School Nurse Organization of Washington

What School Nurse Organization of Washington does

The School Nurse Organization of Washington (SNOW) is a nonprofit professional membership association founded in 1956 (with formative efforts dating to 1952) that supports school nurses delivering health services in K-12 schools across Washington State. The organization serves approximately 650 individual members organized into 10 geographic areas, each with elected representatives, and operates under a Board of Directors including a President (Sonja Bookter), President Elect, Past President, Vice President, Secretary/Treasurer, and an NASN Director. Its mission centers on improving student health and academic success through certification support, continuing education, advocacy, and peer community.

SNOW's core offering is a dual membership program with the National Association of School Nurses (NASN), providing access to both organizations for a single $165 annual fee (with quarterly installment option). The portfolio includes ESA (Educational Staff Associate) certification programs delivered through partnerships with University of Washington, Pacific Lutheran University, and Washington State University; semi-annual conferences (Spring and Fall, currently virtual); continuing education clock hours at $3 per hour; a digital resource library of position statements, care plans, and guidelines; a wpForo-powered members-only community forum; four annual scholarship programs; and an awards program including School Nurse of the Year (since 1972) and the Saved a Life Award. The technology stack is modest: a WordPress website, wpForo forum, and integration with NASN's PathLMS learning platform.

Revenue is generated primarily through individual membership dues, supplemented by conference registrations, clock hour processing fees, merchandise, and donations. Membership enrollment is processed through the NASN online portal, after which members are automatically enrolled in SNOW. The organization is actively engaged in Washington State legislative advocacy, having contributed to historical legislation including the 2017 School Nurse Supervision Law and currently monitoring six pending bills affecting school health services. Operations are governed entirely by elected volunteers and a small staff, with no venture capital or private equity backing.

Name

School Nurse Organization of Washington

Legal name

School Nurse Organization of Washington

Website

https://snownurses.org

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

SNOW is a nonprofit professional membership association founded in 1956 that serves approximately 650 school nurses across Washington State, providing dual NASN membership, ESA certification support, conferences, continuing education, scholarships, and legislative advocacy for K-12 school health services.

Ownership category

akta.pro rank

Headquarters

HQ city

Owasso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: SNOW generates revenue primarily through annual membership dues. When members join NASN, they are automatically enrolled in SNOW and receive dual membership benefits. The combined annual membership cost is $165, which covers both organizations. Payment options include annual or quarterly installments, with a $5 annual fee for quarterly installment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

SNOW is a nonprofit professional membership association for school nurses in Washington State. It provides a dual SNOW/NASN membership, ESA and NCSN certification support, continuing education classes and clock hours, spring and fall conferences, scholarships, an online community forum, and a statewide network of 10 geographic area representatives that supports advocacy, professional development, and resource sharing.

Product overview

The School Nurse Organization of Washington (SNOW) operates as a professional association offering a unified portfolio of membership services, professional development programs, and resources for school nurses in Washington State. The core offering is the dual SNOW/NASN membership, which provides access to certification programs (ESA through university partnerships), annual conferences (Spring and Fall), continuing education clock hours, scholarships, and an extensive resource library of position statements and guidelines. Additional services include a research committee, advocacy resources, annual awards, and an online community forum. SNOW functions as a platform of interconnected professional development services rather than a singular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• SNOW/NASN Dual Membership Annual membership program that enrolls Washington State school nurses in both SNOW and the National Association of School Nurses (NASN) for a single $165 annual fee, providing access to SNOW state resources, NASN national benefits, advocacy, conferences, scholarships, and continuing education.
• ESA Certification Programs Educational Staff Associate (ESA) certification preparation and continuing certification courses offered through partnerships with the University of Washington, Pacific Lutheran University, and Washington State University for initial certification and renewal for Washington school nurses.
• SNOW Annual Conferences Annual Spring and Fall conferences (offered in person and virtually) delivering continuing education sessions, networking, and award recognitions for school nurses across Washington State.
• Scholarship Programs Annual scholarship awards including three $500 education scholarships (Carol Hoffman, Martha Meyers, Judith Maire) and two Gayle Thronson Lifetime Learner Conference Scholarships covering SNOW conference registration for ESA, BSN, or NCSN pursuit.
• Clock Hours Program Continuing education clock hour conversion and verification service for school nurse professional development, processed at $3 per clock hour by SNOW's Clock Hours Chair.
• Resource Library Member-access digital repository of position statements, advocacy flyers, care plan templates, clinical guidelines, and professional resources for school nurses addressing conditions such as asthma, anaphylaxis, diabetes, concussions, and medication administration.
• Legislative and Advocacy Resources Advocacy toolkit, pending bills tracking, legislator contact protocols, and sample letters that enable members to influence Washington State legislation on school health services, delivered through a dedicated Legislative Committee.
• Annual Awards Program Annual recognition program including School Nurse of the Year, New School Nurse of the Year, School Nurse Administrator of the Year, Non-Nurse School Nurse Administrator of the Year, School Nursing Advocate of the Year, and Saved a Life Award.
• Online Community Forum Members-only online discussion forum (powered by wpForo) for peer networking, clinical questions, resource sharing, and professional collaboration among SNOW members.

