products including Coca-Cola, Fanta, Sprite, Monster, Powerade, Costa featured in weekly deals available at all Dhamecha depots.
• CarlsbergflagshipGTM or Marketing PartnerKey beer supplier featured in Supplier Week promotions. Brands include Carlsberg, 1664, Holsten, Skol and Poretti. Regular promotional activity drives retailer sales for matchdays and summer gatherings.
• FerrerocoreGTM or Marketing PartnerConfectionery supplier partner featured in Supplier Week promotions. Brands include Kinder Bueno, Kinder Chocolate, Ferrero Rocher, Raffaello and Nutella & Go.
• DiageocoreGTM or Marketing PartnerSpirits and beer supplier partner including Guinness. Featured in promotional campaigns and trade events.
• Red BullcoreGTM or Marketing PartnerEnergy drink supplier that conducted in-depot activation featuring Formula 1 racing car display. Created unique experience for retailers while showcasing brand products.
• PepsiCo WalkerscoreGTM or Marketing PartnerSnack food supplier that conducted in-depot activation with Dinamito truck showcasing new bold flavours.
• AU VodkaminorGTM or Marketing PartnerVodka brand that celebrated ongoing partnership with Dhamecha by gifting a gold-wrapped van to a valued customer.
• HeinekencoreGTM or Marketing PartnerBeer supplier partner featured on supplier zone branding alongside other major CPG companies.
• Mars WrigleycoreGTM or Marketing PartnerConfectionery supplier partner featured on supplier zone branding alongside other major CPG companies.
• SwizzelsminorGTM or Marketing PartnerSugar confectionery brand (Squashies) featured in trade corner promotions as No. 1 sugar confectionery brand.
• FrieslandCampinaminorGTM or Marketing PartnerDairy company featuring Chocomel products in promotional campaigns.
• Laduma Dhamecha Charitable TrustminorOthersCharitable trust founded in honour of late grandmother's role in shaping the business journey. Supports long-term causes locally, nationally, and globally.

Scale indicators5 records

Recent moves20 records

Expansion highlights5 records

Regional players

• JW Filshill: Scottish family-owned wholesale and convenience distribution business supplying independent retailers. Comparable family-run multi-generational wholesale model serving the UK independent channel, albeit focused on Scotland.
• Palmer & Harvey (historical reference): Formerly one of the UK's largest delivered wholesalers to convenience stores before its 2017 collapse. Useful historical analogue illustrating scale and structural risks in UK convenience wholesale.

Direct peers

• AF Blakemore: Family-owned UK wholesaler and SPAR distributor operating cash-and-carry and delivered wholesale. Directly competes for independent retailer accounts with a comparable multi-category grocery and fresh offering.
• Landmark Wholesale: UK cash-and-carry and delivered wholesale group serving independent retailers through member depots. Comparable in product mix and customer base to Dhamecha, focused on convenience and foodservice channels.
• Today's Group (Unitas): UK wholesale buying group of which Dhamecha Foods is the largest member. Members operate cash-and-carry and delivered wholesale depots serving independent retailers - directly overlapping with Dhamecha's core proposition.
• Makro UK: Cash-and-carry wholesaler serving independent businesses, caterers and retailers across the UK. Operates similar large-format trade-only depots with multi-category wholesale ranges.
• Bestway Wholesale: One of the UK's largest independent family-owned wholesalers operating Bestway and Batleys cash-and-carry depots. Directly competes with Dhamecha in the trade-only wholesale channel serving convenience retailers.
• Booker Group: UK's largest cash-and-carry wholesaler, now part of Tesco. Operates a similar trade-only cash-and-carry model serving independent retailers across the UK with multi-category grocery, fresh, and tobacco ranges, making it the closest scale comparable to Dhamecha.

Broad incumbents

• Costcutter Supermarkets Group: UK symbol group wholesaler supplying thousands of independent convenience stores. Operates a different delivery-led model but competes for the same independent retailer wallet and product ranges.
• Nisa (Co-op Wholesale): UK wholesale and symbol group supplying thousands of independent retailers and convenience stores with grocery, fresh and impulse ranges. Overlaps with Dhamecha's independent convenience customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dhamecha-group
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dhamecha Group