ProActive Prosthetics

What ProActive Prosthetics does

ProActive Prosthetics is a UK private healthcare provider operating five clinics that deliver bespoke prosthetic, orthotic, and rehabilitation services under a "Patient Crafted Care" model. The company serves individuals with limb loss or limb injury requiring prosthetic devices (lower limb, upper limb, pediatric), custom orthotic solutions (including 3D-printed orthoses and ReAktiv pain-relieving devices), and multidisciplinary rehabilitation programmes delivered in clinic and community settings. It also serves the medico-legal sector through independent clinical assessments and expert witness reports for solicitors, insurers, and case managers.

The clinical offering combines prosthetists, orthotists, physiotherapists, and rehabilitation specialists. Technical capabilities include 3D scanning and digital workflows, additive manufacturing of custom orthotic devices, microprocessor-controlled prosthetic components, and osseointegration delivered in partnership with The London Limb Clinic. The Leeds site is co-located with sister company Crispin for orthotic manufacturing. The company is a brand within AM Healthcare Group (formerly Ability Matters Group) and operates from Godalming (headquarters, est. 2001), Leeds (Nov 2023), Bristol (2024), Cambridge (June 2025), and Manchester (Dec 2025), with 150 specialists supporting over 20,000 patients annually.

The business model rests on bespoke clinical services revenue from prosthetic and orthotic treatment plans (priced individually after assessment; orthotic assessments at £95, prosthetic assessments free), professional services revenue from medico-legal expert witness reporting (eight-week turnaround), and a complementary Proactive Academy training programme that builds referral relationships with case managers, solicitors, insurers, and clinicians. The GTM motion combines direct-to-patient consultations with a professional referral network, and distribution is purely domestic with five physical clinic locations. ProActive was founded in 2001 by Richard Nieveen and has operated continuously for over 25 years.

Name

ProActive Prosthetics

Legal name

Proactive Prosthetics Ltd.

Website

https://proactiveprosthetics.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

ProActive Prosthetics is a UK private healthcare provider operating five clinics that deliver bespoke prosthetics, orthotics, and rehabilitation services to individual patients, solicitors, insurers, and case managers nationwide.

Ownership category

akta.pro rank

Product category

Prosthetics and Orthotics Services

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Prosthetic Components & Rehabilitation Accessories (Liners, Feet, Knees, Sockets) (HLAHAMAD)

akta.pro secondary industries

Limb Prosthetics (Upper/Lower Extremity Prosthetic Systems) (HLAHAEAH), Amputee & Prosthetic Rehabilitation Programs (HLAFAFAL), Prosthetics/Orthotics Rehab & Amputee Rehabilitation (HSADAIAN)

Keywords

• Prosthetic services
• Orthotic devices
• Limb rehabilitation
• Mobility care
• Prosthetic clinic

Headquarters

HQ city

Godalming

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Prosthetic Treatment Services: Private prosthetic treatment services including assessment, fitting, and ongoing support for lower limb, upper limb, and pediatric prosthetic solutions. Treatment costs are determined after initial assessment as all care is bespoke and personalized.
2. Orthotic Treatment Services: Custom orthotic solutions including 3D-printed devices, pain-relieving orthoses, carbon jointed orthoses, and sports orthoses. Orthotics assessments are priced at £95.
3. Rehabilitation Services: Flexible rehabilitation programmes delivered in clinics and in the community supporting recovery in real-world settings.
4. Medico-Legal Services: Expert witness services and medical legal report writing for solicitors, insurers and case managers. Reports issued within eight weeks of assessment across prosthetics, orthotics, and physiotherapy.
5. Proactive Academy Training: Complimentary specialist training programme for case managers, solicitors, insurers and clinicians in prosthetics and orthotics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Based solely on the company name, ProActive Prosthetics appears to deliver clinical prosthetic services to patients. No additional product, service, or clinical detail is supported by the source input provided for this extraction.

