What XELOG does

XELOG AG, now operating as proLogistik Schweiz AG following a merger effective April 1, 2024, is the Swiss subsidiary of the proLogistik Group, a privately held DACH-headquartered provider of supply chain software and industrial hardware. The company sells an integrated portfolio built around its proLogistik NEO platform, which combines a Warehouse Management System (WMS), a Transport Management System (TMS), and a Business Intelligence module with add-ons spanning Order Management, Supply Chain Connector, document and condition management, CRM, and warehouse automation including an Autostore connector. Alongside the software stack, XELOG/proLogistik Schweiz AG distributes proprietary industrial hardware — rugged industrial PCs (Pro-V-pad Classic, Pro-V-pad Steel, Panel-PC), Pick-by-Voice and Pick-by-Vision picking systems, barcode scanners, hand-held terminals, hand-back scanners, iPhone scan cases, and label printers — sold either directly or paired with the software platform.

The business serves small and large enterprises across wholesale (beverages, food, building materials, technical, tires), retail (food, textile), industry (electronics, plant engineering, plastics, mechanical manufacturing), 3PL (frozen food logistics, logistics service providers), e-commerce (online retail, fulfillment, pharma, printing, food), and transportation (intermodal, FTL/LTL, forwarding, heavy cargo, furniture, waste) verticals in Switzerland and Germany. Revenue is generated through subscription-based software licenses, hardware sales, IT consulting for logistics optimization, and recurring support services. Go-to-market is sales-led and consulting-driven, with direct enterprise field sales targeting larger accounts and technical consultants engaging mid-market customers; pricing is quote-based and not publicly disclosed.

Since joining proLogistik Group in June 2021, the entity has been consolidated under a single Swiss brand, relocated from Rotkreuz to Zürich effective September 1, 2024, and repositioned around the AI Control Center-equipped NEO platform. Headcount totals 720+ across the proLogistik Group, with primary offices in Zürich and Dortmund. No revenue, ARR, or customer logo data is publicly disclosed in the available sources, limiting independent visibility into commercial scale.

Name

XELOG

Legal name

proLogistik Schweiz AG

Website

https://xelog.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

XELOG, now proLogistik Schweiz AG, is the Swiss arm of proLogistik Group, selling WMS, TMS, and proprietary industrial hardware to wholesale, retail, manufacturing, 3PL, e-commerce, and transportation customers in Switzerland and Germany via direct, consulting-led enterprise sales.

Ownership category

akta.pro rank

Product category

Supply Chain Management Software

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Commercial and Service Industry Machinery Manufacturing (33331), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

WMS for Manufacturing & Production Warehousing (TLAEABAD)

Keywords

• Supply chain software
• Warehouse management system
• Transport management system
• Logistics hardware
• Warehouse automation

Headquarters

HQ city

Rotkreuz

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses and Subscriptions: Enterprise supply chain software solutions including WMS and TMS offered as licenses or subscription-based models with ongoing support and updates
2. Hardware Sales: Industrial hardware including rugged PCs, barcode scanners, label printers, pick-by-voice and pick-by-vision devices
3. Consulting Services: IT consulting services for logistics optimization, system implementation, and customization
4. Support Services: Ongoing software and hardware support services for installed customer base

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

XELOG, now operating as proLogistik Schweiz AG following its acquisition by proLogistik Group in June 2021 and merger on April 1, 2024, supplies supply chain management software including Warehouse Management System (WMS) and Transport Management System (TMS) solutions. The company also sells complementary hardware devices such as handhelds, panel PCs, label printers, pick-by-voice and pick-by-vision systems used in warehouse and transportation operations.