Quantifiable outcome

• 650 members representing school nurses across all 10 geographic areas of Washington State
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Association of School Nurses (NASN)coreStrategic or Co-development PartnerSNOW is an official affiliate of the National Association of School Nurses (NASN). When members join NASN, they are automatically enrolled in SNOW, receiving dual membership benefits from both organizations for a single annual fee of $165. SNOW has an NASN Director (Amy Norton) on its Board of Directors, and NASN provides its Learning Center platform (PathLMS) for SNOW's continuing education content. SNOW also participates in the NASN Strong referral program.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• National Association of School Nurses (NASN): The national parent organization of which SNOW is a state affiliate. NASN provides the membership infrastructure, learning platform (PathLMS), and dual-membership model that SNOW depends on, and is the broadest comparable in mission and scope.
• American School Health Association (ASHA): National multidisciplinary organization serving school health professionals more broadly (counselors, nurses, health educators). Adjacent peer with overlapping CE and advocacy mission for school-based health.

Others

• Office of Superintendent of Public Instruction (OSPI) – School Health Services: Washington's state education agency, with which SNOW has a formal liaison (Annie Hetzel) and which employs the state School Nurse Consultant. A partner/ecosystem player rather than a competitor, but materially shapes SNOW's regulatory environment.

Direct peers

• Oregon School Nurses Association (OSNA): State-level professional association for school nurses in Oregon, structurally analogous to SNOW: NASN affiliate, membership-based, advocacy-focused, with conferences and CE offerings. The closest functional mirror at the state level.
• Florida Association of School Nurses (FASN): Florida's NASN-affiliated state school nurse organization with comparable membership, conference, and advocacy offerings. Another direct state-level peer for benchmarking operations.
• Texas School Nurses Association (TSNA): Texas state school nurse association — another NASN affiliate offering membership, conferences, and advocacy. Provides a useful large-state comparable for SNOW's growth trajectory and program design.
• California School Nurses Organization (CSNO): California's state school nurse association, also an NASN affiliate offering membership, conferences, CE, and advocacy. Comparable mission, member services portfolio, and governance model, scaled to a larger state.
• New York State Association of School Nurses (NYSASN): NASN-affiliated state school nurse association in New York providing a comparable membership and conference model. Useful peer for SNOW benchmarking.

Emerging players

• National Board for Certification of School Nurses (NBCSN): The certifying body for the NCSN credential, which SNOW explicitly supports members in pursuing. Peer in the sense of serving the same school-nurse audience with continuing-education and credentialing-adjacent services.

Regional players

• Washington State Nurses Association (WSNA): Washington's broader state nursing association, with which SNOW has a formal liaison relationship (Katie Johnson). WSNA serves the full nursing profession in Washington and overlaps with SNOW on advocacy and continuing education for school nurses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/schoolnurseorganizationofwashington
• Instagraminstagram.com/snownurses
• Xx.com/snowashington

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about School Nurse Organization of Washington