Product overview

ProActive Prosthetics provides a suite of interconnected mobility and rehabilitation services under a unified Patient Crafted Care philosophy. The core offerings—Prosthetics, Orthotics, and Rehabilitation—work together as an integrated care model: Prosthetics delivers lower and upper limb solutions including pediatric care and osseointegration; Orthotics provides 3D-printed and custom devices including ReAktiv pain-relieving orthoses and sports orthoses; Rehabilitation delivers clinic-based, community, and intensive programmes alongside the clinical services. Supporting offerings include Proactive Academy (professional training for case managers, solicitors, insurers and clinicians) and Medico-Legal Services (expert witness reports and independent assessments). The company operates five UK clinics across Godalming, Leeds, Cambridge, Bristol, and Manchester.

Differentiator

Problem solved

Functional benefit

Brands

• ProActive Academy: Specialist complimentary training programme for case managers, solicitors, insurers and clinicians covering prosthetics, orthotics and rehabilitation topics.

Quantifiable outcome

• Over 20,000 patients supported last year
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• The London Limb CliniccoreStrategic or Co-development PartnerStrategic partnership for osseointegration services. Working together, ProActive and The London Limb Clinic support patients undergoing osseointegration - an innovative technique that anchors prostheses directly to the bone for improved comfort, control and function.
• Crispin OrthoticscoreTechnology or IntegrationLeeds clinic combines clinical expertise with close links to orthotic manufacturing through sister company Crispin, ensuring patients benefit from responsive, bespoke solutions designed around their individual needs.
• AM Healthcare Group (formerly Ability Matters Group)coreOthersProActive Prosthetics is a brand of AM Healthcare Group. The company shares a commitment to improving mobility and independence through high-quality products and services with other group companies.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Blatchford Group: Blatchford is a long-established UK prosthetic and orthotic manufacturer and clinical provider with global reach. It is a broad incumbent in the same category, supplying components (including microprocessor knees) used by ProActive clinicians while also running clinical services.
• Ottobock: Ottobock is a global leader in prosthetic and orthotic devices, including microprocessor knees and feet referenced in ProActive's offering. It is a major incumbent whose components ProActive clinicians fit and whose technology sets the category benchmark.
• Ossur: Ossur is a global prosthetic and orthotic device manufacturer, including bionic and microprocessor prosthetic solutions. As a component supplier and category leader, it is a broad incumbent whose products compete at the device layer ProActive prescribes.
• Steeper Group: Steeper Group is a UK-based manufacturer and provider of prosthetics, orthotics and assistive technology with both NHS and private channels. It is an incumbent operating clinical services similar to ProActive combined with device manufacturing.

Direct peers

• Pace Rehabilitation: Pace Rehabilitation is a UK-based private provider of prosthetics, orthotics, and complex rehabilitation including osseointegration and microprocessor prosthetics. It directly overlaps ProActive's service mix, patient profile, and geographic UK focus.
• Dorset Orthopaedic: Dorset Orthopaedic is a UK private prosthetic and orthotic provider with clinical centres and in-house manufacturing, serving amputees, orthotic patients, and medico-legal clients. Comparable private, multi-site, bespoke-care model with custom device production.
• Opcare: Opcare is a UK prosthetics and orthotics provider offering both NHS and private services across multiple clinical sites. As a sister entity under AM Healthcare Group (Ability Matters), it is the closest structural peer to ProActive and a direct competitor for patients, medico-legal work, and clinical talent in the UK market.

Others

• Crispin Orthotics: Crispin Orthotics is the Leeds-based orthotic manufacturing sister company co-located with ProActive's Leeds clinic. It is an adjacent/ecosystem supplier providing bespoke orthotic devices that ProActive prescribes, making it a directly integrated peer within the AM Healthcare Group.
• Ability Matters (AM Healthcare Group): Ability Matters, now AM Healthcare Group, is the parent conglomerate of ProActive Prosthetics. It is the relevant ecosystem participant grouping multiple UK prosthetics, orthotics and mobility brands and determines the strategic and capital context within which ProActive operates.

Emerging players

• The London Limb Clinic: The London Limb Clinic is a London-based specialist centre offering advanced prosthetics including osseointegration, partnered with ProActive for that specific service. It is an emerging, specialised regional player overlapping ProActive's most complex-case work in the South East.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProActive4Rehab
• Facebookfacebook.com/ProActiveProsthetics
• Instagraminstagram.com/proactiveprosthetics
• LinkedInlinkedin.com/company/proactive-prosthetics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProActive Prosthetics