Latin Interactive Group
Latin Interactive Group is a private Central American digital advertising agency and ad-tech company (subsidiary of Grupo Interactivo S.A.) operating across 8+ offices in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Mexico, Colombia, and Miami. It serves brands, agencies, and governmental institutions with media buying and its proprietary TUNAD moment marketing platform.
- Company typePrivate
- Founded2006
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Latin Interactive Group does
Latin Interactive Group is a private digital advertising agency and technology company headquartered in Miami with operational headquarters in Guatemala City. Founded circa 2009 (firmographic records also reference 2006) and operating as a subsidiary (filial) of Guatemalan holding company Grupo Interactivo S.A., the company runs roughly 8–9 offices across Central America, Mexico, Colombia, and the United States, employing 101–250 people. It serves brands, advertising agencies, and governmental institutions in Central America and parts of Latin America with digital strategy, media buying, audiovisual production, social media management, and proprietary technology.
The company's core proprietary technology is the TUNAD Moment Marketing platform, a hardware-and-software system that monitors TV broadcasts 24/7 to identify ad extracts by brand, channel, and content, then triggers synchronized digital campaigns on Facebook, Google, Twitter/X, push notifications, and other channels within a 500-millisecond window. Supporting capabilities include a Business Intelligence unit integrating client Google Analytics accounts for real-time TV-attribution measurement, a real-time dashboard and reporting/Ad Server platform, and a Dynamic Creative Optimizer. The technology stack is complemented by programmatic media buying (display, rich media, video in/out-stream), audiovisual production, software development, and creative services.
Latin Interactive monetizes through three revenue streams: (1) digital advertising services billed as advertising fees and commissions on media spend, (2) technology licensing and implementation fees for TUNAD, Ad Servers, and reporting dashboards, and (3) professional services covering software development, digital creativity, audiovisual production, and social media management. Go-to-market is a direct regional sales force supplemented by exclusive channel partnerships with Yahoo (Central America mobile/online ad representation since 2010), Google (Search/YouTube/Display), and Twitter/X (Synchronized Tweets), plus TV-network integrations with Globo and CNN. Pricing is quote-based and not publicly disclosed.
Latin Interactive Group firmographics
Firmographics- Name
- Latin Interactive Group
- Legal name
- Latin Interactive Group
- Website
- https://www.latininteractive.com/
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Latin Interactive Group is a private Central American digital advertising agency and ad-tech company (subsidiary of Grupo Interactivo S.A.) operating across 8+ offices in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Mexico, Colombia, and Miami. It serves brands, agencies, and governmental institutions with media buying and its proprietary TUNAD moment marketing platform.
- Ownership category
- akta.pro rank
Latin Interactive Group industry classification
Industry- Product category
- Digital Advertising Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industries
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Latin Interactive Group is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Latin Interactive Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Advertising Services: Provides comprehensive digital advertising solutions including strategy development, media buying, and campaign execution for brands and advertising agencies across Central America. Revenue generated through advertising fees and commissions on media spend.
- Technology Licensing and Implementation: Offers proprietary technology platforms (TUNAD, Ad Servers, reporting dashboards) to clients for campaign management and TV-digital synchronization. Revenue from technology licensing and implementation fees.
- Professional Services: Includes software development, digital creativity, audiovisual production, and social media management services provided to brands and agencies.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Latin Interactive Group product offering
Product offeringCore offering
Latin Interactive Group provides digital advertising services including strategy development, media buying, and campaign execution for brands and advertising agencies across Central America. The company also develops and licenses proprietary technology platforms, notably the TUNAD Moment Marketing platform that synchronizes TV commercials with digital advertising in 500 milliseconds, and offers audiovisual production, social media management, and software development services.
Differentiator
Problem solved
Functional benefit
Brands
- TUNAD: Moment Marketing technology platform that synchronizes TV/radio broadcasts with online advertising actions in real-time, capable of activating campaigns in 500 milliseconds.
Products and services
- Digital Advertising Services
- TUNAD Moment Marketing Platform
- Business Intelligence Unit
- Audiovisual and Video Production
- Social Media Management
- Real-time Campaign Dashboard and Reporting
Quantifiable outcome
- First transactional and multiplatform campaign in Central America for Coca-Cola during Copa America
- +2 more outcomes
Companies that use Latin Interactive Group
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Latin Interactive Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature5 records
Latin Interactive Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TunadcoreBrazilian startup Tunad, specializing in Moment Marketing platform that synchronizes TV/radio advertising with online actions, partnered with Latin Interactive for regional representation. The partnership enables moment marketing campaigns in Central America, syncing offline media with real-time digital advertising.
- Yahoo!coreYahoo! granted Latin Interactive Group commercial representation for mobile and online advertising sales across the Central American market, including Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, and Panama. The partnership provides local sales presence for Yahoo and adds Yahoo's online graphical inventory to Latin Interactive's advertising portfolio.
- GooglecoreStrategic alliance with Google for digital advertising solutions. Latin Interactive organized the first Google Day in Central America to accelerate digital marketing industry in the region. Joint technology combining TUNAD synchronization with Google platforms (Search, Display, YouTube).
