Campaigns and Grey

What Campaigns and Grey does

Campaigns and Grey is the Philippines affiliate of Grey, a global advertising and creative agency network founded in 1917 and headquartered at 3 World Trade Center, New York. Grey operates 25 studios across 18 markets in North America, Europe, Asia-Pacific, and Latin America, delivering integrated advertising, communications, AI-enhanced creative production, and design services to enterprise clients. The Philippines entity was established in 1986 in Makati and is part of the WPP-owned Grey Global Group Inc. The agency's core offering combines human creativity with AI throughout the creative workflow, leveraging proprietary campaign technologies such as computer vision for vehicle configuration (Volvo Street Configurator) and multimodal AI for real-time sunset tracking across 250+ cameras in 55 countries (Corona Cero Infinite Sunset). Grey generates revenue through project fees, annual retainers, and performance-based engagements negotiated individually with global brand clients, served via direct enterprise account teams across each studio market. Key enterprise clients include AB InBev Corona, Coca-Cola, Volvo, BCP Bank, Mary Kay, Circle K, CelcomDigi, Pantene, Haleon, and Fressnapf | Maxi Zoo, with the agency regularly winning major industry awards (25 Lions at 2026 Cannes Lions including Grand Prix for BCP Bank's SOS POS) and named a Top 10 Network at Cannes Lions 2024.

Name

Campaigns and Grey

Legal name

Grey Global Group Inc.

Website

https://grey.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Campaigns and Grey is the Philippines affiliate of Grey, a global WPP-owned advertising and creative agency network operating 25 studios in 18 markets, serving enterprise clients with AI-enhanced advertising, communications, production, and design services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Advertising services
• Creative campaigns
• Brand strategy
• Integrated communications
• Digital marketing

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Creative Services: Full-service advertising agency providing integrated creative services including campaign development, brand strategy, digital marketing, production, and design. Revenue generated through project fees, retainers, and performance-based engagements with global brand clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Campaigns and Grey is a full-service advertising and creative agency network providing integrated creative services including advertising, communications, AI-enhanced creative processes, production, and design. The agency operates 25 studios across 18 markets worldwide as part of WPP, combining human creativity with AI throughout the entire creative process to deliver 'Famously Effective' ideas. Services are sold through project-based fees, retainers, and performance-based engagements with enterprise brand clients across categories including beverages, banking, healthcare, retail, and consumer goods.

Product overview

Grey is a global advertising and creative agency network operating under the WPP parent company, with 25 studios across 18 markets in North America, Europe, Asia-Pacific, and Latin America. Its core offering encompasses integrated advertising and communications services, AI-powered creative production, and design solutions. The agency combines human creativity with AI throughout its creative process to deliver 'Famously Effective' ideas that solve real business problems and build cultural relevance. Its global-to-local model provides award-winning talent across every capability with fully integrated teams for immediate insights and seamless activations.

Differentiator

Problem solved

Functional benefit

Brands

• Grey Health: Grey's healthcare advertising division focused on pharma and health brand campaigns
• Circus Grey

Products and services

• Advertising + Communications
• AI-Powered Creative Services
• Production with Speed + Precision
• Design

Quantifiable outcome

• 25 Lions at 2026 Cannes Lions including Grand Prix for BCP Bank SOS POS
• +4 more outcomes

Named customers26 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature2 records

Partnerships

One partnership is on record.

• WPPflagshipOthersGrey is the smallest of the big creative agencies within WPP, the world's largest communications company. This provides access to vast global resources while maintaining agility as a boutique-level agency with 25 studios in 18 markets.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ogilvy: Global full-service advertising network also under WPP and direct competitor for the same enterprise brand clients (Coca-Cola, AB InBev, Unilever). Directly comparable in scale, capabilities, and geographic footprint.
• Publicis Worldwide: Full-service creative network within Publicis Groupe offering directly comparable integrated advertising services to global enterprise clients across the same geographies as Grey.
• DDB Worldwide: Global creative network within Omnicom Group competing for the same enterprise client roster. Comparable in full-service creative capabilities and global studio model.
• McCann: Long-standing global creative network under IPG that competes with Grey across categories and regions, including a strong presence in LATAM where Grey also operates.
• BBH (Bartle Bogle Hegarty): Boutique global creative agency known for premium creative work; Grey has specifically recruited senior talent from BBH (Helen Rhodes, Agnes Fischer), signaling direct competitive overlap in the creative reputation tier.
• Leo Burnett: Major global creative agency within Publicis Groupe with comparable full-service offerings and enterprise brand relationships. Direct competitor on global AOR pitches.
• BBDO Worldwide: Top-tier global creative network within Omnicom Group, competing head-to-head for the same multinational brand accounts. Direct comparable across creative awards and global studio model.
• Saatchi & Saatchi: Global creative network within Publicis Groupe that competes with Grey for major multinational brand assignments and creative awards at Cannes Lions and D&AD.
• JWT / Wunderman Thompson: Global creative network within WPP that is a direct sister-agency competitor to Grey for shared parent-company resources, client referrals, and integrated campaign mandates.
• VMLY&R: Major global creative and digital agency network within WPP (sister agency to Grey) competing for the same parent-company client allocations and overlapping on integrated campaign work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GREYglobal
• Facebookfacebook.com/GREYglobal
• Xx.com/campaignsph
• LinkedInlinkedin.com/company/grey-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campaigns and Grey