Australian School of Entrepreneurship (ASE)

What Australian School of Entrepreneurship (ASE) does

The Australian School of Entrepreneurship (ASE), operating under the legal name The ASE Group, is a Brisbane-based private social enterprise founded in 2020 that delivers entrepreneurship education, employment support, and accredited training to Australians across age and geography. The group is organized into three divisions: Australian School of Employment (mentoring and workshops for adults and small business owners), Australian School of Entrepreneurship (life skills and entrepreneurship education for young people), and the Australian Institute of Innovation & Leadership (AIIL, accredited training and qualifications). ASE serves as a delivery partner for two Australian Government programs, the Digital Solutions Program and Self-Employment Assistance, and operates additional offerings including Creating Your Future Job, Business Coaching for Farms, and high-energy workshops for small business owners. Programs are delivered through face-to-face workshops in schools and community centers, partnerships with state government offices (notably NSW Office for Youth and Wollongong Youth Services), and online platforms including space.edu.au.

The business model is primarily government-funded, with revenue derived from delivering federally contracted programs free of charge to eligible participants. Pricing for other programs is not publicly disclosed, and participants access services through self-serve enrollment, institutional referrals, and direct community outreach. The organization has cumulatively reached 301,022 individuals with 51% of alumni based in regional, remote, or rural communities, and claims $20.4M in income, revenue, and additional funding generated by alumni. No specific technology stack, AI capabilities, or proprietary software products are disclosed; the platform architecture appears to be standard email, website, and social media (Facebook) channels with online learning delivered through Squarespace-hosted portals. The organization is led by CEO Taj Pabari, with Steve Baxter (Shark Tank, PIPE Networks co-founder) serving as investor, advisor, and ambassador.

Name

Australian School of Entrepreneurship (ASE)

Legal name

The ASE Group

Website

https://www.ase.edu.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The ASE Group is a Brisbane-based social enterprise that delivers entrepreneurship education, employment support, and accredited training to Australians across age and geography via three divisions, government-funded programs, and school and community workshops.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government-funded training programs: ASE operates as a community-led purpose-driven business that delivers government-funded programs including the Australian Government Digital Solutions Program and Self-Employment Assistance program. These programs provide free services to participants, funded by government grants.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

The ASE Group is an education social enterprise that delivers entrepreneurship, employment, life skills, and accredited training programs to Australians of all ages. It operates through three divisions (Australian School of Employment, Australian School of Entrepreneurship, and Australian Institute of Innovation & Leadership) offering high-energy workshops, one-on-one mentoring, online courses, and accredited qualifications. Core services include delivery of the Australian Government Digital Solutions Program and Self-Employment Assistance, plus youth programs (Creating Your Future Job), business coaching (including for farms), and tailored government/industry partnership programs.

Product overview

The ASE Group operates as a unified platform with three independent divisions: Australian School of Employment (employment and small business support programs), Australian School of Entrepreneurship (youth entrepreneurship education), and Australian Institute of Innovation & Leadership (accredited training and qualifications). Programs include Digital Solutions Program, Self-Employment Assistance, Creating Your Future Job, Business Coaching for Farms, and Workshops for Small Business Owners. The group delivered education programs to 301,022 individuals with $20,412,109.20 in economic impact generated by alumni.

Differentiator

Problem solved

Functional benefit

Brands

• Australian School of Employment: Division helping Australians build businesses and careers through mentoring and workshops
• Australian School of Entrepreneurship
• Australian Institute of Innovation & Leadership (AIIL)

