Chameleon Beverage Company

What Chameleon Beverage Company does

Chameleon Beverage Company, founded in 1995 and headquartered in Commerce, California, is a custom bottled water manufacturer and contract co-packer operating from an approximately 200,000 sq ft SQF Level 3 certified facility with four production lines running 24/7. The company produces custom branded bottled water in 26+ PET plastic and aluminum bottle sizes ranging from 8 oz to 1 gallon, across four water types: spring, purified, electrolyte, and alkaline. Operations are vertically integrated under one roof, spanning artwork and design, label and offset printing (HP Indigo digital, QuadRev, K-15 automated screen, four-color CMYK offset, shrink sleeve), co-packing and bottling, secure warehousing, order processing, and nationwide distribution. Quality is anchored by SQF Level 3 certification (maintained at a 98% score), FDA registration, IBWA membership, and FSPCA compliance.

The business is structured around a B2B, sales-led go-to-market motion with quote-based pricing, setup fees, and per-unit economics. Revenue streams include co-packing services, custom bottle production, in-house printing, artwork and design, and fulfillment. Customer segments span foodservice and hospitality, casinos, retail, stadiums and event spaces, and co-packing/private label beverage brands; a consumer-facing sub-brand, MyOwnWater, extends the offering to personalized bottled water. Go-to-market relies on a 'Get a Quote' website conversion path, enterprise field sales for national brand contracts, and supporting presence on Instagram and LinkedIn.

The company serves a customer mix that includes both large national brand co-packing relationships — described as having produced billions of bottles — and a distributed tail of small and mid-market custom orders supported by a 288-bottle minimum order quantity. No revenue figures, customer logos, ownership structure beyond privately held, or recent funding events are disclosed in the source material, limiting financial visibility. The strategic posture emphasizes integrated one-vendor execution, regulatory-grade quality systems, format and water-type breadth, and continuous 24/7 production capacity as the basis of competitive differentiation.

Name

Chameleon Beverage Company

Legal name

Chameleon Beverage Company Inc.

Website

https://chameleonbeverage.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Chameleon Beverage Company is a custom bottled water manufacturer and co-packer founded in 1995, operating a ~200,000 sq ft SQF Level 3 certified facility in Commerce, California with four production lines running 24/7 serving national brands, foodservice, hospitality, casino, retail, and event customers.

Ownership category

akta.pro rank

Product category

Custom Bottled Water Manufacturing

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Private Label Bottled Water Manufacturing (AFAFACAI)

akta.pro secondary industries

Bottled Water & Mineral Water Co-Packing (AFAFAIAC), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Alkaline/Ionized Bottled Water Production (AFAFACAG), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Custom bottled water
• Beverage co-packing
• Private label water
• Contract beverage manufacturing
• Custom bottle printing

Headquarters

HQ city

Commerce

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Co-Packing Services: Contract manufacturing and co-packing of bottled water for national brands. Four production lines operating 24/7 handle high-volume production from pilot runs to full national distribution.
2. Custom Bottled Water Production: Custom branded bottled water manufacturing with aluminum and PET plastic options in 26 sizes. Revenue generated from production runs with setup fees and per-unit pricing.
3. Fulfillment Services: Warehousing, storage, order processing, and nationwide distribution of bottled products.
4. Printing Services: In-house label printing, offset printing, shrink sleeve printing, and secondary packaging printing services. Includes digital, screen, and offset capabilities.
5. Artwork and Design Services: Custom label design, brand support, and print-ready file preparation. Includes compliance guidance for regulatory requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Chameleon Beverage Company is a custom bottled water manufacturer and co-packer offering end-to-end services covering artwork/design, label and offset printing, bottling, co-packing, and nationwide fulfillment. The company produces custom branded bottled water in BPA-free PET plastic and infinitely recyclable aluminum across 26+ sizes (8 oz to 1 gallon), with four water type options: spring, purified, electrolyte, and alkaline. Operations run from a ~200,000 sq ft SQF Level 3 certified facility in California with four production lines operating 24/7.

Product overview

Chameleon Beverage Company is a custom bottled water manufacturer offering an integrated suite of services for branding, producing, and distributing custom bottled water. The core offerings consist of custom plastic and aluminum bottled water products available in 26+ sizes (8 oz to 1 gallon), with four water types: Spring Water, Purified Water, Electrolyte Water, and Alkaline Water. These products are supported by a platform of manufacturing and marketing services including co-packing (with 4 production lines running 24/7), bottling services, label and offset printing (using HP Indigo, QuadRev, and K-15 presses), artwork and design services, and nationwide fulfillment with warehousing capabilities. The company operates from a ~200,000 sq ft SQF-certified facility and serves industries including foodservice, hospitality, casinos, retail, and event spaces.

Differentiator

Problem solved

Functional benefit

Brands

• MyOwnWater: Custom water brand offering allowing customers to personalize their bottled water.

Products and services

• Custom Plastic Bottled Water

Quantifiable outcome

• Billions of bottles produced for national brands
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Niagara Bottling: Largest private label bottled water manufacturer in the United States, operating multi-line production facilities for national and private label brands. Directly comparable as a high-volume, multi-format private label/co-pack water producer.
• Crystal Geyser Water Company: Major U.S. bottled water producer with spring and purified water lines and significant co-pack capacity. Comparable in operating a multi-line bottled water manufacturing footprint serving national retail and foodservice.
• Refresco: Global independent beverage solutions provider and one of the largest contract manufacturers of soft drinks and water. Directly comparable as a large-scale co-packer/contract beverage manufacturer serving brand owners.

Broad incumbents

• Primo Water Corporation: Public bottled water and water services company spanning bottled water, filtration, and exchange services. Comparable as a large, multi-channel bottled water producer with brand and private label exposure.
• BlueTriton Brands: One of the largest North American bottled water producers (Poland Spring, Deer Park, Arrowhead, etc.). Comparable as a major bottled water incumbent with branded and private label products across multiple formats.
• Premium Waters (Keurig Dr Pepper): Premium Waters is a U.S. bottled water and office/home delivery operation now part of Keurig Dr Pepper. Comparable as a multi-format bottled water producer with private label and direct delivery capabilities.

Emerging players

• Mountain Valley Spring Water: Premium U.S. spring water brand sold through foodservice, hospitality, and retail channels, also offering private label. Comparable in serving hospitality and event-driven custom-branded water use cases similar to Chameleon's foodservice and events segments.
• Liquid Death: Fast-growing aluminum-canned water and beverage brand that relies on third-party co-packers for production. Comparable in that its aluminum bottled water format and B2B co-packing dependency overlap directly with Chameleon's aluminum capabilities.
• Great Spring Waters: Bottled water producer offering spring, purified, and mineral water in PET and aluminum for private label and branded customers. Comparable as a multi-format private label water manufacturer.
• Norwood Beverage Company: Regional co-pack/beverage manufacturer producing bottled water and other beverages for brand owners. Comparable as a smaller-scale beverage co-packer competing for similar private label and contract production business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chameleon-beverage-company
• Instagraminstagram.com/myownwater

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chameleon Beverage Company