FC Sion

Professional Football Clubfcsion.ch

FC Sion is a Swiss Super League football club founded in 1909, operating from Martigny and Sion in Canton Valais. It serves individual fans through matchday tickets, season subscriptions, merchandise, and youth programs, while monetizing brand reach via multi-tier corporate sponsors and UEFA Conference League participation.

Company typePrivate
Founded1909
HeadquartersMartigny, Switzerland
Headcount51–100
GTM typeB2C
OfferingServices

What FC Sion does

FC Sion is a privately held Swiss professional football club founded in 1909, headquartered in Martigny, Canton Valais, and operated through Olympique des Alpes SA, a corporation 100% controlled by president Christian Constantin since 2003. The club competes in the Swiss Super League (Brack Super League) and, as of 2026, returned to European competition in the UEFA Conference League second qualifying round after a nine-year absence. It plays home matches at the Stade de Tourbillon in Sion (inaugurated 1968, capacity reduced to approximately 8,500 seats for UEFA matches) and has trained since 2019 at a 4,000m² complex in Riddes serving first team, M21, and youth elite sides M14 through M18.

The club's commercial operations span four primary revenue streams: matchday (individual tickets through ticket-onlineshop.com and stadium box offices with a CHF 5 online-discount differential, plus season "abonnements" covering league, Swiss Cup, and Conference League matches), broadcasting rights from Swiss Super League and UEFA participation, multi-tier sponsorship (Main Partners, Jersey Partners, Platine Club, Club 13, Club du Lundi, Club Legends, Media Partners), and merchandise through the online Le Shop. The fan ecosystem includes digital layers — MyFCSion mobile application, WeezPay-integrated cashless stadium payment with 5% reload bonus, a StadiumGO carpooling platform partnered with the Swiss Football League, Web TV content, and dedicated fan clubs — alongside youth products (Kids Camps, stadium tours). Head coach Didier Tholot is contracted through June 2029 following the 2023-24 Challenge League title and Super League promotion.

Customer-facing positioning is dual-sided: individual fans and families (season subscribers, match attendees, merchandise buyers, academy prospects) and corporate partners (UBS, Macron, Orllati, Valaisanne, Raiffeisen, BCVs among others across defined sponsorship tiers). Revenue figures are not publicly disclosed. Notable history includes 13 Swiss Cup titles (a record) and two Swiss championships (1992, 2015), though the club has experienced recurring financial instability, narrowly avoiding bankruptcy in 1998 and suffering administrative relegation in 2001 before Constantin's 2003 acquisition and rebuild.

FC Sion firmographics

Firmographics

Name: FC Sion
Legal name: Olympique des Alpes SA
Website: https://fcsion.ch
Company type: Private
Founded year: 1909
Operating status: Operating
Headcount range: 51–100 employees
Short description: FC Sion is a Swiss Super League football club founded in 1909, operating from Martigny and Sion in Canton Valais. It serves individual fans through matchday tickets, season subscriptions, merchandise, and youth programs, while monetizing brand reach via multi-tier corporate sponsors and UEFA Conference League participation.
Ownership category
akta.pro rank

FC Sion industry classification

Industry

Product category: Professional Football Club
NAICS: Sports Teams and Clubs (711211), Spectator Sports (71121)
SIC: Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Team Sports Matches (Club & National) (MPAGAMAB)
akta.pro secondary industries: Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Sports Events & Match Tickets (THAJAFAE)

Keywords

Professional football club
Matchday ticketing
Football sponsorship
Football merchandise
Youth football academy

Where FC Sion is headquartered

Location

Headquarters

HQ city: Martigny
HQ country: Switzerland
HQ region: Europe

Offices3 records

Markets served

FC Sion business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Matchday Revenue: Revenue from individual match tickets, season subscriptions (abonnements), and matchday consumptions via cashless payment system at Stade de Tourbillon. UEFA Conference League matches are included in season subscriptions with reduced seating capacity.
Sponsorship & Advertising: Multiple sponsorship tiers including Main Partners, Jersey Partners, Services Partners, Platine Club, Club 13, Club du Lundi, Media Partners, Medical Partners, and Club Legends. Revenue from business offers (Offres Business) and hospitality.
Broadcasting Rights: Revenue from participation in Swiss Super League and UEFA competitions including Conference League qualification matches.
Merchandise & Shop: Online merchandise store (Le Shop) selling FC Sion branded products and official merchandise.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Online tickets (reference price)
Unit Pricing	Pay-as-you-go	Stadium box office tickets
Unit Pricing	Pay-as-you-go	Supporter train tickets

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

FC Sion product offering

Product offering

Core offering

FC Sion is a professional Swiss football club that competes in the Swiss Super League and UEFA Conference League, delivering live matchday experiences at Stade de Tourbillon. Revenue-generating offerings include individual match tickets and annual season subscriptions covering league, Swiss Cup, and UEFA Conference League home matches, official club merchandise, corporate sponsorship packages across multiple tiers, youth football development via Kids Camps and the academy (M14 to M21), stadium tours, cashless in-stadium payment linked to season cards, and digital content via FC Sion Web TV.

