Jazz 91.9 WCLK
Jazz 91.9 WCLK is a non-commercial public radio station owned by Clark Atlanta University, broadcasting jazz programming across FM, HD Radio, online streaming, and SiriusXM HBCU Channel 142 to Atlanta-area listeners.
- Company typePrivate
- Founded1976
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jazz 91.9 WCLK does
Jazz 91.9 WCLK (legal entity: WCLK-FM) is a non-commercial public radio station licensed by the FCC and operating at 91.9 MHz in Atlanta, Georgia. Founded in 1976, the station is owned and operated by Clark Atlanta University, a Historically Black College/University (HBCU), and is governed by the university's Board of Trustees with input from a WCLK Advisory Board. Over its roughly 50-year history, the station has positioned itself as Atlanta's primary jazz broadcaster, branded "The Jazz of The City," and has reached cultural prominence through recurring benefit concerts featuring marquee artists including Gregory Porter, Patti LaBelle, Bobby McFerrin, Kirk Franklin, and George Benson.
The station's product surface comprises four core distribution channels: the primary FM 91.9 broadcast, HD Radio digital subchannels HD2 (Mainstream) and HD3 (Student R&B/Hip-Hop), website-based live streaming with on-demand audio archives, and national syndication of its "UPFRONT" entertainment show on SiriusXM HBCU Channel 142. Supporting offerings include a free community events calendar, corporate underwriting packages, listener membership tiers with premiums, matching gift processing, a vehicle donation program, and annual benefit concerts and golf events. Content is augmented through NPR and PRX syndication partnerships, embedding national news and public radio programming alongside locally produced jazz and Atlanta-focused arts and culture coverage.
Revenue is generated through three streams: listener donations and recurring memberships, corporate underwriting (sponsor on-air acknowledgements distinct from commercial advertising per FCC non-commercial rules), and grants from the Corporation for Public Broadcasting (CPB). Financials are not publicly disclosed in the input; audited statements are referenced on the station's website. The station has 11-50 employees, carries no app product, holds no patents or trademarks identified in the data, has completed no funding rounds or M&A activity, and operates exclusively within the Atlanta metropolitan area as a non-profit public broadcasting entity.
Jazz 91.9 WCLK firmographics
Firmographics- Name
- Jazz 91.9 WCLK
- Legal name
- WCLK-FM
- Website
- https://wclk.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jazz 91.9 WCLK is a non-commercial public radio station owned by Clark Atlanta University, broadcasting jazz programming across FM, HD Radio, online streaming, and SiriusXM HBCU Channel 142 to Atlanta-area listeners.
- Ownership category
- akta.pro rank
Jazz 91.9 WCLK industry classification
Industry- Product category
- Public Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)
- akta.pro secondary industries
- Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Jazz 91.9 WCLK is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jazz 91.9 WCLK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Listener Donations and Membership: Public radio funding model based on listener contributions, membership premiums, and donor support programs
- Corporate Underwriting: Sponsorships from businesses seeking to reach the station's audience through on-air mentions and branding opportunities
- Public Broadcasting Grants: Funding from the Corporation for Public Broadcasting (CPB) as a public radio station
Distribution channels4 records
Marketing channels4 records
Jazz 91.9 WCLK product offering
Product offeringCore offering
Jazz 91.9 WCLK is a non-commercial public radio station that broadcasts jazz and related programming 24/7 from Clark Atlanta University in Atlanta. Its core offering is live radio programming delivered via 91.9 FM, supplemented by HD Radio subchannels and online streaming, with ancillary services including on-demand audio content, a community events calendar, corporate underwriting opportunities, and listener membership programs.
Product overview
Jazz 91.9 WCLK is a non-commercial public radio station operated by Clark Atlanta University, broadcasting jazz and related programming across multiple delivery platforms. The station's core offering consists of live FM radio broadcast at 91.9 MHz supplemented by HD Radio secondary streams (HD2 Mainstream and HD3 Student R&B/Hip-Hop) and online streaming. Supporting services include on-demand audio archives, a community events calendar, corporate underwriting opportunities for businesses, and listener membership/donation programs. The station functions as a community cultural institution serving the Atlanta metropolitan area.
Differentiator
Problem solved
Functional benefit
Products and services
- WCLK 91.9 FM Live Radio Broadcast Traditional FM radio broadcast at 91.9 MHz delivering jazz music, local news, and related programming to the Atlanta metropolitan area and surrounding communities.
- WCLK HD2 Mainstream Stream HD Radio secondary stream offering mainstream jazz programming alongside the primary FM broadcast for HD Radio listeners.
- WCLK HD3 Student R&B/Hip-Hop Stream HD Radio tertiary stream featuring student-curated R&B and hip-hop content, providing educational broadcasting opportunities for Clark Atlanta University students.
- Online Live Streaming
Companies that use Jazz 91.9 WCLK
Customer profileSegments3 records
Ideal customer profiles3 records
Jazz 91.9 WCLK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jazz 91.9 WCLK partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Clark Atlanta UniversitycoreWCLK is a broadcast service of Clark Atlanta University. The station operates as part of the university's educational mission and is governed by the CAU Board of Trustees.
- NPR (National Public Radio)coreWCLK syndicates NPR content including news stories, top stories, and nationally-produced programming. NPR content is prominently featured on the station website.