Products and services

• Australian School of Employment Helps Australians build businesses and careers through practical mentoring and high-energy workshops, supporting small business owners, new business owners, and adults seeking employment.
• Australian School of Entrepreneurship Teaches young people the life skills not taught at school or university, focusing on entrepreneurship education and youth development programs.
• Australian Institute of Innovation & Leadership (AIIL) Delivers accredited training and qualifications for Australians of all ages.
• Digital Solutions Program Australian Government program delivered by ASE providing 5 hours of private mentoring, live workshops, and flexible online learning including on-demand tutorials and webinars to help small businesses grow digitally.
• Self-Employment Assistance Australian Government program delivered by ASE helping Australians start their own business or grow existing micro-businesses with practical support including business planning, mentoring, and guidance.
• Creating Your Future Job Youth self-employment program helping young people identify local problems, explore market gaps, and develop micro-businesses that create pathways into work or self-employment.
• Business Coaching for Farms Practical coaching for farming businesses combining business guidance, technical support, and pastoral care to help farmers strengthen operations, build resilience, and plan for growth.
• Workshops for Small Business Owners High-energy workshops covering ideation, sales, partnerships, cybersecurity, marketing, and digital tools, delivered by business owners who understand growth.
• Custom Partnerships & Tailored Programs Custom programs designed with Government, Industry, and Education Partners to respond to local needs, priority cohorts, and specific employment or business goals.

Quantifiable outcome

• 301,022 individuals have participated in face-to-face and online education programs
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Wollongong Youth ServicescoreStrategic or Co-development PartnerPartnered with Office for Youth and ASE to deliver two full-day workshops in June 2026 for 70 local high school students on life skills, leadership, and confidence-building. This builds on a previous 4-week initiative delivered at Corrimal High School in May.
• Office for YouthcoreStrategic or Co-development PartnerNSW Government office partnered with Wollongong Youth Services and ASE to deliver youth confidence-building workshops targeting high school students in Wollongong area.
• NSW Advocate for Children and Young PeoplesupportingStrategic or Co-development PartnerGovernment representative body that voiced support for ASE's youth development initiative's role in equipping young people for education, employment, and community engagement.
• Australian Government Digital Solutions ProgramcoreOthersASE is a delivery partner for this Australian Government program offering 5 hours of private mentoring, live workshops, and flexible online learning including on-demand tutorials and webinars for small businesses.
• Australian Government Self-Employment AssistancecoreOthersASE delivers this Australian Government program helping Australians start their own business or grow existing micro-businesses with practical support including business planning, mentoring and guidance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TAFE Queensland: Australia's largest vocational education provider, delivering accredited training, workshops, and skills programs across Queensland. Comparable to ASE on accredited course delivery (overlap with AIIL) and government-funded adult and youth skills pathways, though broader in scope.
• Junior Achievement Australia: Delivers entrepreneurship, work-readiness, and financial literacy programs to Australian school students — directly comparable to ASE's Entrepreneurship division in target audience (high school students), content (life and business skills), and school-workshop delivery model.
• Network for Teaching Entrepreneurship (NFTE): Global non-profit teaching entrepreneurship to young people from underserved communities. Closely comparable to ASE on mission, audience (youth), and curriculum (practical entrepreneurship and life skills), with regional Australia paralleling NFTE's low-income US focus.
• BUILD.org: US-based non-profit running in-school entrepreneurship programs for youth. Strong comparability to ASE on youth entrepreneurship education, school-workshop delivery, and outcomes-oriented mission tied to economic mobility.
• Australian Institute of Business (AIB): Australian provider of accredited business and management qualifications. Overlaps with ASE's AIIL division and Employment offerings on business-focused adult education, with a comparable online/distance-learning delivery model.
• Beacon Foundation: Australian charity delivering school-based programs that bridge education and employment for young people. Directly comparable to ASE on youth life-skills curriculum, school partnerships, and focus on pathways from school to work.

Broad incumbents

• Foundation for Young Australians (FYA): Established Australian non-profit focused on youth transitions into education, employment, and community participation. Comparable audience and policy agenda to ASE, but operates at a national advocacy/research level rather than direct workshop delivery.

Others

• Social Traders: Australian social enterprise certification and procurement intermediary. Comparable to ASE on social-enterprise identity and structure; relevant as an ecosystem partner rather than a competitor, helping access corporate and government buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theasegroup
• Xx.com/theasegroup
• LinkedInlinkedin.com/company/australianschoolofentrepreneurship

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian School of Entrepreneurship (ASE)