Product overview

XELOG (now proLogistik Schweiz AG) operates within the proLogistik Group as a supply chain software and hardware provider. The product portfolio centers on the proLogistik NEO platform with AI Control Center, which integrates core software solutions (Warehouse Management System, Transport Management System) with specialized add-on modules (Order Management, Business Intelligence, Supply Chain Connector, Document Management, CRM, Automation). Hardware offerings include industrial PCs (Pro-V-pad series, Panel-PC), pick systems (Pick-by-Voice, Pick-by-Vision), mobile computing devices (barcode scanners, hand terminals, hand scanners), and label printers. The company serves wholesale, retail, industry, 3PL, e-commerce, and transportation sectors across Switzerland and Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Warehouse Management System (WMS) Software solution for managing warehouse operations including inventory, order processing, and storage workflows for logistics-intensive businesses.
• Transport Management System (TMS) Software solution for planning, executing, and tracking transportation operations, including shipment and fleet management for businesses with logistics needs.
• proLogistik NEO Integrated supply chain management platform from proLogistik that hosts and orchestrates WMS, TMS, and related supply chain applications for enterprise customers.
• Pro-V-pad Classic Vehicle-mounted tablet/hardware device used in warehouse and logistics picking and process operations.
• Pro-V-pad Steel Rugged industrial variant of the Pro-V-pad hardware device for demanding warehouse and logistics environments.
• Panel-PC Fixed industrial panel PC hardware used at warehouse workstations for operator interaction with the WMS/TMS software.
• Pick-by-Voice Voice-directed picking hardware solution enabling hands-free warehouse order picking using speech recognition headsets.
• Pick-by-Vision Wearable vision-based picking solution using smart glasses to display picking instructions and scan barcodes hands-free in warehouses.
• Barcode Scanner Handheld barcode scanning hardware used for inventory tracking, order processing, and goods receipt/dispatch in warehouse operations.
• Linea Pro Mobile device attachment/scanner hardware used to extend handheld devices into scanning-capable warehouse tools.
• Handterminal Portable handheld terminal hardware used by warehouse staff for mobile data capture, scanning, and inventory operations.
• Handrückenscanner (Back-of-hand scanner) Wearable back-of-hand barcode scanner hardware that allows hands-free scanning during warehouse picking and inventory tasks.
• Etikettendrucker (Label printer) Industrial label printer hardware for producing shipping labels, product labels, and barcode labels in warehouse operations.

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• proLogistik GroupcoreStrategic or Co-development Partner · 1 June 2021XELOG was acquired by proLogistik Group in June 2021 and subsequently merged with proLogistik Schweiz AG on April 1, 2024. XELOG now operates as proLogistik Schweiz AG within the proLogistik Group, which encompasses warehouse, transportation, hardware, and consulting competencies across more than 720 employees.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Made4net: Made4net delivers cloud-native WMS, TMS and yard management built on Microsoft Dynamics, targeting wholesale, distribution and 3PL customers. It competes with proLogistik on similar mid-market verticals and platform breadth.
• TECSYS: TECSYS provides WMS, TMS and supply chain software for distribution, 3PL and wholesale verticals. It addresses the same mid-market customer profile with vertical depth akin to proLogistik's wholesale and 3PL go-to-market.
• Generix Group: Generix provides WMS, TMS and supply chain software across Europe, particularly France and Benelux, serving wholesale, retail and 3PL customers. It mirrors proLogistik's vertical breadth and mid-market positioning in adjacent European geographies.
• Körber Supply Chain (formerly HighJump): Körber offers WMS, TMS, and warehouse execution software to mid-market and enterprise customers across Europe and North America. It is the closest geographic and product overlap to proLogistik Schweiz AG, competing head-to-head in DACH.
• PSI Software: PSI Logistics offers WMS, TMS and yard management solutions to industrial, wholesale and 3PL customers, primarily in German-speaking markets. It is a direct regional peer with similar mid-market DACH focus and product breadth.

Others

• Zebra Technologies: Zebra supplies rugged mobile computers, barcode scanners, and label printers for warehouse operations — directly competitive with proLogistik's Pro-V-pad, scanner, and printer hardware lines, and a frequent alternative in joint sales motions.
• Honeywell Productivity Solutions: Honeywell's Vocollect/Voice pick-by-voice, rugged handheld computers and printers are an alternative supply to proLogistik's pick systems and hardware. It is an adjacent enabling player in the same warehouse-automation ecosystem rather than a direct WMS/TMS competitor.

Broad incumbents

• SAP (Extended Warehouse Management): SAP EWM is the entrenched enterprise WMS, often sold into SAP ERP accounts in DACH. It competes on warehouse capability and ERP integration, and is the typical displacement target for proLogistik in SAP shops.
• Blue Yonder (formerly JDA): Blue Yonder provides AI-driven supply chain and WMS/TMS solutions to global enterprises. It overlaps proLogistik in WMS/TMS, OMS and category-wide AI, but at much larger scale and with broader horizontal scope.
• Manhattan Associates: Manhattan Active WM, TMS and OMS serve enterprise supply chains globally. It competes on the same warehouse, transportation and order management categories but at larger customer scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/xelog_ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XELOG