- PRX (Public Radio Exchange)corePRX logo appears as a content provider/partnership on the station website alongside NPR content syndication.
- Genesis RPMminorListed as a WCLK Business Member on the station website, indicating a supporting business member relationship.
- Atlanta VoiceminorListed as a WCLK Media Partner, indicating a cross-promotional media partnership.
- BronzeLens Film FestivalminorThe UPFRONT show on WCLK regularly covers the BronzeLens Film Festival, a premier Black cinema event in Atlanta, with promotional coverage and interviews.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Jazz 91.9 WCLK competitors and assessment
Company assessmentDirect peers
- WBGO 88.3 FM: WBGO is a nonprofit public radio station in Newark, NJ dedicated to jazz programming, making it the closest direct peer to WCLK in terms of format (jazz), ownership structure (nonprofit), funding model (listener-supported), and target audience. Both serve as flagship jazz stations in their respective major US metro markets.
- KEXP 90.3 FM: KEXP is a Seattle-based nonprofit public radio station with strong online streaming and a curated music format. Comparable to WCLK as a listener-supported nonprofit radio station that has built a national digital audience through streaming and brand-led content curation.
- KUVO 89.3 Jazz: KUVO is a listener-supported public jazz radio station in Denver, Colorado. Like WCLK, it is a nonprofit dedicated primarily to jazz programming with listener donations and corporate underwriting as core revenue streams.
- WFSK 88.1 Fisk University: WFSK is the HBCU-affiliated (Fisk University) public radio station in Nashville, Tennessee with a jazz format. Directly comparable to WCLK as another HBCU-owned jazz-formatted nonprofit public radio station.
- WUCF 89.9 Jazz & More: WUCF is a public radio station in Orlando, Florida operated by the University of Central Florida with a jazz-focused format. Comparable to WCLK as a university-affiliated public radio station with jazz as a core programming element.
- WDCB 90.9 FM: WDCB is a public radio station in suburban Chicago operated by the College of DuPage, with a heavy emphasis on jazz programming. Comparable to WCLK as a college/university-affiliated public radio station with jazz as a core format and nonprofit funding.
- KCSM Jazz 91.1: KCSM is a nonprofit public jazz station in the San Francisco Bay Area, operated by the College of San Mateo. It mirrors WCLK in combining educational institutional ownership with a dedicated jazz format and listener-supported nonprofit funding model.
- WHUR 96.3 FM: WHUR is the public radio station of Howard University, an HBCU in Washington, DC. It is a directly comparable peer to WCLK because both are HBCU-affiliated public radio stations with strong urban audiences, community engagement missions, and content syndication partnerships.
Broad incumbents
- KCRW 89.9 FM: KCRW is a major Santa Monica-based public radio station affiliated with Santa Monica College with a much larger budget and broader format reach. It is comparable to WCLK as a large nonprofit public radio station with diversified revenue (membership, underwriting, content licensing) and strong streaming presence.
Others
- PRX (Public Radio Exchange): PRX is a public radio content syndication and distribution platform. It is comparable to WCLK as a core syndication partner in the public radio ecosystem, distributing WCLK's content alongside NPR and providing the broader distribution infrastructure for public radio programming.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Customer concentration
Jazz 91.9 WCLK social profiles
Digital presenceJazz 91.9 WCLK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jazz 91.9 WCLK leadership team
Management profileNumber of profiles
Jazz 91.9 WCLK subsidiaries and ownership
Company hierarchySubsidiaries2 records
Jazz 91.9 WCLK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jazz 91.9 WCLK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jazz 91.9 WCLK
What does Jazz 91.9 WCLK do?
Jazz 91.9 WCLK is a non-commercial public radio station that broadcasts jazz and related programming 24/7 from Clark Atlanta University in Atlanta. Its core offering is live radio programming delivered via 91.9 FM, supplemented by HD Radio subchannels and online streaming, with ancillary services including on-demand audio content, a community events calendar, corporate underwriting opportunities, and listener membership programs.
Is Jazz 91.9 WCLK a public or private company?
Jazz 91.9 WCLK is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Jazz 91.9 WCLK founded?
Jazz 91.9 WCLK was founded in 1976. It employs 11 to 50 people.
Where is Jazz 91.9 WCLK based?
Jazz 91.9 WCLK is headquartered in Atlanta, United States, in the North America region.
How does Jazz 91.9 WCLK make money?
Three revenue lines are on record. Listener Donations and Membership is the primary driver. The others are corporate Underwriting and public Broadcasting Grants.
Who are Jazz 91.9 WCLK's main competitors?
Direct peers on record are WBGO 88.3 FM, KEXP 90.3 FM, KUVO 89.3 Jazz, WFSK 88.1 Fisk University, WUCF 89.9 Jazz & More, WDCB 90.9 FM, KCSM Jazz 91.1 and WHUR 96.3 FM. KCRW 89.9 FM is listed as a broad incumbent. PRX (Public Radio Exchange) is listed as an others.
Does Jazz 91.9 WCLK have an API?
No public API is recorded for Jazz 91.9 WCLK.
What industry is Jazz 91.9 WCLK in?
Jazz 91.9 WCLK's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPABADAB, National Public Radio Networks & Member Stations (NPR-style), with a secondary code of MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates). Its NAICS code is 51611 and its SIC code is 4832.