What Selser Schaefer Architects does

Narrate Design (formerly Selser Schaefer Architects) is a privately held, full-service architectural, interiors, and planning firm founded in 1993 and headquartered at 2 West 6th Street in Tulsa, Oklahoma. The firm operates across four core service lines — Architecture, Interior Design, Planning, and Preservation & Adaptive Reuse — delivered as professional services on a project-based fee structure rather than as packaged software or products. Its revenue model is project-based, with fees structured as design fees, project percentages, or fixed-fee arrangements determined by scope and complexity; pricing is not publicly disclosed.

The firm serves a horizontally diversified client base spanning national retailers (Chick-fil-A, H-E-B Grocery), regional brands, educational institutions (Tulsa Classical Academy, Broken Arrow Public Schools, Lincoln Christian Schools), non-profits and arts organizations (Tulsa Ballet, Hardesty Arts Center, Greenwood Rising), municipal governments (City of Tulsa, multiple tribal nations including Osage and Muscogee), and residential/multi-family developers. GTM is sales-led via direct business development, client relationships, and referrals, supported by a content marketing presence (website portfolio, Cantilever newsletter, LinkedIn/Facebook/Instagram). The firm markets nationally while maintaining a strong regional Oklahoma concentration, with active expansion into Texas evidenced by multiple H-E-B market assignments.

Name

Selser Schaefer Architects

Legal name

Narrate

Website

https://selserschaefer.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Narrate Design is a privately held Tulsa, Oklahoma-based architecture, interiors, and planning firm serving national retailers, educational institutions, non-profits, municipal governments, and tribal nations across the United States.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (541310), Interior Design Services (54141), Architectural Services (54131)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Architectural design services
• Interior design services
• Master planning services
• Historic preservation services
• Adaptive reuse design

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Architecture and Design Services: Professional services revenue generated through architectural design, interior design, and planning engagements for commercial, institutional, municipal, and residential projects. Revenue is project-based, typically structured as design fees, project percentages, or fixed-fee arrangements depending on project scope.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Narrate Design (formerly Selser Schaefer Architects) is a professional architectural, interior design, and planning firm delivering full-service design for commercial, institutional, municipal, and residential clients. Core offerings include architectural services (new construction, renovations, master planning), interior design (space planning, finishes, furnishings, environmental branding), planning (campus master planning, bond planning, phased development), and a specialized preservation & adaptive reuse practice. Services are delivered as project-based professional engagements across education, retail, non-profit, municipal, multi-family, office, and tribal nation sectors.

Product overview

Narrate Design (formerly Selser Schaefer Architects) is an architectural, interiors, and planning firm offering a unified suite of design services. The core offerings consist of Architecture Services, Interior Design Services, and Planning Services, which work together to deliver comprehensive design solutions from concept through completion. The firm also specializes in Preservation & Adaptive Reuse as a distinct service line. This is a traditional design services firm rather than a software product company; all offerings are professional service offerings delivered through client collaboration, not packaged software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Full-service architectural design covering new construction, renovations, and master planning for commercial, institutional, municipal, and residential projects across retail, education, non-profit, municipal, multi-family, office, and tribal nation sectors.
• Interior Design Services Interior design services encompassing space planning, finishes, furnishings, and environmental branding to create cohesive interior experiences for commercial, institutional, and residential clients.
• Planning Services Strategic planning services including campus master planning, bond planning preparation, and phased development strategies for educational institutions and communities.
• Preservation & Adaptive Reuse

Named customers9 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beck Group: Dallas-based design-build firm serving commercial, education, and civic clients in Texas and the surrounding region; comparable scale and overlapping retail and institutional client base.
• GFF Architects: Dallas-based architecture firm with comparable size and similar multi-sector practice covering workplace, education, retail, and civic projects; operates in overlapping Texas geography.
• Lake|Flato Architects: San Antonio-based mid-sized architecture firm with comparable portfolio breadth across education, civic, residential, and adaptive-reuse sectors; similar size and regional positioning make it a close comparable.
• Wight & Company: Midwest-headquartered architecture and construction firm of similar size; comparable multi-sector practice including education, civic, and workplace with a similar project-based services model.
• LEO A DALY: Omaha-based full-service architecture, planning, and engineering firm of similar size; comparable multi-sector practice including education, healthcare, civic, and workplace.
• Page (Page Southerland Page): Dallas-headquartered multi-sector architecture, interiors, and engineering firm with similar enterprise-client orientation and comparable scale; directly comparable on Texas-market reach.
• Cambridge Seven: Mid-sized regional architecture firm with comparable project-based service model across cultural, civic, education, and commercial sectors; similar firm profile though in a different geography.

Broad incumbents

• DLR Group: Larger national integrated design firm offering architecture, engineering, planning, and interiors across the same core sectors (education, civic, workplace, retail); provides an incumbent benchmark for Narrate's competitive set.
• HKS Architects: Dallas-headquartered global architecture firm significantly larger than Narrate but operating in the same Texas ecosystem with overlapping civic, education, and commercial client work.
• SmithGroup: Larger national architecture and engineering firm with a comparable integrated practice model spanning education, civic, workplace, and cultural sectors; a relevant incumbent benchmark for multi-sector breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SelserSchaeferArchitects
• LinkedInlinkedin.com/company/2430414
• Instagraminstagram.com/narratedesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selser Schaefer Architects