Kelly Italia

What Kelly Italia does

Kelly Italia operates as the Italian arm of KellyOCG, the workforce solutions and outsourcing consulting division of Kelly Services Inc. (NASDAQ: KELYA), a U.S.-headquartered staffing and talent solutions firm founded in 1946 and incorporated in Delaware. KellyOCG EMEA delivers enterprise workforce solutions across 29 countries in 23 languages, supported by 160 in-region professionals and 2 of KellyOCG's 9 global operational hubs; the EMEA presence was established 16 years ago. Service lines include Managed Service Provider (MSP), Recruitment Process Outsourcing (RPO), Services Procurement, Payroll Outsourcing, and Talent Consulting, serving clients in Energy, Financial Services, Higher Education, Manufacturing, Life Sciences, and Technology.

The portfolio is anchored by the MSP offering, which incorporates sub-products such as Independent Contractor Complete, Identity Management, Human Cloud, Direct Sourcing, and the Kelly Helix integrated talent solution platform. The underlying technology is described as a human cloud and talent management platform integrated with identity management and services procurement systems; RPO provides high-volume, project-based talent acquisition, and Talent Consulting delivers strategic workforce planning. Pricing and contract terms are quote-based and not publicly disclosed.

Revenue is generated through managed services engagements (MSP, Payroll Outsourcing) and professional services (RPO, Talent Consulting), delivered via an enterprise field sales motion with VP-level client relationships and a consultation-based "Let's talk" engagement model. Marketing is supported by thought-leadership content (the annual Global Workforce Report Re:work, surveying 1,000+ senior leaders across 12 countries and 10 industries) plus LinkedIn, Twitter/X, and webinars. The business reports a 96%+ client retention rate and 76+ years of parent-level brand heritage as the primary commercial anchors; no revenue, funding, or AI capability disclosures are available for the EMEA or Italian sub-entity.

Name

Kelly Italia

Legal name

Kelly Services Inc.

Website

https://kellyservices.it

Company type

Public

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Kelly Italia delivers enterprise workforce solutions as part of KellyOCG, the outsourcing consulting arm of Kelly Services Inc. (NASDAQ: KELYA). It offers MSP, RPO, Services Procurement, Payroll Outsourcing, and Talent Consulting across 29 EMEA countries in 23 languages.

Ownership category

akta.pro rank

Product category

Workforce Solutions & Staffing Services

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Temporary Help Services (56132), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363), Services-Management Services (8741)

akta.pro primary industry

MSP-Integrated RPO (RPO Delivered Alongside MSP) (BPACABAO)

akta.pro secondary industries

Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF), Executive RPO (Leadership Hiring Programs) (BPACABAI)

Keywords

• Workforce solutions
• Managed service provider
• Recruitment process outsourcing
• Contingent workforce management
• Talent consulting

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Managed Service Provider (MSP) Services: End-to-end contingent workforce management services where KellyOCG manages the entire process of sourcing, onboarding, and managing temporary workers and contractors for enterprise clients
2. Recruitment Process Outsourcing (RPO): Outsourced recruitment services providing high-volume talent acquisition for specific projects or ongoing hiring needs
3. Talent Consulting Services: Strategic workforce planning and talent consulting to solve complex workforce planning challenges through actionable, proven strategies
4. Payroll Outsourcing: Comprehensive payroll processing and administration services for temporary and permanent workforce management

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Kelly Italia, as part of KellyOCG EMEA, sells enterprise workforce solutions to large organizations. Its core offerings are Managed Service Provider (MSP) programs for contingent workforce management, Recruitment Process Outsourcing (RPO) for high-volume talent acquisition, Services Procurement, Payroll Outsourcing, and Talent Consulting. These services are delivered through dedicated account teams across 29 EMEA countries, supported by the Kelly Helix integrated talent platform and human cloud capabilities.

Product overview

KellyOCG (Kelly Services' workforce solutions division) offers a platform of workforce solutions comprising Managed Service Provider (MSP) as the core offering, supplemented by Recruitment Process Outsourcing (RPO), Services Procurement, Payroll Outsourcing, and Talent Consulting as primary service lines. The portfolio includes specialized sub-products under MSP such as Independent Contractor Complete, Identity Management, Human Cloud, and Direct Sourcing, alongside Integrated Talent Solution and Kelly Helix for specialized workforce needs. The company serves industries including Energy, Financial Services, Higher Education, Manufacturing, Life Sciences, and Technology across EMEA.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Service Provider (MSP)

Quantifiable outcome

• 96%+ client retention rate demonstrating exceptional service quality and customer satisfaction
• +2 more outcomes

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cielo: Cielo is a leading pure-play RPO and talent acquisition partner serving global enterprises. It directly competes with KellyOCG's RPO offerings and shares a similar enterprise sales motion and vertical-specialization approach across multiple industries.
• AMS (Alexander Mann Solutions): AMS is a global RPO and talent solutions provider with strong EMEA presence. It competes directly with KellyOCG in enterprise RPO, talent consulting, and end-to-end recruitment process outsourcing engagements.
• Pontoon Solutions: Pontoon is a pure-play MSP and contingent workforce solutions provider operating globally. It is one of the closest direct competitors to KellyOCG's MSP business, offering overlapping services including direct sourcing, IC compliance, and program management.
• Randstad Sourceright: Randstad Sourceright is the MSP/RPO and talent solutions arm of Randstad, one of the world's largest staffing companies. It directly competes with KellyOCG in enterprise contingent workforce management, RPO, and integrated talent solutions across global markets including EMEA.
• Guidant Global: Guidant Global is a pure-play MSP and contingent workforce solutions provider with strong capabilities in IC compliance, direct sourcing, and services procurement. It is a directly comparable mid-sized competitor to KellyOCG in the EMEA MSP market.
• Adecco (Adecco Group): Adecco Group operates LHH (previously Adecco RPO) and provides end-to-end workforce solutions including MSP, RPO, and talent consulting across Europe. As a European-headquartered staffing major, it is a particularly close competitor to KellyOCG in the EMEA region.
• Hays plc: Hays is a UK-listed specialist staffing and workforce solutions provider with strong presence across Europe. It competes with KellyOCG in professional staffing and RPO engagements, particularly in financial services and life sciences verticals.
• Robert Half International: Robert Half is a U.S.-listed specialist staffing and consulting firm with global operations. It overlaps with KellyOCG in professional staffing, finance/accounting talent, and broader workforce consulting engagements, particularly in regulated industries.
• ManpowerGroup Talent Solutions: ManpowerGroup Talent Solutions (including Experis and Right Management) provides MSP, RPO, and talent consulting services globally. It is one of the largest direct competitors to KellyOCG in the enterprise MSP/RPO market, with comparable cross-border EMEA delivery capabilities.

Emerging players

• Workday (Talent/Recruiting): Workday's talent management and recruiting modules increasingly compete with traditional RPO/MSP providers by enabling in-house direct sourcing and reducing reliance on outsourced providers. It represents a technology-driven indirect competitor to KellyOCG's RPO and direct-sourcing offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kellyitaly
• LinkedInlinkedin.com/company/kellyocg
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelly Italia