Durable

What Durable does

DURABLE Hunke & Jochheim GmbH & Co. KG is a privately held, family-owned German manufacturer of workplace and office equipment, headquartered in Iserlohn, North Rhine-Westphalia, with approximately 700 employees across Europe and the USA. Founded in 1922, the company operates a portfolio of registered sub-brands including DURAFRAME (magnetic info frames), DURAPRINT (labeling software), DURASTORE (wardrobe systems), LUCTRA (LED workplace lighting), VARICOLOR (desk organizers), CAVOLINE (cable management), BADGEMAKER (badge insert sheets), and the EFFECT sustainable line (60% recycled PET felt). Its core product categories cover information and signage systems, ergonomic monitor and tablet holders (PRO/SELECT/SELECT PLUS series), name badges and badge holders, lighting, cable management, wardrobe systems, mobile TV carts, and desk accessories, with technical differentiators including a patent-pending gas pressure spring monitor arm system and Made-in-Germany manufacturing carrying a 10-year warranty on the PRO line.

The business model is primarily direct-to-consumer via a proprietary online shop (durable.de), complemented by 12 additional country-specific storefronts serving Italy, Netherlands, Poland, Spain, Sweden, Belgium, Czech Republic, Norway, Denmark, UK, France, Hungary, and the USA. Revenue is generated through unit-priced hardware sales (typical product prices €10-€250), with a €50 minimum order value, €4.95 shipping under €100, and free shipping over €100 for German business customers. The company serves both B2B and B2C buyers across multiple verticals (corporate offices, healthcare facilities, manufacturing, event organizers, home office/individual consumers) and has won multiple German Design Council awards (2018, 2021, 2022), iF Design Award 2021, and German Innovation Award 2021.

Distribution and brand reach are anchored by 13 localized e-commerce sites, social channels (YouTube, Facebook, Instagram, LinkedIn), email newsletters, and a content/blog presence. The company holds Blue Angel and OEKO-TEX certifications on selected sustainable product lines, including monitor holders made from up to 60% recycled material and EFFECT series products containing at least 80% post-consumer recycled content. The legal entity is a German GmbH & Co. KG (limited partnership) with the Hunke & Jochheim families as the controlling owners; no external institutional investors, no disclosed funding rounds, and no M&A activity were identified in the source data.

Name

Durable

Legal name

DURABLE Hunke & Jochheim GmbH & Co. KG

Website

https://durable.de

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Durable Hunke & Jochheim GmbH & Co. KG is a family-owned German manufacturer founded in 1922 that produces workplace and office equipment (info frames, monitor holders, tablet holders, name badges, lighting, cable management) for B2B and B2C customers across 13 European and North American markets via direct e-commerce.

Ownership category

akta.pro rank

Product category

Office Equipment and Workplace Solutions

NAICS

Office Furniture (including Fixtures) Manufacturing (33721), Office Furniture (except Wood) Manufacturing (337214), Office Supplies (except Paper) Manufacturing (339940), Office Supplies and Stationery Retailers (45941)

SIC

Office Furniture (2520), Computer & Office Equipment (3570), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

akta.pro secondary industries

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH), Office Furniture & Workspace Accessories Retail (CRALABAE)

Keywords

• Office equipment manufacturing
• Workplace organization solutions
• Ergonomic monitor holders
• Info display systems
• Desk accessories

Headquarters

HQ city

Iserlohn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Office Equipment and Supplies Sales: Traditional B2B and B2C sales of office equipment including monitor holders, tablet holders, info frames, desk accessories, coat racks, and workplace organization products. Products sold through direct online shop and potentially through distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DURABLE manufactures and sells workplace equipment and office accessories including ergonomic monitor and tablet holders, magnetic info display frames (DURAFRAME), name badges, desk organizers, cable management, wardrobe systems, lighting (LUCTRA), and sustainable accessories (EFFECT). The company distributes these products directly through country-specific online shops to business customers and home-office consumers across Europe and the USA.

Product overview

DURABLE offers a comprehensive portfolio of workplace solutions organized into several product categories: Information & Signage Systems (DURAFRAME® frames, aluminum snap frames, outdoor A-frame signs, weatherproof poster bags, floor stands), Office Equipment (monitor/laptop holders in PRO/SELECT/SELECT PLUS series, TABLET HOLDER series with wall/desk/floor mounts, EFFECT sustainable accessories from recycled PET felt, COWORKSATION® media carts), Desk Accessories (CAVOLINE® cable management, VARICOLOR® organizers, COFFEE POINT catering solutions, Schreibtischunterlagen desk mats), Name Badges & Identification (Namensschilder badge holders with BADGEMAKER® inserts, RFID SECURE protective holders), Lighting (LUCTRA® lamps including FLEX UP rechargeable), and Storage/Garderobe (DURASTORE® wardrobes, SYSTEM filing carts). The DURAPRINT® software enables professional labeling for all badge and info products. Products are distributed across three brand tiers: premium PRO/Made in Germany, mid-range SELECT, and sustainable EFFECT (recycled materials).

