MyBatua: Islamic Clothing, Abaya & Hijabs Online

What MyBatua: Islamic Clothing, Abaya & Hijabs Online does

MyBatua is a direct-to-consumer e-commerce retailer specializing in Islamic modest clothing, headquartered in New Delhi, India, and founded in 2011 under the leadership of CEO Amrish Goel. The company operates a Shopify-hosted online storefront (mybatua.com) selling an extensive catalog of abayas, hijabs, niqabs, salwar kameez, kaftans, tunics, burqas, burkinis, jilbabs, khimars, men's thobes and sherwanis, kids abayas, prayer and Hajj garments, bridal/evening abayas, accessories, and fabrics, segmented by style, fabric, occasion, collection, and color across thousands of SKUs (including 593+ dedicated plus-size items and specialized maternity and nursing lines).

The business monetizes through one-time unit-priced product sales ranging from approximately $19 for entry-level printed abayas to over $150 for premium embroidered or bridal abayas, supplemented by promotional offers (Buy 2 Get 1 Free, Buy 6 Get 4 Free, a 10% first-order welcome discount) and a wholesale tier (15 items at 50% off). Free worldwide shipping applies to orders above $150, USA orders have import duties covered, and shipments to over 100 countries are executed through six carriers (FedEx, DHL, UPS, TNT, Aramex, Skynet) with standard 7–12 working-day transit.

Customer acquisition is digital-first and organic-leaning, relying on SEO across the long-tail catalog, social media presence on X, Facebook, Pinterest, Instagram, and YouTube, an email newsletter, and promotional codes that drive repeat purchases. There is no disclosed parent company, no institutional funding rounds, and no M&A history; the company appears to be a privately held, bootstrapped niche operator with 101–250 employees and a Trustpilot 5-star review badge prominently surfaced on the storefront.

Name

MyBatua: Islamic Clothing, Abaya & Hijabs Online

Website

https://mybatua.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

MyBatua is an India-based direct-to-consumer e-commerce retailer selling Islamic modest clothing — abayas, hijabs, kaftans, and men's and kids' attire — to Muslim consumers across 100+ countries via a Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: MyBatua generates revenue through direct one-time product sales of Islamic clothing items including abayas, hijabs, salwar kameez, kaftans, tunics, and accessories. The company sells directly to consumers worldwide through its e-commerce platform with pricing ranging from approximately $19 to over $100 per item depending on style, fabric, and embellishment level.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

MyBatua is an online direct-to-consumer retailer that sells Islamic modest fashion apparel including abayas, hijabs, niqabs, salwar kameez, kaftans, tunics, burqas, burkinis, jilbabs, khimars, men's thobes/kurta pajama/sherwanis, kids abayas, bridal abayas, Hajj/prayer garments, fabrics, and accessories to Muslim customers worldwide. The platform is powered by Shopify and ships globally to 100+ countries from its New Delhi headquarters, supported by promotional bundle offers and wholesale pricing.

Product overview

MyBatua is an e-commerce platform specializing in Islamic clothing and modest fashion for Muslim women, men, and children. The company operates as an online store shipping worldwide from New Delhi, India. The product portfolio centers around core categories including Abayas (available in 14+ styles like A-Line, Anarkali, Batwing, Dubai, Flared, Front Open, Hooded, Umbrella, and in 12+ fabric types including Cotton, Crepe, Georgette, Kashibo, Net, Nida, Rayon, Satin, Viscose), Hijabs (in styles like Al-Amira, Instant, Khimar, Rectangle, Square), Niqabs, Salwar Kameez, Kaftans, Tunics, Burqas, Burkini swimwear, Jilbabs, and Khimars. The men's collection includes Thobes, Galabiyyas, Kurta Pajama, and Sherwani. A children's line offers Kids Abayas. The company also offers occasion-specific products for Bridal, Eid, Festive, Hajj, Party Wear, Prayer, Wedding, and Workwear occasions. Accessories include Arm Sleeves, Handbags, Hijab Clips, Leggings, and Prayer items. Fabrics are also sold for custom tailoring. MyBatua uses Shopify as its e-commerce platform and ships internationally via FedEx, DHL, UPS, TNT, Aramex, and Skynet.

Differentiator

Problem solved

Functional benefit

Products and services

• Abayas

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators1 record

Recent moves2 records

Expansion highlights6 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Xx.com/mybatua
• YouTubeyoutube.com/@MyBatua
• Facebookfacebook.com/mybatua
• Instagraminstagram.com/mybatua
• Pinterestpinterest.com/mybatua
• LinkedInlinkedin.com/company/mybatua

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyBatua: Islamic Clothing, Abaya & Hijabs Online