Product overview

FC Sion operates primarily as a professional football club with a digital ecosystem centered on its official website. The core offering consists of match-day experiences at Stade de Tourbillon, supported by several integrated service modules: season ticket subscriptions (Abonnement) providing match access plus cashless stadium payments via WeezPay, online ticketing through Ticket Online Shop, official merchandise sales, and Web TV content. Additional offerings include youth development programs (Kids Camps), a carpooling platform for fan transportation, and stadium tour experiences. The club competes in the Brack Super League and participates in UEFA Conference League qualifiers, with all services designed to enhance supporter engagement and match-day experiences.

Differentiator

Problem solved

Functional benefit

Products and services

Season Ticket (Abonnement 26/27) Annual subscription granting access to all FC Sion home matches in the Swiss Super League, Swiss Cup, and the first UEFA Conference League qualifying match at Stade de Tourbillon. Includes integrated cashless payment functionality via WeezPay for stadium purchases, with 5% bonus on card recharges. Available to individual supporters and families (children under 6 free).
Online Match Ticketing Individual match ticket purchasing via the official online ticket shop at ticket-onlineshop.com, with online prices serving as the reference rate. Stadium box offices add a CHF 5 surcharge per ticket and open 1h45 before kickoff. Children under 6 enter free. Also available via Ticketcorner retail outlets throughout Switzerland.
Cashless Stadium Payment (Cashless) Cashless payment system integrated with season tickets via WeezPay at Stade de Tourbillon. Subscribers recharge cards via QR code and use them for contactless purchases of food, beverages, and merchandise. Users receive a 5% bonus on each recharge.
FC Sion Merchandise Shop (Le Shop) Online and physical store selling official FC Sion branded merchandise including jerseys, apparel, accessories, and fan gear. Operated through teamshop.onisswiss.ch for online sales. Includes official kit manufactured by Macron.
FC Sion Kids Camps Youth football camps and development programs operated by FC Sion for children and adolescents, providing football training and skill development at the club's training facilities.
Stadium Tours Guided tours of Stade de Tourbillon offered on non-match days, providing behind-the-scenes access to the stadium facilities for visitors and supporters.
Carpooling Platform for Supporters Transportation coordination platform developed in partnership with the Swiss Football League and StadiumGO, enabling fans to organize shared rides to home and away matches. Active users receive exclusive prizes.
Corporate Sponsorship Packages (Offres Business) Tiered corporate sponsorship offerings across multiple categories: Main Partners (Premium), Team Partners, Official Suppliers, Platine Club, Club 13, Club du Lundi, Club Legends, and Media Partners. Includes brand visibility across Swiss Super League and UEFA Conference League matches plus hospitality opportunities for corporate entertaining.
Supporter Train Travel Organized train travel service for away matches, with tickets priced at CHF 25 for adults and CHF 20 for students/children/AVS/AI. Free for children up to 6 years old. Tickets sold on the train via TWINT payment only.
Supporter Club Memberships Tiered membership-based supporter clubs including Platine Club, Club 13, Club du Lundi, and Club Legends, offering varying levels of club engagement and benefits for individual supporters.

Quantifiable outcome

13 Swiss Cup victories, most successful club in competition history
+2 more outcomes

Companies that use FC Sion

Customer profile

Segments3 records

Ideal customer profiles3 records

FC Sion technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

FC Sion partnerships and signals

Strategic signal

Partnerships

20 partnerships are on record, tiered core and minor.

