Lubell Rosen

What Lubell Rosen does

Lubell Rosen, LLC is a privately held Florida-based boutique law firm founded in 1999 by Steven L. Lubell and Mark L. Rosen, operating from offices in Fort Lauderdale, Miami, and New York. The firm specializes in healthcare law, with a primary focus on medical malpractice defense for physicians and healthcare providers. Its most distinctive offering is the Pre-Paid Legal Defense program, pioneered in 2004, which provides flat-fee annual subscriptions ($5,925–$14,795 depending on specialty) to physicians who practice without malpractice insurance — a "Going Bare" model the firm uniquely developed and still dominates in Florida.

The firm generates revenue through three primary streams: (1) recurring subscription fees from the Pre-Paid Legal Defense program, with over 3,000 physicians enrolled cumulatively since 2004 and approximately 2,000 Bare doctors represented; (2) contingency-based Personal Injury Protection (PIP) recovery services for healthcare providers, where attorney fees are paid by insurance carriers rather than medical providers; and (3) hourly and contingency-based litigation across personal injury, commercial litigation, white collar defense, and broader healthcare regulatory matters. The firm reports a greater than 90% jury trial win rate and that less than 0.5% of Pre-Paid Legal Defense clients proceed to trial.

Lubell Rosen functions as a credentialed, partner-led professional services firm with 14 attorneys. Its competitive positioning rests on Florida Bar Board Certifications (held by both founders), Martindale-Hubbell AV Preeminent ratings, and category-defining expertise in the Going Bare niche. The firm's go-to-market is primarily direct consultation with physicians, professional referrals, and digital channels including a website, Google remarketing, a podcast (Whitecoats Counsel), and organic social media. No external funding has been raised, and the firm has grown organically since inception.

Name

Lubell Rosen

Legal name

Lubell Rosen, LLC.

Website

https://lubellrosen.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Lubell Rosen is a Florida-based boutique law firm specializing in medical malpractice defense, healthcare law, and personal injury, with a category-defining Pre-Paid Legal Defense subscription program for physicians practicing without malpractice insurance.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Healthcare Professional Liability (Med Mal) (FSAJAGAE), Medical Malpractice Liability (FSAJADAK)

Keywords

• Medical malpractice defense
• Healthcare legal services
• Personal injury law
• Prepaid legal defense
• Insurance recovery law

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Legal Services Billing: Law firm generates revenue through legal fees for medical malpractice defense, personal injury representation, healthcare law matters, and related legal services. Offers Pre-Paid Legal Defense subscription program with annual flat fees.
2. Pre-Paid Legal Defense Program: Annual flat-fee subscription program for physicians providing complete legal defense of medical malpractice cases. Fees range from $5,925 to $14,795 per year depending on medical specialty.
3. PIP Recovery Services: Medical bill collection services for healthcare providers. Contingency-based where attorney fees are paid by insurance carriers when they prevail, not from the medical bill or settlement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lubell Rosen is a Florida-based law firm providing legal services primarily to healthcare providers and individuals. The firm defends physicians and medical practices in medical malpractice cases, offers the pioneering Pre-Paid Legal Defense subscription program for doctors practicing without malpractice insurance, recovers denied or underpaid insurance claims (PIP and health insurance) for medical providers, and represents individuals in personal injury matters including auto, truck, motorcycle, rideshare, and wrongful death cases. The firm also provides healthcare regulatory compliance, M&A, pharmacy law, and broader litigation services across offices in Fort Lauderdale, Miami, and New York.