- Globo (Televisa)corePartnership with major Central American television stations to offer combined TV-digital advertising solutions. Leverages Google analytics association for real-time search measurement during TV broadcasts, enabling clients to optimize TV budgets based on digital performance data.
- CNNminorLatin Interactive offers advertising services for CNN channel, providing high-audience channel access for brand awareness, sales driving, and audience engagement campaigns.
- Twitter/XcoreTwitter is the first social media platform integrated with TUNAD technology for 'Synchronized Tweets' functionality, enabling moment marketing strategies that leverage highest-rating TV moments for real-time Twitter campaign activation.
- Grupo Interactivo S.A.coreLatin Interactive Group is a subsidiary (filial) of Grupo Interactivo S.A., utilizing the infrastructure of Grupo Interactivo Central America for operations across the region.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Latin Interactive Group competitors and assessment
Company assessmentDirect peers
- Tatari: Tatari is a TV-sync advertising platform that activates digital campaigns in response to traditional TV airings, structurally analogous to Latin Interactive's TUNAD Moment Marketing capability. Both sell measured, real-time TV-to-digital activation to brand advertisers, though Tatari primarily focuses on the US market.
- Samba TV: Samba TV provides TV-viewership data and cross-screen advertising intelligence that connects TV exposure to digital outcomes. Its TV-data and moment-marketing approach mirrors TUNAD's Google Analytics attribution layer and TV-digital synchronization use cases for brand advertisers.
- Innovid: Innovid is an independent ad-tech platform for cross-channel video and CTV creative delivery, measurement, and optimization. Comparable to Latin Interactive's Dynamic Creative Optimizer and real-time dashboard offerings for multi-platform digital video campaigns.
- Mirum Agency: Mirum is a digital-first global agency network with strong Latin American operations, offering integrated digital strategy, media buying, and technology services to brands. Its regional presence and digital agency profile make it a directly comparable peer to Latin Interactive Group's full-service model.
Broad incumbents
- Jellyfish: Jellyfish is a global digital marketing and media agency combining paid media, creative, and technology services for enterprise brands. Overlaps with Latin Interactive's media buying, campaign execution, and proprietary technology (TUNAD) offering at a larger scale.
- Wunderman Thompson: WPP-owned Wunderman Thompson is a global digital, creative, and data-driven agency with established Latin American operations. Competes for the same multinational brand budgets in Central America and broader LatAm, offering overlapping campaign, technology, and media services.
- Publicis Groupe: Publicis Groupe is a global advertising holding company with deep Latin American presence through agencies such as Publicis, Leo Burnett, and Starcom. Provides integrated advertising, media buying, and digital transformation services that overlap with Latin Interactive's full-service model.
- Dentsu: Dentsu is a global advertising holding company with significant Latin American operations across creative, media, and CXM. Competes for enterprise brand mandates that Latin Interactive also serves, including integrated digital strategy and cross-platform campaign execution.
- Havas Media Network: Havas Media Network is the media arm of Havas, a global advertising group with presence in Latin America. Overlaps with Latin Interactive's media buying and cross-platform campaign execution capabilities for brand advertisers in the region.
Regional players
- Lazo: Lazo is a digital marketing agency focused on Latin American startups and growth-stage brands, offering digital strategy, paid media, and creative services. Comparable regional peer with similar client profile of growth and brand advertisers across Latin America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Latin Interactive Group social profiles
Digital presenceLatin Interactive Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latin Interactive Group leadership team
Management profileNumber of profiles
Profiles1 record
Latin Interactive Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latin Interactive Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latin Interactive Group
What does Latin Interactive Group do?
Latin Interactive Group provides digital advertising services including strategy development, media buying, and campaign execution for brands and advertising agencies across Central America. The company also develops and licenses proprietary technology platforms, notably the TUNAD Moment Marketing platform that synchronizes TV commercials with digital advertising in 500 milliseconds, and offers audiovisual production, social media management, and software development services.
Is Latin Interactive Group a public or private company?
Latin Interactive Group is a private company. It is classified as corporate owned and is currently operating.
When was Latin Interactive Group founded?
Latin Interactive Group was founded in 2006. It employs 101 to 250 people.
Where is Latin Interactive Group based?
Latin Interactive Group is headquartered in Miami, United States, in the North America region.
How does Latin Interactive Group make money?
Three revenue lines are on record. Digital Advertising Services are the primary driver. The others are technology Licensing and Implementation and professional Services.
Who are Latin Interactive Group's main competitors?
Direct peers on record are Tatari, Samba TV, Innovid and Mirum Agency. Broad incumbents are Jellyfish, Wunderman Thompson, Publicis Groupe, Dentsu and Havas Media Network. Lazo is listed as a regional player.
Does Latin Interactive Group have an API?
No public API is recorded for Latin Interactive Group.
What industry is Latin Interactive Group in?
Latin Interactive Group's product category is Digital Advertising Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 54181 and its SIC code is 7311.