Differentiator

Problem solved

Functional benefit

Brands

• DURAFRAME®: Info frame product line for professional signage and customer information
• DURAPRINT®
• DURASTORE®
• LUCTRA®
• TABLET HOLDER
• CAVOLINE®
• VARICOLOR®
• EFFECT
• BADGEMAKER®
• COWORKsation®

Products and services

• DURAFRAME® Info Display System Versatile magnetic snap-open info frames with self-adhesive, magnetic, or clamp mounting options for indoor and outdoor information display, available in multiple sizes from A5 to A1 and poster formats. Used for signage, wayfinding, and professional information display in offices, retail, healthcare, and events.
• Monitor Holder Series (PRO/SELECT/SELECT PLUS) Ergonomic monitor and laptop holders for desk and wall mounting with adjustable height, tilt, and rotation and VESA compatibility. PRO series is made in Germany with 10-year warranty and features a patent-pending gas pressure spring system. Targeted at office workers and home office users seeking ergonomic workstation setups.
• TABLET HOLDER Series Tablet holders for wall, desk, and floor mounting supporting 7-13 inch tablets with 360° rotation, theft protection options, and compatibility with major tablet brands including protective cases. Used by businesses for kiosks, customer information displays, and digital signage.
• Name Badges & Badge Holders Professional name badges with various fastening options (magnetic, clip, pin, textile band) for events, offices, conferences, and healthcare settings, including BADGEMAKER® insert sheets for custom labeling.
• Aluminum Snap Frames (Klapprahmen) Snap-open aluminum frames for quick poster changes, available in indoor and weather-resistant outdoor versions, supporting formats from A5 to A1. Used for professional signage in retail, offices, and public spaces.
• A-Frame Signs & Floor Stands (Kundenstopper) Double-sided outdoor signage stands and floor displays for retail and hospitality, featuring weatherproof UV-stabilized protective film and water-resistant seals. Used for storefront advertising, wayfinding, and event signage.
• LUCTRA® Lighting Professional lighting solutions including the LUCTRA® FLEX UP rechargeable floor lamp for flexible workspace illumination. Mobile battery-powered workplace lighting for ergonomic and flexible office setups.
• DURASTORE® Wardrobe Systems Modern wardrobe systems including stands, wall rails, and hooks for workspace and living areas, made from aluminum with anti-slip pads. Provides coat and wardrobe storage solutions for offices and public spaces.
• DURAPRINT® Labeling Software Free labeling software for creating professional name badges, labels, and inserts compatible with DURABLE badge holders and info frames. Enables businesses to design and print custom identification materials.
• VARICOLOR® Desk Organizers Color-coded desk organization solutions including the JOB CASE storage box and DESK ORGANIZER tray system for workspace organization and document management.
• CAVOLINE® Cable Management Cable management solutions including CAVOLINE® BOX storage boxes, GRIP velcro ties, and CLIP cable clips for organized power and data cable routing in offices and workstations.
• COFFEE POINT Catering Solutions Catering and coffee station organization products including COFFEE POINT BOX storage boxes, caddies, and serving accessories for office kitchen and break room organization.
• EFFECT Sustainable Series Sustainable desk accessories made from 60% recycled PET felt including monitor/laptop stands, desk drawers, MultiBag laptop sleeves, desk mats, and foldable desk dividers with acoustic properties. Blue Angel certified and OEKO-TEX Standard 100 certified.
• COWORKsation® Mobile TV/Display Carts Mobile media carts with universal VESA mounting, integrated cable management, and accessory storage for video conferencing setups and mobile display solutions in offices.
• Waterproof Poster Bags & Info Pockets Waterproof poster bags with self-adhesive, magnetic, or cable tie mounting options for outdoor information display, available in A3-A5 sizes. Used for weatherproof signage in outdoor environments.

Quantifiable outcome

• Products made from at least 80% post-consumer recycled material carrying Blue Angel environmental certification
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• whistle.lawminorOtherswhistle.law provides whistleblower protection compliance software for DURABLE. The software enables both internal and external reporting of violations anonymously or with personal identification. This partnership helps DURABLE comply with the German Whistleblower Protection Act (Hinweisgeberschutzgesetz) which came into effect on July 2, 2023, based on EU Directive 2019/1937.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Hansgrohe / Durable overlap brands: N/A - placeholder removed; not a valid peer
• Bene Office Solutions: Austrian office furniture and workspace solutions company serving primarily DACH region with overlapping ergonomic, storage, and organizational offerings. Regional peer with similar mid-sized manufacturer profile competing in same German-speaking markets.

Broad incumbents

• Haworth: Global office furniture manufacturer with workspace products including monitor arms, storage systems, and organizational solutions. Competes with Durable's COWORKSATION mobile media carts and ergonomic lines as part of broader contract furniture portfolio.
• Steelcase: Global leader in office furniture, workspace solutions, and workplace architecture. Offers overlapping ergonomic and workspace organization capabilities as part of broader portfolio but does not focus on Durable's niche signage and badge categories.

Direct peers

• Fellowes: US-based manufacturer of office equipment and workspace accessories including monitor arms, shredders, and ergonomic products. Directly competes with Durable's monitor holder line and shares the same B2B/B2C workplace solutions positioning with broader geographic scale.
• Ergotron: US manufacturer specializing in ergonomic monitor arms, sit-stand workstations, and AV mounting solutions. Most direct competitor to Durable's PRO monitor holder series, with larger global footprint and deeper enterprise relationships.
• Tarifold: French manufacturer specializing in info display systems, wall-mounted literature holders, and visual communication products. Direct competitor to Durable's DURAFRAME and aluminum snap frame lines, serving the same European B2B signage market with comparable products.
• Sigel: German office products manufacturer with overlapping portfolio including info frames, name badges, desk accessories, and presentation products. Headquartered in Germany with similar mid-sized manufacturer profile and overlapping distribution channels.
• ACCO Brands (Leitz): Global office products conglomerate owning the Leitz brand (German heritage office equipment including staplers, name badges, and workspace accessories). Competes across multiple of Durable's product categories with significantly larger scale and broader distribution.
• Hama: German accessories manufacturer offering office products, computer accessories, tablet holders, and consumer electronics accessories. Comparable German Mittelstand profile with overlapping product lines including tablet holders and cable management.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@durable_de
• Facebookfacebook.com/modernworkexpert
• LinkedInde.linkedin.com/company/durable-international
• Instagraminstagram.com/durable_deutschland
• Xx.com/DurableUK

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Durable