Product overview

Lubell Rosen is a multi-practice law firm offering a comprehensive portfolio of legal services primarily focused on healthcare law, medical malpractice defense, and personal injury representation. The firm operates as a unified legal services platform rather than a product-based company. Core offerings include Medical Malpractice Defense and Pre-Paid Legal Defense (a unique flat-fee program for doctors practicing without insurance, pioneered in 2004), alongside PIP Recovery and Health Insurance Recovery services for medical providers seeking payment from insurance carriers. The firm also provides broad litigation services including Commercial Litigation, Personal Injury (auto, truck, motorcycle, rideshare, wrongful death), White Collar Criminal Defense, and Estate Planning. Healthcare-specific services encompass HIPAA Compliance, Pharmacy Law, Managed Care, Mergers & Acquisitions, and various regulatory compliance matters. The practice spans offices in Fort Lauderdale, Miami, and New York, serving clients throughout Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Malpractice Defense Defense representation for physicians and healthcare providers accused of medical negligence, including pre-suit notice handling, depositions, motion practice, and trial work.
• Pre-Paid Legal Defense (Going Bare Program) Flat-fee legal defense subscription program for doctors practicing without malpractice insurance ("Going Bare"), providing complete defense of medical malpractice cases for an annual fee ranging from $5,925 to $14,795 depending on specialty category.
• PIP Recovery against Auto Carriers Recovery of denied or underpaid Personal Injury Protection claims from auto insurance carriers on behalf of medical providers, including pre-suit demands, litigation, and trial. Attorney fees paid by insurance carriers when they prevail, not from the medical bill or settlement.
• Health Insurance Recovery Recovery of denied or underpaid health insurance claims for medical providers, addressing clinical denials, contractual denials, and coordination of benefits issues.
• Insurance Defense Defense representation for doctors, hospitals, long-term care facilities and other healthcare providers against insurance claims, handling cases in state and federal courts.
• Commercial Litigation Litigation services for business disputes in Florida state and federal courts, including negotiation, mediation, arbitration, and trial.
• Personal Injury Legal representation for individuals injured in accidents including auto accidents, truck accidents, motorcycle accidents, wrongful death, and rideshare accidents.
• White Collar Criminal Defense Defense representation for individuals and businesses under investigation by government authorities, including grand jury investigations and criminal charges at state and federal levels.
• HIPAA Compliance Advisory services for healthcare providers on HIPAA, HITECH Act, and Florida Information Protection Act compliance, including developing security and privacy compliance plans.
• Real Estate & Business Transactions Business and real estate transactional legal services including entity formation, contract negotiation, mergers and acquisitions, and commercial real estate transactions.
• Mergers & Acquisitions M&A legal representation for healthcare groups, medical practices, and businesses including private equity transactions and regulatory compliance.
• Healthcare Law Comprehensive healthcare legal services including regulatory compliance, reimbursement issues, pharmacy law, and healthcare business transactions.
• Pharmacy Law Legal representation for pharmacies in state and federal court, regulatory hearings, and responses to audits and investigations.
• Estate Planning Estate planning and probate legal services including wills, trusts, and guardianship matters.
• Family Law Divorce and family law legal services.
• Real Estate Law Real estate legal services for buyers, sellers, and lenders in residential and commercial transactions.
• Asset Protection Legal strategies to protect personal and business assets from malpractice claims and lawsuits.
• Construction Litigation Legal services for construction disputes and litigation.
• Employment Law Legal services for employment-related matters including discrimination and harassment defense.
• Workers Compensation Workers compensation defense and compliance services.
• Property Insurance Claims Representation for homeowners with denied or underpaid property insurance claims.
• Med-Spas Legal Services Legal services for medical spa regulatory and compliance matters.
• Managed Care Legal representation for managed care clients and health insurers in healthcare disputes.
• Private Insurance Audits Defense services for healthcare providers facing audits by insurance carriers and PBMs.
• Medicare/Medicaid Audits Legal representation during Medicare and Medicaid audits and investigations.
• Appellate Law Appellate practice and representation in state and federal appellate courts.
• Cyber Law Legal services for data security, privacy laws, and internet law matters.
• Immigration Law Immigration law legal services.
• Intellectual Property Intellectual property legal services.
• Condominium and Homeowners' Association Law Legal services for condo and HOA matters.
• Outside Healthcare Counsel Ongoing outside counsel services for healthcare providers.
• Corporate Counseling & Compliance Corporate compliance and counseling services.

Quantifiable outcome

• Over 90% jury trial win rate for insurance defense
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PolicyPro Insurance AgencyminorOthersPolicyPro Insurance Agency is referenced on Lubell Rosen's website for medical malpractice insurance quotes, providing a resource for physicians who choose not to go bare but still need insurance coverage. This is not a formal partnership but a service provider recommendation for clients needing alternative insurance options.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Roetzel & Andress: Regional law firm with a prominent healthcare practice providing medical malpractice defense, healthcare regulatory, and physician representation services, overlapping directly with Lubell Rosen's core offerings.
• Kelley Kronenberg: Large Florida-based insurance defense and healthcare law firm offering medical malpractice defense, PIP litigation, and healthcare law across the same Florida geography as Lubell Rosen, with significantly greater scale.
• Hill Ward Henderson: Tampa-based Florida law firm with a strong insurance defense and healthcare practice, including medical malpractice defense for physicians and healthcare providers — a direct competitive overlap in the Florida market.

Broad incumbents

• Shutts & Bowen: Established Florida law firm with a healthcare and insurance defense practice representing physicians and healthcare providers in malpractice and regulatory matters — a broader Florida incumbent peer.
• Stearns Weaver: Florida-based law firm with a deep healthcare practice covering malpractice defense, regulatory compliance, and healthcare transactions — comparable healthcare-focused legal services.
• Phelps Dunbar: Regional Southeast law firm with a healthcare and insurance defense practice representing physicians and hospitals in malpractice matters — comparable healthcare defensive work across the Southeast.
• Buchanan Ingersoll & Rooney: National law firm with a significant healthcare section providing medical malpractice defense, regulatory, and healthcare compliance services to physicians and provider organizations.
• Nelson Mullins Riley & Scarborough: National law firm with a Florida healthcare practice (formerly Broad and Cassel) offering medical malpractice defense and healthcare law, comparable in scope to Lubell Rosen's healthcare practice.
• Akerman LLP: Major Florida-headquartered national law firm with a healthcare practice that handles medical malpractice defense, healthcare regulatory, and physician advisory work — a broader incumbent offering overlapping services.

Emerging players

• The Health Law Partners: Boutique healthcare-focused law firm representing physicians and providers in regulatory, compliance, and reimbursement matters — a niche peer overlapping with Lubell Rosen's healthcare law and PIP practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@whitecoatscounsel
• Xx.com/lubellrosen
• Facebookfacebook.com/169557463057972
• LinkedInlinkedin.com/company/1851945

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubell Rosen