Swiss Football LeaguecoreStrategic or Co-development PartnerOfficial partnership with Swiss Football League for carpooling platform enabling fans to share rides to matches. FC Sion participates in all SFL competitions including Super League and Swiss Cup.
MacroncoreOthersOfficial kit supplier and sponsor visible across multiple sponsor categories including Main Partners and Platine Club. Italian sportswear brand providing official club apparel.
UBScoreOthersPremium sponsor appearing in Main Partners and Platine Club tiers. Major Swiss financial institution providing banking partnership.
OrllaticoreOthersMain partner sponsor. Swiss construction and real estate development company.
ValaisannecoreOthersPremium sponsor appearing in Main Partners, Platine Club, and Club du Lundi categories. Regional beverages brand from Valais.
Christian Constantin (CCSA)coreOthersPresident Christian Constantin's company as sponsor through CCSA entity, appearing across Main Partners, Platine Club, and Club Legends categories.
Le NouvellistecoreOthersMajor Valais regional newspaper as media partner and sponsor. Primary regional news outlet.
Migros-ValaisminorOthersRegional Migros cooperative from Valais as sponsor in Platine Club category.
RaiffeisenminorOthersSwiss regional bank with Sion branch as sponsor appearing in Club Legends and Club du Lundi categories.
OikenminorOthersEnergy company from Valais region sponsoring through Platine Club.
Dumas ConstructionminorOthersConstruction company sponsor appearing in Main Partners, Platine Club, and Club Legends categories.
BCVs (Banque Cantonale du Valais)minorOthersCantonal bank of Valais sponsoring in Platine Club category.
HelsanaminorOthersSwiss health insurance company as sponsor appearing in Platine Club and Club 13 categories.
SchindlerminorOthersSwiss elevator and escalator manufacturer as sponsor in Platine Club category.
ProvinsminorOthersValais wine producer as sponsor in Club 13 category.
Garage OlympicminorOthersAutomotive dealer as sponsor in Club 13 category.
ChicodorominorOthersItalian restaurant in Sion as sponsor in Main Partners and Platine Club categories.
AffideaminorOthersMedical imaging and health services provider as sponsor in Club Legends category.
Vacherin FribourgeoisminorOthersAOP-protected cheese from Fribourg region as sponsor in Club Legends category.
UEFAcoreOthersEuropean football governing body organizing UEFA Conference League where FC Sion competes in qualifying rounds.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

FC Sion competitors and assessment

Company assessment

Direct peers

Servette FC: Geneva-based Swiss Super League club; historic rival featured in multiple FC Sion cup finals (1965, 1986, 1996) and a direct in-league competitor.
FC Zürich: Major-market Swiss Super League club; provides benchmark for sponsorship pricing, player trading, and European competition participation at a step above FC Sion's scale.
Neuchâtel Xamax: Historic Swiss club and recurring opponent (2006 playoff, 2026 friendly); a comparable mid-market club with similar relegation/promotion volatility.
FC Lugano: Swiss Super League rival; direct in-league competitor with comparable mid-market positioning and overlapping Ticino-Lombard sponsorship catchment.
FC St. Gallen: Swiss Super League club of similar mid-tier scale; directly competes with FC Sion in league play and offers a like-for-like benchmark for sponsorship, broadcasting share, and stadium economics.
FC Thun: Swiss Super League rival referenced in FC Sion's 2025/26 fixture list; comparable mid-market club with similar revenue mix and European-qualifier history.
FC Lausanne-Sport: Swiss Super League club of comparable scale to FC Sion; direct in-league competitor and natural benchmark for French-speaking Switzerland fan monetization.
FC Winterthur: Swiss Super League club of similar mid-market positioning; direct in-league competitor and useful comparable for stadium economics and regional sponsorship dynamics.
BSC Young Boys: Swiss Super League rival and most decorated modern Swiss club; directly competes with FC Sion in domestic league and cup, and is referenced in FC Sion match schedule (BSC Young Boys vs FC Sion at Wankdorf).
FC Basel: Historic Swiss Super League powerhouse; the 2015 Swiss championship final opponent of FC Sion (3-0 FC Sion victory) and a direct competitor for titles, European spots, and top-tier sponsorship inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

FC Sion financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FC Sion leadership team

Management profile

Number of profiles

Profiles10 records

FC Sion funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FC Sion M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Sion

What does FC Sion do?

Is FC Sion a public or private company?

FC Sion is a private company. It is classified as family owned and is currently operating.

When was FC Sion founded?

FC Sion was founded in 1909. It employs 51 to 100 people.

Where is FC Sion based?

FC Sion is headquartered in Martigny, Switzerland, in the Europe region.

How does FC Sion make money?

Four revenue lines are on record. Matchday Revenue is the primary driver. The others are sponsorship & Advertising, broadcasting Rights and merchandise & Shop.

Who are FC Sion's main competitors?

Direct peers on record are Servette FC, FC Zürich, Neuchâtel Xamax, FC Lugano, FC St. Gallen, FC Thun, FC Lausanne-Sport, FC Winterthur, BSC Young Boys and FC Basel.

Does FC Sion have an API?

No public API is recorded for FC Sion.

What industry is FC Sion in?

FC Sion's product category is Professional Football Club. Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National), with a secondary code of MPAKALAB, Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers). Its NAICS code is 711211 and its SIC code is 7997.